KWA

What KWA does

KWA Kuratorium Wohnen im Alter gAG is a German nonprofit senior living and care organization founded in 1966 and headquartered in Unterhaching near Munich. It operates 17 facilities across five federal states — Bavaria (8), Baden-Württemberg (5), Hesse, North Rhine-Westphalia, and Berlin — providing a full continuum of senior services that includes 15 Wohnstifte (independent senior residences), 4 dedicated Pflegestifte (nursing care facilities), Betreutes Wohnen (assisted living) at three locations, and KWA Mobile Dienste (in-home meal delivery, personal assistance, and emergency call services). Subsidiary KWA Bildungszentrum delivers care training and KWA Klinik Stift Rottal operates a rehabilitation clinic.

The business model is subscription-based recurring residency fees: monthly starting pension prices range from approximately €2,090 (KWA Parkstift Rosenau, Konstanz) to €2,539 (KWA Caroline Oetker Stift, Bielefeld), with apartment sizes between 24 and 231 m² and additional fees for higher care levels. Go-to-market is direct, location-based field sales: each facility maintains dedicated Kundenbetreuung (customer advisors) handling tours, trial stays (Probewohnen), and in-person contracts, supplemented by a central inbound phone line (089 66558-500), email inquiry handling, and the KWA Club membership program (events, travel, partner discounts up to 30%) as a community-led referral engine. The organization positions itself as upscale ("gehobenes Seniorenwohnen") and was recognized by DISQ in 2025 as one of Germany's best senior residences for service and facilities.

KWA's structural legal form is a gemeinnützige Aktiengesellschaft (gAG, non-profit public-benefit corporation), meaning surplus is reinvested into mission rather than distributed to shareholders; the company has no disclosed parent, no external PE/VC ownership, and no public listing. Technology is intentionally minimal — no app, no public API, no disclosed AI/data capabilities — with service delivery grounded in care staffing, hospitality operations, and on-site amenities (dining, cultural programs, wellness facilities). Operating geographies are exclusively domestic Germany, and the company celebrated its 60th anniversary in 2026.

Name

KWA

Legal name

Kuratorium Wohnen im Alter gAG

Website

https://kwa.de

Company type

Private

Founded year

1966

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

KWA Kuratorium Wohnen im Alter is a German nonprofit (gAG) senior living and care organization, founded 1966, operating 17 Wohnstifte, Pflegestifte, and assisted-living facilities across five federal states. It serves independent and care-requiring seniors through subscription-based monthly residency contracts with on-site hospitality and nursing services.

Ownership category

akta.pro rank

Product category

Senior Living Services

NAICS

Continuing Care Retirement Communities and Assisted Living Facilities for the Elderly (62331), Continuing Care Retirement Communities (623311), Assisted Living Facilities for the Elderly (623312), Nursing Care Facilities (Skilled Nursing Facilities) (62311)

SIC

Services-Nursing & Personal Care Facilities (8050), Services-Skilled Nursing Care Facilities (8051), Services-Home Health Care Services (8082)

akta.pro primary industry

Independent Living with Supportive Services (Light ADL/IADL Support) (HLADAAAE)

akta.pro secondary industries

Market-Rate Independent Living (Private Pay) Communities (HLADAAAA), Assisted Living with Enhanced Care / High-Acuity (Aging-in-Place) (HLADABAC)

Keywords

• Senior living services
• Assisted living facilities
• Nursing care homes
• Retirement residences
• Residential care services

Headquarters

HQ city

Unterhaching

HQ country

Germany

HQ region

Europe

Offices18 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Senior Living Residency Fees: KWA generates primary revenue through monthly residency fees (Pensionspreise) charged to residents living in its Wohnstifte (senior residences). These fees cover accommodation, meals, and access to community services. Additional fees apply for enhanced care levels and supplementary services. Fee structures are property-specific and published on individual location pages.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

KWA operates 17 senior living and care facilities across Germany, offering independent living apartments (Wohnstifte), assisted living (Betreutes Wohnen), 24/7 nursing care (Pflegestifte), and mobile in-home services (meal delivery, personal assistance, emergency response). Residents pay recurring monthly residency fees (€2,090–€2,540) and can transition between care levels within the KWA ecosystem without changing providers.

Product overview

KWA (Kuratorium Wohnen im Alter) offers a senior living and care platform consisting of multiple integrated service lines: KWA-Wohnstifte (senior residences for independent living with on-site care services), KWA-Pflegekonzept (comprehensive care concept centered on relationship-based support), KWA Betreutes Wohnen (assisted living with flexible service packages), KWA-Pflegestifte (specialized nursing care facilities), KWA Mobile Dienste (in-home support services including meal delivery and personal assistance), and KWA Club (membership program offering cultural, leisure, and travel benefits). The portfolio enables residents to transition through different care levels while remaining in the KWA ecosystem, supported by 17 locations across Germany.

