InsideOut
InsideOut Institute is Australia's national non-profit institute for eating disorder research, translation, and clinical practice, offering free CBT-based eTherapy, GP digital decision-support tools, professional training, and pioneering brain imaging research funded primarily by government and competitive grants.
- Company typePrivate
- Founded2018
- HeadquartersSydney, Australia
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What InsideOut does
InsideOut Institute is Australia's national institute for eating disorders research, translation, and clinical practice, established in 2018 as a collaboration between Sydney Local Health District and the University of Sydney, headquartered at the Charles Perkins Centre. The organization conducts research, builds digital health products, delivers professional training, and drives policy to transform the prevention and treatment landscape for people with eating disorders in Australia. Its core technology stack comprises the free eClinic platform (CBT-based self-paced eTherapy programs including BEeT, SkillED, and SupportED with a clinician portal and self-monitoring Toolbox), the GP Hub digital suite (clinical decision support, screeners, treatment tables, and care plan templates adopted by approximately 9% of Australian GPs), the world's first and largest interactive online training platform for eating disorders, and the FERN study's novel MRI-based brain imaging research infrastructure housed at the Charles Perkins Centre.
The organization is funded primarily by Australian Federal and NSW State Government appropriations, competitive research grants (notably NHMRC), and philanthropy, with $33.5M+ secured in the last five years for public health service enhancement and $20M+ in research funding attributed to InsideOut staff. All consumer-facing services — eTherapy programs, clinician tools, and professional training — are offered free of charge with no referral required, following a freemium go-to-market model. Revenue mechanics are therefore indirect: government and grant funding flows in exchange for delivery of national service infrastructure, workforce training, and research outputs, rather than direct user payment.
InsideOut serves four primary user segments: individuals aged 16+ with eating disorders (free digital treatment via eClinic), carers and families (SupportED), healthcare professionals (GPs, dietitians, psychologists across NSW Health and PHN networks), and academic researchers (co-production studies, clinical trials). Its go-to-market motion blends product-led digital distribution, community-led co-production with lived-experience advisors, event-driven clinical trial recruitment and professional training, and policy-driven institutional partnerships with NSW Health, Primary Health Networks, headspace, and the National Eating Disorders Collaboration. The institute is NSQDMH-accredited and operates under Australian privacy and health records compliance frameworks.
InsideOut firmographics
Firmographics- Name
- InsideOut
- Legal name
- InsideOut Institute
- Website
- https://insideoutinstitute.org.au
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- InsideOut Institute is Australia's national non-profit institute for eating disorder research, translation, and clinical practice, offering free CBT-based eTherapy, GP digital decision-support tools, professional training, and pioneering brain imaging research funded primarily by government and competitive grants.
- Ownership category
- akta.pro rank
InsideOut industry classification
Industry- Product category
- Eating Disorder Research and Clinical Services
- NAICS
- Outpatient Mental Health and Substance Abuse Centers (621420), Offices of Mental Health Practitioners (except Physicians) (621330), Educational Services (611), Administration of Public Health Programs (923120)
- SIC
- Services-Specialty Outpatient Facilities, Nec (8093)
- akta.pro primary industry
- Eating Disorder Treatment Programs (HLAFACAK)
- akta.pro secondary industry
- Eating Disorder Teletherapy Platforms (HLALAEAE)
Keywords
Where InsideOut is headquartered
LocationHeadquarters
- HQ city
- Sydney
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
InsideOut business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Government Funding: InsideOut is primarily funded by the Australian Federal Government and NSW State Government, with over $33.5 million secured in the last 5 years for public health service enhancement. The eClinic is funded by the Australian Government Department of Health and Aged Care.
- Research Grants and Philanthropy: Attracts competitive research grants and philanthropic funding including NHMRC Ideas Grants ($1.1 million for FERN study), and various other competitive and philanthropic grants to support research initiatives.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free eTherapy programs for individuals with eating disorders |
| Freemium | Pay-as-you-go | Free digital tools for healthcare professionals |
| Freemium | Pay-as-you-go | Free professional training for health professionals |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels6 records
InsideOut product offering
Product offeringCore offering
InsideOut Institute is Australia's national institute for eating disorder research and clinical excellence. It develops and operates free digital health platforms including the eClinic (CBT-based eTherapy programs such as BEeT, SkillED, and SupportED), the GP Hub (clinical decision support tools for general practitioners), and the eLearnings Platform (professional training for health professionals). The institute also conducts clinical trials, translational research including the FERN brain imaging study, policy development, and provides a treatment services database and risk screener.
