What Scrum does

Scrum Inc. is a privately held, boutique Agile transformation consulting and training firm founded in 2006 by Dr. Jeff Sutherland, co-creator of Scrum and inventor of the Scrum@Scale scaling framework. The company is headquartered in Cambridge, Massachusetts, with regional operations in the United States, the United Kingdom, and LATAM (Brazil), and operates with a full executive leadership team including a CEO (J.J. Sutherland), Founder/Board Member, CFO, COO, CBO, CPO Consulting, and three regional Chief Strategy Officers.

The company's core technology is the Scrum and Scrum@Scale methodologies, including proprietary frameworks such as the Executive Action Team (EAT) and Executive MetaScrum (EMS) interfaces, the Five Dimensions of Agility Assessment, and an AI-Ready Operating Model integration framework. Its product portfolio spans two streams: (1) enterprise transformation consulting covering Agile operating model design, leadership development, AI transformation, and agility assessments; and (2) professional training courses, including live instructor-led Registered certifications (Scrum Master, Product Owner, Scrum@Scale Practitioner, Agile Coach, GenAI Practitioner, Value Stream Management), on-demand courses (Scrum Basics, Scrum QuickStart, Scrum@Scale Fundamentals), and customized private team training.

Scrum Inc. generates revenue primarily through professional services fees on consulting engagements and per-seat pricing on training courses ranging from free to $5,000. Go-to-market combines a thought leadership-driven top-of-funnel (books, podcasts, articles, reference library, the free Atlassian/Accenture-co-developed Scrum Basics course) with consultative enterprise sales and a self-serve course registration channel powered by Arlo. Named enterprise customers include John Deere, Rocket Mortgage, Safety Co., and AB InBev, with documented outcomes such as 165% output increases, 63% faster time-to-market, and 721% delivery increases attributed to Scrum@Scale implementations.

Name

Scrum

Legal name

Scrum Inc.

Website

https://scruminc.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

101–250 employees

Short description

Scrum Inc. is a boutique Agile transformation consulting and training firm founded by Dr. Jeff Sutherland, co-creator of Scrum, serving global enterprises with operating model redesign, leadership development, AI transformation consulting, and registered Scrum certification courses.

Ownership category

akta.pro rank

Product category

Agile Transformation Consulting

NAICS

Management Consulting Services (54161), Administrative Management and General Management Consulting Services (541611), Human Resources Consulting Services (541612)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Organization Design & Operating Model Consulting (BPAHAGAB)

akta.pro secondary industries

Strategy & Corporate Development Consulting (BPAHACAA), Learning, Training & Corporate Education Consulting (BPAHAGAE), Financial Management & Performance Improvement Consulting (BPAHACAF)

Keywords

• Agile transformation consulting
• Scrum training courses
• Enterprise agility services
• Agile operating model
• Scrum@Scale framework

Headquarters

HQ city

Cambridge

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Enterprise Agile Consulting: Hands-on, embedded consulting partnerships with organizations to redesign operating models, align leadership around priorities, and enable system-wide execution. Engagement model involves direct partnership with executives and managers.
2. Professional Training Courses: Live instructor-led and on-demand digital training programs including Registered Scrum Master, Product Owner, Agile Coach certifications and specialized courses. Pricing ranges from free to $5,000 per course.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

Scrum Inc. is a boutique consulting firm that partners with enterprise clients to redesign Agile operating models, align leadership around priorities, and enable system-wide execution through embedded consulting engagements. The company complements consulting with a portfolio of registered Scrum and Scrum@Scale training courses (live instructor-led and on-demand) covering roles such as Scrum Master, Product Owner, Agile Coach, and GenAI Practitioner, priced from free to $5,000 per person. It also publishes best-selling books and maintains a free reference library on Agile practices.

Product overview

Scrum Inc. offers a consulting and training portfolio organized around Agile transformation. The core consulting practice includes Enterprise Transformation, Agile Operating Model Design, Leadership Development, AI Transformation, and Agility Assessment services. The training portfolio consists of live instructor-led courses (Registered Scrum Master, Registered Product Owner, Registered Scrum@Scale Practitioner, Registered Scrum Master@Scale, Registered Product Owner@Scale, Registered Agile Coach, Registered GenAI Practitioner, Registered Value Stream Management) and on-demand courses (Registered Scrum Basics, Scrum QuickStart, Registered Scrum@Scale Fundamentals). The company also publishes books written by its founders (Red Book and Yellow Book) and maintains a free reference library of Scrum and Agile guidance. Training is delivered as part of a broader system designed to create measurable business outcomes, not as standalone credential programs.

Differentiator

Problem solved

Functional benefit

Brands

• ScrumLab: Online learning platform for agile training and certification courses.
• Scrum Startup for Teams

