What Institute of Travel Management does

The Institute of Travel Management (ITM) is a not-for-profit, membership-led professional body for corporate travel management in the UK and Ireland, founded in 1956 and now in its 70th year of operation. Headquartered at Eastcastle House, London, ITM unifies the business travel community across buyers, suppliers, and consultants, with 6,500+ members including 1,600+ corporate travel buyers who collectively influence £35 billion in annual business travel spend. The organisation's core offering consists of three tiered membership programmes — Buyer Membership (£289/year), Supplier Membership (£339+VAT/year), and Industry Practitioner Membership (£289+VAT/year) — supplemented by a free Connect entry tier.

ITM's product surface is organised around four pillars: (1) signature in-person events including the annual Spring Conference (SpringBoard) in Brighton (~500 attendees), the Autumn Conference in central London, the Trending summit, and the ITM Achievement Awards; (2) virtual programming including the Buyer Knowledge Exchange, Tech Showcases, and topical webinars; (3) a Resource Centre containing templates, reports, guides, data packs, and on-demand video content; and (4) community programmes such as the ITM Mentoring Programme, four regional committees, the Member Directory, the Supplier Directory, and the ITM Cares social impact initiative. The technology layer is limited to a website platform for membership registration, event booking, directory access, and Zoom-based virtual events — ITM is not a technology vendor.

Revenue is generated through three streams: recurring membership subscriptions, event ticket sales (Achievement Awards tickets at £99 single / £990 table of ten; Autumn Conference tiered from free for Buyer members to £159 for non-members), and sponsorship/partnership packages (Strategic, Alliance, Associate, and Media tiers). Strategic partners include Amex GBT, BCD, CTM, Direct Travel, Qatar Airways, United, and easyJet, with Alliance partners comprising American Airlines, British Airways, Virgin Atlantic, and Delta. A small core team of 9-10 employees led by CEO Scott Davies delivers the full programme, supported by an elected Board of Directors.

Name

Institute of Travel Management

Legal name

Institute of Travel Management

Website

https://itm.org.uk

Company type

Private

Founded year

1956

Operating status

Operating

Headcount range

1–10 employees

Short description

ITM is a UK/Ireland not-for-profit professional body founded in 1956, serving 6,500+ business travel professionals including 1,600+ corporate travel buyers via tiered membership subscriptions, signature conferences, virtual events, a Resource Centre, and a mentoring programme.

Ownership category

akta.pro rank

Headquarters

HQ city

Amersham

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Membership Subscriptions: Annual membership fees from Business members (both Connect free tier and paid Business tier). Buyer Business membership is £289 per year, Supplier membership is £339 + VAT per year, Industry Practitioner membership is from £289 + VAT per year.
2. Event Revenue: Revenue from ticket sales for conferences, awards ceremonies, webinars, showcases, and regional events. Achievement Awards tickets are £99 single or £990 for table of ten. Autumn Conference has tiered pricing from free for Business/IP Buyer members to £159 for non-members.
3. Sponsorship and Partnership: Revenue from sponsor packages, partnership tiers (Strategic, Alliance, Associate, Media), digital advertising campaigns, and exhibition space at annual conference.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels8 records

Core offering

ITM is a not-for-profit, membership-led professional body that connects, informs, educates, and inspires business travel professionals in the UK and Ireland. It sells tiered annual memberships (Buyer, Supplier, Industry Practitioner, plus a free Connect tier), flagship conferences and awards (SpringBoard, Autumn Conference, Trending, Achievement Awards), virtual buyer forums and supplier showcases, a Resource Centre of templates and research, an On Demand video library, the ITM Mentoring Programme, and searchable member and supplier directories.

Product overview

ITM is a not-for-profit membership organization providing a unified platform of services for business travel professionals in the UK and Ireland. The offering consists of tiered membership programmes (Buyer, Supplier, and Industry Practitioner), signature conferences (SpringBoard, Autumn Conference, Achievement Awards, and Trending), virtual events (Buyer Knowledge Exchange, Tech Showcases), a Resource Centre with templates and research, the ITM Mentoring Programme, Supplier Directory, On Demand video content, and the ITM Podcast. These services collectively enable networking, professional development, industry advocacy, and knowledge sharing across the business travel community.

