What Britpart does

Britpart is a UK-based trade-only wholesaler and manufacturer of aftermarket parts, accessories, and handmade trim products dedicated exclusively to Land Rover vehicles. Founded circa 1984 and headquartered on a 55-acre site in Craven Arms, Shropshire, the company maintains an inventory of over 28,000 SKUs spanning Series 1 through the latest Defender (2020 onwards), as well as Discovery, Freelander, and Range Rover models. Its catalogue covers chassis and body components, consumables, enhancements, exterior and interior protection, lighting, off-road equipment, performance parts, racks and roll cages, service kits, suspension and axle components, towing, wheels, and winching, supplemented by curated sub-brands including ARB, Bearmach, Lazer Lights, Lucas Classic 4x4, Safety Devices, Ravenol, Thule, and Front Runner. Britpart's proprietary technology consists of an online parts catalogue organized by category and vehicle model compatibility, plus a worldwide dealer locator system directing customers to its network of approved stockists.

The company operates a wholesale go-to-market model, selling exclusively through a network of over 1,000 approved stockists globally, comprising retailers, independent workshops, ARB specialists, and mail-order/online sellers, with no direct-to-consumer channel. Pricing is trade-only and not publicly disclosed; stockist enquiries are handled via a dedicated account management contact. Customers are horizontally segmented across individual Land Rover owners, independent workshops and garages, classic and historic vehicle enthusiasts, and off-road enthusiasts. Britpart supports its distribution with event sponsorships (Goodwood Festival of Speed, Phil Price Memorial Woodpecker Rally, Lucas Classic at Shelsley Walsh), media appearances including Car SOS, and email/newsletter communications. The company holds Cyber Essentials Plus certification and is a member of the Historic & Classic Vehicle Alliance.

Name

Britpart

Legal name

Britpart

Website

https://britpart.com

Company type

Private

Founded year

1984

Operating status

Operating

Headcount range

251–500 employees

Short description

Britpart is a UK-based trade-only wholesaler and manufacturer of aftermarket parts and accessories dedicated exclusively to Land Rover vehicles, distributing over 28,000 SKUs through 1,000+ approved stockists worldwide from its 55-acre Shropshire headquarters.

Ownership category

akta.pro rank

Product category

Land Rover Aftermarket Parts & Accessories

NAICS

Motor Vehicle and Motor Vehicle Parts and Supplies Merchant Wholesalers (4231), Motor Vehicle Supplies and New Parts Merchant Wholesalers (423120)

SIC

Wholesale-Motor Vehicles & Motor Vehicle Parts & Supplies (5010), Wholesale-Motor Vehicle Supplies & New Parts (5013)

akta.pro primary industry

Mechanical replacement parts distribution (engine, drivetrain, steering, suspension, brakes) (CRAOANAA)

akta.pro secondary industries

Maintenance, service & repair (MSR) parts distribution (filters, belts, hoses, wipers, fluids) (CRAOANAB), Paint, refinishing & body shop supplies distribution (coatings, abrasives, tools, consumables) (CRAOANAF), Tools, shop equipment & garage supplies distribution (diagnostic tools, lifts, compressors, PPE) (CRAOANAG)

Keywords

• Land rover parts
• Automotive aftermarket
• Vehicle accessories wholesaler
• Off-road equipment
• 4x4 parts distribution

Headquarters

HQ city

Craven Arms

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Infrastructure, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Aftermarket Parts Distribution: Wholesale distribution of Land Rover aftermarket parts and accessories to a network of 1,000+ stockists globally. Products range from replacement components to performance upgrades and lifestyle accessories.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Britpart manufactures, sources, and wholesale-distributes a comprehensive range of aftermarket parts, accessories, and performance products for Land Rover vehicles, covering all models from Series 1 through the latest Defender, Discovery, Freelander, and Range Rover. Operating as a trade-only wholesaler from a 55-acre Shropshire facility, the company serves a global network of more than 1,000 stockists with over 28,000 stocked items, complemented by curated sub-brand lines such as ARB, Bearmach, Lazer Lights, Lucas Classic, Safety Devices, and Ravenol.

