Distriplus

What Distriplus does

Distriplus is a French privately held B2B commercial outsourcing company founded in 1997 and headquartered in Montrouge, France. The company provides outsourced, shared, and dedicated sales force services to FMCG manufacturers, national brands, challenger brands, healthcare and pharmaceutical companies, and specialty retail brands seeking to develop sales in French food retail (GSA), specialty retail (GSS), pharmacies, DIY, perfumeries, and CHR channels. Its core offering is structured around three deployment models — a shared/mutualized sales force, a supplementary/dedicated sales force, and full end-to-end commercialization — supported by specialized modules for purchasing cooperative negotiation, merchandising, and digital commerce. Revenue is generated through professional service fees for field team deployment, negotiation support, and merchandising execution, with shared models distributing costs across multiple non-competing brand clients.

The company's underlying technology is a centralized sales force management platform that tracks store visits, product availability, pricing, out-of-stock conditions, merchandising execution, and performance by retail location, with KPI dashboards segmented by retailer, region, and sales force. An online Project Simulator enables prospects to self-qualify leads by configuring field days, store visits, departments, and visit frequency. Distriplus has begun expanding its product surface in 2026 with the launch of a Negotiation Interim service (placing experienced purchasing-cooperative negotiators into client organizations for defined periods), a proprietary cereal bar brand called DISTRIBAR, and a strategic partnership with The Navigator Company to commercialize the Mr. Propre paper towel range in France under Procter & Gamble license. The company employs 11-50 staff, operates exclusively within France, conducts approximately 100,000 store visits per year, and is owned and led by President Brigitte Burman.

Name

Distriplus

Legal name

Distriplus

Website

https://distriplus.org

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

11–50 employees

Short description

Distriplus is a privately held French B2B commercial outsourcing firm that deploys shared, dedicated, and interim sales forces for FMCG and consumer brands across French food retail, specialty retail, pharmacy, DIY, perfumery, and CHR channels, with national field coverage and centralized performance management technology.

Ownership category

akta.pro rank

Headquarters

HQ city

Montrouge

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Sales Force Outsourcing: Distriplus generates revenue by providing outsourced commercial solutions to manufacturers and brands. This includes shared (mutualized) sales forces where multiple complementary brands share a single field team, supplementary (dedicated/temporary) sales forces for individual brands, and full commercialization services. The company recruits, trains, manages, and supervises sales teams on behalf of clients. Revenue is derived from service fees for field team deployment, negotiation support, and merchandising execution, with costs shared among multiple brands in the mutualized model.
2. Negotiation Interim / Temporary Staffing: A specialized service placing experienced negotiators with established purchasing cooperative relationships into client organizations for defined periods (particularly during national GSA/GSS negotiation seasons). This represents a temporary staffing / consultancy revenue stream.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Distriplus is a B2B commercial outsourcing provider that recruits, trains, manages, and deploys outsourced field sales teams on behalf of manufacturers and brands seeking to develop sales in French large-scale food retail (GSA), specialty retail (GSS), pharmacies, DIY, perfumeries, and CHR channels. It offers three deployment models — shared (mutualized) sales forces, supplementary (dedicated) sales forces, and full commercialization — supported by purchasing cooperative negotiation, in-store merchandising, and digital commerce services, with a centralized platform tracking field performance.

Product overview

Distriplus is a B2B commercial outsourcing provider offering an integrated platform of outsourced sales force solutions for manufacturers and brands targeting large-scale food retail (GSA), specialty retail (GSS), pharmacies, and specialized networks. The core offering consists of three deployment models: the shared sales force platform (force de vente mutualisée) where multiple complementary brands share a single field team for cost optimization; the supplementary/dedicated sales force (force de vente supplétive) providing exclusive dedicated teams for maximum brand focus; and the full commercialization service (commercialisation complète) encompassing end-to-end commercial strategy, negotiation, field execution, and performance management. Supporting these core services are specialized modules for point-of-sale sales, purchasing cooperative negotiations, merchandising execution, and digital commerce integration. A project simulator tool enables clients to calculate their sales force requirements. The platform also incorporates real-time field data management including availability, pricing, and stock monitoring, along with performance tracking by retail location.

Differentiator

Problem solved

Functional benefit

Brands

• DISTRIBAR: A line of cereal bars specially designed for retail professionals, launched by Distriplus after R&D and consumer research.

