The American Gym

What The American Gym does

The American Gym is a US-based specialty e-commerce retailer (operating from a Kentucky-area-code line, 859-881-0018) that sells gymnastics, cheerleading, martial arts, and fitness equipment directly to consumers, gyms, and training facilities. It is organized as a property of WinnMedia and operates a traditional online storefront supplemented by phone-based inside sales during US East Coast business hours, with multiple quote request forms for spring floors, full gymnastics gyms, cheer gyms, and flooring roll products. The company offers customer financing and a price matching policy and frequently drop-ships directly from its OEM partners to minimize shipping cost.

Its core technical product is a proprietary spring floor system. The American Power Spring™ — a 2" x 4 1/4" oil-tempered high carbon steel coil spring with plastic retainer caps and included hardware — is the foundational component, layered between dual sheets of 9mm Baltic Birch plywood and finished with velcro for tool-free panel assembly. These springs are sold both as standalone units and pre-installed in assembled TAG Spring Floor panels (5' x 5', custom sizes, 5-year warranty) and Home Exercise Spring Floor panels with non-marring caps. The company self-describes as the largest single user of Baltic Birch plywood in the United States for spring floors.

Beyond its proprietary spring line, The American Gym acts as a multi-brand reseller carrying Dollamur (Carpet Bonded Foam, Flexi-Rolls, GymTurf, EcoTiles), AAI (EVO-ELITE gymnastics apparatus, vault tables, beams, bars, carpets), TumblTrak (tumble tracks, rod floors), FujiMats (tatami vinyl mats), Spieth America (sting mats, ring frames), EuroTramp (booster boards), Ross Sports (FIG-approved rod floors), and GoFit (turf). The catalog spans core categories (assembled and unassembled spring floors, tumble strips, rod floors, gymnastics apparatus, trampolines, tumbl traks, pit systems, martial arts and yoga flooring) and accessory categories (wall padding, post pads, landing mats, training mats, panel mats, spotting blocks, preschool/kids equipment, ninja warrior obstacles, and training room fitness aids). Revenue is generated through one-time equipment sales with custom sizing options; pricing ranges from roughly $39 consumables to multi-thousand-dollar competition carpets and quote-based commercial installations.

Name

The American Gym

Legal name

The American Gym

Website

https://theamericangym.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

The American Gym is a US specialty e-commerce retailer of gymnastics, cheerleading, martial arts, and fitness equipment, selling its proprietary American Power Spring-based spring floors alongside multi-brand OEM gear from AAI, Dollamur, TumblTrak, and others to gyms, schools, and home users.

Ownership category

akta.pro rank

Headquarters

HQ city

Kyiv

HQ country

Ukraine

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure

Revenue model

1. Equipment Sales: Direct sales of gymnastics, cheerleading, martial arts, and fitness equipment through e-commerce platform. Products include spring floors, mats, trampolines, flooring, and accessories. One-time purchase model with customization options for sizes and configurations.
2. Custom Floor Solutions: Custom-sized spring floors and tumble strips manufactured to customer specifications. Pricing varies by size with freight shipping. Quote-based pricing for complex orders.
3. Accessories and Consumables: Replacement parts, velcro rolls, floor springs, padding, and maintenance supplies. Lower price point items that may see repeat purchases.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels3 records

Core offering

The American Gym is a specialty e-commerce retailer that sells gymnastics, cheerleading, martial arts, and fitness equipment directly to customers. Its core offering centers on proprietary TAG Spring Floors built with American Power Spring™ coil technology on dual-layer 9mm Baltic Birch plywood, available in custom sizes, complemented by a broad assortment of mats, trampolines, gym flooring, gymnastics apparatus, and accessories sourced from multiple manufacturers and shipped direct or via the company's own storefront.

