Bulstrad Life
Bulstrad Life is a Sofia-based Bulgarian life and health insurer, wholly owned by Vienna Insurance Group, offering savings, protection, investment-linked, health, accident, and travel products to individuals and corporate clients through direct, agent, Postbank, and B-Assist digital channels.
- Company typePrivate
- Founded1994
- HeadquartersSofia, Bulgaria
- Headcount101–250
- GTM typeB2B and B2C
- OfferingServices
What Bulstrad Life does
Bulstrad Life (ЗЕАД „Булстрад Живот Виена Иншурънс Груп" ЕАД) is a Bulgarian life and health insurance company headquartered in Sofia, founded in 1994 and operating as a wholly-owned subsidiary of Vienna Insurance Group (VIG), one of the leading insurance conglomerates in Central and Eastern Europe. The company serves both individual retail customers and corporate/employer clients with a portfolio that spans savings and protection life insurance (Financial-Insurance Plan 20, single-premium plans, child life policies, term life), investment-linked unit-linked plans under the "Life Line" brand, health insurance (long-term, comprehensive, corporate "Здравна грижа", and international "Health Club"), accident and critical illness coverage, travel insurance (single-trip and Multitrip), and group corporate products covering employee benefits, work accidents, and pension annuities.
Bulstrad Life distributes products through multiple channels: a customer service center (0700 18 800, plus a dedicated health care line at 0700 14 144), an intermediary and agent network accessible via the B-Unit partner portal, a strategic bancassurance partnership with Postbank, and the B-Assist self-service digital platform. B-Assist supports 24/7 policy management, premium payments, event notification, and the recently launched Doctor on Call 24/7 video consultation service for corporate health policyholders. Investment products are constructed using Erste Asset Management funds (including ESG-tilted vehicles such as YOU INVEST GREEN Portfolio 30 and ERSTE RESPONSIBLE STOCK GLOBAL), with portfolio decisions supported by MSCI ESG ratings and emissions data and governed by VIG's group sustainability policy.
The business model is primarily subscription/recurring: annual or multi-year premiums for life, health, and accident cover, plus single-premium and regular-premium Life Line unit-linked policies that generate fund management and insurance charges. Pricing is not publicly disclosed and is delivered via consultation. The company emphasizes ESG integration — zero exposure to controversial weapons, measurable Scope 1/2/3 emissions disclosure, and reduced investment-portfolio carbon intensity — and has won multiple Dr. Günter Geyer social consciousness awards (2013, 2017, 2018) and Insurers for Society prizes (2018, 2019) from the Association of Bulgarian Insurers.
Bulstrad Life firmographics
Firmographics- Name
- Bulstrad Life
- Legal name
- ЗЕАД „Булстрад Живот Виена ИншуръНС Груп" ЕАД
- Website
- https://bulstradlife.bg
- Company type
- Private
- Founded year
- 1994
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Bulstrad Life is a Sofia-based Bulgarian life and health insurer, wholly owned by Vienna Insurance Group, offering savings, protection, investment-linked, health, accident, and travel products to individuals and corporate clients through direct, agent, Postbank, and B-Assist digital channels.
- Ownership category
- akta.pro rank
Bulstrad Life industry classification
Industry- Product category
- Life and Health Insurance
- NAICS
- Direct Life, Health, and Medical Insurance Carriers (52411), Direct Life Insurance Carriers (524113), Direct Health and Medical Insurance Carriers (524114)
- SIC
- Life Insurance (6311), Accident & Health Insurance (6321)
- akta.pro primary industry
- Universal Life (UL) Insurance (FSAIABAB)
- akta.pro secondary industries
- Group Term Life Insurance (FSAIAAAJ), International / Expatriate Group Health Plans (FSAIAFAJ), Group/Employer-Sponsored Critical Illness & Hospital Indemnity (FSAIAKAD), Whole Life / UL Policy Riders & Add-ons (e.g., Waiver of Premium, Accidental Death, Child Term, LTC/Chronic Illness) (FSAIABAK), Group Whole Life (Limited/Continuous Pay) (FSAIADAE)
Keywords
Where Bulstrad Life is headquartered
LocationHeadquarters
- HQ city
- Sofia
- HQ country
- Bulgaria
- HQ region
- Europe
Offices1 record
Markets served
Bulstrad Life business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Life Insurance Premiums: Recurring and single-premium life insurance products including savings plans, investment-linked insurance (Life Line), term life insurance, and corporate life insurance. Revenue generated through periodic premium payments or one-time premium payments.