Differentiator

Problem solved

Functional benefit

Products and services

• Buyer Membership Annual membership tier priced at £289 per year for travel managers, category managers, and procurement professionals responsible for business travel procurement and contracting. Includes unlimited event access, all resources, complimentary GBTA membership worth $370, and a complimentary conference place worth £815.
• Supplier Membership Annual membership tier priced at £339 + VAT per year for organisations providing travel services — airlines, hotels, rail, TMCs, technology providers, and other suppliers — offering business development support, networking, and promotional listing opportunities including a discounted annual conference place.
• Industry Practitioner Membership Annual membership tier priced at £289 + VAT per year for outsourced travel managers, consultants, and account managers working with multiple clients, providing networking, member directory access, ITM reports and research, unlimited event access, and complimentary GBTA membership worth $370.
• SpringBoard Conference (ITM Spring Conference) ITM's flagship two-day Spring Conference (also known as SpringBoard) featuring high-profile speakers, thought leadership sessions, and networking opportunities, held annually and attracting over 500 business travel professionals.
• Autumn Conference One-day conference in central London delivering senior-level discussion on pressing business travel issues with thought-provoking debates and networking. Tiered pricing from free for Business/IP Buyer members to £159 for non-members.
• ITM Achievement Awards Annual awards ceremony celebrating excellence across the business travel community, recognising individuals and organisations across categories such as Game Changer, Service Excellence, Travel Team, Tech Innovator, Mentor of the Year, and Travel Buyer of the Year. Single ticket £99 + VAT; table of ten £990 + VAT.
• Trending Summit Annual summit spotlighting the biggest shifts shaping travel and meetings management, delivered through fast-paced panels and future-focused sessions for business travel professionals.
• Buyer Knowledge Exchange Virtual confidential forum exclusively for buyer members to share experiences, benchmark challenges, and explore solutions with peers under Chatham House rules; each session brings together 25+ like-minded buyers.
• Tech Showcases Buyer-focused virtual sessions offering closer looks at specific supplier sectors and emerging solutions, with curated updates, anonymous Q&A, and direct chat with fellow buyer members.
• Resource Centre Online library of templates, reports, guides, data packs, webinars, and research supporting travel management and programme negotiations, covering topics such as AI, sustainability, travel policy, risk management, and technology.
• Supplier Directory Featured listing of ITM's valued industry partners providing a shop window for 1,500+ buyer members to explore supplier services across airlines, hotels, ground transport, and travel technology.
• On Demand Video Hub Video hub providing members with on-demand access to recorded webinars, supplier showcases, and exclusive recordings from ITM conferences and events.
• ITM Mentoring Programme Structured programme pairing mentees with established travel industry experts for career growth and professional development, recognised annually through Mentor and Mentee of the Year awards.
• ITM Podcast Podcast series featuring conversations with industry professionals on supplier partnerships, travel management, and industry trends, distributed via Apple Podcasts, Spotify, SoundCloud, and Stitcher.

Quantifiable outcome

• Members can save up to £1,500 per year in benefits and discounts through Business Membership (£289/year)
• +3 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

15 partnerships are on record, tiered strategic, alliance, associate and media.

