WeAreTeachers
We Are Teachers is a free digital content platform serving K-12 educators with classroom resources, lesson plans, printables, and a teacher-vetted product endorsement program. It monetizes through sponsored content, affiliate commissions, and brand-funded giveaways rather than user fees.
- Company typePrivate
- Founded2007
- HeadquartersShelton, United States
- Headcount11–50
- GTM typeB2C
- OfferingDigital Commerce or Content
What WeAreTeachers does
We Are Teachers is a digital content platform serving K-12 educators across the United States, providing free classroom resources, lesson plans, printables, and teaching strategies through weareteachers.com. Founded in 2007 and headquartered in Jacksonville, Florida, the company operates a community-driven publishing model built on a network of more than 500 teacher contributors with combined classroom experience of 75+ years. The platform organizes content across 51 topics spanning reading, math, science, classroom management, social-emotional learning, financial literacy, and professional development, with grade-level segmentation for K-5 and 6-12 educators plus a dedicated track for school leaders and administrators.
The company's product portfolio includes the Teacher Picks product endorsement program (covering STEM, Literacy, Tech, SEL, and Classroom Faves categories with a badge system for recognized items), a Giveaways Hub that has distributed over $7M in classroom supplies and prizes since 2007, interactive student games (Word Lab, Brain Dash, CrossyBlock Math, Pet Pals), free downloadable printables and calendars, and segmented email newsletters targeting elementary and secondary educators. The platform is built on a standard web-based content management system with no native mobile application, disclosed API, or proprietary technology stack of note. Distribution occurs entirely through digital channels — the company website, email newsletters, and social media (Facebook, Instagram, Pinterest) — with active SEO investment across teacher-relevant search queries.
We Are Teachers monetizes primarily through sponsored content and brand partnerships rather than user fees, since all core resources are freely accessible. Revenue streams include sponsored articles and content hubs from partners such as Kids4Tech, McGraw Hill, Walmart Foundation, BIC, Solution Tree, Van Andel Institute, and Horace Mann, as well as affiliate commissions generated when teachers purchase through retailer links (EyeBuyDirect, Amazon). The Giveaways Hub operates on a sponsor-funded model where brands provide prize pools in exchange for educator exposure. The company is privately held with no disclosed institutional funding, parent company, subsidiaries, or acquisition activity in the available source data.
WeAreTeachers firmographics
Firmographics- Name
- WeAreTeachers
- Legal name
- We Are Teachers
- Website
- https://weareteachers.com
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- We Are Teachers is a free digital content platform serving K-12 educators with classroom resources, lesson plans, printables, and a teacher-vetted product endorsement program. It monetizes through sponsored content, affiliate commissions, and brand-funded giveaways rather than user fees.
- Ownership category
- akta.pro rank
WeAreTeachers industry classification
Industry- Product category
- Educational Content & Resources
- NAICS
- Educational Support Services (611710), Educational Support Services (6117)
- SIC
- Services-Educational Services (8200)
- akta.pro primary industry
- Learning Strategy, Instructional Design & Content Development (BPACANAG)
- akta.pro secondary industry
- Learning Content Bundling & Subscription Passes (All-Access Libraries) (MPACALAL)
Keywords
Where WeAreTeachers is headquartered
LocationHeadquarters
- HQ city
- Shelton
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
WeAreTeachers business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure
Revenue model
- Sponsored Content & Advertising: Partner brands sponsor articles, hub pages, and educational content. Companies like Kids4Tech, McGraw Hill, and others sponsor specific content sections and educational programs. The site earns commissions on affiliate purchases through discount links.
- Affiliate Revenue: Commission-based revenue from teacher discount deals and product recommendations. Links to retailers like EyeBuyDirect, Amazon, and others generate affiliate commissions when teachers make purchases.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free educator access |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels6 records
WeAreTeachers product offering
Product offeringCore offering
WeAreTeachers is a digital content platform serving K-12 educators with free classroom resources, lesson plans, printables, teaching strategies, and product endorsements. The platform generates revenue through sponsored content, affiliate partnerships, and a teacher-tested product recommendation program (Teacher Picks), while distributing giveaways totaling over $7M in classroom supplies since 2007.
Product overview
We Are Teachers is a digital content platform for K-12 educators offering free classroom resources, teaching strategies, and support. The core platform at weareteachers.com provides articles, lesson ideas, and inspiration across 51 topics including Reading, Math, Science, Classroom Management, and Social-Emotional Learning. The product portfolio includes free printables (worksheets, rubrics, posters), the Teacher Picks program (product endorsements across STEM, Literacy, Tech, SEL, and Classroom Faves categories), interactive games for students (Word Lab, Brain Dash, CrossyBlock Math), newsletters, and the Giveaways Hub. Notable specific resources include the Brain Break Activity Cards, Teen Summer Paycheck Challenge financial literacy simulation, K-12 AI Literacy Guide, Anchor Charts content, and Summer Learning Resources hub. Partner content includes free math games by PlayMath.org.
Differentiator
Problem solved
Functional benefit
Products and services
- We Are Teachers Website A digital content platform providing free classroom resources, teaching strategies, lesson ideas, and support for K-12 educators across all subjects and grade levels.
