J Daly Associates
J Daly Associates is a B2B marketing intermediary that bundles advertising and lead-generation campaigns across five K-12 education publisher networks (NEA, AFT Share My Lesson, eSchool Media, Teaching Aids, edWeb) for advertisers targeting education decision makers in the United States.
- Company typePrivate
- Founded2013
- HeadquartersOrlando, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What J Daly Associates does
J Daly Associates is a privately held B2B marketing intermediary founded in 2013 and headquartered in Orlando, Florida. The company connects advertisers and marketers with K-12 (and, to a lesser extent, higher education) decision makers by aggregating access to five major education publisher networks: the National Education Association (NEA), AFT's Share My Lesson, eSchool Media, Teaching Aids / Educators Network, and edWeb. The firm positions itself as a "One Stop Shop" for education outreach, assembling customized campaign packages from these partner channels rather than operating its own media inventory.
The product surface is a curated set of advertising and lead-generation services — including custom email campaigns, eNewsletter sponsorships, website banner advertising, webinars (edWebinars), virtual conference sponsorships, and content syndication (whitepapers, infographics, resource centers) — bundled into customized outreach packages for each client. The underlying technology stack is non-proprietary; the firm operates as a sales intermediary over partner-owned platforms and does not disclose any owned software, API, or data assets. There is no mobile application, no patents, and no certifications disclosed.
Revenue derives from advertising and marketing service fees and commissions on placements sold through the publisher network. Pricing is not publicly disclosed and is built around client goals, target audience, and budget. The firm is founder/management-owned (Jane Radenhausen, President), with no institutional investors, no funding rounds, and no M&A activity disclosed. The team is small (four named members: President, Sales Manager, Account Executive, Creative Director), and the firm serves a single-country, US-only market.
J Daly Associates firmographics
Firmographics- Name
- J Daly Associates
- Legal name
- J Daly Associates
- Website
- https://jdalyassociates.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- J Daly Associates is a B2B marketing intermediary that bundles advertising and lead-generation campaigns across five K-12 education publisher networks (NEA, AFT Share My Lesson, eSchool Media, Teaching Aids, edWeb) for advertisers targeting education decision makers in the United States.
- Ownership category
- akta.pro rank
J Daly Associates industry classification
Industry- Product category
- Education Marketing Services
- NAICS
- Advertising Agencies (541810), Media Representatives (54184), Advertising, Public Relations, and Related Services (5418), Advertising Material Distribution Services (54187)
- SIC
- Services-Advertising (7310), Services-Advertising Agencies (7311)
- akta.pro primary industry
- OOH Programmatic & Data/Measurement Services (Audience Analytics, Attribution) (MPAAAKAI)
Keywords
Where J Daly Associates is headquartered
LocationHeadquarters
- HQ city
- Orlando
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
J Daly Associates business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales
Revenue model
- Advertising and Marketing Services: J Daly Associates acts as a marketing intermediary connecting advertisers with K-12 education publishers. Revenue appears to come from marketing service fees, advertising placement commissions, and customized outreach package fees.
Go-to-market motion2 records
Distribution channels2 records
Marketing channels7 records
J Daly Associates product offering
Product offeringCore offering
J Daly Associates is a B2B marketing intermediary that connects advertisers with K-12 and higher education decision makers. The company aggregates access to multiple leading education publisher platforms (NEA, AFT Share My Lesson, eSchool Media, Teaching Aids, edWeb) and assembles customized outreach packages combining email campaigns, eNewsletters, webinars, website advertising, content syndication, virtual conferences, and sole sponsorships to deliver lead generation, targeted outreach, thought leadership, and brand awareness campaigns for its clients.
Product overview
J Daly Associates is a K-12 education marketing and outreach intermediary that aggregates access to multiple education publisher platforms. Rather than a single unified software product, it operates as a one-stop-shop offering customized marketing campaigns that incorporate programs from five named distribution channels: NEA (National Education Association), AFT's Share My Lesson, eSchool Media, Teaching Aids, and edWeb. These platforms collectively provide lead generation, targeted outreach, thought leadership, and branding/awareness opportunities to K-12 education decision-makers.
