Dealer Best

What Dealer Best does

DealerBest (legal entity Dealer Best SL, headquartered in Pinto, Madrid) is a Spanish provider of digital management solutions and administrative services for automotive dealers and workshops, founded in 1987 as Automadrid Gestión. The company operates a unified platform ecosystem branded DBDriver, which integrates document management (Papel Cero), fleet and carsharing (DealerMovilidad with Geotab telematics and Sipay payments), used vehicle valuation (iVO), administrative gestión (Automadrid), coaching/consulting (DealerUp), marketing (DealerMarketing), and after-sales/loyalty (DealerKer) into a single modular architecture with API-first OEM integrations.

Its business model combines quote-based annual subscriptions for software modules, per-transaction fees for gestión services (vehicle registration, transfers, government aid processing under Plan MOVES III, CAE energy certificates, IVTM tax management, and Ayudas 360), managed mobility services for manufacturers and municipalities (notably the VIVe rural carsharing platform for Hyundai España, deployed in 7+ rural municipalities with energy partner Naturgy), and professional services for consulting and marketing. DealerBest serves 1,680+ automotive dealers and workshops across Spain, supported by channel partnerships with industry associations (ASETRA, CONEPA, ANFAC, FACONAUTO, SERNAUTO) and a flagship strategic alliance with Manheim España (Cox Automotive) signed December 2024 for used vehicle market transformation.

The company pursues a sales-led go-to-market augmented by event-driven demand generation (Motortec 2025, SUMMIT 2025, DEALERES, BNEW 2025), thought leadership via the 'Cambio de Marcha' video podcast, and direct manufacturer relationships. The company is privately held, family-influenced (CEO Paco Díaz, General Director Ester Martín, board members Jesús Martín Millán and Millán De Juan), and is currently executing a generational succession under the BURI BURI methodology, with distributed development operations from Spain to India and an in-progress AI integration program led by Technology Director Rishi Shah.

Name

Dealer Best

Legal name

DEALER BEST SL

Website

https://dealerbest.com

Company type

Private

Founded year

1987

Operating status

Operating

Headcount range

11–50 employees

Short description

DealerBest provides an integrated DBDriver software ecosystem (document management, mobility, gestión, consulting) plus administrative services for 1,680+ automotive dealers and workshops across Spain, with strategic manufacturer partnerships including Hyundai España and Manheim España.

Ownership category

akta.pro rank

Product category

Automotive Dealer Management Software & Services

akta.pro primary industry

Vendor & Contract Management (Software/Cloud) (BPAEAOAD)

Keywords

• Dealer management software
• Automotive document digitization
• Fleet and mobility management
• Vehicle registration services
• Automotive consulting services

Headquarters

HQ city

Pinto

HQ country

Spain

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Software Platform Subscriptions (DBDriver / Papel Cero): Subscription-based access to DBDriver platform modules including Papel Cero for document management, DealerMovilidad for fleet management, and associated tools. Pricing is quote-based and tailored to dealer size and module selection.
2. Professional Services - Gestoría: Automadrid Gestoría provides administrative services for vehicle registration, transfers, and documentation management. Revenue generated through service fees per transaction or retainer arrangements. Includes processing of government aid programs (Plan MOVES, CAE, IVTM, Ayudas 360).
3. Managed Mobility Services: DealerBest operates the VIVe carsharing platform as a managed service for Hyundai and municipalities, providing software, brand materials, training, and business plans. Revenue from mobility service contracts and per-vehicle/per-transaction fees.
4. Government Aid Management (Plan MOVES, CAE, IVTM): DealerBest charges fees for managing government subsidies and tax optimizations for dealers and their customers. Includes Plan MOVES III subsidy processing and IVTM digital management achieving up to 75% tax savings.
5. DealerUp Consulting and Training: Consulting, coaching, and strategy services for automotive dealers, covering organizational transformation, sales optimization, and digital adoption.
6. DealerMarketing Services: Marketing and communication agency services for automotive dealers including branding, web design, social media, communication strategy, merchandising, and campaign execution.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels9 records

Core offering

DealerBest provides an integrated software and services ecosystem (DBDriver platform) for automotive dealerships and workshops in Spain, including document digitization (Papel Cero), fleet and mobility management with carsharing (DealerMovilidad), administrative/gestoría services, government subsidy processing (Plan MOVES, CAE, IVTM), used vehicle valuation (iVO), and adjacent consulting/coaching and marketing services. Revenue is generated through subscriptions to software modules, transaction-based administrative fees, managed mobility service contracts, and engagement-based consulting and agency services.

Product overview

DealerBest operates a unified platform-plus-modules architecture centered on the DBDriver ecosystem, which provides digital solutions for car dealerships across Spain. The core platform is DBDriver, which encompasses specialized modules including Papel Cero (360-degree document digitization and process optimization), dBDriver Movilidad (fleet and mobility management with Geotab telematics and Sipay payments), and iVO (used vehicle management and valuation). Surrounding the core platform are sub-brands: Automadrid Gestoría (administrative management and government subsidy handling including Plan Moves III, CAE, and IVTM), DealerUp (coaching and strategy consulting), Dealer Marketing (branding and communications agency), and DealerKer (after-sales and customer retention). The ecosystem also includes the VIVe carsharing platform developed for Hyundai, enabling electric shared mobility in rural areas. All products share a common thread of digital transformation, operational efficiency, and human-centered service delivery for automotive dealerships.

