What Michael Hohl Subaru does

Michael Hohl Subaru is a privately held, single-location franchised automobile dealership headquartered at 2910 S Carson St, Carson City, Nevada. Founded in 1984 and operating under the Subaru of America franchise, the company sells new Subaru vehicles (including the Outback, Forester, Crosstrek, Ascent, Impreza, WRX, BRZ, Solterra, Uncharted, Trailseeker, and hybrid variants), certified pre-owned vehicles, and genuine Subaru parts and accessories, while also providing maintenance, repair, and collision services through an on-site service center. Its customer base consists primarily of individual consumers and households in Northern Nevada (Carson City, Reno, Sparks, Dayton), with targeted outreach to educators, healthcare workers, and military personnel through Subaru's VIP incentive programs.

The company operates a traditional direct-to-consumer dealership model augmented by digital self-serve tools: an online inventory browser, payment calculator, Edmunds-powered trade-in valuation, Capital One pre-qualification, Botdoc encrypted document exchange, and online service scheduling, all running on the Dealer Inspire website platform. Revenue is generated through four streams: new vehicle sales, used and certified pre-owned vehicle sales, service and parts, and finance and insurance products arranged through third-party lenders. Pricing follows a no-haggle, real-time market-based model with a $399 documentation fee, 100-mile written quote match guarantee, and promotional APR offers (1.9%, 0.9%, 3.9% across various terms). The technology deployed in the vehicles sold (Subaru EyeSight driver assist, Symmetrical All-Wheel Drive, Connected Services telematics) is OEM-provided rather than proprietary to the dealership, and the company's competitive positioning rests on its exclusive Northern Nevada Subaru franchise territory, locally owned community identity, and transparent pricing rather than on differentiated technology.

Name

Michael Hohl Subaru

Legal name

Michael Hohl Subaru

Website

https://michaelhohlsubaru.com

Company type

Private

Founded year

1984

Operating status

Operating

Headcount range

11–50 employees

Short description

Michael Hohl Subaru is a privately held Subaru franchise dealership in Carson City, Nevada, selling new and used Subaru vehicles, parts, and service to individual consumers across Northern Nevada.

Ownership category

akta.pro rank

Headquarters

HQ city

Carson City

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. New Vehicle Sales: Sale of new Subaru vehicles including Outback, Forester, Crosstrek, Impreza, Ascent, Solterra, WRX, BRZ, and hybrid/electric models
2. Used Vehicle Sales: Sale of pre-owned and certified pre-owned vehicles
3. Service and Parts: Vehicle maintenance, repairs, and genuine Subaru parts and accessories sales
4. Finance and Insurance Products: Financing arrangements, extended warranties, and added security plans through partnerships with lenders

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Michael Hohl Subaru is a franchised Subaru dealership in Carson City, Nevada, selling the full new Subaru lineup (Outback, Forester, Crosstrek, Ascent, Impreza, WRX, BRZ, Solterra, Uncharted, Trailseeker, plus Crosstrek/Forester hybrids and Wilderness trims), certified pre-owned and used vehicles, manufacturer-authorized service and genuine Subaru parts, and finance/insurance products via lender partnerships. The dealership operates with no-haggle transparent pricing and serves Northern Nevada consumers from a single physical location complemented by online research, trade-in, and pre-approval tools.

Product overview

Michael Hohl Subaru is a single-location Subaru franchise dealership in Carson City, Nevada, offering the complete Subaru vehicle lineup. The product portfolio centers on new Subaru vehicles including SUVs (Outback, Forester, Crosstrek, Ascent), electric vehicles (Solterra, Uncharted, Trailseeker), hybrid models (Crosstrek Hybrid, Forester Hybrid), performance cars (WRX, BRZ), and sedans (Impreza), plus Wilderness off-road sub-brands. Supporting services include vehicle service and parts centers, finance center with online tools, certified pre-owned vehicles, and Subaru-specific programs like Express Service and the Love Promise community initiative.