- Health Insurance Premiums: Comprehensive health insurance products including domestic health insurance, international health insurance (Health Club), and corporate health plans. Generates revenue through annual or multi-year premium arrangements.
- Accident Insurance Premiums: Accident insurance products for individuals and corporate groups, including travel insurance. Revenue from both individual policies and group corporate accident coverage.
- Unit-Linked Investment Products: Investment insurance plans (Life Line) where policyholders invest in investment funds, generating management fees and insurance charges on the investment component.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Individual life and savings products |
| Subscription | Multi-year contract | Investment-linked insurance (Life Line) |
| Subscription | Annual | Health insurance products |
| Subscription | Annual | Corporate insurance solutions |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels5 records
Bulstrad Life product offering
Product offeringCore offering
Bulstrad Life is a Bulgarian life and health insurance company offering individual and corporate insurance solutions including savings-linked life insurance, term life, investment-linked insurance (Life Line), accident insurance, critical illness coverage, domestic and international health insurance (Health Club), travel insurance, and corporate employee benefit packages. The company distributes these products through insurance intermediaries, a Postbank partnership, a customer service center, and the proprietary B-Assist 24/7 digital platform with Doctor on Call video consultation services.
Product overview
Bulstrad Life Vienna Insurance Group is a leading life insurance and health insurance company in Bulgaria offering a comprehensive portfolio of individual and corporate insurance solutions. The product portfolio includes: life insurance products (term life, whole life, and investment-linked plans such as Financial-Insurance Plan 20, single-premium plans, and the Life Line investment-linked plan); health insurance products (long-term, comprehensive, international Health Club, and medical insurance for foreigners); travel insurance (single-trip and multi-trip Multitrip); accident and critical illness coverage; and corporate employee benefits including group life, group accident, work accident, and Здравна грижа (Health Care) employer-sponsored health plans. The company operates the B-Assist digital platform providing 24/7 online access to policy management, premium payments, and Doctor on Call video consultation services. The product architecture consists of core individual products, corporate/group products, and a digital service layer (B-Assist) that supports all insurance offerings.
Differentiator
Problem solved
Functional benefit
Brands
- Life Line: Insurance-investment plan with single or regular premium
- Health Club
- B-Assist
- Здравна грижа (Health Care)
Products and services
- Финансово-осигурителен план 20 (Financial-Insurance Plan 20)
Quantifiable outcome
- Zero exposure to controversial weapons (0.0025% with aim to reduce to 0)
- +2 more outcomes
Companies that use Bulstrad Life
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
Bulstrad Life technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Bulstrad Life partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered major, core and minor.
- PostbankmajorStrategic distribution partnership where Postbank refers customers to Bulstrad Life insurance products. Dedicated section for Postbank customers exists on the Bulstrad Life website with specific services and information.
- MSCI ESGcoreBulstrad Life uses MSCI ESG ratings and data for investment decisions and sustainability assessments. MSCI provides ESG ratings (AAA to CCC), greenhouse gas emissions data, and other sustainability indicators for investment portfolio analysis.
- Erste Asset ManagementcoreBulstrad Life offers investment funds managed by Erste Asset Management including ERSTE BOND EURO CORPORATE, YOU INVEST GREEN Portfolio 30, and ERSTE RESPONSIBLE STOCK GLOBAL with ESG and sustainability characteristics.
- Foundation BCauseminorPartnership for social responsibility initiatives. Foundation BCause, an expert organization with over 20 years of national and international experience, partnered with Bulstrad Life for the 'Fairytales of Kindness' initiative supporting elderly care in Lyutibrod village.
- Foundation 'Project Northwest' (Проект Северозапад)minorPartnership for social initiatives focused on sustainable services and support for elderly people in the Northwestern Bulgaria region, working to develop local capacity and knowledge.
- Foundation 'For Our Children' (За Нашите Деца)minorPartnership supporting the 'Children's House gives hope for a new beginning' and 'Childhood needs family' projects providing alternative care for abandoned children and family support services.