Product overview
InsideOut Institute operates as a digital health platform offering multiple interconnected products for eating disorder care. The core offerings include the eClinic (a free online CBT-based eTherapy platform with BEeT, SkillED, and SupportED programs), the GP Hub (a digital decision-support suite for general practitioners), and the IOI-S Screener (a risk assessment tool). These products are complemented by a Treatment Services Database, eLearnings Platform for professional training, and various clinical trial programs (For Me Trial, TailorED, FERN Study). The portfolio enables a continuum of care from early screening and self-help programs through to clinical decision support for healthcare providers.
Differentiator
Problem solved
Functional benefit
Brands
- GP Hub: An innovative, evidence-based digital suite of tools supporting GPs in the assessment and management of people living with eating disorders in Australia.
- eClinic
- SkillED
- SupportED
- FERN Study
- My Diet Study
Products and services
- InsideOut eClinic A free online platform providing CBT-based eTherapy programs for individuals experiencing body image or eating concerns, including BEeT for binge eating/bulimia, SkillED for a wider range of behaviors, and SupportED for carers. Includes a clinician portal and Toolbox for self-monitoring.
- GP Hub An innovative, evidence-based digital suite of tools supporting GPs in the assessment and management of people living with eating disorders. Provides validated digital screening tools, clinical decision support, evidence-based treatment tables, medical monitoring guides, and pathway guidelines.
- eLearnings Platform World's first and largest interactive online training platform for health professionals in eating disorders, proven to enhance knowledge and skills. Includes ARFID Fundamentals, Dietitian Essentials, and other specialized training modules.
- SkillED An online CBT self-help program with 11 self-paced modules designed for individuals struggling with food, weight and shape issues. Evaluates innovative engagement strategies including individual treatment choice and just-in-time adaptive interventions to reduce dropout rates.
- SupportED The first inclusive online support program co-designed for carers of people with eating disorders, offering self-paced skills training across all eating disorder types and carer relationships. Preliminary findings demonstrate acceptability and feasibility while showing promise in reducing caregiver burden.
- IOI-S Screener A self-assessment tool to help individuals understand if they or a loved one may be at risk of developing an eating disorder, providing tailored information and directing users to appropriate resources and assessments.
- Treatment Services Database A searchable database connecting individuals with eating disorder treatment services across Australia.
Quantifiable outcome
- 200+ research publications and 10,000+ clinicians trained since 2018
- +2 more outcomes
Companies that use InsideOut
Customer profileNamed customers3 records
Segments5 records
Ideal customer profiles5 records
InsideOut technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
InsideOut partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core, major and minor.
- University of SydneycoreCollaboration between Sydney Local Health District and University of Sydney hosting InsideOut Institute at the Charles Perkins Centre. The institute leverages university research capabilities and academic expertise for eating disorder research and clinical excellence.
- Sydney Local Health DistrictcoreCore institutional partnership establishing InsideOut as Australia's national eating disorder institute. Sydney LHD provides clinical infrastructure and healthcare system connections.
- National Eating Disorders Collaboration (NEDC)coreInsideOut sits on the NEDC governing committee, advocating for national approach to eating disorder treatment and prevention. NEDC is led by The Butterfly Foundation.
- headspacemajorHealth partner in MAINSTREAM consortium for national health system research collaboration to drive better outcomes for eating disorders in mainstream care.
- Primary Health Networks (PHNs)majorHealth partners in MAINSTREAM consortium linking research to primary care settings across Australia.
- Peter Beumont Eating Disorders ServicemajorNSW's leading specialist tertiary eating disorders treatment service located at RPA, providing hospital and outpatient care and clinician support.
- Sydney Children's HospitalmajorSpecialist child and adolescent eating disorders service at Westmead offering inpatient, day program, and outpatient care for young people and families.
- baiyangbaiyaang Residential Eating Disorders Centre (REDC)minor12-bed standalone purpose-built facility offering intensive treatment approach for eating disorders in NSW.
