Untitled Project

What Untitled Project does

Untitled Project (legal entity Untitled Film Project Pte Ltd) is a Singapore-headquartered creative technology studio that designs and delivers immersive experiences for global enterprise brands and institutional clients. Founded in 2014 and operating with 1-10 employees, the studio specializes in projection mapping, augmented reality, virtual reality, motion capture, 3D animation, and experiential design, with documented project work for clients including Meta, Samsung, BBC Worldwide, Hilton, Google, Diageo, Unilever, Lazada, and Singapore government agencies such as URA and SP Group.

The studio's technology stack combines proprietary and best-in-class third-party tooling: a 24-camera optical motion capture system (previously used for Sony AAA PS4 titles), LiDAR-powered motion-controlled interactive projection systems, a generative AI art pipeline, AI-driven visitor analytics dashboards, and BIM digital twin creation capabilities, integrated with Unity3D, Unreal Engine, Meta Quest, and Apple Vision Pro platforms. Service offerings span projection mapping, interactive design, 3D animation, AR, VR/360 content, motion capture studio rental, mobile app development, retail and spatial design, virtual production, and product design, delivered either as discrete services or integrated end-to-end experiential campaigns.

The business operates on a project-based professional services model with quote-based pricing, no publicly listed rates, and enterprise-field-sales go-to-market via direct engagement and creative-agency partnerships (BBH, Ogilvy, Iris). Revenue is concentrated in custom creative-technology engagements with a 24-hour quote-response cycle. Geographic delivery spans Singapore, the UK, India, Maldives, Malaysia, South Africa, and the USA, anchored by a Singapore headquarters and a UK creative-director presence. The company is founder-owned (Hogan Burrows, Warren Mackenzie, Lucas Burrows, Richard Michelis, Kim Vertanger, Amanda Grezman) with no external institutional funding disclosed.

Name

Untitled Project

Legal name

Untitled Film Project Pte Ltd

Website

https://untitledproject.sg

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

Untitled Project is a Singapore-based creative technology studio that designs immersive experiences — projection mapping, AR, VR, motion capture, and 3D animation — for global enterprise clients including Meta, Samsung, BBC, Diageo, and Singapore government agencies.

Ownership category

akta.pro rank

Product category

Experiential Design and Creative Technology Services

NAICS

Independent Artists, Writers, and Performers (71151)

SIC

Services-Motion Picture & Video Tape Production (7812)

akta.pro primary industry

Immersive/Interactive Animation (AR/VR/Real-Time) (MPAHACAN)

akta.pro secondary industries

Virtual Production & LED Volume Services (Stage Ops, ICVFX, Real-Time Camera/Tracking) (MPADAHAB), Animation Pipeline, Asset & Render Services (MPADACAM), Outsourced Art/Audio Production Services (2D/3D, Animation, VFX, Audio/VO) (MPAFAKAM)

Keywords

• Immersive experience design
• Projection mapping services
• Augmented reality development
• Virtual reality production
• Motion capture studio

Headquarters

HQ city

Singapore

HQ country

Singapore

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Infrastructure, Operations, Marketing or Sales

Revenue model

1. Creative Technology Services: Project-based professional services for immersive experience design, projection mapping installations, VR/AR development, motion capture production, and experiential marketing activations. Revenue generated through custom creative technology solutions for enterprise clients on a per-project basis.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Untitled Project is a full-service creative technology studio that designs and delivers bespoke immersive experiences for global enterprise brands. Core offerings include large-scale projection mapping, interactive installations (body-tracking and LiDAR), 3D and 2D animation, motion capture production, augmented and virtual reality experiences, app development, retail and experiential design, and anamorphic 3D out-of-home advertising. The studio operates an in-house 24-camera optical motion capture facility and integrates generative AI, BIM digital twins, and real-time rendering pipelines (Unreal Engine, Unity3D) into custom project-based engagements.

Product overview

Untitled Project is a full-service creative technology studio delivering immersive experiences for global brands. The company operates a portfolio of interconnected creative services including: Projection Mapping Services (large-scale 3D projection mapping for events and architectural installations), Interactive Design (body-tracking and LiDAR-enabled interactive experiences), 3D Animation & Motion Graphics (high-end 2D/3D animation, motion capture with 24-camera optical system, anamorphic 3D OOH content), Virtual Reality & 360 Content Production (VR experiences using Meta Quest, Apple Vision Pro, Unity3D, Unreal Engine), Augmented Reality (AR solutions including museum installations and retail experiences), Motion Capture Studio (Singapore's No. 1 mocap facility), App Development (iOS/Android mobile apps with mixed reality), Product Design (industrial and experiential product design), Video Production, Retail Design (spatial design around consumer journeys), Experiential Design (experience centres and brand activations), and Virtual Production (LED wall-based production). These services are offered both individually for specific projects and integrated for comprehensive experiential campaigns.