- Foundation 'Health and Social Development' (ХЕСЕД)minorPartnership for the 'Delicious' project supporting healthy cooking kitchen equipment and parental training for the Roma community to build parenting competence and child health preservation.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
Bulstrad Life competitors and assessment
Company assessmentBroad incumbents
- NN Group (CEE): Large European life and pensions group with historical presence across CEE (including Bulgaria). Comparable in life insurance and pension product design, though focused across multiple Western/Central European markets.
- Wiener Städtische (VIG Austria): Austrian flagship insurer and core VIG subsidiary offering life, health, and P&C products. Comparable in product breadth, but operates from a more mature and larger Austrian market.
Others
- ERSTE Asset Management: Existing partner providing investment funds (including ESG/green portfolios) that Bulstrad Life distributes via Life Line unit-linked products. Ecosystem partner rather than competitor, but defines the asset management quality available to Bulstrad Life's investment-linked policyholders.
Direct peers
- Groupama Bulgaria: Bulgarian life and non-life insurer owned by Groupama (France), offering individual and corporate life insurance. Overlaps in the Bulgarian market with comparable product mix.
- DZI Life Insurance: One of Bulgaria's largest domestic life insurers offering individual life, savings, and investment-linked products. Direct competitor in the same Bulgarian life insurance market with overlapping customer base.
- Uniqa Life Insurance Bulgaria: Subsidiary of Austrian insurer Uniqa offering life and health insurance products in Bulgaria. Competes head-to-head in both individual life and corporate group insurance segments.
- Kooperativa pojišťovna (VIG): Czech life and non-life insurer and fellow Vienna Insurance Group subsidiary. Sister VIG subsidiary providing a useful internal benchmark for product mix, digital maturity, and CEE market positioning.
- Generali Bulgaria: Bulgarian life and P&C arm of Generali Group offering life, health, and accident products to individuals and corporate clients. Direct competitor with similar multinational-parent backing.
- Allianz Life Bulgaria: Bulgarian life insurance arm of Allianz Group, offering unit-linked, term, and whole life products. Direct competitor leveraging a global brand and large capital base.
Regional players
- InterRisk (VIG): Polish non-life/life insurer and VIG subsidiary. Regional VIG peer illustrating how sister subsidiaries operate product strategies and digital platforms across different CEE geographies.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Bulstrad Life social profiles
Digital presenceBulstrad Life financial estimates
Financial estimateRevenue estimate
Valuation estimate
Bulstrad Life leadership team
Management profileNumber of profiles
Profiles1 record
Bulstrad Life funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Bulstrad Life M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Bulstrad Life
What does Bulstrad Life do?
Bulstrad Life is a Bulgarian life and health insurance company offering individual and corporate insurance solutions including savings-linked life insurance, term life, investment-linked insurance (Life Line), accident insurance, critical illness coverage, domestic and international health insurance (Health Club), travel insurance, and corporate employee benefit packages. The company distributes these products through insurance intermediaries, a Postbank partnership, a customer service center, and the proprietary B-Assist 24/7 digital platform with Doctor on Call video consultation services.
Is Bulstrad Life a public or private company?
Bulstrad Life is a private company. It is classified as corporate owned and is currently operating.
When was Bulstrad Life founded?
Bulstrad Life was founded in 1994. It employs 101 to 250 people.
Where is Bulstrad Life based?
Bulstrad Life is headquartered in Sofia, Bulgaria, in the Europe region.
How does Bulstrad Life make money?
Four revenue lines are on record. Life Insurance Premiums are the primary driver. The others are health Insurance Premiums, accident Insurance Premiums and unit-Linked Investment Products.
Who are Bulstrad Life's main competitors?
Broad incumbents on record are NN Group (CEE) and Wiener Städtische (VIG Austria). ERSTE Asset Management is listed as an others. Direct peers are Groupama Bulgaria, DZI Life Insurance, Uniqa Life Insurance Bulgaria, Kooperativa pojišťovna (VIG), Generali Bulgaria and Allianz Life Bulgaria. InterRisk (VIG) is listed as a regional player.
Does Bulstrad Life have an API?
No public API is recorded for Bulstrad Life.
What industry is Bulstrad Life in?
Bulstrad Life's product category is Life and Health Insurance. Its primary akta.pro industry code is FSAIABAB, Universal Life (UL) Insurance, with a secondary code of FSAIAAAJ, Group Term Life Insurance. Its NAICS code is 52411 and its SIC code is 6311.