Franco Gomme

What Franco Gomme does

Franco Gomme S.r.l. is an Italian B2B wholesale distributor of tyres and complementary automotive components, headquartered in Seriate (Bergamo) and operating under the direction and coordination of Fintyre S.p.A. since 2016. Founded in Padua in the late 1970s, the company serves tyre retailers, dealers, and automotive workshops across Italy through an integrated logistics network comprising two hubs (Seriate and Passo Corese, the latter covering 65,000 square metres and inaugurated in June 2025) and ten regional warehouses. The hub-and-spoke footprint supports daily delivery to 80% of Italian territory and twice-daily delivery to 75%.

The company's product range covers five segments: passenger car, motorcycle, truck, and agricultural/industrial tyres, plus alloy and steel rims and TPMS valves, sourced from more than 50 brands organised across premium, value-for-money, and budget tiers (including Michelin, Pirelli, Bridgestone, Continental, Goodyear, and Hankook). Annual distribution volume exceeds 6 million tyres. Underlying commercial technology is a proprietary B2B ordering portal (b2b.francogomme.it) providing real-time order tracking, account statements, and statistical reporting to contracted resellers, supplemented by a national call centre active ten hours per day and dedicated account managers handling individually negotiated pricing.

Revenue is generated primarily through wholesale tyre and rim sales under B2B commercial agreements with Italian SMB retailers and workshops, with the 2025 launch of the Paddock Plus affiliation network adding a bundled service line of digital tools, technology support, and management and commercial training for affiliated resellers. The customer base is exclusively domestic SMB resellers; no named enterprise or public-sector accounts are disclosed. The company holds ISO 9001:2015 certification, operates an organisational model compliant with Italian Legislative Decree 231/2001 with a formal whistleblowing procedure, and reports as a privately held subsidiary with no disclosed funding rounds or external capital raise.

Name

Franco Gomme

Legal name

Franco Gomme S.r.l.

Website

https://francogomme.com

Company type

Private

Founded year

1970

Operating status

Operating

Headcount range

11–50 employees

Short description

Franco Gomme is an Italian B2B wholesale tyre distributor serving domestic tyre retailers and workshops through two hubs and ten warehouses, distributing over six million tyres annually across more than fifty brands under the Fintyre Group.

Ownership category

akta.pro rank

Product category

Tyre Distribution

NAICS

Tire and Tube Merchant Wholesalers (423130), Tire and Tube Merchant Wholesalers (42313)

SIC

Wholesale-Motor Vehicle Supplies & New Parts (5013), Wholesale-Motor Vehicles & Motor Vehicle Parts & Supplies (5010)

akta.pro primary industry

Tires, Wheels & Retread Supply Distribution (TLAKAOAD)

akta.pro secondary industry

Tires, wheels & related supplies distribution (CRAOANAD)

Keywords

• Tyre wholesale distribution
• Tire supply chain
• Automotive parts distribution
• B2B tire portal
• Rim and TPMS distribution

Headquarters

HQ city

Vigonza

HQ country

Italy

HQ region

Europe

Offices12 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Infrastructure, Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Tyre Distribution (B2B): Franco Gomme generates revenue primarily through the wholesale distribution of tyres (car, motorcycle, truck, agricultural, and industrial), rims, and TPMS valves to contracted resellers and dealers across Italy. The business model is based on purchasing tyres from multiple manufacturers (50+ brands) and reselling/distributing them through its extensive logistics network to tyre retailers and workshops. Revenue is driven by volume of tyres distributed and the range of brands offered across premium, value-for-money, and budget segments.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Franco Gomme is a B2B wholesale tyre distributor serving contracted tyre resellers, dealers, and automotive workshops across Italy. The company distributes tyres for passenger cars, motorcycles, trucks, agricultural and industrial vehicles, alongside rims and TPMS valves, across 50+ brands in Premium, Value for Money, and Budget tiers. Distribution is enabled by a proprietary B2B ordering portal, a national call centre, dedicated account managers, and a logistics network of 2 hubs and 10 warehouses, complemented by the Paddock Plus affiliation programme.

Product overview

Franco Gomme is a tire distribution company operating under the Fintyre Group, distributing top-brand tires across Italy for cars, light commercial vehicles, trucks, motorcycles, agriculture and industrial sectors, along with wheels and TPMS valves. The company offers products across three tiers: Premium (Michelin, Pirelli, Bridgestone, Continental, Goodyear, Hankook, Dunlop, Firestone, Kleber, Metzeler, Kumho), Value for Money (Nexen, Uniroyal, Sava, Riken, Sunfull, Westlake, Nankang), and Budget (Triangle, Delitire, Duro, Infinity, Pharos, Double-Coin, Golden-Crown, Eracle, Anteo, Challenger, Carlisle, Alliance, Ozka, Numa, Speedways, Galaxy, Techking, Armour, Linglong, Evergreen, Fortune, Ovation, Lavingator, Mitas, Prometeon, Trelleborg, Maxxis). Beyond product distribution, Franco Gomme operates the Paddock Plus affiliation network providing digital support and training to affiliated retailers, and offers a B2B portal for order management and tracking.

Differentiator

Problem solved

Functional benefit

Brands

• Paddock Plus: A new affiliation network providing digital and technological support to affiliated tire retailers along with training programs on management and commercial topics to increase visibility and store traffic.

