What Bartelt does

Bartelt GmbH is a 4th-generation, family-owned Austrian laboratory equipment wholesaler headquartered in Graz, founded in 1936. The company serves Austrian laboratories across life science research, chemical and pharmaceutical industry, clinical diagnostics and healthcare, academic and educational institutions, and the public sector (via framework agreement with the Austrian Federal Procurement GmbH, BBG). It distributes laboratory equipment, chemicals, life-science consumables, and laboratory furniture, supported by 50+ official brand partnerships (e.g., BINDER, LAUDA, Thermo Fisher Scientific, Carl Zeiss, Analytik Jena, INFORS HT) and a modern chemical warehouse with hazardous-goods storage in Hart bei Graz.

The company operates four business pillars: equipment distribution, chemicals (over 10,000 SKUs), equipment service and calibration through an ISO 9001 certified service center, and proprietary laboratory software. The software portfolio includes chemXPERT (chemical inventory and documentation), smplXPERT (sample management), and datalabX, a clinical-diagnostic LIMS developed and maintained in-house for more than 30 years, with a specialized datalabXdepot blood-depot module. Bartelt additionally offers laboratory planning services in collaboration with Lab Interior and an end-to-end e-commerce platform (bartelt.at) with B2B e-procurement integrations (SAP Ariba, DIG, OMS, Hubwoo) and catalog-standard support (BMEcat, ECLASS, OCI).

Revenue is generated through one-time equipment sales, recurring software maintenance contracts, annual framework/subscription contracts for chemical supply, professional service fees for maintenance and calibration, and transaction fees on the e-procurement platform. Distribution is delivered through direct field sales with regional coverage across Austria, the self-serve online shop, BBG public-procurement framework contracts, a Budapest partner for cross-border activity, and physical locations in Graz and Innsbruck. The company employs approximately 80 staff, holds ISO 9001 certification since 1999, and is privately held under family ownership with no disclosed external investment or M&A activity.

Name

Bartelt

Legal name

BARTELT GmbH

Website

https://bartelt.at

Company type

Private

Founded year

1936

Operating status

Operating

Headcount range

11–50 employees

Short description

Bartelt is a 4th-generation, family-owned Austrian laboratory equipment wholesaler founded in 1936 in Graz, distributing equipment, chemicals, proprietary LIMS software, and calibration services to life-science, pharmaceutical, clinical, academic, and public-sector laboratory customers across Austria.

Ownership category

akta.pro rank

Headquarters

HQ city

Graz

HQ country

Austria

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Laboratory Equipment Sales: Sale of laboratory equipment from various manufacturers including analyzers, centrifuges, microscopes, incubators, climate chambers, and related accessories. Revenue generated through direct sales and online shop transactions.
2. Chemicals Distribution: Distribution of over 10,000 different chemicals including standard chemicals and specialty products. Modern chemical warehouse in Hart bei Graz with hazardous goods storage capabilities. Individual subscription/framework contracts for long-term supply.
3. Equipment Service & Calibration: Professional maintenance, repair, calibration and qualification services for laboratory equipment including pipettes, centrifuges, spectrophotometers, autoclaves, and cooling/freezing equipment. ISO 9001:2008 certified service center.
4. Laboratory Software: Licensing and maintenance of proprietary software products (chemXPERT, smplXPERT, datalabX) for chemical management, sample storage, and clinical diagnostics. Includes support and updates as part of maintenance contracts.
5. E-Commerce Solutions: B2B e-procurement solutions providing electronic catalog integration, ERP system connections (Ariba, DIG, OMS, Hubwoo), and ordering platform services for customers.
6. Laboratory Planning Services: Complete laboratory planning services from requirements analysis through layout planning, 3D drawings, procurement and installation. Collaboration with Lab Interior for laboratory furniture and setup.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels5 records

Core offering

Bartelt is a full-service Austrian laboratory wholesaler founded in 1936, distributing laboratory equipment, over 10,000 chemicals, and life-science consumables from more than 50 brand partners. The company complements distribution with in-house developed laboratory software (chemXPERT, smplXPERT, datalabX), ISO-certified equipment maintenance, calibration and qualification services, complete laboratory planning, and B2B e-procurement integration solutions. Customers include research, pharmaceutical, clinical, academic and public-sector laboratories primarily in Austria.

Product overview

Bartelt operates as a full-service laboratory equipment wholesaler offering an integrated portfolio of products and services for laboratories in Austria. The core offerings include Laboratory Equipment (Laborausstattung), Chemicals (Chemikalien), Device Service (Geräte-Service), and Life-Science products. These are complemented by Laboratory Software solutions (chemXPERT for chemical management, smplXPERT for sample management, and datalabX for clinical diagnostic LIMS including the datalabXdepot blood depot module), Laboratory Planning services, and E-Commerce Solutions for B2B procurement integration. The company serves as a complete laboratory outfitter providing everything from A (analysis equipment) to Z (centrifuges) through its online shop, supported by professional installation, maintenance, calibration, and qualification services.

