Retirement Living Management

What Retirement Living Management does

Retirement Living Management (RLM) is a privately held, founder-owned operator of senior living communities headquartered in Lowell, Michigan. Founded in 1998 by brother-in-laws Douglas Maas and Paul Wyman through the purchase of a single adult foster care home, the company has grown to own and operate 16 retirement and assisted living communities across Michigan under branded portfolios including Green Acres (twelve locations), Chestnut Fields, Nottingham Place, Royal View, and Turning Brook. RLM employs between 501 and 1,000 people across these communities.

The company delivers a portfolio of recurring care services — Assisted Living, Independent Living, Memory Care, Long-term Care, and Respite Care — within each community, with care level bundled into private studio, one-bedroom, and two-bedroom floor plans. Underlying care infrastructure consists of standard senior living systems: 24-hour emergency call systems, security systems, and medication monitoring, with on-site 24-hour trained caregiving staff. Memory care is offered at a majority of locations and includes secured environments and therapeutic activity programming for residents with dementia or Alzheimer's. The company accepts long-term care insurance, Veterans Affairs benefits, and state waiver assistance programs, broadening its addressable resident pool.

RLM operates a sales-led, direct distribution model through community tours and inquiries routed to individual community administrators, supported by a corporate website, Facebook, and Instagram presence. Revenue is generated on a recurring monthly subscription basis from resident fees covering room, board, personal care, meals, and amenities. Pricing is not publicly disclosed on the website and is shared via downloadable brochures and direct inquiry. The company is concentrated entirely within Michigan, has no parent company, no institutional investors, no disclosed funding rounds, and operates as a bootstrapped, family-owned enterprise.

Name

Retirement Living Management

Legal name

Retirement Living Management

Website

https://rlmgmt.com

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Retirement Living Management is a privately held Michigan-based operator of 16 assisted living, independent living, memory care, long-term care, and respite care communities, serving senior residents and their families across the state since 1998.

Ownership category

akta.pro rank

Product category

Senior Living Services

NAICS

Continuing Care Retirement Communities and Assisted Living Facilities for the Elderly (62331), Assisted Living Facilities for the Elderly (623312)

SIC

Services-Nursing & Personal Care Facilities (8050)

akta.pro primary industry

Assisted Living with Enhanced Care / High-Acuity (Aging-in-Place) (HLADABAC)

akta.pro secondary industries

Senior & Assisted Living Residential Property Management (BPAJAFAE), Luxury/Resort-Style Independent Living Communities (HLADAAAC)

Keywords

• Assisted living services
• Memory care services
• Independent living
• Senior housing
• Respite care services

Headquarters

HQ city

Lowell

HQ country

United States

HQ region

North America

Offices16 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Senior Living Services: The company generates revenue through providing assisted living, independent living, memory care, long-term care, and respite care services across its 16 Michigan communities. Revenue is derived from resident fees which include room/board, personal care services, meals, and amenities. The company accepts long-term care insurance, veteran benefits, and waiver assistance programs.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Retirement Living Management owns and operates 16 retirement and assisted living communities throughout Michigan, providing residential senior living with a high-dignity model of care. The company delivers assisted living, independent living, memory care, long-term care, and respite care services, combining private living spaces with 24-hour personal assistance, medication administration, meals, housekeeping, and activity programming.

Product overview

Retirement Living Management is a Michigan-based senior living provider operating 16 retirement and assisted living communities across the state. The company offers a portfolio of care services including Assisted Living, Independent Living, Memory Care, Long-term Care, and Respite Care. Communities include branded locations such as Chestnut Fields, multiple Green Acres properties (in Allendale, Cadillac, Cedar Springs, Fremont, Greenville, Ionia, Lowell, Manistee, Mason, Mt. Pleasant, Standale, and Wayland), Nottingham Place in Midland, Royal View in Mecosta, and Turning Brook in Alpena. The company uses a high-dignity model of care emphasizing residents' identity and personal independence, with 24-hour staffing and emergency response systems across all locations.