• American Express Global Business Travel (Amex GBT)strategicStrategic or Co-development PartnerAmex GBT is a Strategic Partner of ITM. As a leading business travel management company, Amex GBT supports ITM's mission to shape better business travel outcomes through direct engagement with ITM's network of 1,600+ corporate travel buyers.
• BCD TravelstrategicStrategic or Co-development PartnerBCD Travel is a Strategic Partner of ITM, collaborating to deliver value, insight and connection across the business travel community. BCD's EMEA Director Graham Ross serves on the ITM Board of Directors.
• CTM (Corporate Travel Management)strategicStrategic or Co-development PartnerCTM is a Strategic Partner of ITM. Partnership Manager Jackie Clark serves on the ITM Board of Directors, bringing expertise in negotiation, sales and change management.
• Direct TravelstrategicStrategic or Co-development PartnerDirect Travel is a Strategic Partner of ITM, collaborating to provide strategic alignment and industry engagement with the ITM buyer community.
• BCD TravelstrategicStrategic or Co-development PartnerBCD Travel is a Strategic Partner providing travel management services and thought leadership to the ITM community. Graham Ross, EMEA Director of Programme Optimisation at FCM (part of BCD), serves on the ITM Board.
• Qatar AirwaysstrategicStrategic or Co-development PartnerQatar Airways is a Strategic Partner of ITM, providing airline services and strategic alignment with the business travel industry through ITM's platform.
• United AirlinesstrategicStrategic or Co-development PartnerUnited Airlines is a Strategic Partner of ITM, engaging with the ITM buyer network through strategic partnership activities.
• easyJetstrategicStrategic or Co-development PartnereasyJet is a Strategic Partner of ITM, collaborating on travel programme solutions for business travel professionals.
• American AirlinesallianceGTM or Marketing PartnerAmerican Airlines is an Alliance Partner of ITM, providing brand exposure and thought leadership opportunities through ITM events and communications.
• British AirwaysallianceGTM or Marketing PartnerBritish Airways is an Alliance Partner of ITM, engaging with ITM's network of business travel buyers through brand exposure and marketing activities.
• Virgin AtlanticallianceGTM or Marketing PartnerVirgin Atlantic is an Alliance Partner of ITM, providing strategic alignment and brand visibility within the business travel community.
• Delta Air LinesallianceGTM or Marketing PartnerDelta Air Lines is an Alliance Partner of ITM, engaging with ITM's buyer network through partnership activities.
• BlacklaneassociateGTM or Marketing PartnerBlacklane is an Associate Partner of ITM. Jason Dunderdale, Chief Revenue Officer at Blacklane's TBR Global Chauffeuring, serves on the ITM Board.
• The Business Travel Magazine (TBTM)mediaGTM or Marketing PartnerThe Business Travel Magazine is a Media Partner of ITM, providing brand exposure and media coverage of ITM events and activities.
• Global Business Travel Association (GBTA)strategicStrategic or Co-development PartnerITM provides complimentary GBTA membership (worth $370) to Business members, offering international training and support. This partnership provides members with global reach and additional professional development resources.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• CBI (Confederation of British Industry): CBI is the UK's premier broad-business trade association providing advocacy, events, and member services to UK enterprises. It is a broader incumbent in the trade association model that ITM operates within, though at a wider cross-industry scope.
• IATA: IATA is the global trade association for airlines — the supplier side of the corporate travel ecosystem that ITM's buyer members engage with. It is a broader incumbent in the same industry value chain with overlapping sponsorship and event dynamics.

Regional players

• ABTA - The Travel Association: ABTA is the UK's leading travel trade association for travel agents and tour operators. While broader and leisure-focused rather than corporate travel, ABTA is a comparable UK professional body operating an adjacent trade membership and advocacy model.
• UKinbound: UKinbound is the trade association representing the UK's inbound tourism sector. Like ITM, it operates a UK-focused membership model for industry professionals, with events, advocacy, and member services as core offerings.
• Meetings Industry Association (MIA): MIA is a UK-based professional body for the meetings and events industry. It addresses an adjacent buyer persona to ITM's members (corporate event planners and agencies) and runs comparable accreditation, training, and events programmes.
• Advantage Travel Partnership: Advantage Travel Partnership is a UK consortium of independent travel agents and TMCs. It addresses an overlapping supplier/buyer community in the UK travel trade with a membership and events model similar to ITM.
• HBAA (Hotel Booking Agents Association): HBAA is a UK-based trade association for hotel booking agents and MICE professionals. It overlaps with ITM's buyer/supplier community and operates a comparable UK membership and events model addressing corporate meetings and accommodation procurement.

Direct peers

• Global Business Travel Association (GBTA): GBTA is the world's largest business travel association and the global counterpart to ITM. ITM bundles complimentary GBTA membership with its Business tier, evidencing direct overlap in mission, audience (corporate travel buyers), and programming — GBTA is the closest peer by category.
• ACTE (Association of Corporate Travel Executives): ACTE was a global association dedicated to corporate travel management professionals before merging into GBTA. It remains a direct historical peer to ITM in mission and audience, and the broader ACTE/GBTA ecosystem shapes ITM's competitive context.
• SITE (Society of Incentive & Travel Executives): SITE is a global association for the incentive, motivational, and corporate travel industry. It mirrors ITM's focus on education, networking, and certification for corporate travel and events professionals, making it a direct peer in adjacent travel segments.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/institute-of-travel-management
• Xx.com/itmtweets

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Institute of Travel Management