Product overview

The American Gym is a specialty e-commerce retailer offering a comprehensive portfolio of gymnastics, cheerleading, martial arts, and fitness equipment. The company's core products center on spring floors—assembled TAG Spring Floors, Home Exercise Spring Floors, Martial Arts Spring Floors, and Tumble Strips (T1 series)—with the proprietary American Power Spring as the foundational component. These spring floors use dual-layer 9mm Baltic Birch plywood with velcro attachment. The flooring portfolio extends to Carpet Bonded Foam, Flexi-Rolls, Vinyl Flexi-Rolls for martial arts, EcoRolls/EcoTiles for floor protection, GoFit Turf, Gym Turf, and Yoga Flooring. The mats category includes Training Mats, Panel Mats, Landing Mats, Martial Arts Mats, Spotting Blocks, Wall Mats, Post Pads, and Stunt Mats. Gymnastics apparatus includes uneven bars, balance beams, vault tables, men's bars, pommel horses, rings, springboards, and hardware. Additional categories cover Ninja Warrior obstacles (G2N Master Warp Wall), Tumbl Traks, Rod Floors, Gym Trampolines, Preschool Equipment, Kids Equipment, Cheerleading Equipment, Pit Systems, and Training Room accessories. The company operates on a build-to-order model with custom sizing capabilities and serves both commercial facilities and home users.

