Ramona Tire

What Ramona Tire does

Ramona Tire & Service Centers is a Southern California tire and automotive service retailer operating 18 storefronts across 14 cities, including Hemet, Murrieta, Temecula, Riverside, Mission Viejo, and Ontario. Founded in 1972, the company is a subsidiary of Sun Auto Tire & Service, Inc., a national network of more than 500 locations dating to 1928. The business serves individual vehicle owners and, through the parent's SAFE Fleet Enterprise program, commercial fleet operators in its regional footprint.

The core offering is organized into three categories: tire sales (with 11+ brands including Goodyear, Kumho, Bridgestone, Firestone, Cooper, Continental, Pirelli, Michelin, Nokian, Mickey Thompson, and Paragon); auto repair (brakes, steering/suspension, AC/heating, engine, transmission, diagnostics, exhaust, radiator, alternator/starter, axle/CV joint, belts/hoses); and auto maintenance (oil changes using Valvoline products, alignments, fluid flushes, batteries, preventative maintenance, vehicle inspections). Value-added services include a complimentary 50+ point Courtesy Digital Vehicle Inspection, a Tire Protection Plan with 24-month nationwide roadside assistance, a Price Match Guarantee, and a 24-month/24,000-mile nationwide repair warranty. No proprietary technology platform, AI capabilities, or app are disclosed.

Revenue is generated through unit-priced transactions on tires and parts, professional services labor charges across the repair and maintenance menu, and managed/subscription streams via CFNA financing, the Ramona Tire private-label credit card, and the multi-year Tire Protection Plan. GTM is direct-to-consumer through physical retail storefronts, with inside-sales support via phone and the SMS JOIN program; customer acquisition is driven by local SEO, location-specific service pages, email/SMS promotions, and coupon-led campaigns. The 2025 CARFAX Top-Rated Service Center recognition at the Temecula location serves as the principal third-party endorsement signal. Pricing is largely quote-based with promotional discounts disclosed through coupons (e.g., $15 off oil changes, $89.99 alignments, up to $280 off Goodyear tires).

Name

Ramona Tire

Legal name

Sun Auto Tire & Service, Inc.

Website

https://ramonatire.com

Company type

Private

Founded year

1972

Operating status

Operating

Headcount range

11–50 employees

Short description

Ramona Tire & Service Centers operates 18 tire and auto repair retail locations across Southern California, selling multi-brand tires and providing maintenance and repair services to individual consumers and commercial fleets as part of the Sun Auto Network.

Ownership category

akta.pro rank

Product category

Automotive Tire and Repair Services

NAICS

Tire Dealers (44134), Automotive Mechanical and Electrical Repair and Maintenance (81111), Automotive Parts, Accessories, and Tire Retailers (4413)

SIC

Services-Automotive Repair, Services & Parking (7500)

akta.pro primary industry

Retail Tire Sales & Installation (Consumer) (TLAKADAA)

akta.pro secondary industries

Wheel Services (Mount/Balance, Alignment, Rotation) (TLAKADAF), Tire Repair (Puncture, Patch/Plug, Section Repair) (TLAKADAD)

Keywords

• Tire sales
• Auto repair services
• Oil change services
• Brake repair
• Wheel alignment

Headquarters

HQ city

Hemet

HQ country

United States

HQ region

North America

Offices18 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Infrastructure, Marketing or Sales, Operations

Revenue model

1. Auto Repair Labor: Revenue from labor and technician services including brake repair, engine repair, transmission service, A/C repair, steering/suspension, diagnostics, and more. Charged per service job.
2. Tire Sales: Revenue from sale of new tires across multiple brands (Goodyear, Kumho, Bridgestone, Firestone, Cooper, Continental, Pirelli, Michelin, Nokian, Mickey Thompson, Paragon) with installation.
3. Auto Maintenance Services: Recurring maintenance services including oil changes, fluid flushes, alignments, battery replacement, tire rotation/balance, and vehicle inspections.
4. Financing Programs (CFNA / Private Label Credit Card): Consumer financing through CFNA (Consumer Financial National Account) card and Ramona Tire private label credit card, enabling deferred payment for repairs and tires.
5. Tire Protection Plan: Extended protection plan sold with qualifying tire purchases, covering road hazard damage and including 24-month/24,000-mile roadside protection.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels8 records

Core offering

Ramona Tire & Service Centers operates 18 retail locations across Southern California that sell new tires from multiple major brands (Goodyear, Kumho, Bridgestone, Firestone, Cooper, Continental, Pirelli, Michelin, Nokian, Mickey Thompson, Paragon) and deliver complete auto repair and maintenance services including oil changes, brake repair, alignments, A/C and heating, engine, transmission, steering and suspension, diagnostics, batteries, fluid flushes, and preventative maintenance. Services are delivered by Sun- and ASE-certified technicians and supported by a complimentary 50+ point Courtesy Digital Vehicle Inspection, a Tire Protection Plan, a 24-month/24,000-mile national warranty, a Price Match Guarantee, and consumer financing.

