Church+State
Church+State is a Toronto-based independent full-service advertising and content agency offering brand strategy, experience design, and creative production to enterprise and mid-market clients such as Microsoft, Walmart, DoorDash, Manulife, and CBC, supported by thought leadership products including The Coup podcast and HarperCollins-published books.
- Company typePrivate
- Founded-
- HeadquartersToronto, Canada
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Church+State does
Church+State is a Toronto-based, independent full-service advertising and content agency that delivers brand strategy, experience design, and creative production to enterprise and mid-market clients. The agency operates through three service pillars: Strategy (Brand Strategy, Comms Planning, Customer Journey Mapping, Insight Mining, Research, Social Strategy), Experience (Brand Architecture, Community Management, Customer Experience, Employee Experience, Influencer Marketing, Live/Event Content, UX/Web Design), and Creation (Advertising, Branding, Content, Design, Film & Video, Performance Marketing, Social). Its proprietary Think+Do+Say framework positions the agency around aligning what a brand thinks, does, and says, and this methodology was published as a HarperCollins business book by founder Ron Tite.
The agency's revenue model is professional services-based, with project-based and retainer engagements for clients such as Microsoft, Walmart, DoorDash, Manulife, CBC, Lexus, Spinrite, Blue Dragon, Johnson Insurance, and various non-profits including SickKids Foundation, Scouts Canada, MediaSmarts, and the Arthritis Society. Pricing is quote-driven and not publicly disclosed. In parallel with client work, the agency monetizes thought leadership products including the award-winning podcast The Coup (produced in partnership with Rogers Frequency Podcast Network), two HarperCollins-published books, and the State of the Nation quarterly trend report series — generating ancillary licensing and royalty income alongside core agency fees.
Church+State is founder-led by Ron Tite and operated by President & CEO Robin Whalen, who brings 20+ years of senior management experience at global advertising networks and active leadership roles at the Canadian Marketing Association. The firm is privately held with no disclosed institutional investors or parent company, headquartered at 219 Dufferin Street in Toronto's Liberty Village. Distribution and go-to-market rely on direct enterprise sales supported by thought leadership content marketing, with the agency positioned as a mid-sized independent competitor in the Canadian advertising industry.
Church+State firmographics
Firmographics- Name
- Church+State
- Legal name
- Church+State
- Website
- https://churchstate.co
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Church+State is a Toronto-based independent full-service advertising and content agency offering brand strategy, experience design, and creative production to enterprise and mid-market clients such as Microsoft, Walmart, DoorDash, Manulife, and CBC, supported by thought leadership products including The Coup podcast and HarperCollins-published books.
- Ownership category
- akta.pro rank
Church+State industry classification
Industry- Product category
- Advertising Services
- NAICS
- Advertising, Public Relations, and Related Services (5418)
- SIC
- Services-Advertising Agencies (7311), Services-Advertising (7310)
- akta.pro primary industry
- Content Production (Video, Design, Copy, Studio) (BPAFAAAF)
Keywords
Where Church+State is headquartered
LocationHeadquarters
- HQ city
- Toronto
- HQ country
- Canada
- HQ region
- North America
Offices1 record
Markets served
Church+State business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Advertising and Creative Services: Full-service advertising agency providing strategy, branding, content creation, film/video production, social media marketing, digital advertising, and experiential marketing services to enterprise and mid-market clients.
- Thought Leadership Products: Revenue generated from published books (Think. Do. Say., Everyone's An Artist) and podcast content production partnerships.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
Church+State product offering
Product offeringCore offering
Church+State is a full-service advertising and content agency that unifies advertising and content marketing for brands. The agency delivers work through three service pillars: Strategy (Brand Strategy, Comms Planning, Customer Journey Mapping, Insight Mining, Research, Social Strategy), Experience (Brand Architecture, Community Management, Customer/Employee Experience, Influencer Marketing, Live/Event Content, UX/Web Design), and Creation (Advertising, Branding, Content, Design, Film & Video, Performance Marketing, Social). It also produces proprietary thought leadership content including The Coup podcast, published books, and trend reports.
Product overview
Church+State is a full-service advertising and content agency that unifies the worlds of advertising and content marketing. The agency operates through three core service pillars: Strategy Services (Brand Strategy, Comms Planning, Customer Journey Mapping, Insight Mining, Research, and Social Strategy), Experience Services (Brand Architecture, Community Management, Customer Experience, Employee Experience, Influencer Marketing, Live/Event Content, and UX/Web Design), and Creation Services (Advertising, Branding, Content, Design, Film & Video, Performance Marketing, and Social). The agency supplements its client work with proprietary thought leadership content including The Coup podcast (produced with Rogers Frequency Podcast Network), the Think. Do. Say. book by founder Ron Tite, the Everyone's An Artist book, and the State of the Nation report series containing trend reports and playbooks for marketers.
Differentiator
Problem solved
Functional benefit
Brands
- The Coup: A podcast produced by Church+State Podcast in partnership with Rogers Frequency Podcast Network, named Outstanding Business Series at the Canadian Podcast Awards.
- State of the Nation
- Think. Do. Say.
- Everyone's an Artist
Products and services
- Strategy Services Strategic consulting including Brand Strategy, Comms Planning, Customer Journey Mapping, Insight Mining, Research, and Social Strategy that helps brands align their thinking with consumer needs and define a unified brand belief.
- Experience Services Brand Architecture, Community Management, Customer Experience, Employee Experience, Influencer Marketing, Live/Event Content, and UX/Web Design services that deliver end-to-end brand experiences aligned with a brand's belief.
