Piedmont Retina Specialists
Piedmont Retina Specialists is a physician-owned retina subspecialty practice in the Piedmont Triad region of North Carolina, with two offices (Greensboro and Winston-Salem) staffed by five fellowship-trained retina surgeons treating diabetic retinopathy, macular degeneration, retinal detachments, and related vitreoretinal conditions.
- Company typePrivate
- Founded2009
- HeadquartersGreensboro, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Piedmont Retina Specialists does
Piedmont Retina Specialists, PA is a private physician-owned professional association operating a referral-based retinal subspecialty practice in the Piedmont Triad region of North Carolina, with offices in Greensboro (1132 North Church Street, Suite 103) and Winston-Salem (195 Kimel Park Drive, Suite 100). Founded in 2009, the practice is staffed by five board-certified, fellowship-trained retina specialists — Dr. Jason Sanders, Dr. Charles Richards, Dr. Nathan Haines, Dr. Kishan Govind, and Dr. Eric Weldy — and treats conditions including diabetic retinopathy, age-related macular degeneration (wet and dry), retinal detachments and tears, macular holes, epiretinal membranes, uveitis, and ocular tumors. The practice maintains advanced diagnostic and therapeutic capability including PASCAL laser, Heidelberg spectral-domain OCT and angiography, Optos widefield imaging, multifocal ERG, micro-incisional sutureless pars plana vitrectomy, and the FDA-authorized Valeda Light Delivery System for dry AMD.
Piedmont Retina Specialists firmographics
Firmographics- Name
- Piedmont Retina Specialists
- Legal name
- Piedmont Retina Specialists, PA
- Website
- https://piedmontretina.com
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Piedmont Retina Specialists is a physician-owned retina subspecialty practice in the Piedmont Triad region of North Carolina, with two offices (Greensboro and Winston-Salem) staffed by five fellowship-trained retina surgeons treating diabetic retinopathy, macular degeneration, retinal detachments, and related vitreoretinal conditions.
- Ownership category
- akta.pro rank
Piedmont Retina Specialists industry classification
Industry- Product category
- Retinal Disease Specialty Care
- NAICS
- Offices of Physicians (62111)
- SIC
- Services-Offices & Clinics Of Doctors Of Medicine (8011), Services-Health Services (8000)
- akta.pro primary industry
- Retina & Vitreous Specialists (HLAKAKAE)
- akta.pro secondary industries
- Ocular Imaging & Diagnostic Testing Centers (HLAKAKAN), Vitreoretinal Surgical Devices (Vitrectomy Systems, Endolaser, Illumination, Tamponades) (HLAHAJAJ)
Keywords
Where Piedmont Retina Specialists is headquartered
LocationHeadquarters
- HQ city
- Greensboro
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Piedmont Retina Specialists business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Patient Care Services: Revenue generated from clinical consultations, diagnostic procedures, therapeutic treatments, and surgical services provided to patients. Billed to insurance including Medicare, Medicaid, and commercial payers. Co-payments and deductibles collected at time of service.
- Valeda Light Delivery Treatments: Out-of-pocket payments for Valeda photobiomodulation therapy for dry AMD. Currently not covered by commercial insurance or Medicare Advantage plans. Competitive pricing offered for self-pay patients.
- Clinical Trial Participation: Revenue from participation in clinical trials for macular degeneration, diabetic retinopathy, geographic atrophy, and retinal vein occlusion. Trial costs typically covered by pharmaceutical or medical device companies.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Valeda Light Delivery System - Out of Pocket |
| Other | Pay-as-you-go | Standard Patient Services - Insurance Based |
| Subscription | Monthly | ForeseeHome AMD Monitoring - Medicare Covered |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Piedmont Retina Specialists product offering
Product offeringCore offering
Piedmont Retina Specialists is a vitreoretinal referral practice that diagnoses and treats diseases of the retina, vitreous, and macula, including age-related macular degeneration, diabetic retinopathy, retinal detachments and tears, macular holes, macular puckers, uveitis, vitreous hemorrhage, and ocular tumors. Care spans in-office diagnostics, intravitreal injections, laser photocoagulation, and outpatient vitreoretinal surgery, augmented by the Valeda Light Delivery System photobiomodulation treatment for dry AMD and the Medicare-covered ForeseeHome AMD home monitoring program.