Differentiator

Problem solved

Functional benefit

Products and services

• TAG Spring Floors Pre-assembled custom spring floor panels for gymnastics, cheerleading, and aerobics, built with American Power Springs on dual-layer 9mm (3/8") Baltic Birch plywood with velcro attachment; lay panels in sequence with no tools required. Sold to gymnastics clubs, cheer gyms, martial arts facilities, and home users via direct e-commerce and quote-based sales.
• Home Exercise Spring Floors Smaller, portable spring floor panels with American Power Springs pre-mounted on Baltic Birch plywood, offering a choice of standard black caps or softer non-marring clear caps to protect residential flooring. Targeted at individual consumers and families setting up home gymnastics, cheer, or fitness training spaces.
• Martial Arts Spring Floors Spring floors topped with Tatami vinyl-coated foam mats (FujiMats) that absorb impact and provide stable footing for throws and falls in martial arts training environments. Sold to dojos, MMA gyms, and kickboxing facilities.
• Tumble Strips (T1 and T6 Series) Portable spring floor strips in multiple dimensions (e.g., T1 12' x 42' at $4,450.32, T1-60 12' x 60' at $6,357.60, T6-42 6' x 42' at $2,431.36) featuring dual-layer 9mm Baltic Birch decking with American Power Springs and velcro for easy assembly and storage. Used by gymnastics and cheer facilities for tumbling practice.
• American Power Springs Proprietary 2" x 4 1/4" oil-tempered high carbon steel coil floor spring with durable coating, plastic retainer caps (interchangeable top/bottom), and included t-nut/washer/screw hardware. Sold individually at $2.65 each as a standalone component for building or repairing spring floors, considered the world's most popular floor spring for gymnastics and cheer applications.
• Flexi-Rolls Rollable gymnastics and cheer flooring made of cross-linked polyethylene foam (XPE) with needle-punch carpet top, slit every 4 inches for easy rolling and storage. Available in 1 3/8" or 2" thicknesses and multiple colors; used in multi-purpose spaces and as a portable alternative to fixed spring floors.
• Carpet Bonded Foam Carpet permanently bonded to Trocellen foam, sold in 6' x 42' rolls in 3/4", 1 3/8", and 2" thicknesses. Used on top of spring floors or standalone in cheerleading, gymnastics, martial arts, and aerobic facilities for cushioned, durable flooring.
• Vinyl Flexi-Rolls Martial arts flooring rolls with vinyl covering over closed-cell cross-linked foam, available in smooth or tatami texture in 1" to 2" thicknesses with antimicrobial treatment. Used by UFC Gyms and other martial arts facilities for impact absorption and cleanable surfaces.
• EcoRolls and EcoTiles Floor Protection Floor protection products made from recycled materials for safeguarding hardwood floors during events. EcoRolls are 6' wide protective carpet rolls priced at $1.20/sq ft; EcoTiles are 35" x 70" modular tiles at $50 each, both with 3-7 year warranties.
• GoFit Turf Artificial turf for large indoor training areas, available in 12' or 15' widths in field green with various color options, featuring UV stabilization and polyethylene/nylon construction with a 3/4" pile height.
• Gym Turf Portable roll-out turf turning buildings into indoor practice fields, featuring a Flexi-Connect built-in connection system and 5/8" firm foam for a natural turf feel. Sold in 5' x 25' rolls at $900 and 5' x 50' rolls at $1,930 (plus freight).
• Yoga Flooring Dollamur yoga flooring with premium vinyl permanently adhered to cross-linked polyethylene foam, available in 5' and 6' widths in 1" thickness, with 8 tatami texture colors, 12 smooth colors, and sandalwood wood grain options. Targeted at yoga studios, pilates facilities, and fitness studios.
• Gymnastics Equipment Full range of gymnastics apparatus from AAI and Spieth, including uneven bars, balance beams, vault tables, men's bars, pommel horses, rings, springboards, and gymnastics hardware, offered in competition, elite, kids, and recreational configurations. Sold to gymnastics clubs, schools, and competitive programs.
• Ninja Warrior Equipment Obstacle course equipment for ninja warrior-style training, including the G2N Master Warp Wall by AAI, ninja ball/nunchuck/rope holds, barriers, posts, slanted steps, tables, road blocks, polys, and sticky ninja stars. Sold to ninja gyms and recreational obstacle facilities.
• Tumbl Traks Tumbling tracks from TumblTrak in inground, porta trak, recreation, standard, transition, and Xtreme configurations, plus replacement beds, skirting, frame bars, quick flex bars, runup ramps, end caps, and spring tools.
• Rod Floors Tubular fiberglass rod floors for gymnastics and power tumbling training, available from Ross (FIG approved, $560 per 6' x 4' section) or Tumbl Trak ($600 per 6' x 4' section). 8" tall frames with optional dismount mats; competition size of 84 feet (21 sections).
• Gym Trampolines Full-size gymnastics trampolines for training and competition use, sold to gymnastics and cheer facilities.
• Foam Pit Systems Foam pit systems including loose foam pits with trampoline sections, pillar cubes, layered inground pit systems with foam logs and floor-level layers, plus pit edge matting for protection. Sold to gymnastics and cheer facilities for training.
• Wall Padding and FLEXI-Wall Rolls Custom wall padding panels (2' to 8' heights) with 1 3/8" crosslink foam or 2" polyfoam upholstered in 18 oz coated vinyl in multiple colors, plus Dollamur FLEXI-Wall rolls available in 1" to 2" thickness for gymnastics, cheer, and multi-use facilities.
• Post Pads Round or square post pads in 6' or 7' heights with 2" or 4" padding, 40 ILD polyfoam core in 18 oz vinyl-coated polyester with velcro closure, priced $262 to $441. Used to pad vertical posts in gymnastics and athletic facilities.
• Training Mats Specialized gymnastics training equipment including folding mini ramps, stall bar pads, goal posts, handspring machines, inclines/wedges, mailboxes, octagons, sting mats, The Boulder handspring trainer, trapezoids, and X-mats, for use in gymnastics and cheer training programs.
• Panel Mats Interlocking foam mats including Fuji Tatami Mats, Home Flexi-Rolls, panel blocks, 1 3/8" standard, 2" premier, and 2 3/8" power panel mats, plus printed panels, sting mats, and vinyl 5' x 10' flexi-mats for gymnastics and martial arts training.
• Landing Mats High-impact landing surfaces including cloud mats, dismount mats, double mini landing systems, junior practice mats, 7.5' x 12' x 12cm landing mats, 12cm and 20cm landing mats, pit modules, pit pillow mats, and practice pits in 16", 24", and 32" depths.
• Martial Arts Mats Martial arts flooring and accessories including Fuji Tatami Mats, MatPRO cleaning concentrate, mega mops, practice mats, vinyl flexi-mats, and wood border systems for spring floors, sold to dojos, MMA gyms, and martial arts schools.
• Spotting and Booster Blocks Spotting and booster blocks for gymnastics training, including parallel blocks, Al Fong spotting blocks, Booster Block Pro, Econo Spot Blocks, Grand Canyon bar blocks, mini mounting blocks, mounting blocks, sectional blocks, spot blocks, stack blocks, and trapezoids.
• Preschool Equipment Motor skills development equipment for young children including the Brianna Beam, mini bar mats, mini bars with maple rails, bean bag sets, sectional beams, sticky beam strips, cargo climbing nets, cartwheel mats, cones, divider walls, and domino cartwheel blocks.
• Kids Equipment AAI Elite Kids apparatus including parallel bars, uneven bars (adjustable spreader and standard), four-station circuits, horizontal bars, mats, Junior Bar Pro, and loop-over cotton ropes, scaled for youth gymnastics programs.
• Cheerleading Equipment Cheerleading-specific equipment including assembled spring floors, Fly Right trainers, American Power Springs in various sizes, handspring machines, sticky toes, octagons, roll storage bags, soft spot sting mats, Boulder handspring trainer, and X-mats.
• Training Room Accessories Fitness and training room accessories including kettlebells, medicine balls, BOSU/balance trainers, knee and shin supports, ankle/foot treatments, wrist supports, fitness balls, yoga/pilates equipment, and trainer's kits.
• Foam and Carpet (Sold Separately) Trocellen (XPE) foam sold separately in 6' x 42' strips at 1 1/4" and 1 7/8" thicknesses, EVA Modified Trocellen, and AAI floor exercise carpets (All American Elite at $15,855, American Elite at $12,140, American Classic at $11,270) for facility buildouts and replacements.

