Amadeus Agency

What Amadeus Agency does

Amadeus Agency (legal entity: Amadeus Verlag GmbH) is a founder-led, full-service German marketing and advertising agency headquartered in Köppelsdorfer Straße 202, 96515 Sonneberg, South Thuringia, in continuous operation since 1998. Co-founders and Geschäftsführer Fredi Stumpf and Martin Backert lead a team described as specialists in strategy, conception, and design, serving enterprise, mid-market, and SMB clients primarily in the DACH region with documented international engagements. The agency operates under four business fields: Unternehmensauftritt (brand development), Vertriebsmarketing (sales marketing), Personalmarketing (employer branding), and Onlinemarketing.

The service portfolio spans strategic consulting, brand strategy and corporate design, SEO/SEA, social media marketing, performance marketing, web design and e-commerce builds (Shopify, WordPress, Typo3), sales marketing, presentation design, and HR/employer branding campaigns, supported by proprietary Google Analytics, Meta, LinkedIn, TikTok, and Borlabs Cookie infrastructure and a documented in-house creativity methodology ('amadeus Kreativitätstechnik'). A free 80+ term Marketing-Glossar functions as owned content marketing infrastructure for SEO lead capture. The agency has won German Design Award (ELEO, Lucas-Cranach-Campus), Deutscher Agenturpreis (SodaTaste), and German Web Awards in 2024, and publishes case studies with quantifiable outcomes (e.g., +182.8% client revenue, +873.8% cross-network ad growth, 40 job applications in 10 months).

Revenue is generated on a custom project-based professional services model with project fees, retainers, and ongoing contracts; no public pricing is disclosed and engagements are quoted by client scope. The GTM motion is sales-led: direct outreach via the website contact form, named-founder direct phone lines, social media presence across LinkedIn, Xing, Facebook, TikTok, and Instagram, regional Kaffee & Köpfe networking events in South Thuringia, referrals, and conversion of award recognition into mid-funnel deal credibility. Documented customer verticals include construction, F&B (brewery, bakery), plastics and metalworking, healthcare, architecture/engineering, real estate, vehicle manufacturing, education, and environmental technology, with named clients ranging from micro-business solo practitioners to multi-hundred-employee Diakonisches Werk Coburg e.V. and 70-location Backhaus Nahrstedt.

Name

Amadeus Agency

Legal name

Amadeus Verlag GmbH

Website

https://amadeus-agentur.com

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

11–50 employees

Short description

Amadeus Agency is a full-service German marketing and design agency founded in 1998 in Sonneberg, Thuringia, offering branding, SEO/SEA, social media, web design (Shopify, WordPress, Typo3), and employer branding services to enterprise, mid-market, and SMB clients across DACH and internationally.

Ownership category

akta.pro rank

Product category

Advertising & Marketing Services

NAICS

Advertising Agencies (541810)

SIC

Services-Advertising Agencies (7311), Services-Management Consulting Services (8742)

akta.pro primary industry

Integrated Advertising (Brand + Performance + Media) (BPAFAAAA)

akta.pro secondary industries

Customer, Marketing & Sales Consulting (BPAHACAG), Corporate Strategy Advisory (BPAHADAA)

Keywords

• Brand design services
• Online marketing services
• Corporate identity design
• Web design development
• Performance marketing services

Headquarters

HQ city

Sonneberg

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Professional Agency Services: The agency generates revenue through project-based professional service engagements in branding, corporate design, strategy consulting, online marketing (SEO, SEA, social media), web design and development (Shopify, WordPress, Typo3), E-commerce setup, and performance marketing. Revenue is earned through project fees, retainers, and ongoing service contracts with clients across multiple industries.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels11 records

Core offering

Amadeus Agency is a full-service advertising and marketing agency that has operated since 1998. It helps companies, brands, and organizations build brand presence, execute sales and personnel marketing campaigns, and deliver online marketing initiatives. Its service portfolio spans strategic consulting, corporate design and branding, SEO/SEA, social media marketing, performance marketing, web design and e-commerce (Shopify, WordPress, Typo3), and employer branding, combined under a proprietary 'amadeus Kreativitätstechnik' creative methodology.