Differentiator
Problem solved
Functional benefit
Products and services
- NEA (National Education Association) Outreach Customized advertising outreach through the National Education Association, the nation's largest education organization. Reaches 3+ million educators in print, online, and in person through NEA Today magazine, eNewsletters (NEA Today eNewsletter, NEA Announce, NEA EdPractice), and websites (nea.org, readacrossamerica.org) with 1+ million monthly page views. Includes sole sponsorships, exclusivity, and advertising opportunities for clients targeting K-12 and higher education decision makers.
- AFT Share My Lesson Outreach Advertising outreach through AFT's ShareMyLesson.com, a platform reaching 2 million educators with more than 420,000 lesson plans downloaded over 15 million times. Offers website advertising, weekly eNewsletters deployed to 250,000 educators, and 3-Day Virtual Conference sponsorship opportunities in March (1-Day, 2-Day, or 3-Day packages with sponsored content, intro videos, and custom webinars).
- eSchool Media Outreach Digital marketing and custom content services through eSchool Media for education marketers. Includes Lead & Demand Generation (content syndication of whitepapers and infographics, Education Resource Centers, eSchool Guides, webinars, custom webinars, VIP event marketing), Custom Content Creation (whitepapers, case studies, point of view, voices from the field, surveys, special reports, Top 10 reports), and Branding & Awareness (high impact website banners, website banners, corporate eNewsletter, sponsorships, exclusive email campaigns, spotlight partner, sponsored content).
- Teaching Aids Outreach Integrated marketing campaigns through Teaching Aids / Educators Network, delivering custom email campaigns to 4+ million opt-in K-12 educators and website banner advertising reaching 4+ million teachers monthly. Custom emails allow clients to select dates, titles, and write custom subject lines for targeted outreach.
- edWeb Outreach Thought leadership and lead generation outreach through edWeb's professional learning platform. Includes edWebinars providing free professional learning with PD hours certification, and edLeader Panels showcasing innovative ideas for education leaders. Reaches targeted audiences including Teachers, Administrators, Librarians, Early Learning, Special Ed, and STEM educators across the edWeb community.
Quantifiable outcome
- Reach 3+ million educators through NEA alone
- +2 more outcomes
Companies that use J Daly Associates
Customer profileSegments2 records
Ideal customer profiles2 records
J Daly Associates technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
J Daly Associates partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and secondary.
- NEA (National Education Association)coreNEA is the largest education network in the country, reaching 3+ million educators in print, online, and in person. J Daly Associates offers sole sponsorships, exclusivity, and advertising opportunities in NEA Today magazine, eNewsletters (NEA Today eNewsletter, NEA Announce, NEA EdPractice), and websites (nea.org, readacrossamerica.org) with 1+ million monthly page views.
- AFT Share My LessoncoreAFT's ShareMyLesson.com connects J Daly Associates clients with 2+ million educators. Includes website advertising, weekly eNewsletters to 250,000 educators, and Virtual Conference sponsorship opportunities in March with 3-Day, 2-Day, or 1-Day options.
- eSchool MediacoreeSchool Media delivers lead generation and top-level decision maker connections to education marketers through digital marketing and custom content services including content syndication, webinars, eNewsletters, and custom content creation.
- Teaching Aids / Educators NetworkcoreTeaching Aids offers integrated marketing campaigns to 4+ million K-12 educators including custom opt-in emails and website banner advertising. Custom emails allow date selection, title selection, and custom subject lines.
- edWebsecondaryedWeb provides no-cost edWebinars, edLeader Panels, and professional learning communities for educators. J Daly Associates offers thought leadership, brand awareness, content marketing, and lead generation through these professional learning platforms targeting Teachers, Administrators, Librarians, Early Learning, Special Ed, and STEM audiences.
Scale indicators5 records
Recent moves5 records
Expansion highlights2 records
J Daly Associates competitors and assessment
Company assessmentEmerging players
- EdSurge: EdSurge is a digital media and community platform covering EdTech products and reaching K-12 and higher-ed decision-makers. It offers sponsored content, lead generation, and event sponsorships targeting the same EdTech and curriculum advertiser base as J Daly.
