KREM 2

What KREM 2 does

KREM 2 (legal name KREM-TV) is a CBS-affiliated local television station headquartered in Spokane, Washington, serving the Spokane metropolitan area and the broader Inland Northwest region, including parts of Northern Idaho. Founded in 1954, the station delivers local news, weather forecasting, sports coverage, and investigative journalism through over-the-air broadcast, the KREM 2+ free streaming app, the krem.com website, YouTube syndication, and social media. Proprietary technology assets include the Skytracker2 live camera network providing real-time regional weather and traffic monitoring, integrated weather radar for severe weather coverage, and a digital streaming infrastructure for OTT content delivery. Content verticals span News, Weather, Sports, Politics, Money, Health, Entertainment, and specialized sections including Environment Northwest, Boomtown (economic development), Inland Northbest (lifestyle), Investigaciones, and a Spanish-language Noticias section.

The station operates as a subsidiary of TEGNA Inc., a large publicly traded American broadcast and digital media company (NYSE: TGNA), which provides corporate infrastructure, advertising sales support, and content syndication across its station network. KREM 2's go-to-market is direct-to-consumer via free broadcast and streaming access, with monetization primarily through advertising revenue — including local business advertising, political advertising, and programmatic digital advertising. The station also partners with sister station KSKN 22 The Spot for co-broadcasting Seattle Mariners games and integrates Locked On Podcast Network sports content. B2C content access is free; B2B advertising rates are quote-based and not publicly disclosed.

Name

KREM 2

Legal name

KREM-TV

Website

https://krem.com

Company type

Private

Founded year

1954

Operating status

Operating

Headcount range

1–10 employees

Short description

KREM 2 (KREM-TV) is a TEGNA-owned CBS-affiliated local television station headquartered in Spokane, Washington, delivering local news, weather, sports, and investigative journalism to the Inland Northwest via over-the-air broadcast, the KREM 2+ streaming app, and digital channels, monetized primarily through advertising.

Ownership category

akta.pro rank

Product category

Local Broadcast Television

NAICS

Television Broadcasting Stations (516120), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210)

SIC

Television Broadcasting Stations (4833)

akta.pro primary industry

Network-Affiliated Local TV Stations (ABC/CBS/NBC/FOX/CW/Telemundo/Univision, etc.) (MPABACAE)

akta.pro secondary industries

Local TV Station Groups (Owned & Operated/Station Chains) (MPABACAA), Local/Regional News Channels (MPABAIAD), Local News & Weather Stations (MPABACAJ)

Keywords

• Local television broadcasting
• Broadcast news
• Weather forecasting
• Local sports coverage
• Investigative journalism

Headquarters

HQ city

Spokane

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Advertising Revenue: KREM 2 generates primary revenue through advertising sales, including local business advertisements, political advertising (referenced in WA State Digital Political Ad Disclosures), and programmatic digital advertising. The station operates an 'Advertise With Us' page indicating active B2B advertising sales operations.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

KREM 2 (KREM-TV) operates as a CBS-affiliated local television station producing and broadcasting local news, weather forecasts, sports coverage, investigative journalism, and entertainment programming for the Spokane, Washington market and the broader Inland Northwest region. Content is delivered free to consumers via over-the-air broadcast television, the KREM 2+ OTT streaming app, the krem.com website, and social media syndication, with revenue generated through advertising sales.

Product overview

KREM 2 is a CBS-affiliated local television station serving Spokane, Washington, and the Inland Northwest region. The station delivers broadcast television programming including local news, weather, sports, and entertainment content through over-the-air broadcasting and digital platforms. Associated stations include KSKN 22 (The Spot). Content is also accessible via the KREM 2+ streaming app. No distinct digital product modules, SaaS offerings, or technology platforms with productized features were identified in the available source data.

Differentiator

Problem solved

Functional benefit

Products and services

• KREM 2+ Streaming App Free OTT streaming application that lets viewers watch KREM 2 newscasts and on-demand content on connected devices (mobile, streaming platforms). Aimed at Inland Northwest consumers who want access to local news outside the over-the-air broadcast window.
• Skytracker2 Network Live camera network delivering real-time weather and traffic monitoring across the Inland Northwest, including fixed camera views of Downtown Spokane, Silverwood, Coeur d'Alene Lake, and Silver Mountain Resort. Serves local viewers needing current road and weather conditions.
• Over-the-Air Local Broadcast (KREM-TV) Free over-the-air CBS-affiliated television broadcast serving Spokane, Washington and the Inland Northwest with daily local newscasts, weather, sports, and entertainment programming. Distributed via antenna to viewers across Spokane, Northern Idaho, and surrounding areas.
• Local Advertising Sales (Advertise With Us) Quote-based advertising inventory on KREM 2's broadcast and digital channels, available to local and regional businesses, agencies, and political advertisers seeking to reach Spokane-area consumers.

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered core and minor.

• KSKN 22 The SpotcoreChannel Partner/ Reseller/ DistributorSister station partnership for co-broadcasting sports content. KREM 2 and KSKN 22 jointly air Seattle Mariners baseball games, combining their broadcast reach for regional sports coverage.
• CBS NetworkcoreTechnology or IntegrationKREM 2 operates as a CBS affiliate, carrying CBS network programming and news content. This affiliation provides access to national CBS content while the station focuses on local coverage.
• Locked On Podcast NetworkminorChannel Partner/ Reseller/ DistributorSports content partnership featuring Locked On podcasts covering Gonzaga, Seahawks, Kraken, and various national sports teams. Content is syndicated on the KREM sports section.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Newsy: Streaming-first national news network. Represents the digital-native competitive direction that traditional local broadcasters like KREM 2 must defend against; competes for digital ad budgets and cord-cutter audiences.

Broad incumbents

• KARE-TV: TEGNA-owned NBC affiliate in Minneapolis. Same parent company and operating playbook as KREM 2; serves as a useful comparable for station-level economics within TEGNA's portfolio.
• KING-TV: TEGNA-owned NBC affiliate in Seattle. Sister station within TEGNA's portfolio; comparable business model and TEGNA infrastructure, but operates in a larger market with broader scale and audience reach.
• WUSA-TV: CBS-affiliated station in Washington DC (also part of the broader TEGNA ecosystem historically). Operates the same CBS-network local news model as KREM 2 but in a much larger market.

Direct peers

• KXLY-TV: ABC affiliate serving the Spokane/Inland Northwest market. Most direct in-market competitor: same geography, same network-affiliate broadcast model, competing for the same local audience and ad dollars.
• KHQ-TV: NBC affiliate in the Spokane market. Direct in-market rival with overlapping news, weather, and sports coverage; competes head-to-head for Spokane DMA viewers and advertisers.
• KAYU-TV: FOX affiliate serving Spokane. Competes with KREM 2 for the same local broadcast audience and ad spend; same network-affiliate business model.
• KSKN (The Spot): Sister station and sports-content partner to KREM 2 in the Spokane market. Operates the same broadcast model and shares Seattle Mariners coverage; technically a peer, though partly aligned through co-broadcast partnership.

Regional players

• The Spokesman-Review: Dominant regional newspaper serving the Spokane/Inland Northwest market. Competes with KREM 2 for local news audience and digital advertising revenue within the same geography.
• Spokane Public Radio: Local public-radio outlet serving the same Inland Northwest market. Competes for local news/weather audience attention and a portion of regional advertiser spend, though with a different distribution model (radio vs. TV).

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCExxWMXIf8UR5xb4eQTdh7A
• Xx.com/KREM2TV
• Facebookfacebook.com/KREM2
• LinkedInlinkedin.com/company/krem-tv

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about KREM 2