Piedmont Retina Specialists

What Piedmont Retina Specialists does

Piedmont Retina Specialists, PA is a private physician-owned professional association operating a referral-based retinal subspecialty practice in the Piedmont Triad region of North Carolina, with offices in Greensboro (1132 North Church Street, Suite 103) and Winston-Salem (195 Kimel Park Drive, Suite 100). Founded in 2009, the practice is staffed by five board-certified, fellowship-trained retina specialists — Dr. Jason Sanders, Dr. Charles Richards, Dr. Nathan Haines, Dr. Kishan Govind, and Dr. Eric Weldy — and treats conditions including diabetic retinopathy, age-related macular degeneration (wet and dry), retinal detachments and tears, macular holes, epiretinal membranes, uveitis, and ocular tumors. The practice maintains advanced diagnostic and therapeutic capability including PASCAL laser, Heidelberg spectral-domain OCT and angiography, Optos widefield imaging, multifocal ERG, micro-incisional sutureless pars plana vitrectomy, and the FDA-authorized Valeda Light Delivery System for dry AMD.

Name

Piedmont Retina Specialists

Legal name

Piedmont Retina Specialists, PA

Website

https://piedmontretina.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

1–10 employees

Short description

Piedmont Retina Specialists is a physician-owned retina subspecialty practice in the Piedmont Triad region of North Carolina, with two offices (Greensboro and Winston-Salem) staffed by five fellowship-trained retina surgeons treating diabetic retinopathy, macular degeneration, retinal detachments, and related vitreoretinal conditions.

Ownership category

akta.pro rank

Product category

Retinal Disease Specialty Care

NAICS

Offices of Physicians (62111)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011), Services-Health Services (8000)

akta.pro primary industry

Retina & Vitreous Specialists (HLAKAKAE)

akta.pro secondary industries

Ocular Imaging & Diagnostic Testing Centers (HLAKAKAN), Vitreoretinal Surgical Devices (Vitrectomy Systems, Endolaser, Illumination, Tamponades) (HLAHAJAJ)

Keywords

• Retinal disease treatment
• Vitreoretinal surgery
• Macular degeneration care
• Diabetic retinopathy treatment
• Ophthalmology specialty practice

Headquarters

HQ city

Greensboro

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Patient Care Services: Revenue generated from clinical consultations, diagnostic procedures, therapeutic treatments, and surgical services provided to patients. Billed to insurance including Medicare, Medicaid, and commercial payers. Co-payments and deductibles collected at time of service.
2. Valeda Light Delivery Treatments: Out-of-pocket payments for Valeda photobiomodulation therapy for dry AMD. Currently not covered by commercial insurance or Medicare Advantage plans. Competitive pricing offered for self-pay patients.
3. Clinical Trial Participation: Revenue from participation in clinical trials for macular degeneration, diabetic retinopathy, geographic atrophy, and retinal vein occlusion. Trial costs typically covered by pharmaceutical or medical device companies.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Piedmont Retina Specialists is a vitreoretinal referral practice that diagnoses and treats diseases of the retina, vitreous, and macula, including age-related macular degeneration, diabetic retinopathy, retinal detachments and tears, macular holes, macular puckers, uveitis, vitreous hemorrhage, and ocular tumors. Care spans in-office diagnostics, intravitreal injections, laser photocoagulation, and outpatient vitreoretinal surgery, augmented by the Valeda Light Delivery System photobiomodulation treatment for dry AMD and the Medicare-covered ForeseeHome AMD home monitoring program.

Product overview

Piedmont Retina Specialists operates as a medical practice offering specialized retina care services augmented by two distinct product offerings. The Valeda Light Delivery System (from LumiThera) is an FDA-authorized photobiomodulation device for in-office treatment of dry AMD. ForeseeHome AMD Monitoring Program is an FDA-cleared home monitoring service from Notal Vision for ongoing AMD surveillance between clinic visits. Both products extend the practice's clinical services by enabling continuous monitoring and office-based therapeutic intervention for retinal disease patients.

Differentiator

Problem solved

Functional benefit

Brands

• Valeda Light Delivery System: FDA-authorized treatment for dry age-related macular degeneration using photobiomodulation (PBM) technology.
• ForeseeHome AMD Monitoring Program

Products and services

• Valeda Light Delivery System photobiomodulation treatment In-office light-based therapy using the FDA-authorized LumiThera Valeda Light Delivery System, which delivers low-intensity, non-coherent, multi-wavelength light (590, 660, and 850 nm) to stimulate mitochondrial activity in retinal cells and improve vision in patients with early- to intermediate-stage dry AMD; offered by Piedmont Retina Specialists on a self-pay basis as the first FDA-authorized treatment shown to improve vision in dry AMD.
• ForeseeHome AMD Monitoring Program FDA-cleared home-based monitoring program for patients with intermediate age-related macular degeneration, providing surveillance between clinic visits to enable early detection of conversion to wet AMD when treatment is most effective; administered by Notal Vision Monitoring Center and covered by Medicare for qualifying patients enrolled through Piedmont Retina Specialists.

