Oriental Rug Cleaning Co.

What Oriental Rug Cleaning Co. does

Oriental Rug Cleaning Co. is a family-owned, direct-to-consumer specialty service business founded in 1911 in Dallas, Texas, and currently operating in its fourth generation under the Amirkhan family. The company provides professional cleaning, repair, and protection services for oriental, Persian, and area rugs through a single in-plant facility at 3907 Ross Ave, Dallas — supplemented by free pickup and delivery across the Dallas-Fort Worth metroplex (McKinney to Desoto, Rockwall to Fort Worth).

The core service offering is a multi-step in-plant cleaning process: compressed-air dusting (claimed to remove ten times the soil of vacuuming), controlled immersion washing, and finishing tailored to delicate dyes and weaves. Beyond cleaning, the company offers specialty rug repair (fringe repair, re-knotting, blocking), rug pads, pet urine deodorization, Supershield® Woolsafe®-approved fabric protection, moth deterrent treatment, and museum-approved rug shipping/storage wrapping. All pricing is quote-based, varies by rug size, material, and service type, and is not publicly disclosed.

The business operates with a horizontal customer segmentation approach focused primarily on residential homeowners, with a secondary track serving interior designers and estate-sale/antiques buyers. Go-to-market relies on a website-driven estimate request flow, a blog, organic social (Facebook, Twitter, YouTube), and a review presence on Customer Lobby. The company is privately held with no disclosed external investors, funding rounds, M&A activity, or parent entity, and currently holds the registered Supershield® trademark.

Name

Oriental Rug Cleaning Co.

Legal name

Oriental Rug Cleaning Co.

Website

https://dallasrugcleaner.com

Company type

Private

Founded year

1911

Operating status

Operating

Headcount range

1–10 employees

Short description

Oriental Rug Cleaning Co., founded in 1911 in Dallas, is a family-owned specialty service business providing professional in-plant cleaning, repair, and protection of oriental and area rugs, with free pickup and delivery across the Dallas-Fort Worth metroplex.

Ownership category

akta.pro rank

Product category

Rug Cleaning Services

NAICS

Carpet and Upholstery Cleaning Services (561740)

SIC

Services-Miscellaneous Repair Services (7600)

akta.pro industry

PRIMARYHSAEAIAB

Area Rug Cleaning (In-Shop/Plant)

Home & Personal Services/Home Cleaning & Housekeeping/Carpet, Rug & Upholstery Cleaning

SECONDARYHSAEABAD

Deep Carpet, Rug & Upholstery Cleaning

Home & Personal Services/Home Cleaning & Housekeeping/Deep Cleaning

SECONDARYHSAJAJAA

Rug Cleaning (Area Rugs & Runners)

Home & Personal Services/Laundry, Dry Cleaning & Garment Care/Textile & Household Item Cleaning (Rugs, Curtains, Bedding)

SECONDARYHSAJAJAH

Pet Bed & Pet Textile Cleaning

Home & Personal Services/Laundry, Dry Cleaning & Garment Care/Textile & Household Item Cleaning (Rugs, Curtains, Bedding)

Keywords

• Oriental rug cleaning
• Area rug repair
• Rug restoration services
• Rug fabric protection
• Pet odor rug treatment

Headquarters

HQ city

Dallas

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Others

Revenue model

1. Rug Cleaning Services: Professional cleaning of oriental, area, and specialty rugs at an in-plant facility. Includes deep dusting, washing, and specialized treatment for delicate dyes and weaves.
2. Rug Repair Services: Specialty repair services including fringe repair, re-knotting, blocking, and structural repairs to restore damaged rugs.
3. Rug Pads and Accessories: Sale and installation of rug pads for protection, slip prevention, and extended rug life.
4. Deodorization Services: Professional treatment for pet odors, urine damage, and general rug deodorization.
5. Fabric Protection (Supershield®): Application of Woolsafe®-approved fabric protector to wool rugs for stain and soil protection.
6. Moth Deterrent Treatment: Protective treatment to prevent moth infestation in wool and natural fiber rugs.
7. Rug Shipping/Storage Wrapping: Professional wrapping services using museum-approved tear-resistant, water-resistant, and breathable paper for storage or shipping.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels7 records

Core offering

Oriental Rug Cleaning Co. operates an in-plant specialty cleaning, repair, and restoration service for oriental, area, and specialty rugs, with free pickup and delivery across the Dallas-Fort Worth metroplex. Offerings span deep cleaning, structural repair (fringe, re-knotting, blocking), pet odor remediation, moth deterrent treatment, fabric protection, rug pad sales, and museum-quality shipping/storage wrapping. Pricing is quote-based by rug size and material.