Product overview
Piedmont Retina Specialists operates as a medical practice offering specialized retina care services augmented by two distinct product offerings. The Valeda Light Delivery System (from LumiThera) is an FDA-authorized photobiomodulation device for in-office treatment of dry AMD. ForeseeHome AMD Monitoring Program is an FDA-cleared home monitoring service from Notal Vision for ongoing AMD surveillance between clinic visits. Both products extend the practice's clinical services by enabling continuous monitoring and office-based therapeutic intervention for retinal disease patients.
Differentiator
Problem solved
Functional benefit
Brands
- Valeda Light Delivery System: FDA-authorized treatment for dry age-related macular degeneration using photobiomodulation (PBM) technology.
- ForeseeHome AMD Monitoring Program
Products and services
- Valeda Light Delivery System photobiomodulation treatment In-office light-based therapy using the FDA-authorized LumiThera Valeda Light Delivery System, which delivers low-intensity, non-coherent, multi-wavelength light (590, 660, and 850 nm) to stimulate mitochondrial activity in retinal cells and improve vision in patients with early- to intermediate-stage dry AMD; offered by Piedmont Retina Specialists on a self-pay basis as the first FDA-authorized treatment shown to improve vision in dry AMD.
- ForeseeHome AMD Monitoring Program FDA-cleared home-based monitoring program for patients with intermediate age-related macular degeneration, providing surveillance between clinic visits to enable early detection of conversion to wet AMD when treatment is most effective; administered by Notal Vision Monitoring Center and covered by Medicare for qualifying patients enrolled through Piedmont Retina Specialists.
Quantifiable outcome
- Valeda treatment provides approximately one line of visual acuity improvement (ETDRS) compared to untreated patients after about two years
Companies that use Piedmont Retina Specialists
Customer profileNamed customers1 record
Segments5 records
Ideal customer profiles3 records
Piedmont Retina Specialists technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature8 records
Piedmont Retina Specialists partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and supporting.
- LumiTheracoreLumiThera is the manufacturer of the Valeda Light Delivery System, the first and only FDA-authorized treatment (November 2024) for dry age-related macular degeneration that uses photobiomodulation to improve vision. Piedmont Retina Specialists offers this treatment at their offices. The partnership provides patients access to this innovative non-invasive therapy using multi-wavelength light (590nm, 660nm, 850nm) to stimulate mitochondrial activity and reduce oxidative stress in retinal cells.
- Notal Vision Monitoring CentercoreProvides the ForeseeHome AMD Monitoring Program, an FDA-cleared home-based monitoring service covered by Medicare for patients with intermediate AMD. The system helps detect wet AMD early when treatment is most effective. Piedmont Retina Specialists offers this monitoring service to their AMD patients for ongoing surveillance between clinic visits.
- Surgical Center of GreensborosupportingAmbulatory surgery center located at 705 Green Valley Rd, Greensboro, NC 27408 where Piedmont Retina Specialists performs outpatient surgical procedures for their patients.
- Moses Cone HospitalsupportingLocated at 1121 N Church St, Entrance A, Greensboro, NC 27401. Part of the Cone Health system, this hospital serves as a surgical facility for Piedmont Retina Specialists' procedures requiring hospital resources.
- Novant Health Medical Park HospitalsupportingLocated at 1950 South Hawthorne Road, Winston-Salem, NC 27103. Part of the Novant Health system, this hospital provides surgical facilities for Piedmont Retina Specialists' Winston-Salem area patients.
Scale indicators4 records
Recent moves6 records
Expansion highlights4 records
Piedmont Retina Specialists competitors and assessment
Company assessmentBroad incumbents
- Charlotte Eye Ear Nose & Throat Associates: Large multi-specialty ophthalmology and ENT practice in Charlotte, NC, with a substantial retina subspecialty service line. Represents a larger, multi-location North Carolina incumbent competing for tertiary referrals.
- Retina Consultants of America: National network of retina specialty practices with significant private-equity backing. Represents the consolidation trend Piedmont may face from scaled, well-capitalized competitors seeking to aggregate retina groups regionally.