- Creation Services Advertising, Branding, Content, Design, Film & Video, Performance Marketing, and Social media production services that execute the unified brand message across channels for advertising and content campaigns.
- The Coup Podcast Award-winning podcast exploring disruption and innovation in business and marketing, produced in partnership with Rogers Frequency Podcast Network, serving as a thought leadership vehicle for the agency.
- Think. Do. Say. Book Business book by Ron Tite explaining how brands can seize attention and build trust by aligning what they think, do, and say, published in 2019 and serving as the agency's flagship thought leadership publication.
- Everyone's An Artist Book Book published by HarperCollins in 2016 exploring how creativity and artistic habits can foster innovation, communication, and problem-solving in business.
- State of the Nation Reports Regular thought leadership platform featuring trend reports, playbooks, and frameworks (e.g., PAC Framework, COVID marketing playbook, 2025 Q1 Trend Report, The C+S Fall Reset) produced for marketers.
Quantifiable outcome
- SickKids Foundation: 7,996 runners, 300,745 km run, 43.3 million impressions
- +5 more outcomes
Companies that use Church+State
Customer profileNamed customers21 records
Segments2 records
Ideal customer profiles3 records
Church+State technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Church+State partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Rogers Frequency Podcast NetworkcoreChurch+State produces The Coup podcast in partnership with Rogers Frequency Podcast Network. The podcast was named Outstanding Business Series at the Canadian Podcast Awards, demonstrating successful co-production and distribution of thought leadership content.
Scale indicators1 record
Recent moves1 record
Expansion highlights5 records
Church+State competitors and assessment
Company assessmentDirect peers
- Taxi: Toronto-headquartered independent advertising agency serving major Canadian and global brands. Comparable as a Canadian independent full-service agency pursuing a similar client roster and creative-led positioning.
- Zulu Alpha Kilo: Toronto-based independent creative agency known for integrated advertising and brand work. Directly comparable as a Canadian independent agency of similar scale competing for the same enterprise and mid-market client base, with a comparable integrated strategy + creative offering.
- Juniper Park\TBWA: Toronto-based agency combining TBWA network creative methodology with independent agency agility. Directly comparable as a Canadian agency serving enterprise clients with integrated brand strategy and creative services.
- Mother London: Independently-owned creative agency with offices in London, New York, and Los Angeles, known for integrated brand and content work for global brands. Comparable as a similarly positioned independent creative agency pursuing brand storytelling and integrated content + advertising mandates.
- Wieden+Kennedy: Independent global creative agency famous for brand storytelling and integrated campaigns for major brands. Comparable as an independent, creatively-led agency that competes for the same enterprise brand strategy and creative mandates through a similar independence-driven positioning.
- The&Partnership: International independent agency network offering integrated brand, advertising, and content services. Comparable as an independent agency operating with a similar "creativity + media + content" integrated model for enterprise clients.
Broad incumbents
- Cossette: One of Canada's largest full-service marketing communications companies, with deep enterprise client relationships across B2C and B2B. Comparable as a broader Canadian incumbent offering overlapping advertising, brand strategy, and content services to enterprise clients.
- BBDO Worldwide: Global advertising network with Canadian operations offering creative, brand strategy, and content services to enterprise clients. Comparable as a broad incumbent with global infrastructure competing for the same multinational accounts.
- Dentsu Creative Canada: Canadian arm of a global agency network offering full-service advertising, creative, and media services to enterprise clients. Comparable as a broader incumbent competitor pursuing enterprise clients with deeper network resources and global reach.
- Ogilvy: Global advertising and marketing services network with extensive Canadian operations serving major multinational brands including Microsoft and Walmart. Comparable as a broad incumbent competitor with global scale and overlapping enterprise client accounts.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Church+State social profiles
Digital presenceChurch+State financial estimates
Financial estimateRevenue estimate
Valuation estimate
Church+State leadership team
Management profileNumber of profiles
Profiles2 records
Church+State funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Church+State M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Church+State
What does Church+State do?
Church+State is a full-service advertising and content agency that unifies advertising and content marketing for brands. The agency delivers work through three service pillars: Strategy (Brand Strategy, Comms Planning, Customer Journey Mapping, Insight Mining, Research, Social Strategy), Experience (Brand Architecture, Community Management, Customer/Employee Experience, Influencer Marketing, Live/Event Content, UX/Web Design), and Creation (Advertising, Branding, Content, Design, Film & Video, Performance Marketing, Social). It also produces proprietary thought leadership content including The Coup podcast, published books, and trend reports.
Is Church+State a public or private company?
Church+State is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Church+State founded?
Church+State was founded in -1. It employs 11 to 50 people.
Where is Church+State based?
Church+State is headquartered in Toronto, Canada, in the North America region.
How does Church+State make money?
Two revenue lines are on record. Advertising and Creative Services are the primary driver. The others are thought Leadership Products.
Who are Church+State's main competitors?
Direct peers on record are Taxi, Zulu Alpha Kilo, Juniper Park\TBWA, Mother London, Wieden+Kennedy and The&Partnership. Broad incumbents are Cossette, BBDO Worldwide, Dentsu Creative Canada and Ogilvy.
Does Church+State have an API?
No public API is recorded for Church+State.
What industry is Church+State in?
Church+State's product category is Advertising Services. Its primary akta.pro industry code is BPAFAAAF, Content Production (Video, Design, Copy, Studio). Its NAICS code is 5418 and its SIC code is 7311.