Product overview

Britpart is the leading independent wholesaler of Land Rover parts, operating as a trade-only distributor with over 1,000 stockists worldwide. The company offers an extensive portfolio of over 28,000 parts and accessories across more than 20 product categories, ranging from replacement components (chassis, engine, transmission, suspension, braking, electrical) to enhancement products (lighting, wheels, roll cages, winches, infotainment). The core offering includes both Britpart-branded products (roof racks, winches, expedition equipment) and carefully curated sub-brands such as ARB (4x4 equipment), Bearmach (suspension and trim), Lazer Lights (LED lighting), Lucas Classic (vintage parts), Safety Devices (roll cages), and Ravenol (fluids). The company serves vehicles from Series 1 through the latest Defender (2020 onwards), Discovery, Freelander, and Range Rover models, with a 24-month guarantee and over 40 years of experience in the Land Rover aftermarket.

Differentiator

Problem solved

Functional benefit

Products and services

• Britpart Parts and Accessories Range Wholesale range of more than 28,000 Land Rover aftermarket parts and accessories covering every major system (chassis, body, engine, transmission, suspension, braking, electrical) for Series 1 through the latest Defender (2020 onwards), Discovery, Freelander, and Range Rover; sold to a global network of over 1,000 stockists and end customers via dealers and mail order.
• ARB 4x4 Accessories Distribution of ARB 4x4 accessories including bull bars, skid plates, recovery equipment, air compressors, and fridge freezers for Land Rover vehicles, supplied via Britpart's approved ARB stockist network.
• Bearmach Branded Parts Bearmach-branded Land Rover parts including suspension springs, shock absorbers, winch bumpers, trim components, and service kits distributed through the Britpart stockist network.
• Lazer LED Lighting Lazer LED spotlights (Triple-R, Linear, Sentinel, and Utility Series) plus mounting kits and CAN bus interfaces supplied for Land Rover vehicles through the Britpart stockist network.
• Lucas Classic 4x4 Vintage Parts Lucas Girling classic vehicle components for vintage Land Rovers, including brake hoses, clutch hoses, shock absorbers, switches, lights, and repair kits, distributed to restoration workshops and classic specialists.
• Safety Devices Roll Cages and Safety Equipment Safety Devices roll cages (4-point to 14-point configurations), roof tents, and mounting brackets for Defender and Freelander models, supplied through the Britpart stockist network.
• Ravenol Fluids and Workshop Consumables Ravenol engine oils, transmission fluids, coolants, and workshop consumables including specialty products for both classic and modern Land Rovers, distributed via Britpart stockists.
• Britpart Pulling Power Winches Britpart-branded electric winches and winching accessories for Land Rover vehicles, including batteries, bumpers, mounts, and recovery equipment, distributed through the Britpart stockist network.
• Pre-packaged Service Kits Pre-packaged service kits containing filters, seals, and components for routine maintenance of Land Rover vehicles across all major models, sold to workshops and end users via the stockist network.
• Britpart Expedition Roof Racks Britpart-branded expedition roof racks and mounting systems for Land Rovers, distributed alongside ARB and Front Runner offering via approved stockists.
• Minilite Alloy Wheels Authentic reproduction Minilite alloy wheels for Land Rovers, capturing the iconic competition wheel design from the 1960s and 1970s, distributed through the Britpart stockist network.
• Caradoc Alloy Wheels Caradoc-branded alloy wheels for Defenders, available in 18x9 size with satin black and anthracite finishes, distributed via the Britpart stockist network.
• Stinger Infotainment Systems Stinger IE268 6.8-inch touchscreen infotainment systems providing modern in-car connectivity, control, and entertainment for older Land Rovers, distributed via Britpart stockists.
• Dinitrol Corrosion Protection Products Dinitrol rust-proofing and corrosion protection products including cavity wax, underbody coatings, and workshop kits for Land Rover vehicle preservation, supplied via the Britpart stockist network.
• Raptor Protective Body Coatings Raptor protective body coatings providing durable finishes for Land Rovers, available in various kit sizes with hardeners and application tools, distributed via the Britpart stockist network.
• IID Diagnostic Tools IID diagnostic tools and accessories for Land Rover and Jaguar vehicles that support fault code reading and vehicle system diagnostics, supplied via the Britpart stockist network.
• Britpart Branded Merchandise Britpart-branded clothing, merchandise, calendars, diecast models, and gift items for Land Rover enthusiasts, distributed via approved Britpart stockists.

