MDR
MDR is the education division of Dun & Bradstreet, providing U.S. education data, full-service marketing agency services, and the We Are Teachers media brand to edtech companies, publishers, and brands targeting verified educators and institutions.
- Company typePrivate
- Founded1973
- HeadquartersShelton, United States
- Headcount51–100
- GTM typeB2B
- OfferingServices
What MDR does
MDR (Market Data Retrieval) is the education division of Dun & Bradstreet (NYSE: DNB) and a B2B provider of U.S. education data, full-service marketing agency services, and the We Are Teachers media brand. Founded more than 50 years ago, the company targets edtech firms, publishers, education-focused brands, non-profits, and consumer brands that need to reach verified educators and institutions. Its go-to-market combines self-serve data, managed campaign execution, and owned-audience distribution within a single education marketing offering.
The company's core technology is ConnectED Cloud, a SaaS platform granting clients access to 7.7 million verified educator contacts across 265,000 U.S. education institutions, segmented by 400+ role-based criteria with NCOA and CASS certification for address accuracy. ConnectED Cloud syncs data directly into HubSpot, Salesforce, Marketo, Pardot, Outreach, and Snowflake, embedding MDR data into client marketing and sales workflows. The We Are Teachers media brand — reaching 5 million monthly pageviews, 3.6 million social followers, and 1.27 million+ verified email subscribers — supports the Teacher Picks classroom placement program, which places edtech products in real classrooms for peer-validated review. A research report library (K-12 catalog, Higher Education catalog, public school buying power maps, Gen Z teacher reports, digital marketing benchmark reports) extends the content marketing surface.
MDR generates revenue across three streams: recurring data licensing and list purchases via ConnectED Cloud, professional-services revenue from full-service education marketing agency engagements, and advertising/sponsorship revenue from the We Are Teachers media brand. All engagements are quote-based and sold through enterprise field sales supplemented by self-serve data access and event-driven demand generation at conferences such as ISTE + ASCD. Operations are U.S.-only, with no disclosed international footprint. MDR's strategic positioning is as the only major player offering a bundled data + agency + owned-media model in the U.S. education marketing vertical, backed by D&B's broader data infrastructure.
MDR firmographics
Firmographics- Name
- MDR
- Legal name
- Market Data Retrieval
- Website
- https://mdreducation.com
- Company type
- Private
- Founded year
- 1973
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- MDR is the education division of Dun & Bradstreet, providing U.S. education data, full-service marketing agency services, and the We Are Teachers media brand to edtech companies, publishers, and brands targeting verified educators and institutions.
- Ownership category
- akta.pro rank
MDR industry classification
Industry- Product category
- Education Marketing Data and Services
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518210), Educational Support Services (611710)
- SIC
- Services-Computer Processing & Data Preparation (7374), Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Education Data Warehousing, ETL/ELT & Master Data Management (MDM) (EDADAIAB)
Keywords
Where MDR is headquartered
LocationHeadquarters
- HQ city
- Shelton
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
MDR business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Education Email Lists & Data Sales: MDR sells access to its proprietary educator database through ConnectED Cloud. Clients can build and purchase targeted email lists of educators (teachers, administrators, librarians, daycare directors, parents) and sync these to their own CRM/marketing platforms. Revenue is generated through data licensing and list purchases.
- Managed Campaign Services: MDR acts as a full-service education marketing agency, providing campaign management across email, paid social, display advertising, direct mail, influencer partnerships, and experiential programs. Services include strategy, creative development, execution, and performance reporting.
- We Are Teachers Sponsorships & Advertising: MDR offers brand partnerships, co-branded content, display advertising, newsletter sponsorships, and programs like Teacher Picks on WeAreTeachers.com, reaching 5M monthly pageviews and 3.6M social followers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Enterprise data and agency services — custom pricing |
Go-to-market motion4 records
Distribution channels3 records
Marketing channels9 records
MDR product offering
Product offeringCore offering
MDR provides education data and full-service marketing services that help brands reach verified U.S. educators. Its core product, ConnectED Cloud, is a self-serve data platform for building targeted education email and direct mail lists from 7.7 million verified educator contacts across 265,000 institutions and 400+ role-based segments. MDR complements this with managed multi-channel campaign execution (email, paid social, display, direct mail, influencer, experiential) and the We Are Teachers media brand, which delivers sponsored content, advertising, and the Teacher Picks product placement program to a 5-million-pageview educator community.
Product overview
MDR (Market Data Retrieval) is the education division of Dun & Bradstreet, operating as both a data provider and full-service marketing agency. The core product is ConnectED Cloud, a cloud-based platform for building targeted education email lists from over 7.7 million verified educator contacts across 265,000 U.S. institutions. Supporting this is a portfolio of research reports and catalogs (K-12, Higher Education) providing market intelligence. The agency services combine proprietary educator data with multi-channel campaign execution including email, social, display, and direct mail. The We Are Teachers sub-brand serves as a media platform with 5 million monthly pageviews, offering advertising, sponsored content, and the Teacher Picks product placement program. The products work together as a unified education marketing ecosystem—data powers targeting, catalogs provide market intelligence, agency services execute campaigns, and We Are Teachers provides content distribution and peer validation channels.
Differentiator
Problem solved
Functional benefit
Brands
- We Are Teachers: An award-winning media brand serving the education community with resources, content, and community for teachers, reaching over 5 million pageviews monthly and 3.6 million social followers.