Scale indicators9 records
Recent moves7 records
Expansion highlights6 records
InsideOut competitors and assessment
Company assessmentRegional players
- The Victorian Centre of Excellence in Eating Disorders (CEED): Victoria's state-based centre of excellence for eating disorders providing treatment, consultation, and workforce development. Comparable as a state-funded specialist eating disorder service, but operates within Victoria rather than nationally like InsideOut.
- Alsana: US-based eating disorder treatment program providing residential, PHP, IOP, and outpatient services across multiple states. Comparable as a dedicated eating disorder treatment operator, but US-geographic and higher-acuity rather than digital/dissemination-focused like InsideOut.
- Eating Recovery Center: US national network of eating disorder treatment centers offering inpatient, residential, and outpatient care. Comparable as a multi-site specialist eating disorder provider, but US-focused and inpatient-led rather than digital-first like InsideOut.
- Monte Nido & Affiliates: US-based eating disorder treatment provider offering residential, partial hospitalization, and outpatient programs. Comparable as a specialized eating disorder treatment organization, but primarily US-geographic and more clinically intensive than InsideOut's digital focus.
Direct peers
- Equip Health: US-based virtual eating disorder treatment provider offering family-based treatment digitally. Comparable as a digital-first eating disorder therapy provider targeting similar outcomes (symptom reduction, accessibility) using technology-enabled CBT and family-based models.
- National Eating Disorders Collaboration (NEDC): National collaboration body for eating disorders in Australia, led by the Butterfly Foundation with InsideOut on its governing committee. Operates overlapping policy and workforce development functions targeting Australian eating disorder care.
- Butterfly Foundation: Australia's largest national eating disorder nonprofit, operating a national support line, prevention campaigns, and NEDC. Highly comparable as both organizations target the same patient population and pursue national-system change in Australian eating disorder care.
- Centre for Clinical Interventions (CCI): Western Australian specialist outpatient service providing evidence-based treatment for eating disorders and other clinical conditions. Comparable as a government-funded outpatient eating disorder provider delivering CBT-based and specialist therapy programs.
Broad incumbents
- Beyond Blue: Australia's largest mental health nonprofit offering digital tools, helplines, and clinical information. Comparable as a federally backed mental health platform, but addresses all mental health conditions rather than specializing in eating disorders.
- headspace: Australia's national youth mental health foundation, a strategic partner of InsideOut via the MAINSTREAM consortium. Comparable as a federally funded digital/clinical mental health platform serving overlapping populations, but operates much more broadly than eating disorders.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
InsideOut social profiles
Digital presenceInsideOut compliance and trust
Trust signalCompliance3 records
InsideOut financial estimates
Financial estimateRevenue estimate
Valuation estimate
InsideOut leadership team
Management profileNumber of profiles
Profiles10 records
InsideOut funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
InsideOut M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about InsideOut
What does InsideOut do?
InsideOut Institute is Australia's national institute for eating disorder research and clinical excellence. It develops and operates free digital health platforms including the eClinic (CBT-based eTherapy programs such as BEeT, SkillED, and SupportED), the GP Hub (clinical decision support tools for general practitioners), and the eLearnings Platform (professional training for health professionals). The institute also conducts clinical trials, translational research including the FERN brain imaging study, policy development, and provides a treatment services database and risk screener.
Is InsideOut a public or private company?
InsideOut is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was InsideOut founded?
InsideOut was founded in 2018. It employs 11 to 50 people.
Where is InsideOut based?
InsideOut is headquartered in Sydney, Australia, in the Oceania region.
How does InsideOut make money?
Two revenue lines are on record. Government Funding is the primary driver. The others are research Grants and Philanthropy.
Who are InsideOut's main competitors?
Regional players on record are The Victorian Centre of Excellence in Eating Disorders (CEED), Alsana, Eating Recovery Center and Monte Nido & Affiliates. Direct peers are Equip Health, National Eating Disorders Collaboration (NEDC), Butterfly Foundation and Centre for Clinical Interventions (CCI). Broad incumbents are Beyond Blue and headspace.
Does InsideOut have an API?
No public API is recorded for InsideOut.
What industry is InsideOut in?
InsideOut's product category is Eating Disorder Research and Clinical Services. Its primary akta.pro industry code is HLAFACAK, Eating Disorder Treatment Programs, with a secondary code of HLALAEAE, Eating Disorder Teletherapy Platforms. Its NAICS code is 621420 and its SIC code is 8093.