Law Offices of Gary Martin Hays & Associates

What Law Offices of Gary Martin Hays & Associates does

Law Offices of Gary Martin Hays & Associates, P.C. is a Georgia-based personal injury law firm founded in 1993 by Gary Martin Hays, a former insurance defense attorney. The firm provides legal representation for individuals injured due to negligence across six integrated practice areas: personal injury (including premises liability and negligent security), car accidents, truck accidents, motorcycle accidents, wrongful death, and workers' compensation. Its client base consists of injured individuals and families throughout Georgia, served through 9 office locations spanning Metro Atlanta and surrounding counties, supported by mobile representation where attorneys travel to client homes and hospitals.

The firm operates on an exclusive contingency fee basis with a "zero fee guarantee," meaning clients pay nothing unless compensation is recovered. Its technology stack centers on proprietary case management software for tracking case status, medical treatment, and legal deadlines, with a 20,000-square-foot Duluth headquarters that includes an in-house courtroom for mock trials and jury focus groups. Underlying capability is reinforced by Gary Martin Hays's 35+ years of legal experience and prior insurance-side experience.

The go-to-market model combines high-profile earned media (national TV appearances on FOX, CNN, HLN, CBS, ABC, NBC; co-creation of syndicated TV show Personal Injury Court; 2017 Larry King interview), community engagement via the Keep Georgia Safe nonprofit founded in 2008, free educational content and downloadable legal guides, and client testimonial-driven conversion. Distribution runs through free case evaluations at 9 offices and a centralized toll-free intake line (1-800-898-HAYS). The firm has reportedly recovered over $1 billion cumulatively for Georgia families since inception, with notable matters including a $21.6 million tractor-trailer verdict, $5.8 million premises liability settlement, and $4.5 million construction accident settlement.

Name

Law Offices of Gary Martin Hays & Associates

Legal name

Law Offices of Gary Martin Hays & Associates, P.C.

Website

https://garymartinhays.com

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

11–50 employees

Short description

Georgia-based personal injury law firm founded in 1993, serving injured individuals and families across 6 practice areas (car, truck, motorcycle, wrongful death, workers' comp, premises liability) through 9 offices statewide on a contingency fee basis.

Ownership category

akta.pro rank

Product category

Personal Injury Legal Services

NAICS

Offices of Lawyers (541110)

SIC

Services-Legal Services (8111)

akta.pro primary industry

Personal Injury & Insurance Defense (BPAHAAAM)

Keywords

• Personal injury law
• Car accident representation
• Wrongful death claims
• Workers compensation law
• Truck accident attorney

Headquarters

HQ city

Duluth

HQ country

United States

HQ region

North America

Offices9 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Contingency Fee Legal Services: The firm operates exclusively on a contingency fee basis with a 'zero fee guarantee' - clients pay nothing unless the firm recovers compensation for them. This means no upfront costs, no hourly fees, and the firm's fee comes out of the verdict or settlement only if successful.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Law Offices of Gary Martin Hays & Associates is a Georgia-based personal injury law firm that represents injured individuals and families in car accidents, truck accidents, motorcycle accidents, wrongful death, and workers' compensation cases. The firm operates exclusively on a contingency fee basis with a 'zero fee guarantee,' meaning clients pay no legal fees unless the firm recovers compensation through verdict or settlement. The firm handles cases across Metro Atlanta and throughout Georgia from nine office locations, providing free consultations and on-site visits to clients.

Product overview

Law Offices of Gary Martin Hays & Associates is a personal injury law firm offering a unified suite of legal services. The core offering consists of six integrated practice areas: Personal Injury Legal Services as the foundation covering premises liability and negligent security cases; Car Accident, Truck Accident, and Motorcycle Accident Legal Services addressing specific vehicle-related injuries; Wrongful Death Legal Services for families who lost loved ones due to negligence; and Workers' Compensation Legal Services for workplace injuries. The firm also handles related specializations including pedestrian accidents, construction accidents, medical malpractice, and product liability. With offices across Metro Atlanta and Georgia, the firm serves clients throughout the state, providing free consultations and operating on a contingency fee basis ('zero fee guarantee').