Differentiator

Problem solved

Functional benefit

Products and services

• Projection Mapping Services Large-scale immersive projection mapping onto 3D surfaces, buildings, and architectural structures for events, product launches, and experiential installations for enterprise brands and agencies.
• Interactive Design Award-winning interactive design using projection mapping and body-tracking technology, including LiDAR motion-controlled gameplay, for real-time audience engagement in brand activations and installations.
• 3D Animation High-end 3D and 2D animation services from motion graphics to motion capture production, spanning storyboarding, animatics, anamorphic content, and feature film production for brands and agencies.
• App Development Award-winning mobile app development for iOS and Android, including mixed reality applications, product personalization features, and gamification experiences for brand campaigns.
• Augmented Reality AR solutions for brand engagement including interactive AR apps, on-site installations, museum experiences, and AR filters for social media platforms.
• Virtual Reality and 360 Content Virtual reality experiences delivered via Meta Quest and Apple Vision Pro, 360-degree content production, real-time VR environments, and immersive storytelling built on Unity3D and Unreal Engine for luxury hospitality, airlines, and consumer brands.
• Motion Capture Studio Singapore's No. 1 motion capture studio with a 24-camera optical system for full body and facial data capture, real-time cinematic camera work, and custom skeletal character setups for film, TV, games, and brand content.
• Motion Graphics 2D and 3D motion graphics and animation services, including anamorphic content, 3D out-of-home advertising, ATM video content, and brand relaunch animations for corporate and brand clients.
• Product Design

Quantifiable outcome

• 43% engagement rate achieved on Meta Conversations interactive projection mapping installation
• +5 more outcomes

Named customers20 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability8 records

Feature5 records

Partnerships

One partnership is on record.

• Untitled Film Project Pte LtdcoreOthersLegal entity name for Untitled Project operations. Registered address at 2 Alexandra Rd, Delta House, Singapore 159919. Parent/umbrella corporate entity for the creative studio.

Scale indicators11 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• ARHT Media (HoloPresence): Public company specializing in holographic display and capture technology for live presentations. Comparable in holographic/AR/VR tech used for enterprise events and brand activations.

Broad incumbents

• Magic Leap: US-based spatial computing company producing AR headsets and developer tools for enterprise and creative applications. Broad incumbent providing platforms used for AR experiences Untitled Project builds upon.

Regional players

• Synthesis Immersive: India-based immersive experience studio producing projection mapping, AR/VR, and interactive installations for brands in South Asia. Regional player with comparable service offering.

Direct peers

• Moment Factory: Montreal-based multimedia entertainment studio producing immersive projection mapping, interactive installations, and AR/VR experiences for global brands and public spaces. Direct competitor with similar full-stack service offering (concept, content, technology) and comparable client mix.
• Buck Design: Global creative studio producing motion design, 3D animation, AR/VR, and interactive experiences for brands. Comparable in motion graphics, animation, and immersive content production for enterprise clients.
• Fake Love (Momentum Worldwide): New York-based experiential design studio (now within Momentum) creating immersive brand experiences and interactive installations. Comparable in serving global enterprise clients with immersive activations.
• teamLab: Japanese interdisciplinary art collective creating large-scale digital art, projection mapping, and immersive experiences. Directly comparable in immersive digital installation work for museums, brands, and attractions globally.
• Obscura Digital: San Francisco-based creative technology studio specializing in projection mapping, immersive experiences, and digital installations for brands and cultural institutions. Directly comparable service offering.
• Tool of North America: Los Angeles-based creative production company specializing in commercials, immersive experiences, and VFX for global brands. Comparable in creative production and immersive installation work.
• Leviathan Studios: Chicago-based creative studio producing immersive brand experiences, projection mapping, and real-time 3D content. Direct competitor in creative technology and experiential production for enterprise brands.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@untitledprojectSG
• LinkedInlinkedin.com/company/untitled-project-sg
• Instagraminstagram.com/untitledresearchlab

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Untitled Project