Differentiator

Problem solved

Functional benefit

Brands

• KWA Wohnstift: Senior residences offering independent living with optional care services
• KWA Pflegestift
• KWA Betreutes Wohnen
• KWA Mobile Dienste
• KWA Club
• KWA Reisen

Products and services

• KWA-Wohnstift (Senior Residence) Independent senior living in individually designed apartments (24–231 m²) with on-site restaurant dining, cultural programming, wellness facilities, and optional care services. Available at 15 KWA locations across Germany.
• KWA-Pflegestift (Nursing Care Facility) 24/7 inpatient nursing, dementia, palliative, and respite care provided in dedicated Wohnbereich Pflege wings. Includes Kurzzeitpflege and Verhinderungspflege respite services and Tagespflege daytime care. Operated at four dedicated Pflegestifte and embedded Pflege wings at combined locations.
• KWA Betreutes Wohnen (Assisted Living) Independent apartment living with emergency-call systems and optional services (housekeeping, personal assistance, meal delivery) for seniors who want to maintain their own households with light support. Available at three KWA locations: Bad Nauheim, Konstanz, and Baden-Baden (14 apartments at Haus Staufenberg).
• KWA Mobile Dienste (Mobile In-Home Services) In-home support services including meal delivery (menuservice), personal assistance, household help, and Hausnotruf emergency-call systems for seniors living independently at home. Contact: Jens Schiemenz, [email protected], 089 608 02 970.
• KWA Club (Membership Program) Membership program offering cultural events, leisure activities, travel, and discounts up to 30% at partner businesses (taxis, hairdressers, pharmacies, medical supply stores) for seniors across all KWA locations. Functions as both a community engagement and referral channel.
• KWA-Pflegekonzept (Relationship-Based Care Concept) Companionship- and self-determination-emphasized nursing care concept applied across KWA's care facilities, distinguished from purely clinical nursing models by its emphasis on emotional well-being and resident autonomy.
• KWA Reisen (Senior Travel Services) Curated travel services organized with seniors' needs in mind, including accessibility-conscious options for those with limited mobility. Operated as a sub-brand under KWA.

Named customers8 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered minor and core.

• Notruf-Center GmbHminorImplementation/ SI/ Consulting PartnerNotruf-Center GmbH is KWA's partner for the installation and 24-hour monitoring of emergency call systems (Hausnotruf) in residents' apartments. When a resident triggers the emergency system, Notruf-Center GmbH coordinates the response, ensuring rapid professional help is dispatched.
• Cooperative Pharmacies (Kooperierende Apotheken)minorOthersKWA has established pharmacy partnerships at its facilities for the delivery of medications and health products directly to residents. Prescription orders are collected at the reception desk and the pharmacy handles delivery to the facility.
• Medical Practices and Health Centers (Ärzte- und Gesundheitszentrum)coreOthersKWA facilities maintain long-standing partnerships with local medical practices for in-facility house calls. The KWA Kurstift Bad Dürrheim additionally houses an integrated Ärzte- und Gesundheitszentrum (doctors' and health center) with orthopedics, psychotherapy, speech therapy, homeopathy, and wellness services under one roof.
• KWA Club Partners (Clubpartner)coreGTM or Marketing PartnerKWA Club partners are external businesses (retailers, service providers, wellness centers) that offer KWA Club members discounts of up to 30% on their products and services. Partners span categories including taxis, hairdressers, pharmacies, medical supply stores, and other local businesses. This partnership network extends KWA's brand reach and creates a compelling member benefit program.

Scale indicators5 records

Recent moves8 records

Expansion highlights6 records

Broad incumbents

• Pro Seniore (Orpea Germany): Germany-focused operator of senior residences and care facilities under the French Orpea group; directly comparable to KWA's Wohnstift and Pflegestift service lines.
• Alloheim Senior-Residenzen: Major German operator of residential care, assisted living, and nursing facilities (>200 locations nationwide). Comparable full-continuum care model but at significantly larger scale and with private-pay and public-pay mix.
• Caritas Altenhilfe: Catholic-affiliated non-profit operator of stationary care, assisted living, and outpatient services nationwide; comparable continuum-of-care approach with non-profit structure.
• Diakonie Seniorenhilfe (Diakonie Deutschland): Large non-profit network of Protestant-affiliated senior residences, nursing homes, and mobile care services across Germany; competes with KWA in southern states on mission-driven positioning.
• Korian (Deutschland): Pan-European care and senior living group with a substantial German footprint of care homes and assisted living communities; competes for residents and skilled staff in KWA's markets with broader geographic reach.

Direct peers

• Augustinum: One of Germany's largest non-profit senior living operators, running 23 Wohnstifte-style residences across southern Germany with similar cultural and care programming; closest direct peer to KWA by model, geography, and price positioning.
• Johanniter Seniorenhäuser: Non-profit division of the Johanniter-Unfall-Hilfe operating senior residences, care homes, and mobile services in Germany; comparable mission-driven structure and continuum-of-care offering.
• Victor’s Group: Family-owned German operator running premium senior residences, Residenz am Wald, and care facilities; comparable upscale private-pay positioning and full-service residential model.

Emerging players

• Kursana Care (Dussmann Group): Operates senior residences and care facilities across Germany as part of Dussmann Group; competes on similar private-pay Wohnstift-style offerings with national reach.

Regional players

• Tertianum (Switzerland): Swiss premium senior living and care operator with full continuum of independent living, assisted living, and nursing care under one brand; comparable premium positioning but serves DACH region from Switzerland rather than competing head-to-head in Germany.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@KWAwohnen
• Facebookfacebook.com/kwa.wohnstifte
• Instagraminstagram.com/kwa.karriere
• LinkedInlinkedin.com/company/kwa-kuratoriom-wohnen-im-alter

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about KWA