Interactive Ticketing
Interactive Ticketing is a US-based ticketing platform serving North American event producers across consumer shows, fairs, festivals, and haunted attractions. Acquired by Etix in December 2017, it now operates as a division offering online sales, POS, kiosks, and mobile scanning.
- Company typePrivate
- Founded1999
- HeadquartersSeattle, United States
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Interactive Ticketing does
Interactive Ticketing is a privately held, US-based ticketing platform that serves event producers and venue operators across North America — primarily in consumer shows, fairs, festivals, haunted attractions, seasonal attractions, and concert production. Founded in 1999 and headquartered in Morrisville, North Carolina, the company built and operates an end-to-end cloud-based platform that combines online ticket sales, box-office point of sale, reserved seating, timed ticketing, self-service kiosks, and a mobile scanning application (Ticket Station) for iOS, Android, and Windows. The architecture centers on a proprietary Dashboard Manager for 24/7 event configuration, real-time reporting, promo code administration, fraud filtering, and order tagging, supplemented by integrations with Vantiv (EMV/Apple Pay via VeriFone), Apple Wallet, Facebook, Mailchimp, Google Analytics, and major analytics/ad-tracking platforms.
The platform is sold under a custom, quote-based pricing model with multi-year contracts, generating revenue primarily through per-ticket transaction fees across online, POS, and kiosk channels, supplemented by hardware and equipment sales (scanners, tablet enclosures, POS peripherals) and professional services for onsite event support, setup, and training. Go-to-market combines direct online self-service for smaller producers with sales-led enterprise outreach (notably Paul Lauterjung in Sales) for larger accounts, supported by phone, email, and onsite channels. Target segments include event producers and promoters (primary), box-office and venue operators (primary), and timed-ticketing attractions (secondary), with named enterprise customers including Headless Horseman New York, Santa's Wonderland, and Romeo Entertainment Group (400+ concerts annually). All development, support, and operations are conducted domestically within the United States — a positioning the company actively markets as differentiation from larger competitors.
Since December 2017, Interactive Ticketing has operated as a division of Etix, a Raleigh, NC-based ticketing company that processes more than 55 million tickets per year across 40 countries. Post-acquisition, the Interactive Ticketing team has continued to serve existing clients with the same support contacts while Etix plans to merge the Interactive Ticketing feature set into its own platform, leaving the long-term standalone trajectory of the Interactive Ticketing platform contingent on parent-company integration strategy.
Interactive Ticketing firmographics
Firmographics- Name
- Interactive Ticketing
- Legal name
- Interactive Ticketing
- Website
- https://interactiveticketing.com
- Company type
- Private
- Founded year
- 1999
- Operating status
- Acquired
- Headcount range
- 1–10 employees
- Short description
- Interactive Ticketing is a US-based ticketing platform serving North American event producers across consumer shows, fairs, festivals, and haunted attractions. Acquired by Etix in December 2017, it now operates as a division offering online sales, POS, kiosks, and mobile scanning.
- Ownership category
- akta.pro rank
Interactive Ticketing industry classification
Industry- Product category
- Event Ticketing Software
- NAICS
- Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131)
- SIC
- Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro primary industry
- Primary Ticketing Platforms & Box Office Systems (MPAGAJAA)
- akta.pro secondary industries
- Live Event Ticketing (Concerts, Festivals, Comedy) (HSACALAA), Ticketing, Box Office & Access Control (MPAGAAAD), Payments, Settlement, Tax & Compliance Services for Ticketing (MPAGAJAJ)
Keywords
Where Interactive Ticketing is headquartered
LocationHeadquarters
- HQ city
- Seattle
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Interactive Ticketing business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Ticketing Transaction Fees: Revenue generated through per-ticket transaction fees for online sales, box office POS transactions, and kiosk sales. Supports multiple event configurations including general admission, reserved seating, and timed ticketing.
- Hardware and Equipment Sales: Sales of scanning hardware (Linea Pro, iOS devices), POS displays (Armodilo Curve), and kiosk systems. Includes optional equipment rental programs through Vantiv Security Pays.