Differentiator

Problem solved

Functional benefit

Products and services

• Personal Injury Legal Services Comprehensive legal representation for individuals injured due to the negligence of others, covering premises liability and negligent security claims. Services are for injured individuals and families in Georgia.
• Car Accident Legal Services Legal representation for car accident victims, including rear-end collisions, distracted driving accidents, intersection accidents, head-on collisions, and drunk driving accidents. Services are for injured motorists throughout Georgia.
• Truck Accident Legal Services Legal representation for victims of commercial truck accidents, handling complex cases involving trucking companies, drivers, and multiple liable parties. Services are for individuals injured in tractor-trailer wrecks throughout Georgia.
• Motorcycle Accident Legal Services Legal representation for motorcyclists injured in accidents caused by other drivers' negligence, countering biases against riders and pursuing fair compensation. Services are for injured motorcyclists throughout Georgia.
• Wrongful Death Legal Services Compassionate legal representation for families dealing with the death of a loved one due to negligence, pursuing justice and financial relief. Services are for bereaved families throughout Georgia.
• Workers' Compensation Legal Services Legal guidance and representation for employees injured on the job in Georgia, navigating workers' comp claims, appeals, and third-party workplace injury claims. Services are for injured workers throughout Georgia.

Quantifiable outcome

• $21.6 Million Verdict - Tractor-Trailer Accident (Co-Counsel)
• +5 more outcomes

Named customers7 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Five partnerships are on record, tiered core and minor.

• Keep Georgia SafecoreStrategic or Co-development Partner · 1 January 2008Founded by Gary Martin Hays in 2008 to provide safety education and crime prevention training across Georgia.gary martin Hays wrote 'The Authority on Child Safety' as part of this initiative. The organization promotes hands-on safety training for children and works to raise awareness about protecting children from potential harm.
• Georgia Radio AllianceminorGTM or Marketing PartnerPartnership to raise critical funds for disaster relief and other charitable causes through radio broadcasting.
• Samaritan's PurseminorGTM or Marketing PartnerCharitable partnership to raise critical funds for disaster relief and other charitable causes.
• Mothers Against Drunk Driving (M.A.D.D.)minorGTM or Marketing PartnerActive involvement with MADD for safety initiatives and preventing drunk driving incidents in Georgia.
• St. Jude Children's Research HospitalminorGTM or Marketing PartnerCharitable partnership supporting St. Jude Children's Research Hospital through community outreach and fundraising.

Scale indicators6 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• John Foy & Associates: Atlanta-headquartered personal injury law firm with strong regional brand, contingency fee model, and multi-office Georgia presence — competing head-to-head for the same car/truck accident and wrongful death cases in the Greater Atlanta market.
• The Herring Law Firm: Atlanta personal injury and accident law firm with similar contingency model, emphasizing car and truck accident cases across Metro Atlanta — same primary service lines and customer profile.
• Pittman Law Firm: Georgia plaintiff-side personal injury firm operating on a contingency fee model across auto accident, wrongful death, and premises liability cases — directly comparable regional PI competitor in the same state.
• Bader Scott Injury Lawyers: Georgia-based personal injury firm with multiple Atlanta-area offices and a contingency fee model focused on car, truck, and workplace injuries — directly comparable practice mix and geography.
• Monge & Associates: Atlanta personal injury firm with multiple Georgia offices practicing car accident, truck accident, and wrongful death work on a contingency basis — closely overlapping target cases and metro footprint.
• Napoli Shkolnik: National plaintiff-side personal injury firm handling catastrophic injury, wrongful death, and mass tort cases on contingency — highly comparable case mix and high-value verdict focus.

Broad incumbents

• Morgan & Morgan: Largest U.S. personal injury and mass tort firm with massive TV advertising spend and contingency model; overlaps on the same plaintiff-side PI practice but at a vastly larger national scale than GMH.
• Jacoby & Meyers: Long-standing multi-state personal injury chain with broadcast-advertising-driven acquisition model — comparable contingency fee practice and brand-led consumer marketing approach at greater scale.

Regional players

• Jim Adler & Associates: Texas-based personal injury firm ('The Texas Hammer') famous for its heavy TV advertising and single-name founder brand — closest analog to the Gary Martin Hays / Personal Injury Court media-led playbook, but operating in Texas rather than Georgia.
• Cellino Law: New York plaintiff-side personal injury powerhouse (formerly Cellino & Barnes) known for mass-market advertising and high-volume auto/casualty cases — comparable contingency model and mass-media lead acquisition approach.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCNPqFCN4R7LjnB-MW0l4z0g
• Facebookfacebook.com/LawOfficesofGaryMartinHays
• Xx.com/gmhlawfirm

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Law Offices of Gary Martin Hays & Associates