Product overview

Oriental Rug Cleaning Co. offers a comprehensive suite of rug care services centered around their in-plant professional cleaning facility. The core offerings include Specialty Area Rug Cleaning (their primary service) and Specialty Area Rug Repairs. These are complemented by add-on products and services including Rug Pads, Deodorization, Rug Shipping/Storage Wrapping, Supershield Fabric Protection, and Moth Deterrent treatments. The company employs specialized processes such as deep rug dusting using compressed air and pet urine treatment involving soaking and immersion. Services are delivered through their Dallas facility with pickup and delivery available throughout the DFW metroplex.

Differentiator

Problem solved

Functional benefit

Products and services

• Specialty Area Rug Cleaning

Quantifiable outcome

• A study showed an 8ft x 10ft rug can hold as much as 75 pounds of soil and debris before appearing dirty
• +1 more outcomes

Named customers3 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered core.

• Association of Rug Care Specialists (ARCS)coreOthersIndustry association membership providing standards, training, and certification for rug care professionals.
• International Society of Appraisers - North Texas Chapter (ISA)coreOthersProfessional appraiser association membership supporting rug identification and valuation services.
• Woolsafe®coreStrategic or Co-development PartnerIndependent testing and approval of Supershield® fabric protector as safe and effective for wool rugs. Woolsafe® provides third-party certification for rug care products.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Stanley Steemer: Largest US national franchise for carpet, rug, tile, and upholstery cleaning with truck-mounted equipment and broad service coverage. Overlaps ORCC in residential and commercial rug/area rug cleaning but focuses on wall-to-wall carpet; pursues scale and advertising rather than specialty heritage positioning.
• Coit Cleaning & Restoration Services: Multi-decade national multi-service cleaner covering carpet, area rug, drapery, tile, and restoration with local franchises. Directly comparable on area rug cleaning and the add-on service model (protection, deodorization, repair) at a broader geographic scale than ORCC.
• Servpro: National fire-and-water restoration franchise whose contents restoration teams often handle oriental and area rug cleaning, drying, and deodorization after damage events. Overlaps with ORCC's deodorization/pet-treatment and restoration-adjacent repairs work, with vastly broader insurance-channel reach.
• Chem-Dry: Largest carpet-cleaning franchise network globally with thousands of units, recognizable chemistry (e.g., The Natural), and brand-marketing reach. Competes for the same residential cleaning spend; less specialized in antique/oriental rugs but expanding premium oriental rug service tiers.

Emerging players

• Master Rug Cleaners: Network and training organization for specialty rug cleaning professionals, affiliated with ORCC's leadership through blocking technique instruction. Comparable on specialty rug methodology and education, but operates as a federation rather than a direct service provider.
• Zerorez: Carpet, rug, and upholstery cleaning franchise built around a proprietary residue-free cleaning chemistry. Competes with ORCC for high-end residential and pet-odor jobs where chemistry differentiation matters; brand targets eco-conscious premium positioning.
• Zerorez Pet Urine & Odor Treatment Specialists: Brand-extension specialist providers that market aggressive pet urine and odor remediation. Highly comparable to ORCC's Pet Urine Treatment immersion cleaning service line, but without the heritage positioning or in-plant facility depth.

Regional players

• Locally-owned independent rug cleaners in the DFW metroplex: Small independent oriental/area rug cleaning shops across Dallas, Fort Worth, Plano, and surrounding suburbs serving the same customer base on price-driven positioning. Highly comparable offerings, but typically without the in-plant facility, multi-decade brand, Woolsafe-certified chemistry, or B2B designer partnerships that ORCC leverages.

Direct peers

• Heaven's Best Carpet & Upholstery Cleaning: National low-moisture carpet and rug cleaning franchise serving residential and small commercial customers. Closely comparable business model (pickup-and-delivery style adjacency, per-job quote pricing, add-on protectants) with broader geographic footprint but less heritage narrative.
• Hadeed Oriental Rug Cleaning & Rug Care: Multi-generation family-owned oriental rug specialist with dedicated in-plant cleaning facilities across the Mid-Atlantic. Highly comparable product mix (cleaning, repair, padding, storage), with similar B2B partnerships through designers, movers, and auction houses.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/dallasrugclean
• YouTubeyoutube.com/user/DallasRugCleaners
• Facebookfacebook.com/OrientalRugCleaningCo
• LinkedInlinkedin.com/company/oriental-rug-cleaning-co-

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Oriental Rug Cleaning Co.