Product overview

Amadeus Agency is a full-service advertising and marketing agency that has operated since 1998. The company offers a comprehensive portfolio of marketing services organized around four core business fields: brand development (Unternehmensauftritt), sales marketing (Vertriebsmarketing), personnel marketing (Personalmarketing), and online marketing (Onlinemarketing). The agency's service ecosystem combines strategic consulting, creative branding and design, digital marketing (including SEO, SEA, social media, and performance marketing), web design and e-commerce development (particularly Shopify implementations), and employer branding. The Marketing-Glossar serves as a free educational content resource. The agency operates primarily in South Thuringia (Südthüringen) and serves clients across Germany in industries including food and beverage, construction, healthcare, plastics and metalworking, and education.

Differentiator

Problem solved

Functional benefit

Products and services

• Beratung & Strategie
• Branding, Design & Kommunikation
• Online Marketing
• Webdesign & E-Commerce
• Social Media Marketing
• Performance Marketing
• Vertriebsmarketing
• Personalmarketing & Employer Branding

Quantifiable outcome

• KW Hydraulik: +66.6% more website users, +146.7% more shop purchases, +182.8% revenue increase, +873.8% Cross-Network Ads growth (March 2025–2026)
• +4 more outcomes

Named customers16 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• Dr. Pablo Neder / The Ringsight (Strategic Consulting)minorStrategic or Co-development PartnerDr. Pablo Neder from The Ringsight strategic consultancy collaborated with amadeus on the Lucas-Cranach-Campus logo development project, contributing strategic positioning expertise alongside the agency's design execution.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Serviceplan Group: Largest independent German full-service agency, headquartered in Munich, offering brand strategy, creative, digital, performance marketing, and e-commerce across the DACH region. Comparable as a full-service integrated marketing services competitor, but operates at materially larger scale and broader geographic footprint.
• Jung von Matt: Major German creative and digital agency with offices across Europe, known for brand, campaign, and digital marketing work. Compares to Amadeus in the integrated brand + performance + media model but with significantly larger scale, multiple offices, and award-winning international brand work.

Direct peers

• Thjnk: Hamburg-based independent agency with full-service brand, digital, and performance marketing offerings. Comparable independent full-service DACH competitor focused on integrated brand and digital work for mid-market and enterprise clients.
• Scholz & Friends: Berlin-based full-service agency offering brand strategy, design, digital, and integrated communications. Comparable full-service offering with similar DACH focus and a strong creative award track record, but at larger scale and with international network reach.
• Grabarz & Partner: Hamburg-based independent creative agency specializing in brand campaigns, digital, and integrated marketing. Comparable as a mid-sized German independent full-service competitor with similar award recognition and DACH client focus.
• Kolmar (Kolmar Group): German full-service agency offering brand strategy, design, and digital marketing. Comparable mid-sized independent competitor in the DACH market with similar integrated service offering.
• Antoni (Antoni_GB): Berlin-based independent creative and digital agency with strong design and digital marketing capabilities. Comparable as an independent German agency offering integrated brand, design, and performance services to DACH clients, though at a larger scale and with more digital product emphasis.
• Heimat Group: Berlin-based independent full-service agency known for creative campaigns and digital work. Comparable integrated brand + performance + media model with strong DACH client base and award recognition, but with broader international footprint and larger headcount.

Emerging players

• Folker Wenger (Die Helden): Smaller German full-service agency with brand, design, and digital marketing services focused on regional and mid-market DACH clients. Comparable in size and service mix to Amadeus, operating in adjacent German regional markets.

Regional players

• Uebersee (Peter Messner Kommunikation): Mid-sized German independent agency with integrated brand, design, and online marketing services. Comparable as a full-service independent competitor in the German-speaking market with similar service portfolio.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/amadeusagentur
• LinkedInlinkedin.com/company/amadeusagentur
• Instagraminstagram.com/amadeus_agentur
• TikToktiktok.com/@amadeus_agentur

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Amadeus Agency