Differentiator

Problem solved

Functional benefit

Brands

• datalabX: Laboratory information and management system (LIMS) for clinical diagnostic hospital laboratories
• datalabXdepot
• chemXPERT
• smplXPERT

Products and services

• Laborausstattung (Laboratory Equipment)
• Chemikalien (Chemicals)
• Geräte-Service (Device Service)
• Laborsoftware (Laboratory Software)
• Life-Science
• Laborplanung (Laboratory Planning)
• E-Commerce-Lösungen (E-Commerce Solutions)
• chemXPERT
• smplXPERT
• datalabX
• datalabXdepot

Quantifiable outcome

• 90 years of experience in laboratory equipment
• +2 more outcomes

Named customers1 record

Segments5 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Feature3 records

Partnerships

Twelve partnerships are on record, tiered core and minor.

• Bundesbeschaffung GmbH (BBG)coreChannel Partner/ Reseller/ DistributorOfficial partner of BBG (Austrian Federal Procurement GmbH), the public procurement service provider. Enables government institutions to efficiently procure laboratory supplies through framework agreements. Bartelt has been BBG award winner for numerous laboratory supplier categories.
• Lab InteriorcoreStrategic or Co-development PartnerCollaboration for complete laboratory planning services. Lab Interior handles furniture design and installation while Bartelt provides equipment, chemicals, and consumables for comprehensive laboratory setup projects.
• BINDER GmbHcoreTechnology or IntegrationWorldwide specialist for simulation chambers for scientific and industrial laboratories. Products include climate chambers, incubators, and photostability testing cabinets.
• LAUDAcoreTechnology or IntegrationWorld market leader in temperature control equipment. Products include process thermostats, circulation coolers, and laboratory freezers.
• INFORS HTcoreTechnology or IntegrationLeading manufacturer of incubation shakers, bioreactors, and bioprocess software. Swiss-developed platform with 60 years of expertise.
• Analytik JenacoreTechnology or IntegrationTechnologically leading manufacturer of PCR, real-time PCR, and electrophoresis equipment for analytical applications.
• Thermo Fisher ScientificcoreTechnology or IntegrationGlobal leader in scientific instrumentation. Products include Nunc cell culture products, Nalgene laboratory supplies, and pipettes.
• Carl Zeiss Microscopy GmbHcoreTechnology or IntegrationLeading manufacturer in microscopy with extensive portfolio of configurations for various research applications including AI-supported systems.
• Haier BiomedicalcoreTechnology or IntegrationInnovative pioneer in biomedical low-temperature storage. Only comprehensive cold chain provider offering solutions for biological sample banks, blood safety, vaccine safety, and medical supplies.
• AnalytiChemcoreTechnology or IntegrationHigh-quality standard chemicals and individual products. Since 2022, unites Bernd Kraft, Chem-Lab, Chemservice, and SCP Science brands with over 10,000 ready-to-use laboratory chemicals.
• ITW Reagents (PanReac AppliChem)coreTechnology or IntegrationReliable partner for life science and chemicals with over 80 years of experience, offering products in over 80 countries.
• Partner Company BudapestminorChannel Partner/ Reseller/ DistributorStrategic partnership with a company in Budapest, Hungary to extend regional coverage and service capabilities.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Agilent Technologies: Global life-science and analytical instrumentation company. While not a direct distributor, its instruments and consumables are commonly sold through regional lab wholesalers like Bartelt — making it a relevant adjacent peer for end-customer procurement decisions.
• Merck / MilliporeSigma: Global supplier of laboratory chemicals, reagents, and analytical instruments. Competes with Bartelt's chemicals distribution and lab equipment business while also being a potential upstream supplier — directly comparable in product categories and customer base.
• Thermo Fisher Scientific (Fisher Scientific channel): Global life-science tools and lab supply company. Bartelt is simultaneously a customer (reselling Thermo Fisher products) and a competitor for end-customer lab procurement — making Thermo Fisher a dual-role peer shaping both supply and demand.
• Avantor (VWR): Global laboratory supplies, equipment, and chemicals distributor with a deep catalog and B2B procurement integrations. Sets the competitive bar for product breadth, pricing, and digital procurement capabilities that Bartelt competes against in Austria.
• Eppendorf AG: Global manufacturer of premium lab equipment (pipettes, centrifuges, bioreactors) sold through distributors including regional wholesalers like Bartelt. Comparable as both a supplier to Bartelt and a benchmark for high-end lab equipment specifications.

Emerging players

• LLG (Lab Logistics Group): European laboratory consumables and equipment e-commerce group with a multi-brand, multi-country distribution model. Comparable to Bartelt's online-shop and B2B procurement focus, with stronger pan-European reach but less integrated software.

Regional players

• Hänseler AG: Swiss pharmaceutical and laboratory chemicals distributor with a comparable specialty-chemicals and customer mix in pharma and analytics. Comparable as a DACH regional lab chemical specialist, though operating primarily in Switzerland.
• Bernd Kraft (now part of AnalytiChem): German manufacturer/distributor of laboratory chemicals now consolidated under AnalytiChem — a partner of Bartelt. Comparable as a DACH lab-chemical supplier and a potential direct competitor for chemical procurement contracts.

Direct peers

• Carl Roth GmbH + Co. KG: German-based laboratory chemicals and consumables distributor with a similarly broad catalog and B2B/online focus. Highly comparable as a regional DACH lab wholesaler serving academic, research, and industrial customers.
• Th. Geyer GmbH & Co. KG: German laboratory chemicals, consumables, and equipment distributor with a comparable product breadth, online shop, and customer mix across research, pharma, and education in the DACH region.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bartelt