Differentiator

Problem solved

Functional benefit

Brands

• Papel Cero: Digital document management and process digitization tool for dealerships
• dBDriver
• dBDriver Movilidad
• DealerMarketing
• DealerUp
• DealerKer
• VIVe
• iVO

Products and services

• DBDriver Platform Unified platform ecosystem that encompasses all of DealerBest's digital solutions for car dealerships, providing integrated modules for document management, mobility services, and administrative tooling under a single architecture. Used by authorized automotive dealers and dealership groups across Spain.
• Papel Cero (dBDriver Papel Cero) Digital document management and workflow optimization solution for car dealerships that digitizes commercial, administrative, insurance, mobility, workshop, treasury, and management departments. Includes certified digital signatures via Logality, DMS integration, and AI-powered modules. Sold to automotive dealers as a standalone module of the DBDriver platform.
• dBDriver Movilidad Cloud-based mobility management software for automotive dealers to digitize fleet control, vehicle reservations, user management, and billing through web platform and mobile app. Integrates Geotab telematics for real-time vehicle monitoring and Sipay for PSD2-compliant tokenized payments. Used by dealers running carsharing businesses (VIVe, Walamove, QCar).
• Automadrid Gestoría Standalone administrative management service for automotive professionals, leveraging over 35 years of experience (founded 1987). Handles vehicle registration, transfers, government subsidies (Plan Auto, CAE, IVTM, Ayudas 360), and digital documentation processing for car dealerships. Processes 10,000+ BOEs (official administrative documents) per year.
• DealerUp Coaching, consulting, and strategy services for automotive dealers covering organizational transformation, sales optimization, and digital adoption. Services are delivered as discrete consulting engagements.
• Dealer Marketing Full-service marketing and communication agency for the automotive sector, offering branding, web design, social media management, content creation, communication strategy, merchandising, and marketing campaign execution. Sold as standalone agency engagements to car dealers.
• DealerKer After-sales and service retention SaaS solution helping car dealerships retain customers post-sale, reduce workshop reception costs, and improve ongoing customer engagement through digital communication tools. Deployed as a white-label product across franchise networks.
• VIVe Rural Carsharing Platform Managed white-label carsharing platform enabling 100% electric shared vehicle access in rural municipalities through a mobile app, web reservations, and tokenized payments. Developed and operated by DealerBest for Hyundai España and rural councils; provides software, corporate branding, training, and business plans.
• iVO Used Vehicle Module Module for managing and appraising used vehicles within the DBDriver ecosystem. Provides stock management, multi-publisher listings, DMS integration, purchase order creation, commercial agenda, financial calculator, and subscription/rental sale management. Sold as a standalone module to dealers operating used-vehicle (VO) operations.
• Ayudas 360 (Government Aid Management) Comprehensive government subsidy and tax optimization management service for car dealerships covering programs such as Madrid360, Plan MOVES III, IVTM (vehicle tax), Plan Auto, and CAE (Certificates of Energy Savings). Provides end-to-end application and processing for dealers and their customers, achieving up to 75% IVTM savings and €1M+ in 2024 fiscal savings.

Quantifiable outcome

• 250+ hours of annual administrative time saved per average dealer managing ~1,000 files/year
• +5 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature8 records

Partnerships

Eleven partnerships are on record, tiered flagship, core and major.

