Roller Network

What Roller Network does

Roller Network is a privately held, locally owned data center operator headquartered in Reno, Nevada, providing colocation, mail hosting, and DNS services to businesses and individuals. Founded in 2009 and operating its own Autonomous System (AS11170) from a single facility in the Reno-Sparks metropolitan area, the company explicitly serves an international customer base despite its single physical location. Core offerings include physical colocation for servers and equipment, cross-connects and metro transport, antenna colocation, Ethernet internet access, managed DNS (Primary with DNSSEC, Secondary with TSIG-signed AXFR/IXFR, and Dynamic DNS via RFC2136), and comprehensive mail services (hosted mail domains, secondary MX backup, SMTP redirection, mail forwarding, outbound smarthost, webmail, plus mail mirroring for backup/DR). Revenue is generated via recurring monthly subscriptions across clearly published tiered pricing (free through Standard and higher), with no-quote self-service sign-up through the Account Control Center at acc.rollernet.us; an Account Manager API and Perl client library (RollernetClient.pm) support system integrators.

The technical platform is a tightly integrated stack of mature open-source components: Postfix for mail transport, ClamAV for virus scanning, SpamAssassin (with custom ROLLERNET_CIDR and ROLLERNET_URI tests) for spam scoring, Greylisting for RFC-compliant retry-based filtering, Roundcube for webmail, Z-Push for ActiveSync mobile sync, and a custom DNS infrastructure supporting DNSSEC with live ECDSA signing, RFC2136 updates, and IPv6 across the stack. Differentiated proprietary components include the cidr.dnsbl.rollernet.net and trap.dnsbl.rollernet.net blocklists, an auto-learn Valid User Table that probes primary servers to cache valid recipients, a Mail Mirror backup feature, and outbound submission filtering (SPF enforcement, URIBL checks, progressive abuse penalties). Certificates are issued via Let's Encrypt with Extended Validation on the account and webmail portals. The company also operates ancillary NOAA Weather Radio audio streams for stations WXK58 (Reno) and WWG20 (Fernley) as a community-facing service.

The go-to-market is a pure self-service / product-led growth model with transparent pricing published online (no sales quotes), supplemented by phone and email support (sales@/support@/[email protected]) during Pacific-time business hours. Marketing is concentrated on the company website (WordPress), an active forum (which went offline in May 2025), and a Mastodon account on sfba.social. Customer payments are processed via PayPal. Pricing has moved from flat rates to annual escalators (introduced December 2023) with price increases effective January 1, 2025, and domain registration repricing in June 2026. The company has disclosed no external funding, no parent or subsidiary entities, no executive team bios, and no institutional ownership; it appears to operate as a lean, independently held operator.

Name

Roller Network

Legal name

Roller Network LLC

Website

https://rollernet.us

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

1–10 employees

Short description

Roller Network is a privately held, locally owned data center operator in Reno, Nevada providing colocation, mail hosting, and DNS services to businesses and individuals internationally through a self-service, subscription-based pricing model with transparent rates posted online.

Ownership category

akta.pro rank

Product category

Data Center Colocation and Managed Internet Services

NAICS

Wired Telecommunications Carriers (517111), Wired and Wireless Telecommunications Carriers (except Satellite) (51711)

SIC

Services-Computer Rental & Leasing (7377)

akta.pro primary industry

Data Center Interconnection (DCI) & Cross-Connects (HDABALAB)

Keywords

• Data center colocation
• Managed DNS hosting
• Business email hosting
• Smarthost SMTP relay
• Metro Ethernet access

Headquarters

HQ city

Reno

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Infrastructure, Personnel, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. Colocation Services: Physical data center space and power for customer equipment with secure, reliable infrastructure in Reno, NV.
2. Mail Services: Hosted email services including mail boxes, forwarding, filtering, and webmail access. Supports multiple service tiers from free to paid accounts with various feature levels.
3. DNS Services: Primary and Secondary DNS hosting with DNSSEC support, Dynamic DNS, and RFC2136 DNS Update capabilities. Secondary DNS migrated to paid-only service.
4. Cross Connects and Transport: Physical network interconnection services and transport services for connecting customer equipment within the data center.
5. Antenna Colocation: Physical space for antenna and radio equipment installations at the data center facility.
6. Ethernet Internet Access: Network connectivity services providing internet access to colocated customers and service subscribers.
7. Domain Registration: Domain name registration services with pricing adjustments based on registry increases.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Roller Network operates a small-scale colocation and managed services facility in Reno, Nevada, providing physical rack space, cross-connects, antenna colocation, and metro Ethernet internet access to businesses and individuals. Beyond raw colocation, the company sells a tightly integrated suite of hosted mail and DNS services including authoritative DNS with DNSSEC, smarthost outbound mail relay, mail forwarding, mail mirroring, anti-spam and anti-virus filtering, and webmail, all managed through an online Account Control Center.

