What Christianity Today does

Christianity Today is a US-based 501(c)(3) nonprofit Christian media organization founded in 1956 that publishes a flagship print and digital magazine, a primary news and theology website (ChristianityToday.com), a portfolio of podcasts including The Bulletin, The Russell Moore Show, Being Human, and The Just Life with Benjamin Watson, a dedicated pastoral-resources platform called CT Pastors, and a daily email newsletter called The Daily Briefing. It also operates CT Creative Studio, a branded-content and advertising service that produces paid content for Christian organizations including Gloo, Compassion International, and Hodder Faith, and runs an e-commerce store for merchandise and books.

The organization monetizes through three streams: paid memberships and magazine subscriptions (starting at $6/month with archive access), advertising and sponsored content via CT Creative Studio, and charitable donations consistent with its nonprofit status. Distribution spans owned web properties, major podcast platforms (Apple, Spotify, YouTube, Megaphone), social and messaging channels (X, Facebook, Instagram, YouTube, Telegram, WhatsApp, RSS), a print magazine, and translated content in at least eight languages. Customer segments include general Christian readers, church pastors and ministry leaders, academic theologians, and podcast listeners, with the organization explicitly serving pastoral leadership as a distinct vertical through CT Pastors.

The technology footprint is a web-based content management system with podcast hosting capabilities and standard newsletter infrastructure; no proprietary AI, API, or SDK product has been disclosed. Leadership comprises Nicole Massie Martin as President & CEO and Marvin Olasky as Editor in Chief, with named producers and columnists supporting the podcast and editorial operations.

Name

Christianity Today

Legal name

Christianity Today

Website

https://christianitytoday.com

Company type

Private

Founded year

1956

Operating status

Operating

Headcount range

1–10 employees

Short description

Christianity Today is a 501(c)(3) nonprofit Christian media organization founded in 1956 that publishes a flagship magazine, a theology and news website, a multi-show podcast portfolio, and CT Pastors resources, serving evangelical readers, church leaders, and advertiser partners globally through subscriptions, donations, and branded content.

Ownership category

akta.pro rank

Product category

Religious Media and Publishing

NAICS

Periodical Publishers (513120), Periodical Publishers (51312), Newspaper, Periodical, Book, and Directory Publishers (5131), Religious Organizations (8131)

SIC

Periodicals: Publishing Or Publishing & Printing (2721), Books: Publishing Or Publishing & Printing (2731), Miscellaneous Publishing (2741)

akta.pro primary industry

Denominational & Community Periodicals (Church Magazines, Diocesan/Temple Newsletters) (MPAJAHAI)

akta.pro secondary industries

Religious Nonfiction & Theology Publishing (Apologetics, Doctrine, Ethics) (MPAJAHAG), Sermon, Homiletics & Ministry Resource Publishing (Preaching Aids, Pastoral Resources) (MPAJAHAD), Religious Education & Catechetical Publishing (Sunday School, Catechism, Study Guides) (MPAJAHAC), Religious Reference & Study Tools Publishing (Commentaries, Concordances, Lexicons) (MPAJAHAL)

Keywords

• Christian journalism
• Religious publishing
• Theological content
• Ministry resources
• Faith media

Headquarters

HQ city

Wheaton

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Subscription Revenue: Paid memberships and magazine subscriptions providing full access to archives and premium content. Pricing starts at $6/month with various tier options.
2. Advertising: CT Creative Studio creates paid content partnerships with organizations including Gloo, Compassion International, Hodder Faith, and others. Display advertising and sponsored content opportunities are available.
3. Donations: As a 501(c)(3) nonprofit organization, Christianity Today accepts charitable contributions to support its mission of advancing the stories and ideas of the kingdom of God.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels5 records

Core offering

Christianity Today publishes a print and digital Christian news magazine and operates ChristianityToday.com, a digital platform for evangelical journalism, theology, culture, books, and church life content. It also produces multiple podcasts, daily newsletters such as The Daily Briefing, CT Pastors resources for ministry leaders, the CT magazine archive, and CT Creative Studio sponsored content partnerships for Christian organizations.

Product overview

Christianity Today operates as a unified media organization offering a portfolio of products centered on its flagship Christianity Today Magazine (print and digital) and its primary digital platform ChristianityToday.com. The portfolio includes CT Media Podcasts (multiple shows including The Bulletin, The Russell Moore Show, Being Human, and The Just Life with Benjamin Watson), CT Pastors (a resource platform for church leadership), The Daily Briefing (daily email newsletter), CT Archives (historical magazine access dating to 1956), and CT Creative Studio (a branded content and advertising service for partner organizations). These offerings are distributed across its main website, podcast platforms, email newsletters, and a print magazine, collectively serving evangelical Christian readers, pastors, and church leaders with news, theology, culture, and practical ministry resources.

