Four Waters Media

Name

Four Waters Media

Legal name

four waters media, inc.

Website

https://fourwatersmedia.com

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Headquarters

HQ city

West Sacramento

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Professional Services - Strategic Communications: Fees for strategic communication consulting, outreach campaigns, fundraising/event planning, and press release services for advocacy organizations and political campaigns.
2. Creative and Design Services: Fees for custom branding, logo design, rebranding campaigns, brand messaging/identity, and brand management services.
3. Political Campaign Management: Comprehensive campaign services including political consulting, targeted field campaigns, branding, print materials, digital outreach, and writing/press communication for political candidates.
4. Print Production: Fees for printed materials including reports, summaries, political print materials, large format printing (banners, signs), brochures, and marketing materials.
5. Digital Services: Website design, social media management, and digital marketing/programmatic advertising services.
6. Training and Workshops: Fees for training programs including framing/messaging workshops, media training, political candidate training, and political/advocacy campaign planning.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Four Waters Media is a strategic communications and political campaign consultancy that delivers six integrated service lines: advocacy and public relations, branding, political campaign management, printed materials (including large-format printing), digital tools (website design, social media management, programmatic advertising), and training workshops (framing/messaging, media training, candidate preparation). Its work is targeted at political candidates, advocacy organizations, nonprofits, and government agencies in California.

Product overview

Four Waters Media is an all-women, multicultural, woman-owned small business offering a comprehensive suite of integrated communications and political campaign services. The company's service portfolio includes six core offerings: Advocacy, Engagement & Public Relations (strategic communication, outreach, fundraising, press releases); Branding (custom logos, rebranding, identity management); Political Campaign Management (consulting, field campaigns, print/digital materials, messaging); Printed Materials (reports, brochures, large format printing); Digital Tools (website design, social media management, programmatic ads); and Training (framing workshops, media training, candidate preparation). These services work together to support political candidates, campaigns, and advocacy organizations in improving quality of life, with emphasis on equity, healthy communities, and environmental resilience.

Differentiator

Problem solved

Functional benefit

Products and services

• Advocacy, Engagement & Public Relations Strategic communication and outreach services including fundraising/event planning and press releases, supporting grassroots activism and organizational effectiveness for advocacy organizations and political campaigns.
• Branding Custom logo design, rebranding campaigns, brand messaging and identity development, and ongoing brand management for political campaigns, grassroots causes, and corporate clients.
• Political Campaign Management Full-service political consulting including targeted field campaigns, branding and messaging, print materials, digital outreach, and writing/press communication based on unique framing and messaging strategies.
• Printed Materials Creation of reports, summaries, political print materials, large format printing (banners, signs), brochures, and marketing materials with decades of print experience.
• Digital Tools Website design, social media management, and digital marketing/programmatic advertising services for targeted campaign reach.
• Training Professional training services including Framing/Messaging Workshop, media training, political candidate training, and political/advocacy campaign planning to empower effective communicators.

Quantifiable outcome

• 50% increase in open and click rates for West Sacramento Chamber of Commerce newsletter
• +2 more outcomes

Named customers14 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core and supporting.

• Paul Cohen - PMCOHEN PUBLIC AFFAIRScoreStrategic or Co-development PartnerPrincipal Paul Cohen serves as a strategic partner working alongside Four Waters Media on political campaigns. Cohen brings public affairs expertise and is referenced as part of the core team in multiple client testimonials, indicating a long-term collaborative partnership for campaign management and political consulting.
• LocalipsumsupportingTechnology or IntegrationTranslation solutions partner used for multilingual projects, particularly for emergency preparedness materials translated into Spanish and Tagalog for Solano County Office of Emergency Services and California Fire Safe Council projects.
• Uptown StudiossupportingGTM or Marketing PartnerMarketing and design partner listed on the company website, suggesting collaborative relationship for creative and marketing projects.
• Two Trees PPCsupportingGTM or Marketing PartnerDigital marketing partner providing PPC (pay-per-click) advertising services as part of the partner ecosystem for client digital campaigns.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• GMMB: GMMB is a large, established political and advocacy communications firm serving progressive campaigns, nonprofits, and government agencies. It is a broader incumbent operating at national scale, whereas Four Waters Media is a regional specialist; comparable in service mix (campaign management, advocacy, branding) but materially larger in headcount and footprint.
• Bully Pulpit Interactive: Bully Pulpit Interactive is a digital-first political and advocacy firm combining creative, paid media, and data analytics for campaigns and causes. It is a broader incumbent that complements Four Waters Media's traditional campaign work with significant digital and programmatic capabilities.
• SKDKnickerbocker (SKDK): SKDK is a leading national public affairs and political consulting firm serving candidates, advocacy organizations, and corporate clients. It overlaps with Four Waters Media in political campaign management, advocacy, and crisis communications, but operates at a much larger scale with offices in multiple cities.

Direct peers

• 270 Strategies: 270 Strategies is a political and advocacy consulting firm supporting campaigns, nonprofits, and labor organizations with organizing, communications, and digital strategy. Comparable to Four Waters Media in serving advocacy and political clients with integrated campaign and grassroots mobilization services.
• The Raben Group: The Raben Group is a public affairs and advocacy firm serving nonprofits, philanthropies, and social impact organizations with strategic communications, policy, and campaign execution. It is a direct peer because it serves a similar mission-driven client base with comparable advocacy and strategic communications services.
• Winning Connections: Winning Connections is a political direct mail and consulting firm specializing in Democratic campaigns, labor, and advocacy organizations. It is a direct comparable to Four Waters Media's political direct mail and field campaign services, with particular overlap in messaging strategy and targeted voter outreach.
• New Blue Interactive: New Blue Interactive is a digital public affairs and political communications firm serving Democratic campaigns, nonprofits, and advocacy groups. It is a direct peer in the digital campaign and advocacy services space, with a more digital-first orientation than Four Waters Media's traditional print-heavy approach.
• Hilltop Public Solutions: Hilltop Public Solutions is a political consulting firm specializing in candidate campaigns, ballot measures, and advocacy work, with a strong California presence. It is a direct peer to Four Waters Media in that both provide integrated political campaign management, message framing, and field strategy services to progressive candidates and causes.

Emerging players

• Lake Research Partners: Lake Research Partners is a public opinion and strategic research firm supporting progressive campaigns, advocacy groups, and foundations. As an emerging player with a similar progressive, mission-driven client mix, it is a thematic peer to Four Waters Media in the political and advocacy consulting ecosystem.
• SCN Strategies: SCN Strategies is a political and public affairs firm providing campaign management, advocacy, and communications services to Democratic candidates and progressive causes. As a smaller, emerging player it is comparable to Four Waters Media in service offerings and client type, though typically operating outside California.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/fourwatersmedia

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Four Waters Media