Segments6 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Five partnerships are on record, tiered core and major.

• DollamurcoreTechnology or IntegrationDollamur is the primary supplier of Carpet Bonded Foam, Flexi-Rolls®, GymTurf, and related flooring products. The American Gym sells Dollamur products including Flexi-Rolls® (registered trademark of Dollamur, LP), Flexi-Connect®, and Tri-Flex® EVA Enhanced flooring. Products feature cross-linked polyethylene foam technology.
• AAI (American Athletic, Inc.)coreTechnology or IntegrationAAI is a major manufacturer of gymnastics equipment sold by The American Gym, including Elite competition apparatus (EVO-ELITE® line), kids equipment, vault tables, parallel bars, rings, beams, springboards, and floor exercise carpets. Products include AAI All-American Elite Carpet.
• TumblTrakmajorTechnology or IntegrationTumblTrak supplies rod floors, tumble tracks, and gymnastics training equipment including Tumbl Trak products (standard, recreation, xtreme, porta trak, inground), dismount mats, and accessories.
• FujiMats (Fuji Mats)majorTechnology or IntegrationFujiMats supplies Tatami martial arts mats with traditional textured or smooth vinyl surfaces, multi-density foam cores, and 10-year limited warranty. Used for martial arts spring floor applications.
• WinnMediacoreOthersWinnMedia is the parent company of The American Gym. The copyright notice states 'Property of The American Gym, a WinnMedia company, 2026 all rights reserved.'

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• School Specialty: Large incumbent distributor of school supplies including physical education and athletics equipment. Overlaps with The American Gym's institutional segment and competes on breadth, though it is far broader than TAG's gymnastics-focused catalog.
• American Athletic Inc. (AAI): Major manufacturer of gymnastics apparatus including the EVO-ELITE® line sold through TAG. As a vertically integrated manufacturer with direct institutional sales, AAI is both a partner and a competitor to TAG's apparatus category.

Emerging players

• Dollamur: Manufacturer and supplier of Carpet Bonded Foam, Flexi-Rolls®, and EVA enhanced flooring — a core supplier and partial competitor to The American Gym in martial arts and cheer flooring. Comparable on product line and overlapping on direct sales channels.
• TumblTrak: Manufacturer of rod floors, tumble tracks, and gymnastics training equipment sold by TAG and directly to consumers. Comparable product overlap in gymnastics and tumbling; competes on direct sales for key SKUs.

Direct peers

• Flaghouse: Specialty retailer of physical education, recreation, and adaptive PE equipment serving schools, YMCA/JCC, and therapy markets. Comparable to The American Gym in product breadth (mats, gymnastics, fitness) and B2B/B2C go-to-market.
• Power Systems: Specialty retailer of strength, conditioning, and performance training equipment to schools, colleges, and commercial gyms. Comparable in serving facility buyers across fitness, performance, and team training with both equipment and flooring/mat products.
• S&S Worldwide: Direct-to-customer retailer of PE, recreation, and team sports equipment serving schools, camps, and recreation centers. Overlaps with TAG's gymnastics, mats, and fitness accessory lines via similar B2B/B2C e-commerce.
• Gopher Sport: Direct competitor selling physical education, gymnastics, fitness, and sports equipment to schools, YMCAs, and recreation facilities through a similar catalog and e-commerce model. Overlaps directly with The American Gym's school and institutional segment across mats, gymnastics apparatus, and flooring.
• Norberts Athletic Products: Specialty retailer of gymnastics, cheerleading, and team athletic equipment serving schools, gyms, and consumers. Highly comparable in product mix (mats, spring floors, apparatus) and target customers.

Regional players

• Capitol Sports: Retailer focused on gymnastics, cheerleading, and team apparel/gear primarily serving regional markets with strong customer service orientation. Comparable product overlap with TAG's cheer and gymnastics offerings.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/theamericangym
• Facebookfacebook.com/theamericangymstore
• LinkedInlinkedin.com/company/american-gym-the

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The American Gym