Product overview

Roller Network is a Nevada-based colocation and internet services provider offering a comprehensive suite of infrastructure and communication services. The core offering centers on colocation (physical server hosting), cross-connects, antenna colocation, and metro Ethernet internet access from their Reno, NV data center facility. Their product portfolio is organized around DNS services (Primary DNS with DNSSEC support, Secondary DNS with TSIG, and Dynamic DNS), and comprehensive mail services including Hosted Mail Domain, Secondary MX backup, SMTP Redirection, Mail Forwarding, and Mail Mirror. Mail services include extensive security features including SpamAssassin filtering, ClamAV anti-virus, Greylisting, DNSBL filtering, SPF validation, Allow/Deny lists, and Valid User Table recipient validation. Additional services include Outbound Mail/Smarthost relay, Webmail powered by Roundcube with ActiveSync, and Weather Radio streaming. All services are managed through the Account Control Center web portal with an API for system integration. The company operates autonomous system AS11170.

Differentiator

Problem solved

Functional benefit

Products and services

• Colocation Physical space and infrastructure hosting for customer servers and equipment in Roller Network's Reno, NV data center facility, providing secure, reliable colocation with cross-connect options.
• Cross Connects and Transport Physical cross-connect and network transport services that connect customer equipment within the data center and provide metro Ethernet connectivity.
• Antenna Colocation Colocation services for antenna and wireless/radio equipment at the Reno data center location.
• Ethernet Internet Access Metro Ethernet and dedicated internet access services providing business connectivity to colocated customers and service subscribers.
• Hosted Mail Domain Full email hosting service using Roller Network's mail servers with IMAP/POP3 access, webmail, ActiveSync push, and hosted mail box accounts for individuals and businesses.
• Outbound Mail / Smarthost SMTP relay and smarthost service that allows customers to send outbound mail through Roller Network's servers on ports 25, 2525, 587, and 465 with TLS/SSL, including BCC recipients, mirror destinations, and source IP filtering.
• Hosted Mail Box Accounts IMAP and POP3 mailbox hosting with TLS/SSL, ActiveSync push mail, and webmail access, available as regular user accounts or catch-all 'any-user' accounts.
• Mail Forwarding Email forwarding service that redirects messages to external addresses, other mail boxes, or alias mappings with support for distribution lists.
• Mail Mirror Email backup feature that stores copies of messages passing through Roller Network's system in hosted mail boxes for disaster recovery and emergency access independent of the mail queue.
• Primary DNS Authoritative primary DNS hosting supporting A, AAAA, MX, NS, CNAME, TXT plus advanced types like CAA, SRV, SSHFP, and TLSA, with DNSSEC live signing using ECDSA, RFC2136 Dynamic DNS Update, and TSIG key authentication.
• Secondary DNS Secondary authoritative DNS service that loads zone files via AXFR/IXFR from master servers with secure TSIG zone transfers and automatic deactivation of expired or refused zones.
• Account Manager API REST API for integrating Roller Network mail, DNS, mail box, and queue management into external systems, accessed via HTTP/HTTPS GET or POST requests at acc.rollernet.us/api/api.php with access-key-based authentication and IP restrictions.
• Domain Registration Domain name registration services with pricing adjusted to registry increases, integrated into the Account Control Center and API.
• NOAA Weather Radio Streams Live streaming audio feeds for NOAA Weather Radio stations WXK58 (Reno, NV) and WWG20 (Fernley, NV) with weather camera imagery.

Quantifiable outcome

• Messages queued on secondary MX servers for days or weeks when primary is unavailable
• +1 more outcomes

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

Feature6 records

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Regional players

• Sonic: Independent California-based ISP operating its own fiber and network infrastructure, offering residential and business connectivity. Comparable as a small, independently-owned carrier/colo operator in the Western US with similar operator DNA, though focused on access services rather than hosting.

Direct peers

• Colocation America: Independent US colocation provider offering rack space, cross-connects, and network services to small and mid-sized businesses. Directly comparable business model and customer segment to Roller Network's core colocation offering.
• Hurricane Electric: Independent operator running its own global ASN and ASN-operated colocation and network services, similar in DNA to Roller Network's AS11170-based operation but at vastly larger scale. Comparable in that it offers colocation, cross-connects, and DNS-adjacent services from operator-owned infrastructure.
• Fastmail: Independent hosted email provider offering IMAP/POP, webmail, and filtering for paying individuals and businesses. Closely comparable to Roller Network's mail services line, particularly the hosted-mail-box and smarthost products.
• MXRoute: Small independent email hosting provider focused on technical users, similar in scale and operator ethos to Roller Network's mail services. Comparable customer base (self-serve, technically sophisticated individuals and small organizations).
• QuadraNet: Los Angeles-based independent colocation and dedicated server provider serving SMBs with similar self-serve/PLG posture. Closely comparable in scale, customer profile, and the integrated mix of colocation plus network services that Roller Network offers.
• Hivelocity: US-based colocation and bare-metal cloud hosting provider with multiple facilities, focused on SMB and managed-service-provider customers. Comparable product mix (colocation, dedicated servers, networking) and a similar self-serve buying model.
• Migadu: Independent hosted email provider serving small businesses and individuals with full-featured mail hosting. Overlaps with Roller Network's hosted mail domain, filtering, and smarthost products at a similar scale.
• Cruzio Internet: Independent Santa Cruz, CA-based ISP and colocation operator with a community/independently-owned positioning. Comparable as a small, locally-rooted operator combining connectivity with colocation services.
• DNSimple: Managed authoritative DNS provider offering Primary and Secondary DNS with API-first management. Directly comparable to Roller Network's DNS services stack and self-serve customer model.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/rollernetnv

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Roller Network