Postoffice Amsterdam

What Postoffice Amsterdam does

Postoffice Amsterdam is a privately held creative post-production studio founded in 1986 in Amsterdam, Netherlands. The firm delivers an integrated suite of services for the advertising and film industries, encompassing Visual Effects (VFX), Sound & Music, Voice Casting, Editing, and Color Grading. Its VFX work specializes in photoreal CG animal and character animation, built on proprietary assets including the Postoffice Crowd & Stadium Tool for procedural crowd generation, in-house fur/feather technology, and custom AI-driven lip-sync and facial performance tools. The company has built a portfolio of CG animal assets (bear, monkey, cow, deer, cat, panda, and others) and offers sound logo creation as a recurring brand-identity service for clients such as Jumbo, Albert Heijn, Wall's, and AOL.

The studio operates a sales-led, B2B professional services model with project-based pricing. Customers are acquired primarily through direct relationships with creative agencies (TBWA, DDB, Edelman, VMLY&R, Wunderman Thompson) and production companies (Pink Rabbit, MJZ, CZAR Zurich, Shining, Stories Zurich), with marquee enterprise end-clients including Apple, T-Mobile, McDonald's, Allianz Direct, BMW, Lexus, Volkswagen, Coop Switzerland, Zespri, and the Dutch government. Recent capability expansion includes a dedicated AI Commercials service line (2024), a fully AI-produced ANWB travel commercial, and the AI-generated music artist P3ACHY developed for Rivella's Peach Zero launch. The firm also offers remote grading with HD 10-bit streaming for international collaboration. Geographic reach spans the Netherlands, Switzerland, the UK, Germany, Belgium, Italy, the USA, and Japan.

The company has 11-50 employees, is independently owned with no disclosed institutional investment or funding rounds, and operates from Oostenburgervoorstraat 85-87, 1018 MP Amsterdam. Its longevity since 1986, combined with high-profile international work (Apple WWDC Vision Pro opening film, New York Knicks, Efteling) and 2024 industry recognition (AI Songcontest win, Gouden Kalf nomination), indicates a stable, craft-led boutique rather than a venture-scaled entity.

Name

Postoffice Amsterdam

Legal name

Postoffice Amsterdam

Website

https://postoffice.nl

Company type

Private

Founded year

1986

Operating status

Operating

Headcount range

11–50 employees

Short description

Postoffice Amsterdam is a privately held Amsterdam-based post-production studio (founded 1986) delivering VFX, sound and music, voice casting, editing, and color grading services to advertising agencies, production companies, and brand clients across Europe, the USA, and Japan.

Ownership category

akta.pro rank

Product category

Post-Production Services

NAICS

Teleproduction and Other Postproduction Services (512191), Postproduction Services and Other Motion Picture and Video Industries (51219)

SIC

Services-Advertising (7310)

akta.pro primary industry

Post-Production Facilities & Suites (Edit/Color/Sound Stages) (MPADAGAI)

akta.pro secondary industries

Sound Design (Creative/Design-Heavy FX, World-Building) (MPAHAEAE), Audio Post Facilities & Stage Operations (Mix Stages, Studio Management, Booking) (MPAHAEAO), Commercial Production Companies (Live-Action) (MPAAAMAA)

Keywords

• Post-production services
• Visual effects
• Sound and music production
• Voice over casting
• Color grading

Headquarters

HQ city

Amsterdam

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Post-Production Services: Full-service post-production offerings including Visual Effects, Sound & Music production, Voice Casting, Editing, Grading, and compositing for advertising and film industry clients.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Postoffice Amsterdam is a B2B post-production studio founded in 1986 that delivers integrated creative services for the advertising and film industries, including Visual Effects (CG character animation, photoreal CG animals, compositing, crowd simulation, motion design), Sound & Music (sound design, SFX, music production, sound logos), Voice Casting across multiple languages, Editing, and Color Grading with remote collaboration capabilities. The studio serves agencies, production companies, and brand marketers globally, leveraging proprietary tools such as the Postoffice Crowd & Stadium Tool, in-house fur/feather rendering technology, and AI-driven animation pipelines.

