Global Trade Alert

What Global Trade Alert does

Global Trade Alert (GTA), founded in 2009 and headquartered in Saint Gallen, Switzerland, is an independent trade and industrial policy monitoring organization that documents and verifies government interventions affecting global commerce. Its core asset is a continuously updated intervention database covering 70 economies and 194 jurisdictions, with 71,131+ documented measures spanning tariff changes, export restrictions, subsidies, trade defence actions, and industrial policy instruments. The platform is delivered through several integrated products: a real-time Activity Tracker, a customizable Data Center for queries and exports, thematic GTA Threads (evidence collections on issues such as the 2026 Iran conflict and US tariff-driven trade deals), and recurring analytical outputs including the Monthly Roundup, ZEITGEIST series briefings, and specialized reports such as the Chokepoint Report on the Hormuz oil shock. Underlying technology includes a proprietary intervention classification system and a US tariff-weighted model analyzing four regime states, with all content released under Creative Commons Attribution 4.0.

The platform distributes data through tiered digital channels: a free non-commercial tier for researchers and the public, alongside paid commercial and government licenses segmented by geography and policy package. Enterprise-grade distribution includes API access (with a Python SDK), a Power BI plug-in, notification services, and a Claude-powered AI Assistant delivered via the Model Context Protocol (MCP) that allows natural-language querying with cited answers sourced from the live database. GTA is organized as an initiative under SGEPT (Sustainable Global Economic Policies) and is institutionally supported by the University of St. Gallen (UNISG), the Schmidheiny Foundation, and Switzerland's State Secretariat for Economic Affairs (SECO). It serves three primary customer segments — governments and policymakers, multinational corporations with cross-border exposure, and media/research organizations — with use cases spanning policy monitoring, supply-chain risk management, tariff compliance, and trade journalism.

Name

Global Trade Alert

Legal name

Global Trade Alert

Website

https://globaltradealert.org

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

Global Trade Alert, founded 2009 in Switzerland, is a non-profit trade and industrial policy monitoring organization tracking 71,000+ government interventions across 70 economies, serving governments, multinational corporations, and media via its database, API, and AI-powered query tools.

Ownership category

akta.pro rank

Product category

Trade Policy Intelligence Platform

SIC

Services-Management Services (8741)

akta.pro primary industry

Trade Data Management & Automation Advisory (Master Data, ACE/ICS2, EDI) (TLACAGAJ)

akta.pro secondary industry

Sanctions, Embargo & Export Controls (EAR/ITAR) Compliance Tools (TLAEAOAI)

Keywords

• Trade policy monitoring
• Industrial policy intelligence
• Trade data analytics
• Policy research database
• Tariff tracking platform

Headquarters

HQ city

Saint Gallen

HQ country

Switzerland

HQ region

Europe

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Infrastructure, Operations, Marketing or Sales

Revenue model

1. API Access Licenses: Programmatic access to GTA's database for building applications, feeding AI models, and automating monitoring. Licensed by geography and policy package. Free for non-commercial users.
2. Data Center Subscriptions: Custom data extraction and statistics services allowing users to query and export specific trade policy data. Offered as part of licensed policy packages.
3. Notification Services: Various newsletter and alert products keeping subscribers updated on trade and industrial policy developments. Part of the organization's demand generation and value delivery.
4. Power BI Integration: Plug-in service for integrating GTA data into Power BI dashboards. Offered with licensing based on geography and policy package.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

Global Trade Alert operates a trade and industrial policy monitoring platform that delivers real-time, independently verified evidence of state measures affecting foreign commerce across 194 jurisdictions and 70 economies. The platform centers on the Activity Tracker database (71,131+ documented interventions), the Data Center for custom data extraction, thematic GTA Threads, programmatic API access, and a Claude-powered AI Assistant that lets users query the database in natural language with cited answers. Commercial and governmental licenses are sold by geography and policy package on an annual basis, while non-commercial researchers and academics access the platform for free.

Product overview

Global Trade Alert operates as a trade and industrial policy monitoring platform offering a comprehensive suite of tools for tracking policy changes affecting global commerce. The core portfolio consists of the Data Center for custom data extraction, the Activity Tracker providing real-time updates on 71,000+ interventions across 70 economies, and Threads for detailed evidence on specific policy issues. Supplementary offerings include API Access for programmatic data retrieval with Python SDK, an AI Assistant powered by Claude (MCP) for natural language policy queries, and the Zeitgeist Series of analytical briefings. The platform integrates with Power BI for visualization and offers tiered subscription services including notification newsletters. The company publishes regular analyses including monthly roundups and specialized reports like the Chokepoint tracking trade responses to the Iran conflict.

