What Jakroo does

Jakroo, operated by Rider Sportsfashion LLC, is a privately held custom performance apparel company founded in 1996 and headquartered in Pleasanton, California. The company designs, produces, and sells made-to-order athletic apparel across four endurance verticals: road/gravel/mountain cycling, triathlon, running, and Nordic ski. Its core product lines — NOVA 2.0 race jerseys, FONDO club jerseys, ECHELON PRO SS race suits, SOLAR 2.0 bib shorts, FLOW SS trail jerseys, SONIC elite tri suits, and WING tri suits — are sold through a direct-to-consumer e-commerce platform (jakroo.com) featuring an online "Custom Design Lab" configurator that lets athletes and teams personalize colors and graphics. The platform also supports a team-store program ("Find Your Team Store") for club and team group orders.

Jakroo generates revenue through one-time sales of custom and pre-designed apparel under a quote-based, pay-as-you-go pricing model, with toll-free phone sales support for order assistance. The customer base is fragmented across individual athletes and amateur/endurance clubs, and the company is independently owned with no disclosed institutional investors, parent company, or subsidiaries. Compliance and supply-chain standards — BSCI social compliance and California Proposition 65 certification verified by Bureau Veritas — are positioned as functional differentiators. Marketing relies primarily on the owned website, organic social (Facebook, X/Twitter, Instagram, YouTube), and email, while distribution is concentrated in a single-country (USA) DTC storefront supplemented by the global team-store program.

Name

Jakroo

Legal name

Rider Sportsfashion LLC

Website

https://jakroo.com

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

11–50 employees

Short description

Jakroo is a privately held, US-based custom apparel manufacturer (founded 1996) selling made-to-order performance apparel for cycling, triathlon, running, and Nordic ski athletes and clubs via its DTC e-commerce platform and team-store program.

Ownership category

akta.pro rank

Product category

Custom Athletic Apparel

NAICS

Sporting Goods Retailers (45911), Apparel Manufacturing (315), Apparel Accessories and Other Apparel Manufacturing (3159)

SIC

Sporting & Athletic Goods, Nec (3949), Retail-Apparel & Accessory Stores (5600)

akta.pro primary industry

Bike Apparel, Helmets & Protective Gear Retail (CRAMAHAC)

akta.pro secondary industry

Athletic / Performance & Activewear Brands (CRAAAAAD)

Keywords

• Custom athletic apparel
• Cycling jerseys
• Triathlon suits
• Team sportswear
• Performance apparel manufacturing

Headquarters

HQ city

Pleasanton

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Custom Apparel Sales: Jakroo generates revenue through the design and sale of custom athletic apparel including cycling jerseys, bib shorts, tri suits, and related gear. Customers design their own products or purchase from pre-designed 'Best Sellers' collection.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Jakroo designs and manufactures custom performance apparel for endurance athletes in cycling, triathlon, running, and Nordic ski. Customers use the online Design Lab to personalize jerseys, bib shorts, tri suits, and related gear with custom colors and graphics, or buy from pre-designed Best Sellers. Products are sold primarily through jakroo.com direct-to-consumer, with dedicated team storefronts for clubs and group orders.

Product overview

Jakroo is a custom performance apparel company specializing in made-to-order products for cycling, triathlon, running, and Nordic ski. The product portfolio centers on customizable jerseys (NOVA 2.0, FONDO, FLOW SS), bib shorts (SOLAR 2.0), and tri suits (ECHELON PRO SS, SONIC, WING), serving both individual athletes and teams. The EVO Collection represents the latest generation of products. Customers can personalize designs through a design lab tool, with products distributed through team stores and direct ordering.

Differentiator

Problem solved

Functional benefit

Products and services

• NOVA 2.0 Custom Race Jersey Custom race jersey designed for cycling, offering personalized design and fit for individual athletes and teams.
• FONDO Custom Club Jersey Custom club jersey designed for cycling clubs and groups seeking team uniforms with personalized branding.
• ECHELON PRO SS Custom Race Suit Short-sleeve custom race suit engineered for competitive cycling performance with aerodynamics and comfort features.
• SOLAR 2.0 Custom Bib Short Custom bib shorts designed for cycling with emphasis on comfort, performance fit, and personalized styling.
• FLOW SS Custom Trail Jersey Short-sleeve custom trail jersey designed for mountain biking with durability and ventilation features.

Segments4 records

Ideal customer profiles2 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• Bureau VeritasminorOthersBureau Veritas conducted Prop 65 compliance testing for JAKROO products. This is a testing and certification partnership rather than a commercial relationship.

Recent moves4 records

Expansion highlights4 records

Direct peers

• Voler Apparel: US-based custom cycling and team apparel maker with a direct-to-consumer configurator and team-store model serving the same club and racing customer base as Jakroo.
• Primal Wear: Custom cycling jersey and apparel manufacturer competing head-to-head with Jakroo in the custom team-store and race-jersey category.
• Champion System: Custom technical apparel manufacturer for cycling, triathlon, and running teams worldwide, offering the same online design-and-order workflow as Jakroo.

Broad incumbents

• Castelli: Established premium cycling apparel brand with a strong custom-team and race-kit program, competing in the same premium price tier Jakroo targets.
• Pearl Izumi: Major performance cycling and run apparel brand with custom-team offerings and broader distribution, competing across most of Jakroo's product categories.
• Rapha: Premium global cycling apparel brand with a strong direct-to-consumer and team-kit business, setting the brand benchmark Jakroo competes against in custom team apparel.
• Louis Garneau: Long-standing cycling and triathlon apparel brand with custom team and retail lines, overlapping with Jakroo's triathlon and cycling jersey categories.

Emerging players

• Attaquer: Premium Australian cycling apparel brand with growing custom and team-kit offerings, competing for the same affluent road and gravel rider customers.
• Pedla: Boutique performance cycling apparel brand with custom jersey options, targeting a similar design-conscious endurance rider segment as Jakroo.
• Velocio: Premium direct-to-consumer cycling apparel brand with custom team programs, competing in the high-end custom kit category Jakroo addresses.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/jakroousa

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Jakroo