- Wake Forest Baptist Health Eye Center: Academic ophthalmology service line at Atrium Health Wake Forest Baptist, located in Winston-Salem — directly within Piedmont's backyard. Offers vitreoretinal specialty care and fellowship-trained surgeons as part of a broader academic practice.
- Duke Eye Center: Academic ophthalmology department at Duke University providing comprehensive retinal disease care including AMD and diabetic retinopathy, plus a vitreoretinal fellowship. Represents the higher-end incumbent competitor in the broader NC market.
Regional players
- Palmetto Retina Center: Retina specialty practice based in South Carolina serving the Midlands and Upstate regions with medical and surgical retinal care, clinical trials, and advanced imaging — directly comparable specialty services in an adjacent Southeast geography.
- Asheville Eye Associates: Regional ophthalmology practice serving western North Carolina with retinal services as part of a broader multi-subspecialty offering. Comparable regional private-practice model with similar technology stack.
Direct peers
- Southeastern Retina Associates: Retina specialty practice with multiple Tennessee locations providing medical and surgical retinal care, clinical research, and similar subspecialty depth. Closely comparable multi-physician retina group model.
- Carolina Retina & Vitreous Consultants: Another North Carolina-based retina specialty practice offering medical and surgical retinal care with multiple board-certified specialists. Closest geographic and service-line peer to Piedmont Retina Specialists.
Others
- Notal Vision: Provider of the ForeseeHome AMD Monitoring Program used by Piedmont. Adjacent enabling-technology partner whose monitoring service is integrated into Piedmont's AMD care pathway.
- LumiThera: Manufacturer of the Valeda Light Delivery System and Piedmont's technology partner. Adjacent ecosystem participant rather than competitor, but its commercial success with PBM directly drives Piedmont's Valeda revenue.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Piedmont Retina Specialists social profiles
Digital presencePiedmont Retina Specialists financial estimates
Financial estimateRevenue estimate
Valuation estimate
Piedmont Retina Specialists leadership team
Management profileNumber of profiles
Profiles8 records
Piedmont Retina Specialists funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Piedmont Retina Specialists M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Piedmont Retina Specialists
What does Piedmont Retina Specialists do?
Piedmont Retina Specialists is a vitreoretinal referral practice that diagnoses and treats diseases of the retina, vitreous, and macula, including age-related macular degeneration, diabetic retinopathy, retinal detachments and tears, macular holes, macular puckers, uveitis, vitreous hemorrhage, and ocular tumors. Care spans in-office diagnostics, intravitreal injections, laser photocoagulation, and outpatient vitreoretinal surgery, augmented by the Valeda Light Delivery System photobiomodulation treatment for dry AMD and the Medicare-covered ForeseeHome AMD home monitoring program.
Is Piedmont Retina Specialists a public or private company?
Piedmont Retina Specialists is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Piedmont Retina Specialists founded?
Piedmont Retina Specialists was founded in 2009. It employs 1 to 10 people.
Where is Piedmont Retina Specialists based?
Piedmont Retina Specialists is headquartered in Greensboro, United States, in the North America region.
How does Piedmont Retina Specialists make money?
Three revenue lines are on record. Patient Care Services are the primary driver. The others are valeda Light Delivery Treatments and clinical Trial Participation.
Who are Piedmont Retina Specialists's main competitors?
Broad incumbents on record are Charlotte Eye Ear Nose & Throat Associates, Retina Consultants of America, Wake Forest Baptist Health Eye Center and Duke Eye Center. Regional players are Palmetto Retina Center and Asheville Eye Associates. Direct peers are Southeastern Retina Associates and Carolina Retina & Vitreous Consultants. Others are Notal Vision and LumiThera.
Does Piedmont Retina Specialists have an API?
No public API is recorded for Piedmont Retina Specialists.
What industry is Piedmont Retina Specialists in?
Piedmont Retina Specialists's product category is Retinal Disease Specialty Care. Its primary akta.pro industry code is HLAKAKAE, Retina & Vitreous Specialists, with a secondary code of HLAKAKAN, Ocular Imaging & Diagnostic Testing Centers. Its NAICS code is 62111 and its SIC code is 8011.