Differentiator

Problem solved

Functional benefit

Brands

• CT Pastors: A section of the website providing resources specifically for pastors including field guides, preaching tools, books and commentaries, newsletters, and leadership resources.
• CT Creative Studio
• CT Magazine

Products and services

• Christianity Today Magazine The flagship print and digital publication offering news, theology, culture, books, and church life coverage for evangelical audiences.
• ChristianityToday.com The primary digital platform delivering articles, news, and multimedia content across topics including news, theology, ideas, culture, books, church life, and history.
• CT Media Podcasts A portfolio of podcast shows including The Bulletin (news analysis), The Russell Moore Show, Devil and the Deep Blue Sea, Being Human, This Great and Complicated Place, The Rise and Fall of Mars Hill, Be Afraid, and The Just Life with Benjamin Watson.
• CT Pastors A dedicated resource hub for pastoral leadership offering field guides, preaching tools, books and commentaries, newsletters, and leadership resources.
• The Daily Briefing A daily email newsletter delivering the most recent headlines and stories from Christianity Today to subscribers' inboxes.
• CT Archives A historical archive of Christianity Today magazine dating back to 1956, offering access to past cover stories and classic articles.
• CT Creative Studio A branded content and storytelling service that crafts paid content and advertising partnerships with organizations to reach Christian leaders, offering guides, special advertising sections, and multimedia content.

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Eleven partnerships are on record, tiered core and minor.

• GloocoreGTM or Marketing PartnerGloo is a digital tools company for church growth. Christianity Today's CT Creative Studio creates paid content for Gloo, including articles on values-aligned AI and the faith flourishing ecosystem.
• Compassion InternationalcoreGTM or Marketing PartnerCT Creative Studio creates paid content for Compassion International covering topics like child sponsorship, mothers worldwide, and practicing compassion through the holidays.
• Hodder FaithminorGTM or Marketing PartnerCT Creative Studio created paid content featuring Bear Grylls and his evangelistic message through Hodder Faith publishing.
• PushpayminorGTM or Marketing PartnerPushpay provides digital giving and church management solutions. Listed as a CT Creative Studio partner.
• InterVarsityminorGTM or Marketing PartnerInterVarsity is a college ministry organization for lifelong discipleship. Listed as a CT Creative Studio partner.
• He Gets UsminorGTM or Marketing PartnerHe Gets Us is a campaign exploring Jesus' life. Listed as a CT Creative Studio partner.
• Shai FundminorGTM or Marketing PartnerShai Fund supports persecuted Christians worldwide. Listed as a CT Creative Studio partner.
• Jewish Voice Ministries InternationalminorGTM or Marketing PartnerJewish Voice Ministries International shares hope with Jewish communities worldwide. Listed as a CT Creative Studio partner.
• ZowehminorGTM or Marketing PartnerZoweh redefines Christian masculinity. Listed as a CT Creative Studio partner.
• Strategic Resource GroupminorGTM or Marketing PartnerStrategic Resource Group funds ministries making global impact. Listed as a CT Creative Studio partner.
• International Justice Mission (IJM)coreStrategic or Co-development PartnerIJM is featured as a partner on The Just Life podcast hosted by Benjamin Watson. The partnership focuses on fighting human trafficking and modern-day slavery, with episodes featuring NFL athletes discussing their work with IJM.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• The Christian Post: Largest Christian news website in the U.S., covering evangelical news, theology, and opinion. Competes for the same digital reader and ad inventory; key difference is a digital-first, free distribution model versus Christianity Today's subscription/archive depth.
• Relevant Magazine: Christian lifestyle and culture magazine aimed at a younger millennial/Gen Z evangelical audience. Competes with Christianity Today for digitally native readers and uses a similar mix of magazine, podcast, and newsletter distribution.
• Sojourners: Progressive evangelical/justice-focused magazine and media organization. Comparable 501(c)(3) publishing model with print magazine, website, and podcast ecosystem, though with a more left-leaning theological orientation that places it adjacent rather than overlapping on readership.
• Religion News Service: Nonprofit news wire covering religion and public life. Closest peer in mission: an editorially rigorous, multi-faith (with strong Christian coverage) journalism outlet that monetizes via subscriptions, donations, and distribution to other outlets — same model archetype as Christianity Today.
• Charisma Magazine: Print and digital magazine serving charismatic and Pentecostal Christians. Comparable publication format and revenue model, with overlapping but distinct denominational readership.
• WORLD Magazine: Weekly evangelical Christian news magazine with a strong editorial voice and nonprofit backing. Directly competes for the same pastor/leader readership and donor pool with overlapping coverage of news, culture, and theology.

Regional players

• Church & State: Religious-liberty and church-state-relations periodical. Comparable magazine format and nonprofit governance, but covers a narrower policy beat versus Christianity Today's broad theology/culture/news scope.
• Premier Christianity: UK-based evangelical magazine and media outlet. Mirrors Christianity Today's publication-plus-podcast-plus-newsletter structure but serves a British audience, making it a regional analog rather than direct competitor.

Others

• Tyndale House Publishers: Major Christian book publisher producing Bibles, devotionals, and theological nonfiction. Related as a downstream partner and complementary Christian publishing brand; overlaps with CT's book reviews and CT Pastors commentary recommendations but does not directly compete for editorial audience.

Broad incumbents

• Focus on the Family: Large parachurch Christian media and ministry organization producing magazines, podcasts, and digital content. Comparable scale and nonprofit funding model, but with a much broader family/parenting focus versus CT's news-and-theology editorial core.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/CTmagazine
• YouTubeyoutube.com/user/christianitytodaymag
• Facebookfacebook.com/CTMagazine
• Instagraminstagram.com/ct_mag
• LinkedInlinkedin.com/company/ct-creative-studio

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Christianity Today