Products and services

• Outsourced Sales Force Platform (Plateforme de force de vente externalis\u00e9e) Centralized platform for managing outsourced sales force operations on behalf of manufacturers and brands, enabling field visit optimization by sector and brand, rapid go-to-market deployment, real-time field updates, merchandising implementation, and performance tracking by retail location.
• Shared Sales Force (Force de vente mutualis\u00e9e) Mutualized sales force solution where multiple complementary brands share the same field sales team during visits, optimizing costs while maintaining national coverage.
• Supplementary / Dedicated Sales Force (Force de vente suppl\u00e9tive) Dedicated outsourced sales team exclusively assigned to a single brand, providing maximum personalization and control for accelerated product listing and in-store presence.
• Full Commercialization (Commercialisation compl\u00e8te) End-to-end commercialization service covering the complete commercial chain from strategy development through field deployment, in-store execution, and performance monitoring.
• Sell to Retail Outlets (Vendre aux points de vente) Sales force services focused on retail outlet development, including prospecting, store negotiations, new product listing, and in-store relationship management.
• Sell to Purchasing Cooperatives (Vendre aux centrales d'achat) Negotiation and listing services with purchasing cooperatives and central buying organizations, structuring commercial agreements and national store deployment.
• Merchandising In-store merchandising services including shelf optimization, planogram management, product visibility improvement, and shelf space optimization.
• Digital & Commerce (Digital et commerce) Digital commerce services combining online sales strategy with physical retail execution, bridging e-commerce and traditional distribution channels.
• Project Simulator (Simulateur de projet) Online calculator tool allowing companies to estimate their sales force needs based on field days, store visits, departments, and required visit frequency.
• Negotiation Interim Service (Int\u00e9rim de n\u00e9gociation) Service placing experienced commercial negotiation experts with established purchasing cooperative relationships into client organizations for defined periods to pilot strategic negotiations without permanent recruitment.

Named customers7 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• The Navigator CompanycoreStrategic or Co-development Partner · 1 January 2026The Navigator Company, a major European player in paper, pulp, and tissue/hygiene products, partnered with Distriplus to launch Mr. Propre paper towels in France under official license from Procter & Gamble. Distriplus handles the full commercial value chain for the launch: store listing negotiations with retailers, field deployment, in-store merchandising, and performance tracking in French GMS (food retail). This represents a strategic co-development relationship where Distriplus acts as the exclusive commercial arm for the brand's French market entry.

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Salesolutions: French B2B sales force outsourcing specialist serving FMCG manufacturers in food retail and specialty retail. Highly comparable to Distriplus in service mix (shared/dedicated teams, merchandising, negotiations).
• Impact Field Marketing Group: European field marketing and sales force agency active across France, providing outsourced retail execution, merchandising, and promotional campaigns for CPG brands. Directly comparable service offering.
• Boost Group: French sales force and merchandising agency offering field teams, in-store activation, and data analytics to CPG brands. Comparable to Distriplus on channel coverage and outsourced commercial services.
• CPM France: Dentsu-owned field marketing and sales outsourcing firm operating in France with CPG, retail, and healthcare clients. Overlaps with Distriplus on merchandising, field sales, and brand activation services.
• Sales Force (France): One of the largest French B2B outsourced field sales force companies, deploying shared and dedicated teams across GSA, GSS, and pharmacies. Directly comparable to Distriplus on service model, customer base (FMCG manufacturers), and national coverage.

Broad incumbents

• Crossmark: Global retail services company offering field sales, merchandising, and category management for consumer brands. Comparable service mix to Distriplus but at much larger scale across multiple geographies.
• SAS Retail Services: North-American retail services provider (subsidiary of Daymon) specializing in in-store merchandising and retail execution for CPG brands. Comparable service model to Distriplus but with primary US footprint.
• Acosta: North-American CPG sales and marketing services giant (Sales & Marketing, Mosaic) with growing European footprint. Comparable in service categories (retail execution, category management, merchandising) but operates at much larger scale and geographic breadth.
• Advantage Solutions: US-listed provider of outsourced sales, merchandising, and marketing solutions to CPG brands. Comparable in service portfolio to Distriplus but with global scale and a much broader enterprise technology stack.

Emerging players

• Retail Safari: French in-store execution and merchandising specialist focused on retail audit, planogram compliance, and field activation for CPG brands. Comparable to Distriplus on in-store service modules though with a narrower offering.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/Distriplus
• Facebookfacebook.com/Distriplus
• LinkedInlinkedin.com/company/groupe-distriplus
• Instagraminstagram.com/distriplusfrance

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Distriplus