Products and services

• Enterprise Transformation Consulting Hands-on, embedded consulting that partners with leaders to redesign operating models, decision-making, and delivery systems for organizational execution. Targeted at large enterprise clients undertaking transformation.
• Agile Operating Model Design Consulting service that aligns strategy, prioritization, and delivery across the enterprise through three approaches: making the system visible, fixing decision and priority flow, and improving delivery while running the business.
• Leadership Development Executive coaching and embedded support that helps leaders clarify priorities, strengthen decision-making, and remove constraints so teams can execute with confidence.
• AI Transformation Consulting System design consulting that integrates AI into prioritization, decision-making, delivery, and learning so intelligence becomes part of everyday execution.
• Agility Assessment System-level diagnostic that measures organizational agility across five dimensions (prioritization, customer centricity, speed of delivery, organizational structure, and culture) to create a baseline for transformation.
• Registered Scrum Master (RSM) Live, online 2-day course teaching Scrum fundamentals, how to facilitate Scrum teams, remove impediments, and boost team performance. Priced at $1,995 per person.
• Registered Product Owner (RPO) Live, online 2-day course on driving product value by prioritizing work and shaping a clear, actionable product vision. Priced at $1,995 per person.
• Registered Scrum@Scale Practitioner (RS@SP) Live, online 2-day course on leading scaled Agile adoption with frameworks that align teams, improve metrics, and accelerate organizational results. Priced at $1,995 per person.
• Registered Scrum Master@Scale (RSM@S) Live, online 2-day course on enabling alignment, removing systemic impediments, and supporting delivery across multiple Scrum teams. Priced at $1,995 per person.
• Registered Product Owner@Scale (RPO@S) Live, online 2-day course on aligning strategy to execution by coordinating priorities and value across multiple teams. Priced at $1,995 per person.
• Registered Agile Coach (RAC) Live, online 5-day course developing skills to coach teams, leaders, and organizations through real-world Agile transformation. Priced at $5,000 per person.
• Registered GenAI Practitioner (RGAP) Live, online 1-day course on applying generative AI using Agile and Lean principles to improve decision-making, productivity, and delivery outcomes. Priced at $725 per person.
• Registered Value Stream Management (RVSM) Live, online 1-day course on mapping, measuring, and optimizing value streams using Lean and Agile principles to improve flow and outcomes. Priced at $998 per person.
• Registered Scrum Basics (RSB) Free, self-paced intro course created by Scrum Inc., Atlassian, and Accenture, built on the original Scrum framework from Dr. Jeff Sutherland.
• Scrum QuickStart (SQS) Self-paced Scrum training endorsed by Dr. Jeff Sutherland, designed for better information absorption and stronger team alignment. Pricing available on contact.
• Registered Scrum@Scale Fundamentals (RS@SF) Interactive, on-demand learning experience for organizations looking to scale success in an ever-changing business landscape. Pricing available on contact.
• Agile Team Training Private, expert-led training sessions for teams aligned around unique challenges, establishing shared language, roles, and expectations.
• Scrum: The Art of Doing Twice the Work in Half the Time (Red Book) International bestseller co-authored by Dr. Jeff Sutherland and J.J. Sutherland, presenting Scrum as a framework to boost productivity, eliminate waste, and adapt quickly.
• The Scrum Fieldbook (Yellow Book) Practical guide co-authored by Jeff Sutherland and J.J. Sutherland showing how Scrum and Scrum@Scale are applied in real organizations at scale.

Quantifiable outcome

• 165% output increase, 63% faster time to market, over 100% ROI
• +2 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• AtlassiancoreStrategic or Co-development PartnerPartnership for the Registered Scrum Basics free course, developed in collaboration with Scrum Inc. and Accenture. Course is available through Atlassian's learning platform, providing an accessible entry point into Agile for individuals and teams.

Scale indicators11 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Scaled Agile Inc. Provider of the SAFe (Scaled Agile Framework), the most widely adopted enterprise Agile scaling methodology and a direct substitute for Scrum Inc.'s Scrum@Scale training and transformation services.
• LeadingAgile: Enterprise Agile transformation consultancy offering SAFe, LeSS, and custom Agile operating model engagements; competes for the same enterprise consulting and operating model design work that Scrum Inc. pursues.
• ICAgile: Certification and training body offering Agile and Agile-related credentials; competes for the same individual and enterprise training budget as Scrum Inc.'s professional training portfolio.
• cPrime: Full-service Agile consulting and training firm delivering SAFe, Scrum, and digital transformation services to enterprise clients; overlapping customer base and offering mix with Scrum Inc.
• Scrum Alliance: The leading Scrum certification body offering Certified Scrum Master and Product Owner credentials that directly compete with Scrum Inc.'s Registered Scrum Master, Product Owner, and Agile Coach certifications.
• Applied Frameworks: Boutique Agile transformation consultancy led by former SAFe Program Consultant trainers; competes directly in the same enterprise Agile operating-model and team-training niche as Scrum Inc.

Broad incumbents

• Boston Consulting Group (People & Organization Practice): Global strategy consultancy with a People & Organization practice competing for large-scale enterprise transformation work, including Agile and operating model redesign mandates that overlap with Scrum Inc.'s offerings.
• McKinsey & Company (Organization Practice): Global management consulting firm with a large Organization Practice advising CEOs on operating model redesign and Agile transformations; overlaps with Scrum Inc. on enterprise operating model engagements but at much larger scale and broader mandate.
• Bain & Company (Organization Practice): Global management consultancy with an Organization practice advising on operating model and transformation work; competes for senior-executive-sponsored transformation mandates that Scrum Inc. targets.

Others

• Atlassian: Strategic partner that co-developed Scrum Inc.'s free Registered Scrum Basics course and provides the Jira/Confluence tooling ecosystem that underpins enterprise Agile adoption; a partner and ecosystem enabler rather than direct competitor, though Atlassian's own training programs offer some overlap.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@ScrumInc_official
• LinkedInlinkedin.com/company/scrum-inc
• Xx.com/scruminc
• Facebookfacebook.com/ScrumInc

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Scrum