- Free Printables Library
Quantifiable outcome
- $895 average annual out-of-pocket spending by U.S. teachers; We Are Teachers giveaways and deals help offset this cost
Companies that use WeAreTeachers
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles3 records
WeAreTeachers technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
WeAreTeachers partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and minor.
- Kids4TechcoreKids4Tech sponsors financial literacy content including the Teen Summer Paycheck Challenge, providing hands-on budgeting experiences for teens. The partnership creates sponsored educational content around AI, cyber safety, and STEM skills for K-12 students.
- McGraw HillcoreMcGraw Hill sponsors classroom ideas content and provides free virtual kindness materials for teachers and schools. The partnership supports SEL content creation and teacher resources.
- Walmart FoundationcoreWalmart Foundation partners with We Are Teachers for the Nominate a Teacher sweepstakes program, providing shopping sprees and grants to deserving educators.
- BICcoreBIC sponsors the Clear Teacher Wish Lists program, allowing teachers to submit wish lists for a chance to receive school supplies and classroom essentials.
- Solution TreeminorSolution Tree provides AI education books and resources featured in We Are Teachers AI literacy guides, supporting professional development content for educators.
- Van Andel Institute for EducationminorVan Andel Institute for Education provides free resources for teaching curiosity and self-direction, featured in We Are Teachers professional development content.
- EyeBuyDirectminorEyeBuyDirect offers teacher discounts of up to 40% on eyewear, promoted through We Are Teachers daily deal content.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
WeAreTeachers competitors and assessment
Company assessmentBroad incumbents
- National Geographic Education: Free educational content and lesson plans for K-12 teachers. Large established publisher with sponsored content/resources comparable to WeAreTeachers' sponsored hub model.
- Scholastic Education: Major educational publisher with teacher-facing digital content, lesson plans, and classroom resources. Larger established player with overlapping content categories (reading, literacy, classroom activities).
- Khan Academy: Free online educational content platform covering K-12 subjects. Larger and better-capitalized (Google-funded) but serves overlapping teacher and student audience with similar free content delivery model.
- IXL Learning (Education.com): Operates Education.com and related K-12 educational resource platforms offering worksheets, lesson plans, and instructional content. Larger incumbent with overlapping teacher resource library.
- PBS Education: Free K-12 educational content platform with lesson plans, videos, and classroom resources. Comparable free, content-driven model serving the same teacher audience.
Direct peers
- Teachers Pay Teachers (TpT): Marketplace and digital library of teacher-created lesson plans, printables, and classroom resources. Most direct peer given similar K-12 educator audience and content marketplace model.
- Edutopia (George Lucas Educational Foundation): Free K-12 teacher resource platform offering instructional strategies and best practices content. Directly comparable as a free, community-driven education content site targeting the same educator audience.
- Common Sense Education: Free K-12 teaching resources, reviews of edtech products, and lesson plans with strong sponsorship/foundation funding. Comparable freemium model and similar content + product endorsement approach.
- EdSurge: Education news and edtech product discovery platform for teachers and administrators. Overlapping audience and content sponsorship model, with community-driven coverage of educational products.
- ReadWriteThink: Free K-12 literacy-focused teaching resources, lesson plans, and classroom materials. Comparable free resource model with similar educator support focus.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights7 records
Customer concentration
WeAreTeachers social profiles
Digital presenceWeAreTeachers financial estimates
Financial estimateRevenue estimate
Valuation estimate
WeAreTeachers leadership team
Management profileNumber of profiles
WeAreTeachers funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
WeAreTeachers M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about WeAreTeachers
What does WeAreTeachers do?
WeAreTeachers is a digital content platform serving K-12 educators with free classroom resources, lesson plans, printables, teaching strategies, and product endorsements. The platform generates revenue through sponsored content, affiliate partnerships, and a teacher-tested product recommendation program (Teacher Picks), while distributing giveaways totaling over $7M in classroom supplies since 2007.
Is WeAreTeachers a public or private company?
WeAreTeachers is a private company. It is classified as unknown and is currently operating.
When was WeAreTeachers founded?
WeAreTeachers was founded in 2007. It employs 11 to 50 people.
Where is WeAreTeachers based?
WeAreTeachers is headquartered in Shelton, United States, in the North America region.
How does WeAreTeachers make money?
Two revenue lines are on record. Sponsored Content & Advertising is the primary driver. The others are affiliate Revenue.
Who are WeAreTeachers's main competitors?
Broad incumbents on record are National Geographic Education, Scholastic Education, Khan Academy, IXL Learning (Education.com) and PBS Education. Direct peers are Teachers Pay Teachers (TpT), Edutopia (George Lucas Educational Foundation), Common Sense Education, EdSurge and ReadWriteThink.
Does WeAreTeachers have an API?
No public API is recorded for WeAreTeachers.
What industry is WeAreTeachers in?
WeAreTeachers's product category is Educational Content & Resources. Its primary akta.pro industry code is BPACANAG, Learning Strategy, Instructional Design & Content Development, with a secondary code of MPACALAL, Learning Content Bundling & Subscription Passes (All-Access Libraries). Its NAICS code is 611710 and its SIC code is 8200.