Differentiator

Problem solved

Functional benefit

Products and services

• GTA Data Center Custom data extraction and statistics tool allowing users to query and export specific trade policy data and statistics for trade policy, tariff, and intervention analysis across 70 economies and 194 jurisdictions, targeted at governments, corporations, and researchers.
• GTA Activity Tracker Real-time database tracking trade and industrial policy developments across 70 economies and 194 jurisdictions, with 71,131+ documented interventions covering tariff changes, export restrictions, subsidies, trade defence measures, and other policy instruments, with categorization by intervention type, affected HS products, and implementing jurisdictions.
• GTA Threads Detailed evidence collections on specific trade and industry policy issues, providing granular thematic analysis of policy trends and interventions on topics such as US Tariff-Driven Trade Deals, policy responses to the 2026 Iran conflict, and harmful trade policy interventions, targeted at policymakers, corporate users, and researchers.
• GTA API Access Programmatic data access service offering a Python SDK and REST endpoints to GTA's trade and industrial policy database, enabling enterprise and government clients to build applications, feed AI/machine learning models, and automate monitoring workflows under annual licenses priced by geography and policy package.
• GTA AI Assistant (MCP) Claude-powered conversational AI service using the Model Context Protocol that allows users to query GTA's trade policy database using natural language and receive cited answers sourced directly from the live data on trade interventions, tariffs, and industrial policy measures worldwide.
• GTA Notification Services Subscription newsletters and alert products delivering daily, weekly, and instant updates on trade and industrial policy developments across jurisdictions, targeted at policymakers, corporate users, and researchers tracking trade policy movements.
• GTA Monthly Roundup Monthly publication providing a rapid overview of trade and industrial policy activity worldwide, summarizing 800+ developments each month across import barriers, export curbs, subsidies, and related industrial policy measures, organized by geography with focus on the United States, China, and the European Union.
• ZEITGEIST Series Subscription-based fact-based and even-handed analytical briefings on emerging trade and industrial policy issues, delivered as part of the GTA Analysis publication line, targeted at policymakers, corporate users, and researchers.
• Chokepoint Report Specialized GTA report tracking trade policy responses to the 2026 Iran conflict and Strait of Hormuz disruption, documenting tariff changes, export restrictions, capital controls, and domestic subsidies affecting energy, food, and industrial supply chains, targeted at policymakers and corporate users.

Quantifiable outcome

• 71,131+ trade policy interventions documented and tracked
• +2 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability2 records

Feature5 records

Partnerships

Two partnerships are on record, tiered core.

• SGEPT (Swiss Global Enterprise and Trade Policy)coreStrategic or Co-development PartnerSGEPT is identified as the initiative behind Global Trade Alert, indicating a foundational organizational relationship. GTA is described as 'An SGEPT Initiative', suggesting SGEPT is the parent or founding organization.
• UNISG (University of St. Gallen)coreStrategic or Co-development PartnerListed as a supporter of Global Trade Alert. The University of St. Gallen is a leading Swiss university known for international relations and trade policy research.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• ImportGenius: US customs-records analytics product serving competitive-intelligence and supplier-screening use cases; competes head-on with GTA's commercial use cases for monitoring trade flows and policy effects.
• Panjiva (S&P Global): Supply-chain trade data platform owned by S&P Global, providing shipment-level customs records and trade intelligence to multinational corporates — the closest direct commercial analogue to GTA's intervention-monitoring dataset.

Others

• St. Louis Fed's Trade Weighted Tariff Data: Free, official US import-tariff analytics from the Federal Reserve — a free public substitute for the proprietary US tariff-weighted average model highlighted as a GTA differentiator.
• Global Trade Watch (European Commission DG TAXUD): Official EU trade-barrier and customs-monitoring activity producing surveillance reports — a government-provided substitute that influences the willingness of EU corporates to pay for GTA's commercial licences.
• WTO Trade Monitoring Reports: Official multilateral trade-monitoring exercise producing periodic reports on G20 trade measures; thematic overlap with GTA's mandate and a quasi-substitute for policymakers that GTA must compete for attention against.
• Economist Intelligence (EIU): Premium country-risk and trade-policy forecasting service sold to multinational corporate strategy teams; competes for the same enterprise research budget with a more macro and forward-looking lens than GTA's intervention-level data.

Emerging players

• Trademo: AI-native trade-data platform focused on supply-chain visibility and trade-policy analytics, addressing a similar buyer (multinational corporates and trade compliance teams) with a younger, more venture-backed stack.

Broad incumbents

• Descartes Visual Compliance: Broader trade-compliance and denied-party screening platform within the Descartes Datamyne group, overlapping with GTA on sanctions/export-control content but bundled into a much wider logistics-tech suite.
• WiseTech Global (CargoWise): Logistics execution platform used by global forwarders; embeds trade-compliance content and customs data into its TMS, representing an indirect but powerful competitive outlet for GTA's use cases.
• Euler Hermes (Allianz Trade): World-leading trade-credit insurer with rich country-risk and trade-policy datasets, an incumbent competitor for the enterprise risk-and-policy intelligence budget GTA targets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/gtalert
• LinkedInlinkedin.com/company/global-trade-alert

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Global Trade Alert