Hagopian

What Hagopian does

Hagopian is a family-owned Michigan-based provider of professional cleaning services and rug/flooring retail, operating continuously since 1939 under third-generation Hagopian family leadership. The company operates two core divisions: Hagopian Cleaning Services delivers in-home and commercial cleaning for carpet, furniture, tile, air ducts, dryer vents, mattresses, drapery, and outdoor cushions, plus specialty rug cleaning, repair, and restoration at the company's Michigan-only Rug Care Spa facility; Hagopian World of Rugs retails wall-to-wall carpet, hardwood flooring, waterproof luxury vinyl tile/plank, and area rugs (handknotted, vintage, antique, and everyday living) across multiple brands including Karastan, Tufenkian, Harounian, Tamarian, Kalaty, and Tibet Rug Company.

Core technology centers on proprietary cleaning systems including the Stormtech 2100 truck-mounted dual cyclonic vacuum system, a 10-step air duct cleaning process with NADCA-certified technicians, controlled temperature/humidity drying rooms at the Rug Care Spa, proprietary cleaning agents developed by founder Haroutun Hagopian (a pharmacist and manufacturing chemist), all-natural herbal-based broad-spectrum disinfectants, and exclusive bleach-spot color-matching dyeing technology. The company operates 7 Michigan locations (Oak Park headquarters, Birmingham, Novi, Ann Arbor, Clarkston, Grand Rapids, Utica) totaling more than 100,000 square feet of showroom and operational space.

The business model combines quote-based professional services (cleaning, repair, restoration delivered by technicians in branded purple trucks and through white-glove pickup/delivery) with retail rug and flooring sales through showrooms and limited e-commerce, supplemented by recurring relationships with interior designers, pet-owner partnerships, and commercial cleaning accounts. Revenue streams include in-home cleaning services, Rug Care Spa services, commercial cleaning services, rug and flooring retail (with a Free In-Home Trial program), and pet-friendly product sales. The company has remained privately held with no external investors, no app, no public API, and no AI/ML infrastructure described.

Name

Hagopian

Legal name

Hagopian

Website

https://originalhagopian.com

Company type

Private

Founded year

1939

Operating status

Operating

Short description

Hagopian is a family-owned Michigan provider of professional carpet, rug, air duct, and commercial cleaning services plus rug and flooring retail, operating through 7 showrooms and serving residential and commercial customers since 1939.

Ownership category

akta.pro rank

Product category

Carpet and Rug Cleaning Services

NAICS

Carpet and Upholstery Cleaning Services (56174), Janitorial Services (561720)

SIC

Retail-Home Furniture, Furnishings & Equipment Stores (5700)

akta.pro primary industry

Deep Carpet, Rug & Upholstery Cleaning (HSAEABAD)

akta.pro secondary industry

Rug Cleaning (Area Rugs & Runners) (HSAJAJAA)

Keywords

• Carpet cleaning services
• Rug repair restoration
• Air duct cleaning
• Area rug retail
• Flooring products

Headquarters

HQ city

Novi

HQ country

United States

HQ region

North America

Offices7 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. In-Home Cleaning Services: One-time and recurring cleaning services for carpet, furniture, tile, air ducts, dryer vents, mattresses, drapery, and outdoor cushions delivered by technicians visiting customer homes. Services include carpet cleaning, rug cleaning, air duct cleaning, and specialized treatments like Scotchgard application and bleach spot dyeing.
2. Rug Care Spa Services: Professional rug cleaning and repair services at the Rug Care Spa facility with options for customer drop-off, pickup, or white glove delivery. Includes cleaning, fringe repair, color restoration, shearing, antique restoration, and certified appraisals.
3. Commercial Cleaning Services: Contract-based commercial cleaning services for offices and businesses including after-hours and weekend availability. Covers carpet, tile, upholstery, air ducts, and vinyl tile maintenance.
4. Rug and Flooring Retail: Sale of rugs (handknotted, vintage, antique, everyday living), carpet, hardwood flooring, waterproof flooring/LVT, and stair runners through company showrooms. Includes Free In-Home Trial program allowing customers to try rugs before purchase.
5. Pet-Friendly Products: Sale of pet-friendly rug pads (waterproof, washable, latex-free, made in USA) and odor removal/deodorizing products for pet owners.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

Hagopian fundamentally provides professional in-home and rug cleaning services and retails area rugs and flooring products. The company operates Michigan's only Rug Care Spa facility, offering specialized rug cleaning, stain removal, color restoration, antique restoration, and certified appraisals. It also delivers residential and commercial carpet, furniture, tile, air duct, dryer vent, mattress, drapery, and outdoor cushion cleaning, and sells rugs, wall-to-wall carpet, hardwood flooring, and waterproof LVT/LVP through 7 Michigan showrooms.

