What Two Trees PPC does

Two Trees PPC LLC is a Sacramento, California-based, full-service digital marketing agency founded in 2017 by Michael Wisby, operating as a privately held, bootstrapped LLC with co-owner Ashley Nolivo. The firm sells paid media management and adjacent digital marketing services on a monthly retainer basis with no long-term contracts, positioning itself as a lean alternative to large agencies for small-to-mid-market B2B clients with $10M-$500M in annual revenue and $15K-$250K/month in ad budgets. Revenue is generated through three streams: monthly retainer fees for strategy, creative, platform setup, tracking, and management; a percentage fee on managed ad spend; and one-time setup/implementation fees for tracking infrastructure and campaign build-out. The agency's stated pricing is custom-quoted per client and includes a 3% credit card processing fee for ad-spend autopay.

The service portfolio spans Paid Search (Google Ads, Microsoft Ads), Paid Social (Meta, LinkedIn), SEO, GEO and AEO (Generative Engine Optimization and Answer Engine Optimization for AI-driven search surfaces), Digital PR, Programmatic and Connected TV advertising, HubSpot CRM setup and management, and Content Marketing and Creative production. Underlying technology emphasizes attribution quality through server-side conversion tracking (Google Tag Manager, Meta Conversions API, Google Ads Enhanced Conversions) and CRM-integrated tracking connecting HubSpot or Salesforce data to ad campaigns for revenue attribution. The agency targets multiple verticals — Law Firms, B2B & Manufacturing, Senior Living, Financial Services, Franchise, Engineering & Construction (AEC), SaaS & Technology, Healthcare, and Food & Beverage — with two flagged as primary: Law Firms & Legal Services and B2B & Manufacturing.

Customer logos span both SMB (Roland Tiemann Attorney At Law, Lecavalier Cellars, New Glory, Marquee Law Group) and enterprise (Custom Label, Pizza Guys Franchises, Fortis Solutions Group). Partnership and partner-tier credentials include Microsoft (Elite Partner status earned 2025), Google (Google Partner and Google Ads Champions), HubSpot (Solutions Partner), SEMRush (Partner), TikTok (Partner), and a Top Rated Agency designation from Clutch. Distribution is purely direct — enterprise field sales and inside sales — with no channel partners or resellers; the firm operates a single-country domestic footprint focused on the United States (with California specificity in operating geography) and a staff of 11-50.

Name

Two Trees PPC

Legal name

Two Trees PPC LLC

Website

https://twotreesppc.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

Two Trees PPC is a Sacramento-based, bootstrapped digital marketing agency founded in 2017 that manages paid media, SEO, Digital PR, Programmatic/CTV, and HubSpot CRM services for small-to-mid-market B2B clients with $10M-$500M revenue and $15K-$250K/month in ad budgets.

Ownership category

akta.pro rank

Headquarters

HQ city

Sacramento

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Others

Revenue model

1. Monthly Retainer Services: Monthly retainer billing for ongoing marketing services including strategy, creative, platform setup, tracking, paid media management, and content. Quotes customized to each client's needs.
2. Managed Ad Spend Percentage: Percentage of managed ad spend in addition to retainer fees. Autopay extends to managed ad spend with debit dates varying. 3% processing fee for credit card payments.
3. One-Time Setup/Implementation: Tracking infrastructure setup, campaign build-out, and technical implementation services as part of onboarding.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

Two Trees PPC is a Sacramento-based full-service digital marketing agency that plans, launches, and optimizes performance campaigns across paid search (Google Ads, Microsoft Ads), paid social (Meta, LinkedIn), SEO, GEO/AEO, Digital PR, programmatic/CTV, content marketing, and HubSpot CRM management for B2B clients. The agency differentiates through CRM-integrated conversion tracking that ties ad spend to closed revenue and offers monthly retainer engagements with no long-term contracts.

Product overview

Two Trees PPC is a Sacramento-based digital marketing agency offering a portfolio of paid media and marketing services. The core service stack consists of Paid Search, Paid Social, SEO/GEO/AEO, Digital PR, Programmatic & CTV, and HubSpot Management — all delivered as integrated components of a full-funnel marketing approach. The agency specializes in B2B lead generation for several industry verticals including law firms, senior living, financial services, franchise, and engineering & construction. Services are priced on a monthly retainer basis with no long-term contracts, and the agency operates without holding client ad account data hostage, providing full transparency and account ownership to clients.