- ConnectED Cloud
Products and services
- ConnectED Cloud A self-serve SaaS data platform that enables education marketers to search over 7.7 million verified educator contacts and 265,000 U.S. education institutions, build targeted email and direct mail lists with role-based segmentation, and sync audience data to HubSpot, Salesforce, Marketo, Pardot, Outreach, and Snowflake.
- Education Email Lists Proprietary educator contact databases covering teachers, administrators, parents, librarians, and daycare directors across K-12 and higher education institutions in the United States, available for license and purchase.
- Education Marketing Agency Services Full-service marketing agency for education brands providing multi-channel demand generation, brand positioning, content development, paid social media, display advertising, direct mail campaigns, conference activations, and influencer partnerships.
- We Are Teachers Advertising and Sponsorships Advertising, sponsored content, newsletter sponsorships, and co-branded content placements on WeAreTeachers.com, an award-winning education media brand reaching 5 million monthly pageviews, 3.6 million social followers, and 1.27 million+ verified email subscribers.
- Teacher Picks Program Product placement program that places education brands' products directly in real classrooms for use and review by educators, generating authentic testimonials, peer validation, and an exclusive Teacher Picks badge for marketing use.
- Lead Generation Giveaways Back-to-school giveaway sponsorship program in which brands receive verified teacher leads through We Are Teachers' month-long promotional events, with prior campaigns generating 55,000+ unique teacher leads.
- K-12 Education Catalog A 40-page market intelligence catalog featuring a K-12 educator database, support personnel, district influencers, federal funding data, enrollment statistics, and building-level expenditures for education market sizing.
- Higher Education Market Catalog Market intelligence catalog covering the $702 billion higher education market with over 3,800 college courses nationwide, organized by subject areas including Agriculture, Business, Computer Science, Engineering, Nursing, and more.
- Public School Buying Power Interactive Map Interactive map tool providing county-by-county All Instructional Materials (AIM) Expenditure data for U.S. public schools, with figures on districts, enrollment, Title I funding, and ESSER allocations.
Quantifiable outcome
- 5M monthly pageviews, 3.6M social followers, 1.27M+ verified email subscribers for We Are Teachers media brand
- +2 more outcomes
Companies that use MDR
Customer profileNamed customers5 records
Segments4 records
Ideal customer profiles3 records
MDR technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
Feature3 records
MDR partnerships and signals
Strategic signalScale indicators8 records
Recent moves6 records
Expansion highlights5 records
MDR competitors and assessment
Company assessmentDirect peers
- MCH Strategic Data: The closest direct competitor to MDR in education-specific B2B data, providing K-12 and higher ed mailing lists, email databases, and district-level market intelligence with comparable institutional coverage.
- EAB (formerly Hobsons): Education services company offering enrollment marketing, K-12 and higher ed advisory, and education-specific marketing and data solutions that overlap with MDR's edtech and publisher customer base.
- EdSurge: Edtech-focused media and research platform serving educators and edtech buyers, competing directly with We Are Teachers for advertiser attention and edtech brand mindshare.
- Education Week: Long-standing K-12 editorial brand with a research arm (EdWeek Research Center) producing educator and district data products that overlap with MDR's catalog and report offerings.
- List Partners: Smaller education-specialized list and data provider offering teacher and school contact files, competing with MDR on price-sensitive list orders and direct mail programs.
Broad incumbents
- Dun & Bradstreet: Public parent company (NYSE: DNB) and the source of MDR's data infrastructure; provides the broader business data backbone on which MDR's education vertical sits.
- ZoomInfo: Generalist B2B contact and intent data platform increasingly extending coverage into education; represents the most likely horizontal threat to MDR's vertical list franchise.
Others
- Carnegie Learning: Edtech provider frequently marketed to via educator channels; an illustrative downstream customer that uses marketing data platforms like MDR to reach teachers and district buyers.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
MDR social profiles
Digital presenceMDR financial estimates
Financial estimateRevenue estimate
Valuation estimate
MDR leadership team
Management profileNumber of profiles
Profiles2 records
MDR subsidiaries and ownership
Company hierarchySubsidiaries2 records
MDR funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
MDR M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about MDR
What does MDR do?
MDR provides education data and full-service marketing services that help brands reach verified U.S. educators. Its core product, ConnectED Cloud, is a self-serve data platform for building targeted education email and direct mail lists from 7.7 million verified educator contacts across 265,000 institutions and 400+ role-based segments. MDR complements this with managed multi-channel campaign execution (email, paid social, display, direct mail, influencer, experiential) and the We Are Teachers media brand, which delivers sponsored content, advertising, and the Teacher Picks product placement program to a 5-million-pageview educator community.
Is MDR a public or private company?
MDR is a private company. It is classified as corporate owned and is currently operating.
When was MDR founded?
MDR was founded in 1973. It employs 51 to 100 people.
Where is MDR based?
MDR is headquartered in Shelton, United States, in the North America region.
How does MDR make money?
Three revenue lines are on record. Education Email Lists & Data Sales are the primary driver. The others are managed Campaign Services and we Are Teachers Sponsorships & Advertising.
Who are MDR's main competitors?
Direct peers on record are MCH Strategic Data, EAB (formerly Hobsons), EdSurge, Education Week and List Partners. Broad incumbents are Dun & Bradstreet and ZoomInfo. Carnegie Learning is listed as an others.
Does MDR have an API?
No public API is recorded for MDR.
What industry is MDR in?
MDR's product category is Education Marketing Data and Services. Its primary akta.pro industry code is EDADAIAB, Education Data Warehousing, ETL/ELT & Master Data Management (MDM). Its NAICS code is 518210 and its SIC code is 7374.