Doctari

What Doctari does

Doctari is a Uruguayan telemedicine platform founded in 2016 in Montevideo, operating across Uruguay and Argentina with a headcount of 11-50 employees. The company delivers a cloud-based telemedicine platform accessible via web browser on any device without requiring software downloads, providing video consultations (capped at 15 minutes), electronic prescriptions delivered by email and integrable with partner pharmacies, electronic health record integration, interconsultation between treating physicians and specialists, omni-channel patient engagement (web, phone, WhatsApp, Facebook, chatbox), chronic patient monitoring, and home-hospitalization support. Doctari also offers customized white-label and integration solutions for hospitals, clinics, and mutualistas, plus bespoke development for individual health service providers.

Doctari monetizes through three channels. Direct-to-consumer patients pay a flat fee of 790 pesos (approximately $20 USD) per video consultation via the self-serve B2C portal (b2c.doctari.com), with the platform also facilitating booking and payment for in-person consultations at doctor-set prices. Healthcare institutions access the platform through enterprise licensing arrangements that include customization, integration with existing systems, training, and ongoing support. A separate professional services line covers custom platform development for providers needing tailored solutions. Marketing combines content-led acquisition through a website, blog, and active LinkedIn publishing with PR coverage in regional outlets (El País Uruguay, Subrayado, PAHO), supported by enterprise field sales for institutional clients and direct recruitment of doctors onto the professional side of the platform.

The customer base spans three segments: patients and individuals seeking private consultations or second opinions, independent healthcare professionals seeking practice management and remote patient access, and healthcare institutions (including ASSE, BASA, SEMM Tacuarembó, CASMU, and British Hospital) integrating telemedicine into their service delivery. The company is privately held and founder-led, with no disclosed external institutional funding rounds, and reports recognition from Uruguay's ANII as a high-potential development startup.

Name

Doctari

Legal name

Doctari

Website

https://doctari.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

Doctari is a Uruguayan cloud-based telemedicine platform founded in 2016 that connects patients, independent doctors, and healthcare institutions across Uruguay and Argentina via video consultations, electronic prescriptions, EHR integration, and customized institutional solutions.

Ownership category

akta.pro rank

Product category

Telemedicine Platform

NAICS

Offices of Physicians (6211), Offices of Physicians, Mental Health Specialists (621112)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011), Services-Prepackaged Software (7372)

akta.pro primary industry

Virtual Nursing, Telemonitoring & Command Center Platforms (HLACAFAH)

akta.pro secondary industry

Medication Adherence, Digital Therapeutics & Remote Coaching (condition-specific programs) (HLALAFAF)

Keywords

• Telemedicine platform
• Video consultations
• Electronic prescriptions
• Healthcare institutions
• Remote patient monitoring

Headquarters

HQ city

Montevideo

HQ country

Uruguay

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Video Consultation Fees: Patients pay for virtual consultations at a fixed rate of 790 pesos per session. Doctors receive payment through transparent system with deposits to their chosen bank account. The virtual consultation has a maximum duration of 15 minutes at a uniform price across all doctors.
2. In-person Consultation Coordination: Platform coordinates in-person doctor consultations where doctors set their own pricing. The platform facilitates booking and payment processing for these consultations.
3. Institutional Telemedicine Solutions: Customized telemedicine platform solutions for healthcare institutions including integration with existing systems, training, and ongoing support services.
4. Platform Development for Health Providers: Custom development services for health service providers requiring tailored telemedicine solutions for their specific needs.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels8 records

Core offering

Doctari provides a cloud-based telemedicine platform connecting patients with physicians through video consultations, electronic prescriptions, electronic health records integration, and interconsultation tools. The platform serves individual consumers via a self-serve B2C portal and offers customized telemedicine solutions to healthcare institutions including hospitals, clinics, and mutualistas in Uruguay and Argentina.

Product overview

Doctari is a unified telemedicine platform that offers integral telemedicina (comprehensive telemedicine) solutions through multiple integrated modules. The core product is the Doctari Platform, which provides video consultations (Videoconsulta), video interconsultations between physicians, and electronic prescriptions. The platform serves three main segments: patients (via the B2C Patient Portal at b2c.doctari.com), healthcare professionals (providing tools for independent practice), and healthcare institutions (customized solutions for hospitals and clinics). Key modules include appointment scheduling with agenda management, electronic health records integration, omni-channel patient communication (WhatsApp, Facebook, chat), chronic patient monitoring, and home hospitalization support. All services are delivered through a web-based interface accessible from any device, with no software downloads required.