• Hyundai EspañaflagshipStrategic or Co-development Partner · 27 March 2025DealerBest serves as technology developer and manager for the VIVe rural carsharing platform, enabling Hyundai dealers to offer 100% electric shared vehicles in rural areas. DealerBest provides software, mobile app, payment processing, corporate branding, training, and business plans. VIVe was highlighted at SUMMIT 2025 as a model for sustainable rural mobility.
• Manheim España (Cox Automotive)flagshipStrategic or Co-development Partner · 12 December 2024Strategic alliance to transform the used vehicle (VO) market in Spain. DealerBest and Manheim España launched joint projects enabling dealers to optimize used vehicle sales processes, access new business opportunities, and improve profitability. The alliance combines DealerBest's dealer management expertise with Manheim's remarketing network and market knowledge.
• SipaycoreTechnology or IntegrationPayment technology integration for the VIVe carsharing platform. Sipay provides tokenized payment processing compliant with PSD2 regulation, enabling secure, frictionless recurring payments for vehicle rentals. The integration eliminated manual card entry for each rental, improving user conversion and satisfaction.
• GeotabcoreTechnology or IntegrationFleet telematics and connectivity provider integrated into DealerMovilidad platform. Geotab's real-time vehicle monitoring enables dealers to track, manage, and optimize their shared vehicle fleets across the carsharing platform.
• ASETRA (Asociación de Talleres de Madrid)majorChannel Partner/ Reseller/ DistributorASETRA is the Association of Workshops of Madrid. DealerBest participated in Motortec 2025 alongside ASETRA and CONEPA, demonstrating dealer digitalization solutions to workshop members.
• CONEPA (Federación Española de Empresarios Profesionales de Automoción)majorChannel Partner/ Reseller/ DistributorNational federation of automotive trade professionals. DealerBest participates in industry events alongside CONEPA, using the federation's network to reach automotive workshops and dealers across Spain.
• NaturgycoreStrategic or Co-development PartnerNaturgy partnered with DealerBest and Hyundai for the 'VIVe Powered by Naturgy' initiative, deploying rural carsharing in Almería municipalities. Naturgy contributes energy expertise and sponsorship to the sustainable mobility initiative.
• Various Municipal Governments (La Hiruela, Benahadux, Tabernas, Porzuna, Malagón, El Carpio de Tajo, La Puebla de Montalbán)coreOthersMunicipal governments partner with DealerBest to deploy VIVe rural carsharing in their municipalities, providing local authorization, promotion, and community engagement. Each municipality represents a deployment node for the shared electric vehicle service.
• Walamove / Grupo PalausamajorStrategic or Co-development PartnerDealerBest developed a custom mobility app for Walamove (pay-per-use car rental) and Walacar (traditional renting), both part of Grupo Palausa. The app integrates with Walamove's ERP, enabling real-time reservations, payments, and fleet management. Walamove operates 11 parking/concession locations as franchisees.
• BURI BURI (María Jesús Quintana)majorImplementation/ SI/ Consulting PartnerBURI BURI is a method for team development and process optimization led by María Jesús Quintana (MJ). It supports DealerBest's generational succession process, developing talent and leadership in the incoming team while optimizing internal processes, aligned with DealerBest's 'vivimos mientras trabajamos' philosophy.
• Premios Impulso Sponsors (ANFAC, FACONAUTO, SERNAUTO, Mobility City)majorGTM or Marketing PartnerMajor automotive industry associations (ANFAC, FACONAUTO, SERNAUTO) and Mobility City Foundation co-sponsor the Impulse Awards where DealerBest was recognized. These associations represent Spain's automotive manufacturing, dealer distribution, auto parts, and mobility sectors respectively.

Scale indicators9 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• CDK Global: CDK Global is one of the largest global providers of dealer management systems (DMS) and integrated retail technology to automotive dealers — directly overlapping DealerBest's DBDriver/Papel Cero/DMS-integration positioning, but at far larger scale and across North America and Europe.
• PBS Systems: PBS Systems is a DMS provider serving dealership groups with similar workflow, document and inventory management features to DBDriver; comparable mid-market dealer-software competitor with a North American footprint.
• Dealertrack (Cox Automotive): Dealertrack, part of Cox Automotive, offers DMS, CRM, desking, and digital retailing for franchised dealers — the most direct overlap with DealerBest's DBDriver platform in Europe, and notably the sister brand of DealerBest's Manheim España partner.
• Reynolds and Reynolds: Reynolds and Reynolds provides DMS, retail management and document solutions to franchised automotive dealers — a direct competitor to DealerBest's dealer-management and paperwork-digitization stack, with deeper U.S. penetration and similar dealership-office workflows.

Broad incumbents

• Cox Automotive: Cox Automotive is the parent of Dealertrack, Manheim, Autotrader and Kelley Blue Book — a broad incumbent whose dealership, remarketing and digital-retailing portfolio overlaps multiple DealerBest modules and whose Manheim España business is itself a DealerBest partner.
• Solera Holdings: Solera provides software and services across the automotive lifecycle — claims, estimating, dealer and fleet solutions — and competes more broadly than DealerBest but overlaps on dealer management and aftermarket workflows.

Emerging players

• Tjekvik: Tjekvik provides self-service kiosks and digital check-in/check-out tools for automotive dealerships — an emerging SaaS player attacking the same Spanish/European dealer digitalization problem DealerBest addresses with Papel Cero and DBDriver Movilidad.
• Phyron: Phyron offers AI-generated video and automated marketing content for automotive dealers — overlapping with DealerBest's DealerMarketing sub-brand and the AI-integration roadmap of DBDriver, but focused on retail merchandising rather than operations.

Others

• Geotab: Geotab is a global fleet telematics provider integrated into DealerBest's DealerMovilidad/VIVe platform; relevant as an ecosystem partner/adjacent technology layer rather than a direct competitor, but increasingly relevant as dealer mobility services scale.
• Manheim: Manheim is the world's largest wholesale vehicle auction operator (part of Cox Automotive) and DealerBest's December 2024 strategic ally for the Spanish used-vehicle market — a partner/enabler rather than competitor, but central to DealerBest's remarketing roadmap.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@dealerbest
• LinkedInlinkedin.com/company/dealerbest
• Instagraminstagram.com/dealerbest

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Dealer Best