it-agile
it-agile is a Hamburg-based agile consulting and training firm founded in 2005, serving German enterprises including approximately 40% of DAX companies with organizational development, Scrum and Kanban coaching, OKR implementation, and certification training delivered by its 30+ permanent consultants and trainers.
- Company typePrivate
- Founded2005
- HeadquartersHamburg, Germany
- Headcount11–50
- GTM typeB2B
- OfferingServices
What it-agile does
it-agile GmbH is a Hamburg-based, founder-led professional services firm founded in 2005 that provides agile transformation consulting, coaching, and certification training primarily to large German enterprises, including approximately 40% of DAX companies. The company employs 30+ permanent consultants and trainers and has cumulatively served 700+ organizations across automotive, banking, insurance, retail, telecommunications, energy, and technology sectors. Its core service portfolio spans cross-team delivery capability consulting, high-impact team coaching, Samman-method technical coaching, OKR implementation, organizational development, interim expert placement, and a structured training catalog covering Scrum, Kanban, OKR, leadership, product management, and AI.
The business model is professional services revenue across three streams: (1) training and certification programs priced from €200 to €2,700 per participant (CSPO, CSM, A-CSM, Kanban System Design/Improvement, OKR Coach, Adaptive Organisations Leadership, AI courses), delivered as public courses in Hamburg, Berlin, and online, or as customized in-house engagements; (2) consulting and coaching engagements priced by quote, targeting organizational agility, team effectiveness, and leadership development; and (3) free community events and webinars that function as lead generation. The company monetizes certifications from Scrum Alliance, Kanban University, and Society for Adaptive Organisations, and maintains ecosystem partnerships with these bodies, dpunkt.Verlag (publishing), Agile Alliance, Scrum DACH e.V., sustain-agility, and Selbstführen W2 GmbH (a 2019 spin-off in self-leadership).
Underlying methodology is a mix of established frameworks (Scrum, Kanban, SAFe, OKR) and proprietary approaches such as the Samman-method technical coaching and an Inspect & Adapt organizational development process. The go-to-market blends enterprise field sales to DAX-grade accounts, community-led demand generation through meetups and user groups, and event-driven engagement via Agile Tuning Days, webinars, and the OKR Frühstück series. The firm publishes the "agile review" magazine, produces the "einfach gelöst" podcast, and runs a YouTube channel (@WirSindAgile), with a self-organized internal structure that is itself marketed as a credibility asset. The company is privately held, independently operated by co-founders and Managing Directors Sven Günther and Stefan Roock, with no disclosed external investors or funding rounds.
it-agile firmographics
Firmographics- Name
- it-agile
- Legal name
- it-agile GmbH
- Website
- https://it-agile.de
- Company type
- Private
- Founded year
- 2005
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- it-agile is a Hamburg-based agile consulting and training firm founded in 2005, serving German enterprises including approximately 40% of DAX companies with organizational development, Scrum and Kanban coaching, OKR implementation, and certification training delivered by its 30+ permanent consultants and trainers.
- Ownership category
- akta.pro rank
it-agile industry classification
Industry- Product category
- Agile Consulting and Training Services
- NAICS
- Professional and Management Development Training (611430), Business Schools and Computer and Management Training (6114), Professional and Management Development Training (61143), Other Scientific and Technical Consulting Services (54169)
- SIC
- Services-Educational Services (8200), Services-Management Consulting Services (8742)
- akta.pro primary industry
- Foundational PM & Delivery Methods (Waterfall/Agile/Hybrid) (EDABAHAA)
- akta.pro secondary industries
- Scaled Agile & Enterprise Product Delivery (SAFe/LeSS/Nexus) (EDABAHAJ), Custom Corporate IT Training & Upskilling Programs (BPAEANAB), Information Technology & Software (EDAAAPAB)
Keywords
Where it-agile is headquartered
LocationHeadquarters
- HQ city
- Hamburg
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
it-agile business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Agile Consulting & Coaching: Professional consulting services for organizational development, agile transformations, high-impact teams, and interim expert placements
- Training & Certification Programs: Public and in-house training courses with certifications including CSPO, CSM, A-CSM, Kanban certifications, OKR Coach, and Leadership programs. Pricing ranges from €200 to €2,700 per course.