Product overview

Ramona Tire & Service Centers is a regional automotive service provider operating 18 store locations across Southern California (part of the Sun Auto Network with 500+ locations nationwide since 1928). The company offers a comprehensive, integrated suite of tire and automotive services organized around three core pillars: (1) Tire Sales featuring multiple major brands (Goodyear, Kumho, Bridgestone, Firestone, Cooper, Continental, Pirelli, Michelin, Nokian, Mickey Thompson, Paragon) plus related services including rotation, balancing, alignment, flat repair, and specialty tires; (2) Auto Repair covering brakes, steering/suspension, AC/heating, engine, transmission, diagnostics, exhaust, radiators, alternators/starters, axles/CV joints, and belts/hoses; and (3) Auto Maintenance including oil changes (with Valvoline products in conventional, synthetic blend, full synthetic, high-mileage, European formula, and diesel variants), fluid flushes, alignments, batteries, and preventative maintenance. The company differentiates through value-add services including a complimentary Courtesy Digital Vehicle Inspection (50+ point check), Tire Protection Plan with 24-month Roadside Protection, Price Match Guarantee, and a National 24-month/24,000-mile repair warranty. Financing options are available through the Ramona Tire Credit Card. Services are delivered by Sun & ASE-certified technicians.

Differentiator

Problem solved

Functional benefit

Products and services

• Tire Sales
• Tire Rotation & Balance
• Flat Tire Repairs
• Wheel Alignment
• Specialty Tires
• Wheels
• Oil Change
• Brake Repair
• Steering & Suspension Repair
• AC & Heating Repair
• Engine Repair
• Transmission Service
• Diagnostic Service
• Exhaust System Repair
• Radiator Repair
• Alternator & Starter Repair
• Axle, CV Joint & Driveshaft Repair
• Belts & Hoses Inspection
• Fluid Services
• Batteries
• Preventative Maintenance
• Vehicle Inspection
• Tire Protection Plan with 24-Month Roadside Protection
• Credit Card Financing (Ramona Tire Credit Card & CFNA)
• SAFE Fleet Enterprise Program

Quantifiable outcome

• 50+ point digital vehicle inspection included with every service visit at no additional charge
• +2 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core and minor.

• Sun Auto Tire & Service (Parent Network)coreStrategic or Co-development Partner · 1 January 1928Ramona Tire & Service Centers are powered by The Sun Auto Network, a nationwide network of over 500 locations with a legacy dating back to 1928. Sun Auto provides the brand platform, operational infrastructure, training standards, technology systems, and financing programs (SAFE Fleet Program) that Ramona operates under. Ramona represents one brand within the Sun Auto portfolio of ~50+ tire and auto service brands.
• GoodyearcoreChannel Partner/ Reseller/ DistributorGoodyear is a major tire brand sold and installed at Ramona Tire locations. Promotional offers include up to $280 off all Goodyear tires (instant rebate + online rebate + Goodyear credit card bonus). Goodyear credit card holders receive additional discounts. Strong co-marketing relationship with dedicated Goodyear tire promotion pages.
• Kumho TireminorChannel Partner/ Reseller/ DistributorKumho tire brand sold at Ramona with buy 3 get 1 free promotions and additional 10% off for new Ramona card holders using CFNA financing.
• BridgestoneminorChannel Partner/ Reseller/ DistributorBridgestone tires sold with up to $130 off (including CFNA instant rebate).
• FirestoneminorChannel Partner/ Reseller/ DistributorFirestone tires sold with up to $120 off (including CFNA instant rebate).
• CARFAXminorGTM or Marketing PartnerCARFAX provides the Top-Rated Service Center recognition program. Ramona Temecula displays the CARFAX award badge on its location page as a trust signal to consumers.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Regional players

• Les Schwab Tire Centers: Dominant multi-store regional tire and alignment operator based in the Western U.S., particularly strong in California; comparable footprint strategy, service mix, and free-add trust approach.

Emerging players

• Jiffy Lube: Largest U.S. specialty chain focused on oil changes and preventive maintenance; competes for the same recurring-maintenance customer wallet within Ramona's consumer base.

Direct peers

• Big O Tires: Franchised tire and auto service retailer with hundreds of locations across the western and southern U.S., closely matching Ramona's regional multi-store tire-plus-service model.
• Discount Tire: Largest U.S. retailer of tires and wheels with thousands of locations, focused on tire sales, mounting, balancing, and rotations; directly comparable to Ramona's core tire retail and installation model.
• Firestone Complete Auto Care: National chain offering tires plus full mechanical repair under the Bridgestone umbrella; directly overlaps Ramona's combined tire/auto repair/maintenance offering at scale.
• NTB (National Tire & Battery): TBC Corporation's national tire and auto service banner offering tires, alignments, brakes, oil change, and batteries; directly comparable retail service catalog and promotional cadence.
• Christian Brothers Automotive: Faith-based franchise auto repair chain emphasizing trust, transparency, and nationwide warranty; competes for the same maintenance-oriented SoCal consumer with a similar trust-signal-led value proposition.
• Meineke Car Care Centers: Franchised full-service auto care chain providing tires, brakes, oil change, alignment, and exhaust; comparable service breadth and consumer value-positioning to Ramona.
• Pep Boys: National full-service auto care chain offering tires, alignment, brakes, oil change, batteries, and diagnostics; broadly comparable service catalog and walk-in retail model.

Broad incumbents

• Goodyear Auto Service: Manufacturer-affiliated network of service centers selling Goodyear tires plus repair services; directly overlaps Ramona's Goodyear-aligned tire business and broader mechanical offerings.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/ramonatire
• Facebookfacebook.com/RamonaTire
• LinkedInlinkedin.com/company/ramona-tire

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ramona Tire