Product overview

Postoffice Amsterdam is a post-production studio established in 1986, offering an integrated suite of creative services for the advertising and film industry. The core offerings include Visual Effects (VFX), Sound & Music, Voice Casting, Grading, and Editing. These services are supported by proprietary tools including the Postoffice Crowd & Stadium Tool for crowd simulation, AI-driven animation technology for lip-sync and facial performance, and custom fur/feather technology for photoreal CG animals. The studio specializes in CG character and animal creation, motion graphics, compositing, and color grading with remote collaboration capabilities. Recent additions include AI-powered commercial production for generative video and music content.

Differentiator

Problem solved

Functional benefit

Products and services

• Visual Effects Full-service VFX for advertising and film clients, including character animation, CG animals, compositing, crowd simulation, motion design, and digital matte painting. Delivered by senior artists including VFX supervisors from MPC London, leveraging proprietary fur/feather and crowd simulation tools.
• Sound & Music Complete audio production covering sound design, SFX, music production, sound logo creation, re-recording, and immersive 8D audio for advertising and film clients. Includes brand tune creation for clients such as Jumbo, Albert Heijn, McDonald's, and Wall's.
• Voice Casting Voice-over casting for advertising and film clients across multiple languages and markets, supported by in-house recording studios in Amsterdam. Used in campaigns such as Zespri (6 languages) and T-Mobile.
• Grading Color grading delivered by senior colorist Patski with in-house and remote grading capabilities, streaming HD 10-bit color depth with 4:2:2 chroma sampling and extremely low latency. Supports international clients via calibrated monitors, laptops, iPads, and iPhones.
• Editing Professional editing services for commercials, films, and documentaries.
• AI Commercials Commercial production using advanced AI tools for concept art, storyboarding, animation, world-building, and image generation. Enables prototyping faster, visualizing ideas earlier, and producing fully realized AI-enhanced films (e.g., ANWB travel awareness, Rivella P3ACHY).
• Crowd & Stadium Simulations Crowd simulation and stadium-building service powered by the proprietary Postoffice Crowd & Stadium Tool, enabling procedural generation of crowds with customizable clothing, men, women, children, flags, props, stewards, and press; pre-programmed Olympic and Euro Cup countries.
• Postoffice Create! All-encompassing production team handling pre-planning, concept art, design, production, and post-production as an integrated workflow for clients seeking a single creative production partner.
• Motion Graphics Abstract motion graphics design using procedural workflows with Side Effects' Houdini software, delivered from storyboard to final production for advertising clients.
• Sound Logo Creation Creation of brand-defining sound logos including melody, sung phrase, or distinctive sound assets to drive brand recognition. Notable creations include sound logos for Jumbo, Albert Heijn, Wall's, and AOL.

Quantifiable outcome

• Created award-winning AI music song 'How would you touch me' that won the AI Songcontest in A Coruna
• +1 more outcomes

Named customers15 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability9 records

Feature4 records

Partnerships

14 partnerships are on record, tiered core and minor.