- Events & Community: Free webinars, online breakfast sessions, and Agile Tuning Days as community engagement and lead generation activities
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | CSPO Standard, 3 days |
| One time/ perpetual license | Pay-as-you-go | Flow Manager |
| One time/ perpetual license | Pay-as-you-go | Adaptive Organisations: Leadership (AO-L) |
| One time/ perpetual license | Pay-as-you-go | Kanban System Design (KMP1) |
| One time/ perpetual license | Pay-as-you-go | Kanban System Improvement (KMP2) |
| One time/ perpetual license | Pay-as-you-go | AI Essentials: KI im Arbeitsalltag |
| One time/ perpetual license | Pay-as-you-go | AI Leadership |
| One time/ perpetual license | Pay-as-you-go | AI Developer Essentials |
| One time/ perpetual license | Pay-as-you-go | OKR Coach (2.5 days) |
| One time/ perpetual license | Pay-as-you-go | Agile Tuning Tag |
| One time/ perpetual license | Pay-as-you-go | Certified Agile Leadership 1 |
| One time/ perpetual license | Pay-as-you-go | Advanced Certified Scrum Master (A-CSM) |
| Hybrid | Multi-year contract | In-house training |
| One time/ perpetual license | Pay-as-you-go | Individual Diagnostics for teams |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels7 records
it-agile product offering
Product offeringCore offering
it-agile provides agile consulting, coaching, and certified training services to help organizations become more adaptable. Core consulting offerings include cross-team delivery capability, high-impact team development, technical excellence via Samman coaching, OKR implementation, organizational development, and interim expert placement. Training offerings include Scrum, Kanban, OKR, AI, leadership, and product management certifications delivered as public courses and in-house programs.
Product overview
it-agile offers a comprehensive portfolio of agile consulting, coaching, and training services. The core offerings include consulting services for cross-team delivery capability, high-impact teams, technical excellence via Samman coaching, OKR implementation, organizational development, and interim expert placement. Training services encompass AI, leadership, product management, Kanban/Flow, Scrum Master/Agile Coach certifications, and team development—primarily with certifications from Scrum Alliance, Kanban University, and Society for Adaptive Organisations. The company also publishes the agile review magazine and produces the 'einfach gelöst' podcast. Events include DNA: Der Norden Agil community evenings, Agile Tuning Tage workshops, webinars, and online breakfast sessions. it-agile is primarily a service-based company rather than a software product company.
Differentiator
Problem solved
Functional benefit
Products and services
- Agile Consulting and Coaching Comprehensive consulting and coaching services for agile transformation, including cross-team delivery capability, high-impact teams, technical excellence via Samman coaching, OKR implementation, organizational development, and interim expert placement, targeted at large enterprises.
- Cross-team Delivery Capability Consulting service that addresses coordination challenges between teams, optimizes end-to-end flow, and implements data-driven process improvement.
- High-Impact Teams Coaching Team development consulting to improve communication, motivation, reduce time-to-market, and increase product quality through systematic coaching interventions.
- Technical Coaching via Samman Method Technical coaching using the Samman method with Learning Hours and Ensemble Programming to help development teams apply technical skills directly in their project code.
- OKR Consulting and Training OKR consulting and certification training to connect company vision with operational results, including OKR Coach certification.
- Organizational Development Organizational development consulting using iterative Inspect & Adapt approaches, change coalition building, and feedback cycles for agile transformation.
- Interim Experts Placement Placement of experienced agile professionals including interim Scrum Masters, Release Train Engineers, Product Owners, Project Managers, and Team Leaders.
- Training and Certification Programs Training programs covering AI, Leadership, Product Owner/Product Management, Kanban and Flow, Scrum Master/Agile Coach, and Team development with certifications from Scrum Alliance, Kanban University, and Society for Adaptive Organisations. Pricing ranges from €200 to €2,700 per course.
- AI Training Courses AI training offerings including AI Essentials, AI Leadership, AI Development, AI for Agile Coaches, Agentic-Prototyping, and KI für Product Owner.
- Scrum Master and Agile Coach Certification Scrum Master certification pathway including CSM, A-CSM, and CSP-SM certifications from Scrum Alliance.
- Kanban and Flow Certification Training Kanban certification training including Flow Manager, Kanban System Design (KMP I), Kanban System Improvement (KMP II), Kanban Maturity Model, and Kanban Coaching.
- Leadership Training Programs Leadership training programs including Adaptive Organisations: Leadership, Certified Agile Leader, Agile Change Management, Team of Teams, and Leadership Circle Profile.
- Product Management Training Product management training including CSPO, A-CSPO, CSP-PO, Tool-supported Product Management with Jira, and Lean Forecasting.
Quantifiable outcome
- Over 700 companies accompanied to better adaptability
- +3 more outcomes
Companies that use it-agile
Customer profileNamed customers21 records
Segments4 records
Ideal customer profiles3 records
it-agile technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
it-agile partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and minor.
- Society for Adaptive OrganisationscoreEuropean initiative to develop and implement concepts for adaptive organizations. Defines training and coaching programs with certifications. it-agile provides certified trainers in close exchange with the organization.
- Scrum AlliancecoreAmerican non-profit organization providing specifications for relevant certifications (CSM, CSPO, CAL). it-agile has been part of Scrum Alliance community since 2005. Most it-agile employees hold at least one Scrum Alliance certificate.
