What Allmakes 4x4 does

Allmakes 4×4 (legal entity Allmakes PR2 4×4 Ltd) is a privately held UK wholesaler of parts and accessories for Jaguar and Land Rover vehicles, operating from its headquarters and warehouse at Didcot Quarter in Abingdon, Oxfordshire. Founded in 1976 and held under Border Holdings (UK) Ltd for over 40 years, the company holds £32m of stock across 20,000+ SKUs and is recognised as one of the largest independent JLR parts wholesalers globally, supplying more than 2,500 trade customers and 1,000+ stockists in domestic, European and international markets. Its product portfolio spans four quality tiers — Genuine, OE, OEM and Replacement parts — sourced from major OE manufacturers (AMK, BWI, Bilstein, Bosch, Lemforder, Denso, Mann+Hummel, Ferodo, Mintex), supplemented by two proprietary brands: PROEVO+ (premium steering and suspension components, launched October 2024 with a 2-year/24,000-mile warranty) and Terrafirma (Land Rover accessories and upgrades for off-road use).

The company's go-to-market is a multi-channel B2B wholesale model combining a stockist network, dedicated UK/Ireland/Europe delivery fleet, freight-forwarder partnerships for global customers, and the Allmakes PSP — a 24/7 online trading portal launched in 2008 as the first dedicated B2B platform in the JLR aftermarket, supporting multiple languages and currencies (GBP, EUR, USD). Customer segments include vehicle service and repair centres, retailers and mail-order businesses, off-road and overland specialists, 4×4 fleet operators and vehicle hire companies, distribution and wholesale businesses, and relief organisations/NGOs. The company is ISO 9001 accredited and holds Approved Economic Operator (AEO) status for customs/trade compliance.

In September 2024, Allmakes relocated to a new 190,000 sq ft facility with 15,000+ pallet locations and 3.5+ miles of small-parts binning, explicitly to enable the addition of 2,500+ new SKUs by summer 2025. Revenue is generated through one-time wholesale transactions on account-based pricing managed through the portal; specific revenue and pricing are not publicly disclosed. Brian Johnson is identified as a Company Director overseeing the recent expansion initiatives.

Name

Allmakes 4x4

Legal name

Allmakes PR2 4×4 Ltd

Website

https://allmakes4x4.com

Company type

Private

Founded year

1976

Operating status

Operating

Headcount range

101–250 employees

Short description

Allmakes 4×4 is a privately held UK wholesaler of Jaguar and Land Rover parts and accessories, holding £32m of stock across 20,000+ SKUs and supplying 2,500+ trade customers and 1,000+ stockists globally via its Allmakes PSP B2B portal and proprietary brands PROEVO+ and Terrafirma.

Ownership category

akta.pro rank

Product category

Automotive Parts Wholesale

NAICS

Motor Vehicle Supplies and New Parts Merchant Wholesalers (42312)

SIC

Wholesale-Motor Vehicle Supplies & New Parts (5013), Wholesale-Motor Vehicles & Motor Vehicle Parts & Supplies (5010)

akta.pro primary industry

Maintenance, service & repair (MSR) parts distribution (filters, belts, hoses, wipers, fluids) (CRAOANAB)

Keywords

• Automotive parts wholesale
• 4x4 vehicle parts
• Aftermarket parts distribution
• Jaguar Land Rover components
• Trade parts supply

Headquarters

HQ city

Abingdon

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Infrastructure, Personnel, Marketing or Sales

Revenue model

1. Parts and Accessories Wholesale: Allmakes 4x4 generates revenue through wholesale distribution of parts and accessories for Jaguar and Land Rover vehicles. They offer multiple quality tiers (Genuine, OE, OEM, and Replacement parts) and own branded ranges (PROEVO+ for steering/suspension and Terrafirma for accessories/upgrades) to serve different price points and customer preferences.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels3 records

Core offering

Allmakes 4x4 is a B2B wholesale distributor of parts and accessories for Jaguar Land Rover vehicles, operating from a 190,000 sq ft facility with £32m of stock across 20,000+ SKUs. The company offers four product quality tiers (Genuine, OE, OEM, Replacement) along with two proprietary brands — PROEVO+ for premium steering and suspension components and Terrafirma for off-road accessories and upgrades. Customers access inventory, pricing and order management through the Allmakes PSP online trading portal, supported by a global stockist network of 2,500+ partners.

Product overview

Allmakes 4x4 is a wholesaler of parts and accessories for Land Rover and Jaguar vehicles, operating a multi-tier product portfolio. The core offering spans four distinct quality tiers: Genuine Parts (JLR-approved original components), OE Parts (factory-fitted parts in OE branding), OEM Parts (manufacturer-standard equivalents), and Replacement Parts (quality aftermarket alternatives). The company also offers two proprietary brands: PROEVO+ (premium steering and suspension components with extended warranty) and Terrafirma (Land Rover accessories and upgrades for off-road use). These products are supported by the Allmakes PSP online trading platform providing 24/7 real-time access to inventory, pricing, and order management. The company holds over 20,000 parts and accessories with £32m stock holding, serving diverse customer segments including workshops, retailers, off-road specialists, fleet operators, and distribution businesses.