Differentiator

Problem solved

Functional benefit

Products and services

• Paid Search Manages pay-per-click advertising campaigns primarily on Google Ads and Microsoft Ads, including keyword planning, campaign strategy, and daily optimization aimed at generating qualified B2B leads for small-to-mid-sized businesses.
• Paid Social Manages paid social media advertising campaigns across Meta (Facebook/Instagram) and LinkedIn, including creative strategy, audience targeting, and ongoing campaign optimization for B2B lead generation.
• SEO Provides search engine optimization services including on-page optimization, content strategy, and technical SEO to improve organic visibility and rankings for B2B clients.
• GEO (Generative Engine Optimization) Optimizes content and web presence for visibility in AI-powered search results and answer engines such as Google AI Overviews and ChatGPT, expanding reach beyond traditional organic search.
• AEO (Answer Engine Optimization) Audits and optimizes site content to improve rankings, boost visibility in AI answer engines, and drive qualified leads through structured content aligned with user intent and AI search behaviors.
• Digital PR Secures placements in industry publications and business media to build reputation, authority, and brand visibility for clients through earned media coverage.
• Programmatic & CTV Manages programmatic display advertising campaigns and connected TV advertising to reach target audiences across digital content networks and streaming platforms.
• HubSpot Management Provides HubSpot CRM setup, configuration, and ongoing management including workflow automation, lead nurturing sequences, and integration with paid media campaigns for full-funnel attribution.
• Content Marketing & Creative Produces compelling content and creative assets including copy, design, and video that attract attention, build trust, and convert clicks into customers across the marketing funnel.
• Law Firm Marketing Specialized digital marketing services for law firms and legal practices, focusing on lead quality and conversion tracking through paid search, paid social, and CRM integration.
• Senior Living Marketing Digital marketing services tailored for senior living communities, including targeted advertising and content strategies to reach prospective residents and their families.
• Financial Services Marketing Marketing services for financial services companies, addressing regulated industries compliance while implementing paid media and SEO strategies.
• Franchise Marketing Marketing support for franchise businesses, managing multi-location advertising campaigns and brand consistency across franchise networks.
• Engineering & Construction Marketing Specialized marketing for engineering firms, general contractors, and construction companies, with tracking infrastructure that connects marketing dollars to proposals and contract awards, tailored for long AEC sales cycles.

Quantifiable outcome

• Companies see 150% increase in online sales within first three months (example from Sacramento bakery case study)
• +1 more outcomes

Named customers7 records

Segments9 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature4 records

Partnerships

Four partnerships are on record, tiered core and minor.

• MicrosoftcoreTechnology or IntegrationMicrosoft Elite Partner status, indicating advanced expertise in Microsoft advertising solutions and technology integration capabilities.
• GooglecoreTechnology or IntegrationOfficial Google Partner for Google Ads management with certified expertise in search, display, and video advertising.
• HubSpotcoreTechnology or IntegrationCertified HubSpot Solutions Partner providing CRM setup, integration, and marketing automation services for clients.
• One Tree PlantedminorStrategic or Co-development PartnerEnvironmental partnership where Two Trees PPC plants trees as part of their sustainability commitment. Special announcement partnership.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• KlientBoost: KlientBoost is a paid-media agency offering PPC, paid social, and CRO services to mid-market and B2B clients with retainer-based pricing and a focus on performance marketing — directly overlapping Two Trees PPC's core service stack and target customer profile.
• Directive: Directive is a B2B-focused performance marketing agency specializing in paid media, SEO, and revenue attribution for SaaS and technology companies — closely matching Two Trees PPC's CRM-integrated, B2B lead-gen positioning and mid-market sweet spot.
• Disruptive Advertising: Disruptive Advertising is a PPC and paid-media agency serving mid-market and enterprise clients with Google/Meta/LinkedIn management — a head-to-head competitor in the same retainer-based, paid-search-led service category.
• SmartSites: SmartSites is a digital marketing agency offering PPC, SEO, web design, and social media management for SMB and mid-market clients — a direct competitor in the paid-media retainer category with Google Partner status.
• Hawke Media: Hawke Media is a full-service digital marketing agency offering paid media, SEO, content, and CRO on a retainer model — comparable to Two Trees PPC in service breadth, mid-market positioning, and absence of long-term contracts.
• Ignite Visibility: Ignite Visibility is a full-service digital marketing agency offering paid media, SEO, social, and CRO with retainer-based engagements — closely comparable in service mix, mid-market target, and partner-certification strategy to Two Trees PPC.
• AdVenture Media Group: AdVenture Media Group is a paid-media agency specializing in Google Ads, paid social, and analytics with retainer pricing for SMB and mid-market clients — a comparable PPC-led agency with overlapping channel expertise.
• Power Digital Marketing: Power Digital Marketing is a performance and brand marketing agency with paid media, SEO, and analytics services for mid-market and growth-stage clients — a direct peer competing for similar B2B and consumer brand engagements.

Broad incumbents

• WebFX: WebFX is a large, established full-service digital marketing agency offering PPC, SEO, social, and web design — a broader incumbent that competes for the same mid-market B2B clients but at significantly greater scale and with a wider service portfolio.
• Tinuiti: Tinuiti is a large performance-marketing agency managing paid search, paid social, programmatic, and CTV across Amazon and the major platforms — a broader incumbent offering overlapping capabilities at greater scale than Two Trees PPC.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• TikToktiktok.com/@twotreesppc
• Xx.com/twotreesppc
• Facebookfacebook.com/twotreesppc

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Two Trees PPC