- Kanban UniversitycoreOrganization for Kanban for knowledge work (as described by David J. Anderson). it-agile has been a member since founding. Provides accredited training for Kanban Management Professional.
- Agile AllianceminorGlobal organization for the Agile Community, networking and exchange. it-agile has been a member for many years.
- Scrum DACH e.V.minorGerman-speaking chapter of Scrum Alliance founded in Hamburg to support the German-speaking Scrum community. Two it-agile colleagues were founding members.
- Selbstführen W2 GmbHminorPartner focused on self-leadership aspect of leadership. Founded end of 2019 by it-agile colleagues with a minority stake from it-agile.
- sustain-agility (Verein für Nachhaltigkeit und Agilität)minorAssociation of agile consultants combining sustainability and agility in practice. Members keep each other accountable for reducing their footprint and work on using agile thinking for sustainable business.
- dpunkt.VerlagcoreLong-term partnership for publishing books including the OKR book by Urs Reupke and Baginsky. Jointly organizes Product Owner Day and Agile Leadership Conference.
Scale indicators6 records
Recent moves6 records
Expansion highlights6 records
it-agile competitors and assessment
Company assessmentDirect peers
- Kanban University: Accrediting body for Kanban Management Professional (KMP I/II) certifications and training. Comparable because it-agile is a founding member and accredited trainer for the same Kanban certifications, targeting the same enterprise flow improvement needs.
- agile42: German-founded agile coaching and training firm offering Scrum, Kanban and large-scale agile transformation services. Closest head-to-head competitor in the German-speaking market with overlapping enterprise clientele and curriculum.
- Scrum.org: Provider of Professional Scrum certifications, training and assessments founded by Ken Schwaber. Comparable because it-agile offers parallel Scrum Master and Product Owner certifications (CSM/CSPO/A-CSM) targeting the same practitioner audience.
- Scaled Agile: Creator of the SAFe framework and a major provider of certified training and consulting for enterprise agile. Comparable because it-agile offers scaled agile / adaptive organization leadership programs and competes for the same large enterprise budget.
- codecentric: German IT consultancy specializing in agile software delivery, DevOps and cloud-native engineering. Comparable to it-agile because it operates in the German enterprise market with overlapping agile coaching and technical excellence offerings.
Broad incumbents
- Thoughtworks: Global technology consultancy with deep agile engineering DNA and large-scale transformation engagements. Comparable in serving enterprise agile transformations, though broader in scope (engineering, design, data) than it-agile's training-and-coaching focus.
Regional players
- Andrena: German agile software development consultancy with a strong coaching culture. Comparable as a direct domestic peer in agile coaching, although it is more skewed toward outsourced software delivery than pure training.
Emerging players
- Lean-Agile Training (LAT): German agile training provider offering Scrum, Kanban and SAFe certification courses. Comparable as a head-to-head training provider competing for the same corporate trainees and enterprise training budgets in the DACH region.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
it-agile social profiles
Digital presenceit-agile financial estimates
Financial estimateRevenue estimate
Valuation estimate
it-agile leadership team
Management profileNumber of profiles
Profiles12 records
it-agile funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
it-agile M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about it-agile
What does it-agile do?
it-agile provides agile consulting, coaching, and certified training services to help organizations become more adaptable. Core consulting offerings include cross-team delivery capability, high-impact team development, technical excellence via Samman coaching, OKR implementation, organizational development, and interim expert placement. Training offerings include Scrum, Kanban, OKR, AI, leadership, and product management certifications delivered as public courses and in-house programs.
Is it-agile a public or private company?
it-agile is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was it-agile founded?
it-agile was founded in 2005. It employs 11 to 50 people.
Where is it-agile based?
it-agile is headquartered in Hamburg, Germany, in the Europe region.
How does it-agile make money?
Three revenue lines are on record. Agile Consulting & Coaching is the primary driver. The others are training & Certification Programs and events & Community.
Who are it-agile's main competitors?
Direct peers on record are Kanban University, agile42, Scrum.org, Scaled Agile and codecentric. Thoughtworks is listed as a broad incumbent. Andrena is listed as a regional player. Lean-Agile Training (LAT) is listed as an emerging player.
Does it-agile have an API?
No public API is recorded for it-agile.
What industry is it-agile in?
it-agile's product category is Agile Consulting and Training Services. Its primary akta.pro industry code is EDABAHAA, Foundational PM & Delivery Methods (Waterfall/Agile/Hybrid), with a secondary code of EDABAHAJ, Scaled Agile & Enterprise Product Delivery (SAFe/LeSS/Nexus). Its NAICS code is 611430 and its SIC code is 8200.