Products and services

• Passenger Car Tyres (Pneumatici per Vettura)

Quantifiable outcome

• Daily delivery to 80% of Italian territory; twice-daily delivery to 75% of Italian territory
• +3 more outcomes

Named customers1 record

Segments5 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• Fintyre Group (Fintyre S.p.A.)coreStrategic or Co-development PartnerFranco Gomme S.r.l. is under the direction and coordination of Fintyre S.p.A. The company entered the Fintyre Group in 2016, marking recognition of its growth journey and the beginning of a new development phase combining local expertise with a structured national presence. Fintyre is one of Italy's leading tyre distribution groups.
• MichelincoreChannel Partner/ Reseller/ DistributorMichelin is one of the 50+ tyre brands distributed by Franco Gomme across Italy. Franco Gomme participates in Michelin-associated programmes and projects such as 'Associati Michelin', providing additional commercial support and brand development opportunities for resellers.
• NexencoreChannel Partner/ Reseller/ DistributorNexen is one of the tyre brands managed by Franco Gomme. The companies have a Nexen Point programme under which Franco Gomme supports affiliated partners with brand-specific commercial tools and promotions.
• BridgestonecoreChannel Partner/ Reseller/ DistributorBridgestone is one of the premium tyre brands distributed by Franco Gomme. Franco Gomme participates in the Bridgestone Area programme, providing brand-aligned commercial support to affiliated partners.
• HankookcoreChannel Partner/ Reseller/ DistributorHankook is one of the tyre brands distributed by Franco Gomme. The companies operate a Hankook Point programme, providing brand-specific commercial and promotional support for affiliated partners.
• Pneus ExpertcoreChannel Partner/ Reseller/ DistributorPneus Expert is a partner programme run with Franco Gomme, offering brand-aligned commercial support and network benefits to affiliated tyre retailers.
• KPC (Kleber Partner Centre)minorChannel Partner/ Reseller/ DistributorKPC (Kleber Partner Centre) is a partner programme for Kleber tyre brand distribution, providing commercial support and brand resources to affiliated partners through Franco Gomme.
• KleberminorChannel Partner/ Reseller/ DistributorKleber is one of the tyre brands managed by Franco Gomme, with a dedicated partner programme (KPC) offering brand-aligned commercial support.
• R6 ProgrammeminorChannel Partner/ Reseller/ DistributorThe R6 is a Franco Gomme project/programme in collaboration with tyre manufacturers, providing additional commercial resources and support for affiliated partners.
• Dealer Network ProgrammeminorChannel Partner/ Reseller/ DistributorFranco Gomme operates a Dealer programme supporting tyre dealers and automotive workshops with commercial tools, promotions, and brand resources.

Scale indicators8 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• Eurotyre: European network of independent tyre retailers and distributors, partly backed by Continental. Comparable to Franco Gomme as a multi-brand tyre distribution/affiliation network serving pan-European resellers with similar commercial programmes and brand-aligned support.
• Driver (Provida / Pirelli): Italian tyre retailer and service network affiliated with Pirelli. Comparable to Franco Gomme as a domestic Italian tyre distribution and retailer network with manufacturer-aligned commercial programmes and a workshop/reseller focus.
• Point S: International tyre and auto-service distribution network with thousands of affiliated retailers across Europe and beyond. Comparable to Franco Gomme's Paddock Plus affiliation model — both operate as multi-brand tyre distribution and partner-support organisations serving independent workshops.
• Fintyre Group: Fintyre S.p.A. is the parent group of Franco Gomme and one of Italy's leading tyre distribution players. Directly comparable as the same business at group level, operating wholesale tyres, rims, and related services through a multi-brand model across Italy.
• ATS Euromaster: Major European tyre distribution and fleet service provider, affiliated with Continental. Comparable to Franco Gomme in multi-brand tyre distribution, fleet services, and B2B workshop resupply across multiple European markets.
• BestDrive (Michelin): Michelin-owned international tyre retail and service network distributing premium and multi-brand tyres through affiliated centres. Comparable to Franco Gomme as a B2B tyre distribution and partner network with manufacturer-aligned commercial programmes.

Broad incumbents

• Bridgestone: Global tyre manufacturer and one of Franco Gomme's key distribution partners (Bridgestone Area programme). Comparable as a broader tyre industry participant with integrated manufacturing, distribution, and retail services — a competitor at the manufacturer-distribution interface.
• Michelin: Global tyre manufacturer and a core brand partner of Franco Gomme (Michelin Associated programme). Comparable as a broader tyre industry incumbent with manufacturing, distribution, and retail/service networks spanning the same value chain.

Regional players

• Reisenschuh: German tyre wholesale distributor with a multi-brand portfolio and nationwide warehouse network. Comparable to Franco Gomme in business model — multi-brand wholesale tyre distribution with logistics density — though focused on the German/Austrian market rather than Italy.
• NDI Group: European tyre and wheel distributor operating across multiple countries. Comparable to Franco Gomme as a wholesale distributor of tyres, rims, and related products serving B2B resellers with a multi-brand model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/FrancoGommeSrl
• LinkedInlinkedin.com/company/franco-gomme-s.r.l.

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Franco Gomme