Product overview

Hagopian is a family-owned cleaning services and flooring/rug retail company operating since 1939 in Michigan. The company operates as a dual-division business: (1) Hagopian Cleaning Services provides in-home and commercial cleaning for carpet, furniture, tile, air ducts, dryer vents, mattresses, drapery, and outdoor cushions, plus specialty services including rug cleaning/restoration at their Rug Care Spa, pet odor removal, and bleach spot dyeing; and (2) Hagopian World of Rugs retails wall-to-wall carpet, hardwood flooring, waterproof LVT/LVP, and area rugs (handknotted, vintage, antique, everyday living) with brands including Karastan, Tufenkian, Harounian, Tamarian, Kalaty, and Tibet Rug Company. Core differentiators include Michigan's only Rug Care Spa facility, proprietary cleaning agents, NADCA-certified technicians, a 10-step air duct cleaning process, Free In-Home Trial program, and same-day/2-day rug cleaning options.

Differentiator

Problem solved

Functional benefit

Products and services

• In-Home Cleaning Services Professional carpet, furniture, tile, air ducts, mattress, bed, dryer vent, drapery, and outdoor cushion cleaning performed at customer homes by trained technicians using proprietary cleaning agents and advanced truck-mounted equipment. Targeted at residential homeowners throughout Michigan.
• Rug Care Spa Services Michigan's only dedicated rug cleaning facility offering expert rug cleaning, stain removal, color restoration, antique restoration, and certified appraisals with controlled-temperature drying rooms and 2-day Rug Care Express service option. Available through drop-off, white-glove pickup, or delivery.
• Rug Repair & Restoration Comprehensive rug repair services including fringe repair, edge repair, reweaving, shearing, color restoration, and certified appraisals performed by skilled artisans for antique, vintage, and contemporary rugs.
• Air Duct Cleaning NADCA-certified air duct cleaning using the Stormtech 2100 Cyclone Vacuum System with a 10-step exclusive process to remove dust, allergens, and debris from residential and commercial HVAC systems.
• Commercial Cleaning Services Full-service commercial carpet, tile, grout, vinyl tile, furniture, outdoor cushion, and air duct cleaning for businesses with after-hours and weekend availability to minimize operational disruption.
• Area Rugs Retail Michigan's largest selection of area rugs including handknotted, vintage, antique, and everyday living options from brands such as Tufenkian, Harounian, Tamarian, Kalaty, Tibet Rug Company, and Karastan, sold through showrooms with a Free In-Home Trial program.
• Flooring Retail (Carpet, Hardwood, Waterproof LVT/LVP) Wall-to-wall carpet, hardwood flooring (engineered, reclaimed, solid), and waterproof luxury vinyl tile/plank flooring from brands including Karastan, Nourison, Stanton, Couristan, Fabrica, Provenza, Wickham, Monarch Plank, Vintage, Karndean, and Viking.
• Pet Odor Removal Service Guaranteed odor removal service using proprietary disinfectant and deodorizer blends plus enzyme bath to eliminate impurities causing pet odors at the source.
• Pet-Friendly Rug Pads Waterproof, washable, non-allergenic, non-toxic, latex-free rug pads with pet urine barrier to protect rugs and floors from moisture and accidents, sold primarily to pet owners.
• All-Natural Herbal Disinfectant 100% all-natural herbal-based broad-spectrum anti-viral and anti-microbial product for use on rugs, carpets, and surfaces to eliminate viruses, mold, mildew, and organic impurities.
• Dryer Vent Cleaning Fire prevention service that removes lint and debris from dryer ductwork to reduce fire risk and improve dryer efficiency, performed using cyclone power equipment.
• Bleach Spot Dyeing Service In-home carpet repair service using exclusive color matching technology to permanently dye bleach spots and restore carpet to original appearance as an alternative to replacement.
• Outdoor Cushion Cleaning & Free Winter Storage Professional cleaning and sanitizing of outdoor cushions, pillows, umbrellas, and rugs with UV-inhibiting Scotchgard protection and free winter storage with cleaning.