• TBWA/AmsterdamcoreChannel Partner/ Reseller/ DistributorLong-standing agency partnership for post-production services. TBWA brings Postoffice into projects for clients like T-Mobile, Albert Heijn, and Koning Toto. Collaborative relationship for campaign creation across TV, digital, and cinema.
• Pink RabbitcoreStrategic or Co-development PartnerProduction company partner for creating commercials. Worked together on T-Mobile campaigns where Pink Rabbit produced and Postoffice handled post-production.
• Edelman AmsterdamminorChannel Partner/ Reseller/ DistributorCreative agency partnership for projects like Mission Possible Partnership motion graphics campaign.
• Noise Studios LAcoreStrategic or Co-development PartnerCollaboration for Apple WWDC Vision Pro project and Diablo IV Halsey music video. Joint VFX and CG smoke simulation work combining expertise for high-profile projects.
• MJZ WorldwidecoreStrategic or Co-development PartnerProduction company partnership for Apple WWDC film with director Rupert Sanders. Collaborative effort with Postoffice handling VFX and bubbles simulation.
• CZAR (Zurich)coreStrategic or Co-development PartnerProduction company partnership for Swiss campaigns including COOP Tsch Tsch, Migros BIO, and Borjomi commercials.
• Supereasterfeather / Alfred InternationalcoreChannel Partner/ Reseller/ DistributorAgency partnership for Allianz Direct campaigns featuring Usain Bolt and various sports-themed commercials.
• Stories ZurichcoreChannel Partner/ Reseller/ DistributorProduction company partnership for Swisscom CG character campaign and Rivella AI character music video project.
• Hotel L'AmourminorChannel Partner/ Reseller/ DistributorProduction company partnership for ANWB talking dogs and travel AI commercial projects.
• VMLY&RcoreChannel Partner/ Reseller/ DistributorAgency partnership for Zespri international multi-language campaign with CG kiwi characters across 6 languages.
• Shining Film ZurichcoreChannel Partner/ Reseller/ DistributorProduction company partnership for COOP Switzerland campaigns including Grill Sommer bumblebee animations.
• ShiningcoreChannel Partner/ Reseller/ DistributorProduction partnership for Rivella P3ACHY AI character music video, combining Swiss production expertise with Postoffice's AI creative capabilities.
• Wunderman Thompson AmsterdamcoreChannel Partner/ Reseller/ DistributorAgency partnership for PLUS Bricks Euro Cup 3D animation and various other campaigns.
• DpplrminorChannel Partner/ Reseller/ DistributorCreative agency partnership for Efteling En Toen campaign and Bol.com projects.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Rushes Post Production: London post-production studio offering VFX, color grading, sound, and CGI for commercials and content — directly analogous full-service post offering comparable to Postoffice's integrated VFX + sound + grading stack.
• The Mill: Global VFX and post-production studio serving advertising, with end-to-end VFX, CGI, color, and sound capabilities — directly comparable in client mix and service breadth to Postoffice Amsterdam's commercial post-production offering.
• Coffee & TV: London-based post-production house providing VFX, color grading, and finishing for advertising and film — comparable boutique post-business model serving a similar advertising client base to Postoffice.
• Glassworks Amsterdam: Amsterdam-headquartered creative content studio offering VFX, CGI, color, and post-production for advertising — direct geographic and service competitor with comparable boutique scale and brand-client roster.
• Stink Studios: Global creative and production network with studios in London, New York, LA, and Berlin producing commercials and branded content with in-house post-production — comparable in scope of integrated production/post services and brand-client tier.
• B-Reel: Stockholm- and Amsterdam-based creative technology and production company delivering integrated campaigns with VFX, CGI, and post-production — directly comparable in that it blends production and post under one roof for major brands.
• Method Studios: VFX and post-production studio focused on commercials and episodic content, with CG character/animation and finishing services — directly comparable to Postoffice's CG animal and character-animation specialization for advertising clients.
• PostPanic: Amsterdam-based creative production and post-production studio with VFX, CGI, and motion design capabilities for advertising — direct local competitor with overlapping service lines and similar mid-size boutique positioning.

Broad incumbents

• MPC (Moving Picture Company): Major VFX and post-production studio and former employer of Postoffice's Creative Director Boyo Frederix; competes for the same brand-driven CG character/animation work that anchors Postoffice's animal-animation specialization.
• Framestore: Large-scale VFX and immersive content studio with a much broader film/entertainment footprint than Postoffice, but overlapping commercial VFX, CG characters, and post-production work for major brands — directly comparable on the advertising side of the business.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/PostofficeAdam
• Facebookfacebook.com/postofficeamsterdam
• LinkedInlinkedin.com/company/postoffice-postproduction-amsterdam

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Postoffice Amsterdam