Quantifiable outcome

• 24 month guarantee on all parts
• +2 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Six partnerships are on record, tiered core and minor.

• ARBcoreChannel Partner/ Reseller/ DistributorBritpart is an approved ARB stockist, offering the full range of ARB 4x4 accessories including bull bars, suspension, drawers, and recovery equipment alongside their own product lines.
• Lucas Classic 4x4coreTechnology or IntegrationPartnership for Lucas and Girling classic vehicle components including brake hoses, clutches, shock absorbers, switches, and electrical components for classic Land Rovers.
• The Historic & Classic Vehicle Alliance (HCVA)minorStrategic or Co-development PartnerBritpart is associated with the Historic & Classic Vehicle Alliance, supporting the preservation and enjoyment of historic vehicles.
• Lazer LampscoreTechnology or IntegrationBritpart distributes Lazer LED lighting products including spotlights, light bars, and mounting kits specifically designed for Land Rover vehicles.
• Safety DevicescoreTechnology or IntegrationBritpart offers a comprehensive range of Safety Devices roll cages, roof tents, and mounting brackets for Land Rover vehicles.
• RavenolcoreTechnology or IntegrationBritpart distributes Ravenol engine oils, workshop consumables, and fluids for Land Rover vehicles including specialist classic car products.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Bearmach: Bearmach is one of the largest dedicated Land Rover aftermarket parts distributors in the UK, offering a competing range of branded replacement and accessory parts. It is the most directly comparable competitor to Britpart, even though the two also have a commercial relationship via Britpart's distribution of Bearmach-branded product.
• Turner Engineering: Turner Engineering is a UK Land Rover parts and accessories specialist with a strong heritage in Defender and classic Land Rover products. It is a direct competitor to Britpart, particularly in the workshop and restoration segments.
• Paddock Spares: Paddock Spares is a long-established UK wholesaler and retailer of Land Rover parts, covering Series through Defender models. It competes head-to-head with Britpart on stockist supply, classic Land Rover parts, and online mail-order distribution.
• LR Parts (lrparts.co.uk): LR Parts is a UK-based independent Land Rover parts specialist offering replacement and accessory parts across the full model range. It is a comparable independent distributor competing with Britpart for stockist accounts and direct mail-order customers.
• Heritage Parts Centre: Heritage Parts Centre is a UK supplier of classic vehicle parts, including for Land Rover models, with a strong focus on restoration and trim components. It overlaps directly with Britpart's classic Land Rover and Lucas/Girling product range.

Regional players

• Atlantic British: Atlantic British is a North American Land Rover parts distributor and retailer with a broad catalogue of OEM and aftermarket parts. It is comparable to Britpart in product breadth and target customer but operates primarily in the US/Canadian market.
• Auto Barn (lr4x4.com): Auto Barn is a US-based Land Rover parts and accessories retailer offering aftermarket and OEM parts across Land Rover model ranges. Comparable to Britpart in product breadth and end-customer mix, but operating primarily in North America.

Broad incumbents

• Rimmer Bros: Rimmer Bros is a UK-based classic and modern vehicle parts distributor covering Triumph, Rover, and Land Rover marques. It is comparable to Britpart in operating model (parts catalogue + mail order) but with a broader marque mix, making Britpart a deeper specialist within a shared category.
• ARB 4x4 Accessories: ARB is the global premium 4x4 accessories brand and manufacturer whose products Britpart distributes. It is comparable as a benchmark for the off-road accessory category Britpart serves, and represents both a partnership and an indirect competitive threat if ARB expands its own direct distribution.
• JLR (Jaguar Land Rover) Genuine Parts: JLR operates the official Land Rover genuine parts program through its authorised dealer network. It is the dominant broad incumbent in the Land Rover parts space, competing with Britpart for warranty work, quality-conscious owners, and modern model fitments.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/Britpart
• Facebookfacebook.com/britpart

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Britpart