Quantifiable outcome

• Valeda treatment provides approximately one line of visual acuity improvement (ETDRS) compared to untreated patients after about two years

Named customers1 record

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature8 records

Partnerships

Five partnerships are on record, tiered core and supporting.

• LumiTheracoreTechnology or Integration · 1 November 2024LumiThera is the manufacturer of the Valeda Light Delivery System, the first and only FDA-authorized treatment (November 2024) for dry age-related macular degeneration that uses photobiomodulation to improve vision. Piedmont Retina Specialists offers this treatment at their offices. The partnership provides patients access to this innovative non-invasive therapy using multi-wavelength light (590nm, 660nm, 850nm) to stimulate mitochondrial activity and reduce oxidative stress in retinal cells.
• Notal Vision Monitoring CentercoreTechnology or IntegrationProvides the ForeseeHome AMD Monitoring Program, an FDA-cleared home-based monitoring service covered by Medicare for patients with intermediate AMD. The system helps detect wet AMD early when treatment is most effective. Piedmont Retina Specialists offers this monitoring service to their AMD patients for ongoing surveillance between clinic visits.
• Surgical Center of GreensborosupportingImplementation/ SI/ Consulting PartnerAmbulatory surgery center located at 705 Green Valley Rd, Greensboro, NC 27408 where Piedmont Retina Specialists performs outpatient surgical procedures for their patients.
• Moses Cone HospitalsupportingImplementation/ SI/ Consulting PartnerLocated at 1121 N Church St, Entrance A, Greensboro, NC 27401. Part of the Cone Health system, this hospital serves as a surgical facility for Piedmont Retina Specialists' procedures requiring hospital resources.
• Novant Health Medical Park HospitalsupportingImplementation/ SI/ Consulting PartnerLocated at 1950 South Hawthorne Road, Winston-Salem, NC 27103. Part of the Novant Health system, this hospital provides surgical facilities for Piedmont Retina Specialists' Winston-Salem area patients.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Charlotte Eye Ear Nose & Throat Associates: Large multi-specialty ophthalmology and ENT practice in Charlotte, NC, with a substantial retina subspecialty service line. Represents a larger, multi-location North Carolina incumbent competing for tertiary referrals.
• Retina Consultants of America: National network of retina specialty practices with significant private-equity backing. Represents the consolidation trend Piedmont may face from scaled, well-capitalized competitors seeking to aggregate retina groups regionally.
• Wake Forest Baptist Health Eye Center: Academic ophthalmology service line at Atrium Health Wake Forest Baptist, located in Winston-Salem — directly within Piedmont's backyard. Offers vitreoretinal specialty care and fellowship-trained surgeons as part of a broader academic practice.
• Duke Eye Center: Academic ophthalmology department at Duke University providing comprehensive retinal disease care including AMD and diabetic retinopathy, plus a vitreoretinal fellowship. Represents the higher-end incumbent competitor in the broader NC market.

Regional players

• Palmetto Retina Center: Retina specialty practice based in South Carolina serving the Midlands and Upstate regions with medical and surgical retinal care, clinical trials, and advanced imaging — directly comparable specialty services in an adjacent Southeast geography.
• Asheville Eye Associates: Regional ophthalmology practice serving western North Carolina with retinal services as part of a broader multi-subspecialty offering. Comparable regional private-practice model with similar technology stack.

Direct peers

• Southeastern Retina Associates: Retina specialty practice with multiple Tennessee locations providing medical and surgical retinal care, clinical research, and similar subspecialty depth. Closely comparable multi-physician retina group model.
• Carolina Retina & Vitreous Consultants: Another North Carolina-based retina specialty practice offering medical and surgical retinal care with multiple board-certified specialists. Closest geographic and service-line peer to Piedmont Retina Specialists.

Others

• Notal Vision: Provider of the ForeseeHome AMD Monitoring Program used by Piedmont. Adjacent enabling-technology partner whose monitoring service is integrated into Piedmont's AMD care pathway.
• LumiThera: Manufacturer of the Valeda Light Delivery System and Piedmont's technology partner. Adjacent ecosystem participant rather than competitor, but its commercial success with PBM directly drives Piedmont's Valeda revenue.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/PiedmontRetinaSpecialist
• LinkedInlinkedin.com/company/piedmont-retina-specialists-p.a.

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Piedmont Retina Specialists