Differentiator

Problem solved

Functional benefit

Products and services

• New Subaru Vehicles New Subaru vehicles sold directly through the franchised dealership, covering the full Subaru model lineup including internal-combustion, hybrid, and all-electric options plus Wilderness off-road trims, for individual consumers in Northern Nevada.
• Used Vehicles Pre-owned vehicles from various makes available for purchase by individual consumers seeking more affordable options than new vehicles.
• Certified Pre-Owned Subaru Vehicles Subaru factory-certified used vehicles meeting specific quality and inspection standards with extended warranty coverage, sold to consumers seeking near-new vehicles with manufacturer-backed assurance.
• Vehicle Service Center Manufacturer-authorized maintenance, repair, and recall service staffed by Subaru certified technicians for Subaru owners and other-make customers.
• Parts Center Retail sales of genuine Subaru parts and accessories for vehicle maintenance, repairs, and customization.
• Subaru Express Service Walk-in or same-day oil change and routine maintenance service designed for speed without requiring an appointment, targeting time-sensitive customers.
• Subaru Tire Center Tire sales, installation, and rotation services for all-season and performance tires offered at the dealership.
• Finance Center Vehicle financing and leasing services, including online pre-approval, payment calculator, trade-in valuation, application for financing (including with an ITIN), Capital One pre-qualification, and added security/extended warranty products.

Quantifiable outcome

• No-negotiation pricing eliminates traditional car buying friction
• +1 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

Feature3 records

Partnerships

One partnership is on record.

• Subaru of AmericacoreChannel Partner/ Reseller/ DistributorFranchised Subaru dealership representing Subaru brand. Sells new Subaru vehicles including Outback, Forester, Crosstrek, Ascent, Solterra, WRX, BRZ, and hybrid/electric models. Authorized for Subaru Certified Pre-Owned program, Subaru Express Service, and Subaru VIP incentive programs (Educator, Military, Healthcare).

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• CarMax: Largest U.S. used-vehicle retailer (NYSE: KMX) with a unified no-haggle pricing model — directly comparable to Michael Hohl Subaru's transparency/no-haggle value proposition, though CarMax operates no OEM new-vehicle franchise.
• Sonic Automotive: Major U.S. franchised dealer group (NYSE: SAH) operating EchoPark used-vehicle stores alongside new-car franchises. Directly comparable franchised dealership economics and revenue model, though at substantially larger scale.
• AutoNation: Largest public U.S. auto retailer (NYSE: AN) with new and used vehicle franchises plus F&I products. Operates the same franchised-dealer model as Michael Hohl Subaru but with national scale and broader brand portfolio.
• Group 1 Automotive: U.S./U.K. franchised auto retailer (NYSE: GPI) operating new-vehicle dealerships with same OEM-franchise operating model as Michael Hohl Subaru. Comparable in-store F&I, service, and parts revenue mix but with multi-brand national footprint.
• Lithia Motors: Largest U.S. franchised auto retailer (NYSE: LAD) operating new-vehicle dealerships nationwide, including Subaru franchises. Comparable as a same-business model (franchised new car retail) but at vastly greater scale and with multi-brand diversification.
• Penske Automotive Group: Diversified global automotive retailer (NYSE: PAG) operating premium franchised dealerships and commercial truck distribution. Comparable premium-franchise retail model and F&I monetization, though operating at enterprise scale.
• Asbury Automotive Group: Major U.S. franchised auto retailer (NYSE: ABG) with new and used vehicle dealerships plus Total Care Auto F&I product. Same franchised-dealer business model as the subject, with much larger scale and geographic reach.

Emerging players

• Carvana: Online used-vehicle retailer (NYSE: CVNA) with a pure e-commerce model that competes for the same Northern Nevada consumer car-buying wallet. Represents a channel-format threat/alternative to the traditional franchised showroom model used by the subject.

Direct peers

• Bill Pearce Courtesy Dealerships: Multi-franchise auto dealer group headquartered in Reno, NV serving the same Northern Nevada trade area as Michael Hohl Subaru. Most directly comparable as a competing franchised dealership in the immediate geographic market.

Others

• Subaru of America (District / Regional Operations): Subaru's U.S. distributor and franchisor; not a direct competitor, but the parent entity whose franchise agreement, vehicle allocation, and marketing programs define Michael Hohl Subaru's economics and operating model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/HohlSubaru
• Facebookfacebook.com/michaelhohlsubaru
• LinkedInlinkedin.com/company/michael-hohl-subaru

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Michael Hohl Subaru