- eSchool Media: eSchool Media is a digital marketing and custom content platform serving education advertisers, and is currently a J Daly distribution partner. As a partner-turned-adjacent-competitor, it represents a channel J Daly resells that could also be sold direct to advertisers.
- SalesFuel / MediaPowerGroup: SalesFuel and its MediaPowerGroup division provide B2B media planning and lead generation services across multiple verticals including education. Comparable as a sales-led services intermediary that assembles targeted media plans for niche advertiser audiences.
Direct peers
- District Administration: District Administration is a print and digital media brand serving K-12 district leaders, offering sponsored content, lead generation, and event sponsorships. It competes for the same K-12 decision-maker advertising budgets and overlaps with J Daly's NEA Today print and digital offerings.
- WeAreTeachers: WeAreTeachers is a leading online media brand reaching K-12 educators with sponsored content, newsletters, and lead-generation products. It competes for the same advertiser dollars (EdTech and curriculum companies) via educator-targeted digital channels.
- MCH Strategic Data: MCH Strategic Data provides K-12 education market data, mailing lists, and marketing services to education vendors. It targets the same advertiser buyer (EdTech and curriculum companies reaching educators) and offers complementary data-driven media services.
- SmartBrief Education: SmartBrief publishes targeted education eNewsletters and offers sponsored content and lead-generation products to advertisers reaching K-12 and higher-ed decision-makers. Overlaps directly with J Daly's eNewsletter and content syndication offerings.
- Carney & Associates: Carney & Associates is another small education-focused advertising sales intermediary that aggregates K-12 publisher placements for advertisers. Highly comparable to J Daly in business model (sales-led intermediary bundling education media channels) and customer base.
Broad incumbents
- MDR (Market Data Retrieval): Market Data Retrieval (now part of Dun & Bradstreet) is a long-established K-12 and higher-ed data and marketing services provider. It offers education mailing lists, market research, and media services to advertisers and is a much larger incumbent in the same education marketing space.
- EdWeek (Editorial Projects in Education): Education Week is the largest US K-12 news media brand, offering print, digital, events, and sponsored content to advertisers. It is a much larger incumbent in the K-12 educator media space and competes for the same advertiser budgets as J Daly's bundled offerings.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
J Daly Associates social profiles
Digital presenceJ Daly Associates financial estimates
Financial estimateRevenue estimate
Valuation estimate
J Daly Associates leadership team
Management profileNumber of profiles
Profiles4 records
J Daly Associates funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
J Daly Associates M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about J Daly Associates
What does J Daly Associates do?
J Daly Associates is a B2B marketing intermediary that connects advertisers with K-12 and higher education decision makers. The company aggregates access to multiple leading education publisher platforms (NEA, AFT Share My Lesson, eSchool Media, Teaching Aids, edWeb) and assembles customized outreach packages combining email campaigns, eNewsletters, webinars, website advertising, content syndication, virtual conferences, and sole sponsorships to deliver lead generation, targeted outreach, thought leadership, and brand awareness campaigns for its clients.
Is J Daly Associates a public or private company?
J Daly Associates is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was J Daly Associates founded?
J Daly Associates was founded in 2013. It employs 1 to 10 people.
Where is J Daly Associates based?
J Daly Associates is headquartered in Orlando, United States, in the North America region.
How does J Daly Associates make money?
One revenue line is on record: advertising and Marketing Services.
Who are J Daly Associates's main competitors?
Emerging players on record are EdSurge, eSchool Media and SalesFuel / MediaPowerGroup. Direct peers are District Administration, WeAreTeachers, MCH Strategic Data, SmartBrief Education and Carney & Associates. Broad incumbents are MDR (Market Data Retrieval) and EdWeek (Editorial Projects in Education).
Does J Daly Associates have an API?
No public API is recorded for J Daly Associates.
What industry is J Daly Associates in?
J Daly Associates's product category is Education Marketing Services. Its primary akta.pro industry code is MPAAAKAI, OOH Programmatic & Data/Measurement Services (Audience Analytics, Attribution). Its NAICS code is 541810 and its SIC code is 7310.