- Professional Services: Onsite event support, equipment setup, testing, and training services provided by ticketing experts for large events.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Multi-year contract | Custom enterprise pricing based on event requirements |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
Interactive Ticketing product offering
Product offeringCore offering
Interactive Ticketing provides a cloud-based end-to-end ticketing platform for event producers, integrating online ticket sales, box office point-of-sale, reserved seating, timed ticketing, self-service kiosks, mobile scanning, and real-time reporting. The platform is sold primarily to North American event organizers in consumer shows, fairs, festivals, haunt, and attractions industries, with per-ticket transaction fees and supporting hardware and onsite services.
Product overview
Interactive Ticketing offers a unified platform-plus-modules ticketing solution for events. The core platform includes the Interactive Ticketing Platform and Dashboard Manager for 24/7 web-based management. Key modules span the full event lifecycle: Online Sales, Box Office Point of Sale, Reserved Seating, Timed Ticketing, Self-Service Kiosks, Ticket Station scanning app, Reporting and Analytics, Social Media Tools, Apple Wallet Integration, and EMV Payment Processing. The platform supports consumer shows, fairs, festivals, haunt, and attractions industries across North America. Since 2017, Interactive Ticketing operates as a division of Etix following its acquisition.
Differentiator
Problem solved
Functional benefit
Products and services
- Interactive Ticketing Platform Flagship end-to-end cloud ticketing platform for event producers, supporting online sales, box office POS, reserved seating, timed ticketing, self-service kiosks, and fast secure scanning for events.
- Dashboard Manager 24/7 accessible web-based management system providing real-time reporting, analytics, promo code management, order tagging, and event configuration tools.
- Ticket Station Mobile scanning application for ticket validation and redemption, available for iOS, Android, and Windows devices with customer search functionality, QR code validation, and real-time reporting.
- Box Office Point of Sale Onsite point of sale ticketing system with support for multiple payment types (EMV, Apple Pay), split payments, general admission, timed, and reserved seating tickets.
- Self-Service Kiosks Automated kiosk systems for onsite ticket sales with real-time processing and encrypted barcode technology, shipping-ready for plug-and-play event deployment.
Quantifiable outcome
- Supporting events with millions of tickets sold for clients producing 400+ concerts annually
Companies that use Interactive Ticketing
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
Interactive Ticketing technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration10 records
AI capability2 records
Feature8 records
Interactive Ticketing partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and supporting.
- EtixcoreInteractive Ticketing was acquired by Etix in December 2017. Etix is committed to providing best-in-class technology platform, features, and service levels. The acquisition creates strategic opportunities and expanded solutions for clients and employees. Existing Interactive Ticketing clients can remain on their software solution until features are migrated to Etix platform.
- Vantiv Payment SolutionscoreVantiv provides EMV Chip, Debit PIN, and Apple Pay integration through VeriFone hardware readers for point-of-sale payment processing. Vantiv's Security Pays program offers up to $500 gift card for secure EMV/P2PE hardware upgrades.
- ApplecoreInteractive Ticketing's Ticket Station app is optimized for iOS devices. Full integration with Apple Wallet for mobile ticket storage and auto-display on lock screen. Linea Pro scanning hardware compatible with Apple iOS.
- Infinite PeripheralssupportingProvider of portable scanning devices used for ticket validation at events, integrated with Interactive Ticketing's scanning platform.
- Zebra TechnologiessupportingProvider of portable scanning devices for event ticket validation, part of Interactive Ticketing's scanning hardware ecosystem.
- GooglesupportingGoogle Analytics and AdReady integration supported for ad conversion tracking. Google-powered graphics used in reporting platform overhaul.
- VeriFonesupportingVeriFone hardware readers used for EMV chip card processing integrated through Vantiv partnership.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Interactive Ticketing competitors and assessment
Company assessmentDirect peers
- ShowClix: ShowClix is a ticketing platform serving fairs, festivals, consumer shows, and live entertainment with online sales, box office, and scanning features — a near-direct comparable in feature scope and target market to Interactive Ticketing.
- TicketLeap: TicketLeap is a self-serve event ticketing platform targeting small and mid-sized event organizers with online sales, box office, and scanning features — directly comparable to Interactive Ticketing's SMB and festival-customer use cases.