Differentiator

Problem solved

Functional benefit

Products and services

• Assisted Living Assisted living homes pair private living spaces with 24-hour personal assistance. Staff handle medication administration, weekly housekeeping, laundry, and personal care services. Residents receive three home-cooked meals per day, activities, outdoor recreation, and an emergency call system.
• Independent Living Independent living offers private one-bedroom or two-bedroom apartments with private balconies or patios, community dining, washer/dryer, 24-hour emergency response, and individually monitored heat/air conditioning for seniors who do not require daily personal care.
• Memory Care Memory care communities are specially equipped to address residents experiencing memory loss, Alzheimer's, or Dementia, providing a safe, secure environment with private customized living spaces and personal assistance.
• Long-term Care Long-term care provides ongoing residential support for seniors requiring sustained assistance with daily activities and personal care needs.
• Respite Care Respite care offers temporary relief periods for families or caregivers who need a break from the day-to-day demands of caring for a loved one.
• Chestnut Fields (Muskegon) Senior living community in Muskegon, Michigan offering memory care services with personalized living spaces within a community atmosphere and 24-hour care and assistance.
• Green Acres of Allendale Senior living community in Allendale, Michigan offering assisted living, memory care, and independent living services.
• Green Acres of Cadillac Senior living community in Cadillac, Michigan offering assisted living, memory care, and independent living services.
• Green Acres of Cedar Springs Memory care community in Cedar Springs, Michigan featuring an interior streetscape with trees, park benches, canopies, and street lights, with studio and one-bedroom floor plan options.
• Green Acres of Fremont Senior living community in Fremont, Michigan offering assisted living, memory care, and independent living services.
• Green Acres of Greenville Senior living community in Greenville, Michigan offering assisted living, memory care, and independent living services.
• Green Acres of Ionia Senior living community in Ionia, Michigan offering both assisted living and independent living options.
• Green Acres of Ionia – Independent Independent living retirement community in Ionia, Michigan offering private apartments with community dining, washer/dryer, and 24-hour emergency response.
• Green Acres of Lowell Senior living community in Lowell, Michigan offering assisted living, memory care, and independent living services.
• Green Acres of Manistee Senior living community in Manistee, Michigan offering assisted living, memory care, and independent living services.
• Green Acres of Mason Senior living community in Mason, Michigan offering assisted living, memory care, and independent living services.
• Green Acres of Mt. Pleasant Senior living community in Mt. Pleasant, Michigan offering assisted living, memory care, and independent living services.
• Green Acres of Standale Senior living community in Standale, Michigan offering assisted living, memory care, and independent living services.
• Green Acres of Wayland Senior living community in Wayland, Michigan offering assisted living, memory care, and independent living services.
• Nottingham Place (Midland) Memory care community in Midland, Michigan for individuals with memory loss, Alzheimer's, or Dementia, offering supportive care services with therapeutic activities, exercise classes, elegant dining, and access to public transportation.
• Royal View (Mecosta) Independent and assisted living community in Mecosta, Michigan offering dining overlooking a pond and landscaped grounds, with one-bedroom (480 sq. ft.) and two-bedroom (660 sq. ft.) floor plans.
• Turning Brook (Alpena) Senior living community in Alpena, Michigan offering assisted living, memory care, and independent living services within Retirement Living Management's portfolio.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered supporting.

• Long-term Care Insurance ProviderssupportingOthersThe company accepts long-term care insurance at its communities, working with various insurance providers to facilitate resident payments. This partnership enables residents to use their insurance benefits to cover care costs.
• Veterans AffairssupportingOthersThe company accepts veteran aid and benefits at its communities, particularly noted at Royal View and Green Acres of Cedar Springs. This allows veteran residents to utilize VA benefits for senior living costs.
• Waiver Assistance ProgramssupportingOthersThe company works with waiver assistance programs to help cover costs for eligible residents. This partnership provides additional funding options for seniors needing financial assistance for care services.

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Direct peers

• StoryPoint Group: Welltower-affiliated senior living operator heavily concentrated in Michigan and the Midwest, offering assisted living, independent living, and memory care. Direct regional competitor with similar community-based operating model.
• American House Senior Living Communities: Michigan-headquartered senior living operator with a comparable mix of assisted living, independent living, and memory care communities across the state. Directly competes with RLM for residents and acquisition targets within Michigan.

Broad incumbents

• Enlivant: Senior living operator specializing in assisted living and memory care with ~300 communities nationwide, including a strong footprint in the Midwest. Comparable personal-care and memory-care service mix to RLM.
• Atria Senior Living: One of the largest U.S. assisted living operators with ~150+ communities, comparable portfolio of assisted living, independent living, and memory care services to RLM, but operating at national scale with significantly larger capital base.
• Brookdale Senior Living: The largest U.S. senior living operator with ~650+ communities nationwide, offering assisted living, memory care, independent living, and skilled nursing directly comparable to RLM's service mix, but at much broader scale and with public-company visibility.
• Five Star Senior Living: Operates ~150 senior living communities across the U.S. offering independent living, assisted living, and memory care. Comparable service mix to RLM with national operational scope.
• Sunrise Senior Living: National senior living operator with ~270+ communities focused on assisted living and memory care, including signature dementia care programs. Directly comparable service offerings (especially memory care), with greater geographic reach and brand recognition.

Regional players

• Holiday by Atria: Midwest-focused senior living provider (now part of Atria) operating independent living, assisted living, and memory care communities across Michigan, Ohio, Indiana, and Illinois. Competes directly with RLM in several Michigan markets.
• Provision Living: Midwest-based assisted living and memory care operator with communities in Missouri, Illinois, Iowa, Kansas, and Michigan. Comparable regional assisted living/memory care focus to RLM.

Emerging players

• Sonida Senior Living: Senior living operator with ~70+ communities focused on independent living, assisted living, and memory care across the U.S. Similar service portfolio to RLM but smaller and more geographically dispersed footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/retirementlivingmanagement
• Instagramfacebook.com/retirementlivingmanagement
• LinkedInlinkedin.com/company/retirement-living-management

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries17 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Retirement Living Management