Differentiator

Problem solved

Functional benefit

Products and services

• Doctari Platform A comprehensive telemedicine platform connecting patients with physicians through video consultations, interconsultations, electronic prescriptions, electronic health records integration, omni-channel patient engagement, and chronic patient monitoring. Operates as a web-based service accessible from any device without requiring software downloads.
• Healthcare Institution Solutions Customized telemedicine solutions for healthcare institutions including hospitals, clinics, and mutualistas, offering video consultation, interconsultation, emergency referral coordination, home hospitalization support, chronic patient monitoring, agenda integration, electronic prescriptions, and integration with existing institutional systems.
• B2C Patient Portal Direct-to-consumer web portal enabling individual patients to register, browse doctors, schedule virtual or in-person consultations, and access video consultations without institutional affiliation at a flat rate of 790 pesos per 15-minute virtual consultation.

Quantifiable outcome

• 79% of patients found it easier to find a convenient time for telemedicine follow-up visits compared to traditional office visits.
• +1 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature8 records

Partnerships

Three partnerships are on record, tiered core and minor.

• ISBELcoreTechnology or Integration · 1 April 2021ISBEL, a leading technology company in communications and digital transformation, formed a strategic commercial and technological alliance with Doctari to promote telemedicine solutions. This partnership combines ISBEL's technology expertise with Doctari's telemedicine platform to deliver integrated solutions.
• ASSE (Administración de los Servicios de Salud del Estado)coreStrategic or Co-development Partner · 1 January 2021Doctari donated free access to their mental health telemedicine platform for ASSE during 2021. This donation was aimed at addressing mental health challenges deepened by the pandemic and reinforcing the cultural change that distance consultations represent. Both ASSE psychologists and psychiatrists as well as independent practitioners could use the platform.
• Pharmacies (Partnership Under Development)minorStrategic or Co-development PartnerDoctari is working on agreements with pharmacies to allow patients to access medications through electronic prescriptions integrated with selected pharmacies indicated by the physician.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Amwell: Amwell is a global enterprise telehealth and digital care platform serving health systems, insurers, and employers. Its breadth and capital position make it the kind of incumbent Doctari competes against when pitching regional hospitals and insurers.
• Teladoc Health: Teladoc Health is a global telehealth incumbent offering virtual care, chronic condition management, and enterprise health solutions. As it expands into LATAM, it represents the broad incumbent threat Doctari faces for enterprise and institutional contracts.

Emerging players

• Practo: Practo is an emerging international player offering doctor discovery, booking, and telemedicine across multiple markets. While primarily India-focused, it illustrates the playbook Doctari is pursuing—a marketplace plus telehealth stack—and is a potential international comparator.
• Zocdoc: Zocdoc is a doctor-discovery and appointment-booking marketplace in the US with growing telehealth functionality. It is comparable to Doctari on the marketplace and consumer-booking motion rather than geographic footprint.

Regional players

• DKV Seguros: DKV Seguros is a European health insurer with a digital health and telemedicine offering via the DKV 'Quiero Cuidarme Más' ecosystem. It illustrates how an incumbent regional payer can wrap telemedicine around insurance products, a model Doctari could face from Latin American insurers.

Direct peers

• Top Doctors: Top Doctors is a private medical-specialist marketplace and telehealth platform with significant LATAM presence. It overlaps directly with Doctari in offering curated specialist access, online booking, and video consultations to patients across Spanish-speaking markets.
• Doctoralia (Docplanner Group): Doctoralia operates the leading LATAM doctor-discovery and booking marketplace with telehealth features. It is Doctari's closest direct competitor, serving patients and professionals in Spain, Brazil, Mexico, Argentina, and other LATAM markets with a comparable B2C/B2B marketplace model.
• Curis: Curis is an Argentine telemedicine and home-care provider offering video consultations, second opinions, and home-based services. It directly competes with Doctari for both B2C telehealth visits and institutional chronic-care and home-hospitalization contracts in the Southern Cone.
• Medifi: Medifi is a telemedicine platform focused on Latin America that connects patients with specialists via video and asynchronous consultations. It competes with Doctari for both consumer telehealth demand and institutional telemedicine deployments in the region.
• Doktuz: Doktuz is a regional telehealth and online doctor-booking platform operating in Argentina and neighboring markets, offering virtual consultations and electronic prescriptions. It competes head-to-head with Doctari in the same Spanish-speaking consumer and professional segments.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/doctaril
• Facebookfacebook.com/doctari.health
• LinkedInlinkedin.com/company/doctari-south-america
• Instagraminstagram.com/doctari_latam

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Doctari