- AudienceView: AudienceView is a ticketing and fan engagement platform serving performing arts, sports, and live event organizations with online sales, POS, and membership tools. It competes for the same box-office and reserved-seating workloads Interactive Ticketing delivers.
- Brown Paper Tickets: Brown Paper Tickets is an online ticketing provider serving fairs, festivals, concerts, and community events across North America, with online sales, POS, and promotional tools comparable to Interactive Ticketing's offering.
- Front Gate Tickets: Front Gate Tickets is a primary ticketing platform specializing in live music, festivals, and consumer events. It directly mirrors Interactive Ticketing's box office, online sales, and scanning capabilities for the same festival/fair buyer segments.
- Etix: Etix is the parent company that acquired Interactive Ticketing in 2017 and processes 55M+ tickets annually across 40 countries. It is the closest comparable — same primary ticketing platform category, overlapping SMB/mid-market event producer customers, and is now the strategic decision-maker for Interactive Ticketing's product roadmap.
Emerging players
- Vendini: Vendini offers an all-in-one ticketing, CRM, and marketing platform for live event producers and venues. It overlaps Interactive Ticketing's online sales, POS, and analytics modules, primarily serving mid-market performing arts and entertainment organizations.
- Tixr: Tixr is a fast-growing ticketing platform focused on live music, festivals, and consumer events, offering primary ticketing, reserved seating, and analytics. It targets the same festival/fair segment as Interactive Ticketing with a more modern mobile-first stack.
Broad incumbents
- Ticketmaster: Ticketmaster is the dominant incumbent in live event ticketing, providing online sales, POS, mobile entry, and analytics for concerts, sports, and family shows — the same buyer categories Interactive Ticketing targets. It dwarfs Interactive Ticketing in scale, R&D, and marketplace liquidity.
- Eventbrite: Eventbrite is a publicly traded, large-scale ticketing and event technology platform serving fairs, festivals, consumer shows, and live events globally. It overlaps Interactive Ticketing's online sales, POS, and analytics capabilities but operates at vastly greater scale with a self-serve SMB focus.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Interactive Ticketing social profiles
Digital presenceInteractive Ticketing financial estimates
Financial estimateRevenue estimate
Valuation estimate
Interactive Ticketing leadership team
Management profileNumber of profiles
Profiles7 records
Interactive Ticketing funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Interactive Ticketing M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Interactive Ticketing
What does Interactive Ticketing do?
Interactive Ticketing provides a cloud-based end-to-end ticketing platform for event producers, integrating online ticket sales, box office point-of-sale, reserved seating, timed ticketing, self-service kiosks, mobile scanning, and real-time reporting. The platform is sold primarily to North American event organizers in consumer shows, fairs, festivals, haunt, and attractions industries, with per-ticket transaction fees and supporting hardware and onsite services.
Is Interactive Ticketing a public or private company?
Interactive Ticketing is a private company. It is classified as corporate owned and is currently acquired.
When was Interactive Ticketing founded?
Interactive Ticketing was founded in 1999. It employs 1 to 10 people.
Where is Interactive Ticketing based?
Interactive Ticketing is headquartered in Seattle, United States, in the North America region.
How does Interactive Ticketing make money?
Three revenue lines are on record. Ticketing Transaction Fees are the primary driver. The others are hardware and Equipment Sales and professional Services.
Who are Interactive Ticketing's main competitors?
Direct peers on record are ShowClix, TicketLeap, AudienceView, Brown Paper Tickets, Front Gate Tickets and Etix. Emerging players are Vendini and Tixr. Broad incumbents are Ticketmaster and Eventbrite.
Does Interactive Ticketing have an API?
No public API is recorded for Interactive Ticketing.
What industry is Interactive Ticketing in?
Interactive Ticketing's product category is Event Ticketing Software. Its primary akta.pro industry code is MPAGAJAA, Primary Ticketing Platforms & Box Office Systems, with a secondary code of HSACALAA, Live Event Ticketing (Concerts, Festivals, Comedy). Its NAICS code is 71131 and its SIC code is 7900.