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• College for Creative Studies (CCS)coreStrategic or Co-development Partner · 1 January 1988Since 1988, Hagopian has collaborated with Detroit's College for Creative Studies (formerly Center for Creative Studies) to sponsor an annual Student Rug Design Competition. The program provides scholarships to top winners, and first place designs are made into rugs and displayed during annual student exhibitions. The company also donated Michigan's first computerized fabric loom and 20 computers to the school. Suzanne Hagopian has expanded the program to include scholarship funding and annual donations.
• U Prep Art and DesignminorStrategic or Co-development PartnerHagopian works with Level 1 students at University Prep Art and Design to help them develop portfolios and skills through a student rug design competition aligned to careers in art and design.
• Detroit Institute of ArtscoreGTM or Marketing PartnerHagopian Family of Companies are major benefactors to the Detroit Institute of Arts and have worked with the DIA Founders Society to raise money to support local arts. The Birmingham showroom has hosted fundraising events.
• Detroit Chamber Winds and StringsminorGTM or Marketing PartnerHagopian's Birmingham showroom has annually hosted the Detroit Chamber Winds and Strings 'Nightnotes' series, bringing fine musicians to an affordable venue with proceeds supporting the chamber music group.
• NADCA (National Air Duct Cleaners Association)coreTechnology or IntegrationHagopian is certified by NADCA, an international certification board. Their air duct cleaning specialists have been trained in the latest technologies and skills to ensure customers receive the cleanest air possible. NADCA certification provides consumers peace of mind when selecting an air duct cleaning company.
• University of Michigan's Center for Armenian StudiesminorGTM or Marketing PartnerHagopian rugs were featured at the University of Michigan's Center for Armenian Studies for a performance celebrating Karagöz shadow puppetry. Antique handmade rugs from Hagopian enhanced the ambiance of the event at the Keene Theater.
• Michigan HumaneminorGTM or Marketing PartnerHagopian sponsors the annual Bow Wow Brunch to raise funds for Michigan Humane, attended by approximately 650 supporters. Also participates in the Mutt March event honoring the human-animal bond with $50 Hagopian Pet Bucks offered to newly adopted pet owners.
• Humane Society of Huron ValleyminorGTM or Marketing PartnerHagopian has partnered with Humane Society of Huron Valley for many years, sponsoring their annual Walk, Run & Wag fundraiser with approximately 1,500 animal lovers and 600 dogs participating. $50 Hagopian Pet Bucks offered to newly adopted pet owners.
• Hagopian Family FoundationminorStrategic or Co-development PartnerThe Hagopian Family Foundation funds the Annual Armenian Genocide Essay Competition for Michigan middle and high school students since 2008, recognizing essays explaining the relationship of the Armenian Genocide to other genocides of the 20th century.

Scale indicators6 records

Recent moves12 records

Expansion highlights5 records

Broad incumbents

• Nourison: Major area rug and broadloom carpet manufacturer whose products Hagopian retails. Operates at much larger scale across the rug and carpet value chain that Hagopian serves only at the retail and cleaning layer.
• SERVPRO: National franchise specializing in fire and water damage restoration and cleaning. Overlaps with Hagopian on commercial carpet cleaning and air duct services, but operates a much broader restoration portfolio.
• ServiceMaster Clean: Commercial janitorial and residential cleaning franchise network. Competes with Hagopian's commercial cleaning division for office carpet, tile, and air duct contracts at broader scale.
• Mohawk Industries: Largest US flooring manufacturer producing carpet, hardwood, and LVT. As a wholesale supplier whose products Hagopian retails (Karastan is a Mohawk brand), it is a key partner and broader incumbent in the same supply chain.

Direct peers

• Chem-Dry: National carpet and upholstery cleaning franchise using a proprietary hot carbonating extraction process. Competes directly with Hagopian on residential carpet, upholstery, and area rug cleaning.
• Coit Cleaning & Restoration Services: National cleaning services franchise offering carpet cleaning, air duct cleaning, and drapery cleaning — overlapping directly with Hagopian's residential and commercial cleaning lines.
• Stanley Steemer: Largest national carpet, rug, and upholstery cleaning franchise in the US. Directly competes with Hagopian's in-home cleaning services with truck-mounted equipment and similar service offerings (carpet, upholstery, tile, air duct).

Emerging players

• Loloi Rugs: Fast-growing designer rug brand with strong e-commerce and home furnishings retail partnerships (e.g., Loloi x Amber Lewis). Competes for the same design-conscious rug buyer Hagopian targets but with a more contemporary, digitally native brand.
• Rugs USA: Large online-first area rug retailer offering broad assortment at lower price points with free shipping. Represents the digital disruption risk to Hagopian's showroom-based rug retail economics.

Regional players

• Oriental Rug Cleaning Co. Specialty oriental and area rug cleaning company. Comparable to Hagopian's Rug Care Spa in service focus but operates in different metropolitan markets without retail showroom or air duct cleaning adjacencies.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/1800Hagopian
• Instagraminstagram.com/hagopianrugsandfloors
• Xx.com/1800hagopian
• LinkedInlinkedin.com/company/hagopian

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hagopian