Differentiator

Problem solved

Functional benefit

Brands

• PROEVO+: Premium steering and suspension components for Jaguar and Land Rover vehicles, manufactured to exacting standards with extended 2-year/24,000 mile warranty
• Terrafirma

Products and services

• Genuine Parts Original components approved by Jaguar Land Rover for use in vehicle construction and maintenance, supplied in Genuine JLR-branded packaging providing assurance of authenticity, quality and compatibility. Stocked for the full JLR range including Defender, Discovery, Range Rover, Sport, Evoque and Velar.
• OE Parts Parts originally fitted by Land Rover at production, identical to Genuine Parts but supplied in OE branded packaging; equivalent quality and fully interchangeable in fit, form and function for Jaguar Land Rover vehicles.
• OEM Parts Parts fitted by vehicle manufacturers at production and manufactured to the standards acceptable to them; multi-franchise spare parts sourced from suppliers such as AMK, BWI, Wabco and Denso for Jaguar Land Rover vehicles.
• Replacement Parts Aftermarket parts manufactured by trusted suppliers other than original equipment manufacturers, ensuring quality and fit/form/function equivalent to or exceeding OEM specification. Includes brands such as EBC, Dunlop, Autotec, Unibrakes, ODM, Neolux, Intermotor, Exide and Mintex, with a company-claimed warranty rate of less than 3% of sales.
• PROEVO+ Allmakes' own-brand premium steering and suspension range for Jaguar and Land Rover vehicles — 'Professional Evolution in Quality' — manufactured to exacting standards maintaining vehicle ride and handling, built to OE specification, with extended 2-year/24,000-mile warranty, exceptional value and Premium Quality. Targeted at trade customers, workshops and enthusiasts.
• Terrafirma Allmakes' own-brand range of accessories and upgrades for Land Rover vehicles, recognised as one of the world's leading brands in the segment, offering comprehensive solutions for leisure or competition off-road use.
• Allmakes PSP Online Trade Portal Online B2B trading portal launched in 2008 as the first dedicated customer portal in the 4x4 parts sector, providing real-time access to part numbers, stock levels, pricing and account/credit/order management. Supports multiple languages (German, French, Dutch, Spanish, Italian) and multiple currencies (GBP, EUR, USD), with multiple simultaneous baskets for Road, Sea and Air orders, available 24/7 to trade customers.

Quantifiable outcome

• Warranty rate less than 3% of sales for replacement parts

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core.

• AMKcoreTechnology or IntegrationAMK is listed as a major supplier partner for Original Equipment parts, supplying steering and suspension components.
• BWIcoreTechnology or IntegrationBWI is listed as a major brand partner and OE supplier for braking and suspension systems.
• Border Holdings (UK) LtdcoreStrategic or Co-development PartnerParent company of Allmakes PR2 4x4 Ltd. Border Holdings is a leading independent wholesaler of Land Rover parts and accessories, operating from Britpart in Shropshire and Allmakes in Oxfordshire. The company has been privately owned for over 40 years.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• AUTODOC: AUTODOC is Europe's largest online automotive parts retailer/wholesaler with millions of SKUs across multiple vehicle platforms and a B2B portal serving workshops across 27 EU countries. Comparable to Allmakes as a B2B/B2C online aftermarket parts platform, though at significantly larger scale and across broader vehicle scope.
• Euro Car Parts: Euro Car Parts is the UK's largest automotive parts distributor, owned by LKQ Corporation, offering multi-brand, multi-vehicle parts to workshops and trade customers nationwide. Comparable to Allmakes as a UK B2B motor factor serving workshops and fleet operators, though much broader in vehicle scope and scale.
• GSF Car Parts: GSF Car Parts is one of the UK's largest automotive parts distributors with 180+ branches and a strong online presence, supplying car parts, accessories, and tools to trade and retail customers. Comparable to Allmakes as a UK-based motor factor distributing OE/OEM aftermarket parts through branch and digital channels across many vehicle brands.

Others

• Wabco/WABCO Parts: WABCO is a major global Tier-1 OEM parts supplier (now part of ZF) for commercial vehicle braking and chassis systems, listed among Allmakes' major supply partners. While not a direct distribution competitor, WABCO is part of the supplier ecosystem Allmakes depends on for JLR braking and chassis components.

Direct peers

• Rimmer Bros: Rimmer Bros is a UK-based specialist parts retailer and wholesaler for British marques including Rover, Triumph and Land Rover, established in 1982. Comparable to Allmakes as a niche B2B/B2C aftermarket parts distributor focused on legacy British vehicle platforms with deep catalogue depth.
• Britpart: Britpart is Allmakes' sister company under Border Holdings (UK) Ltd, also headquartered in the UK and specializing in Land Rover and Jaguar aftermarket parts. Both operate as B2B wholesalers serving independent workshops and distributors globally, making Britpart the most direct peer in scale, customer base, and product mix.
• Heritage Parts Centre: Heritage Parts Centre is a UK-based specialist parts distributor for classic British vehicles including Mini, Austin, Rover and Land Rover. Comparable to Allmakes as a niche independent aftermarket parts operator with similar go-to-market through trade accounts and online ordering, although focused on older/classic platforms.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/allmakes4x4
• Xx.com/allmakes4x4

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Allmakes 4x4