Highland Property

What Highland Property does

Highland Property is an Australian full-service real estate agency operating across the country's east coast. Founded in 2007 and headquartered in Cronulla, the company runs 8 physical offices spanning Sydney's Sutherland Shire, Eastern Suburbs, Inner West, Southern Highlands, and the Gold Coast in Queensland, employing between 11 and 50 staff. Its core offering is residential property sales, rentals, and off-market listings, supported by a property management service that generates recurring management fees.

The firm operates a divisional sub-brand structure covering the full property lifecycle: Highland Project Marketing handles new development sales from concept to settlement, Highland Commercial Property focuses on commercial site acquisition and leasing, Highland Financial Services provides home loans and insurance, Highland Marine sells boats and operates yacht charters, and Highland Concierge offers relocation services. The underlying technology stack is described as a standard real estate agency platform with no disclosed proprietary components.

Highland generates revenue primarily through transaction-based commissions on residential and commercial sales, supplemented by recurring property management fees, project marketing fees from property developers, finance and insurance commissions, and charter/marine sales. The go-to-market is sales-led, relying on local field agents in each branch, inside sales via a centralized contact number, and an enterprise project marketing motion for development clients. The company is privately held with no disclosed parent company, PE/VC backing, or external funding, and is led by founder-CEO David Highland with Kylie West as CFO.

Name

Highland Property

Legal name

Highland

Website

https://highlandproperty.com.au

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

11–50 employees

Short description

Highland Property is a privately-held Australian real estate agency operating 8 offices across NSW and Queensland, offering residential sales, property management, project marketing, commercial, financial services, and marine services.

Ownership category

akta.pro rank

Headquarters

HQ city

Cronulla

HQ country

Australia

HQ region

Oceania

Offices8 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Real Estate Sales Commission: Commission-based revenue from residential and commercial property sales, likely structured as percentage of sale price
2. Property Management: Ongoing property management services generating recurring management fees
3. Financial Services: Home loan, finance and insurance services offered through Highland Financial Services division
4. Project Marketing: Marketing and sales services for property development projects

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels4 records

Core offering

Highland Property is a full-service Australian real estate agency providing residential property sales, rentals, and property management across Sydney, the Southern Highlands, and the Gold Coast. It extends beyond core residential brokerage into specialized divisions for new development project marketing, commercial property sales and leasing, home loan and insurance brokerage (Highland Financial Services), and marine vessel sales and charters (Highland Marine), supported by a complimentary Highland Concierge relocation service.

Product overview

Highland Property operates as a diversified real estate services group offering a unified platform across residential real estate, project marketing, commercial property, financial services, marine, and concierge services. The core offering is Highland Property (core real estate for buying, selling, renting), supplemented by specialized sub-brands including Highland Project Marketing (new developments), Highland Commercial Property (commercial sites), Highland Financial Services (finance/insurance), Highland Marine (vessel sales/charters), and Highland Concierge (personalized moving assistance). The group maintains offices across Australia's east coast including Sydney metro, Southern Highlands, and Gold Coast regions.

Differentiator

Problem solved

Functional benefit

Brands

• Highland Project Marketing: New apartment and housing developments marketing services
• Highland Commercial Property
• Highland Marine
• Highland Financial Services

Products and services

• Highland Property (Core Residential Real Estate) Full-service residential real estate platform offering property buying, selling, renting, and off-market listings across Australia's east coast for individual buyers, sellers, tenants, and investors.
• Property Management Property management and rental services including tenant management, repair requests, and landlord services, generating recurring management fees.
• Highland Project Marketing Specialized service managing new property developments from initial design concepts through to final sales, including display suite management, for property developers.
• Highland Commercial Property Dedicated commercial real estate service focusing on development site identification, acquisition, and commercial property sales and leasing for commercial investors and businesses.
• Highland Financial Services Finance and insurance brokerage including home loan health checks, home finance, personal finance support, and insurance guidance with over 45 years combined experience.
• Highland Marine Marine vessel sales, charter services, and marine equipment including Seabob devices and Rebel Yacht Charters, operating from Calico Marina.

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Direct peers

• Marshall White: Premium Melbourne/Sydney-based residential real estate agency. Comparable to Highland in targeting premium east coast suburbs with a brand-led, high-touch service model and integrated project marketing.
• LJ Hooker: Long-established Australian real estate franchise network with national coverage. Comparable business model spanning residential sales, property management, and commercial services, with similar east coast presence to Highland.
• Richardson & Wrench: Australian real estate network with east coast presence and full-service residential, commercial, and property management offerings. Comparable agency model to Highland.
• Ray White: Largest real estate group in Australasia, operating a franchise and corporate network across Australia and New Zealand. Directly comparable to Highland in residential sales, property management, and project marketing, but at significantly greater scale and geographic breadth.
• The Agency: Australian real estate group with residential sales, property management, and project marketing. Comparable multi-service platform model, with similar focus on east coast metropolitan markets.
• Belle Property: Boutique Australian real estate agency group with a premium, design-led brand and east coast presence. Highly comparable to Highland on positioning, customer segments, and integrated service offering.
• McGrath Estate Agents: Premium Australian residential real estate agency concentrated in Sydney metro and east coast markets. Highly comparable to Highland in customer base, premium positioning, and multi-service agency model including project marketing and property management.
• Raine & Horne: Established Australian real estate group with residential, commercial, and property management services. Directly comparable to Highland on full-service agency model and east coast footprint.
• First National Real Estate: Australian real estate network with residential sales, property management, and commercial services. Directly comparable on multi-office east coast agency model and service breadth.

Broad incumbents

• Sotheby's International Realty (Australia): Global luxury real estate brand with Australian affiliate offices. Comparable in serving premium east coast property buyers and sellers, with overlapping high-net-worth customer base.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/highland_prop
• YouTubeyoutube.com/user/HighlandProperty
• Facebookfacebook.com/highlandpropertygroup
• LinkedInlinkedin.com/company/highland-property-agents
• Instagraminstagram.com/highlandpropertygroup

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Highland Property