What Geoplan does

Geoplan is a UK-based location intelligence company that builds and sells a cloud-native SaaS platform for mapping, territory planning, route optimisation, and site selection. Founded in 1984 and incorporated as Geoplan Spatial Intelligence Limited in 1986, the company is privately held and led by Managing Director John Taylor, who has controlled the business since acquiring it in 1990. Its flagship technology is SKiN (Spatial Knowledge iNterface), a web platform originally built in-house from 2007 and substantially re-released as a cloud-native SaaS in 2023. The platform integrates proprietary UK postcode boundary datasets (covering 1.7-1.8 million postcodes at 1-metre accuracy, refreshed quarterly), Ordnance Survey and Royal Mail PAF data feeds, and third-party sources including TomTom traffic and Experian Mosaic segmentation. Customisable modules include Site Optimiser, Territory Optimiser, Route Optimiser, Catchments, Map Pins, Hot Spots, Variable Stop Time, Demand Responsive Matrix, and Payment by Postcode.

Geoplan monetises the platform through subscription SaaS fees (with fair-use pricing), licensed data products, and professional services including consulting and three tiers of training (remote quick-start, face-to-face comprehensive, and custom tailored). Distribution is hybrid: direct enterprise field sales for large accounts plus a self-serve AWS Marketplace listing opened in 2020. Target customers span five primary verticals — parcel delivery, retail, field marketing, insurance, and automotive — with named enterprise logos including FedEx (46 countries, 12+ years, 20+ projects), DHL (50 depots and 3,500 routes optimised), Evri (35,000 courier rounds managed), Royal Mail, L'Oreal, Lindt, Coloplast, AON, AXA, Volkswagen, Yum! Brands (75 countries), Ordnance Survey (25+ year partnership), and Google (10-year UK postcode data contract).

The company operates from a single headquarters in Harrogate, North Yorkshire. It holds ISO 9001 (since 2002), TickIT (since 2004), ISO 27001 (since 2016), Cyber Essentials Plus, and Investors in People accreditations. Reported turnover stood at £1.84m in 2017 (the last publicly disclosed figure), with R&D spend reaching £4.03m in 2018, although the company has invested in cloud platform rebuilds through 2020-2023 and global self-serve access since 2020.

Name

Geoplan

Legal name

Geoplan Spatial Intelligence Limited

Website

https://geoplan.com

Company type

Private

Founded year

1984

Operating status

Operating

Headcount range

11–50 employees

Short description

Geoplan is a UK-based location intelligence SaaS company that provides mapping, territory, route, and site optimisation software built on its proprietary SKiN platform and UK postcode boundary datasets, serving parcel delivery, retail, field marketing, insurance, and automotive enterprises globally.

Ownership category

akta.pro rank

Product category

Location Intelligence Software

NAICS

Surveying and Mapping (except Geophysical) Services (541370), Surveying and Mapping (except Geophysical) Services (54137)

SIC

Services-Computer Processing & Data Preparation (7374)

akta.pro primary industry

Mapping & Basemap Platforms (Tiles/SDKs) (BPAMANAB)

akta.pro secondary industries

Geocoding, Search & Place Data Platforms (BPAMANAC), Geospatial Data Management & Enterprise GIS (Geodatabases, Web GIS, Spatial Analytics) (EUAHAKAC), Geofencing, Proximity & Location-Based Engagement Platforms (BPAMANAJ)

Keywords

• Location intelligence software
• Postcode geography data
• Route optimisation SaaS
• Territory planning tools
• Site selection analytics

Headquarters

HQ city

Harrogate

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Software Subscription (SaaS): Cloud-based software platform subscription providing access to Geoplan mapping software with unlimited, fair access. Platform includes mapping, territory planning, route optimisation, site selection, and analysis tools. Accessed via web browser with minimum 10mbps internet speed requirement.
2. Data Products: Postcode and address data products including UK postcode boundaries (1.7 million postcodes), address-level data (32M+ delivery addresses), and geographic/demographic datasets. Provided with quarterly updates. Licensed for internal business use.
3. Training Services: Remote quick-start sessions (1-hour), face-to-face comprehensive training (up to 4 people), and custom tailored training using client-specific data. Delivered at customer site or Geoplan offices in Harrogate.
4. Consulting Services: Consultancy services for territory planning, route optimisation, network design, and data analysis. Provided by experienced consultants who continue as customer support team after sale, ensuring understanding of business objectives is carried forward.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels5 records

Core offering

Geoplan provides a cloud-based SaaS location intelligence platform that combines proprietary UK postcode and address data with mapping, territory planning, route optimisation, and site selection tools. Its products serve enterprise customers in parcel delivery, retail, field marketing, insurance, and automotive sectors with the goal of reducing delivery costs, optimising field forces, and improving site/network decisions.

Product overview

Geoplan offers a unified cloud-based SaaS platform (the Geoplan Mapping Platform) built on its proprietary SKiN (Spatial Knowledge iNterface) technology, which serves as the foundation for the entire product suite. The platform provides location intelligence through mapping, planning, and optimisation tools. Core software modules include Site Optimiser (site selection), Territory Optimiser (territory creation and workload balancing), Route Optimiser (visit planning with time windows), Catchments, Hot Spots, and Map Pins for data visualisation. Geoplan also provides a portfolio of data products including Postcode and Address Data (1.7M+ postcodes), Location and Geographic Data, Business and Customer Intelligence, and Real-time Dynamic Feeds. Supporting services include Consulting, Training (Remote, Face-to-Face, and Custom programmes), and Integration Services. The platform is available on AWS Marketplace.

Differentiator

Problem solved

Functional benefit

Products and services

• Geoplan Mapping Platform Cloud-based SaaS platform combining business data with mapping, planning, and route optimisation tools for location-based decision making; for enterprise customers in parcel delivery, retail, field marketing, insurance, and automotive.
• Territory Optimiser Creates territories from pre-defined geographies such as postcode boundaries and optimises workload or opportunity in each territory to produce workload-efficient, geographically compact, balanced territories.
• Route Optimiser Creates optimised visit plans factoring in frequency and duration of visits, including specific dates or time windows, and assigns the most appropriate resource based on capacity, location, and skill set.
• Site Optimiser Identifies ideal trade areas or sites by analysing geographical areas and key influencing factors such as demographics, customer spending habits, and competitors, for site selection decisions.
• Catchments Creates catchment areas around locations such as stores, depots, or field teams using hand-drawn shapes, radii, or travel time analysis; supports finding features within catchments and calculating distance from catchment centres.
• Postcode and Address Data Industry-leading UK postcode and address datasets covering 1.7 million postcodes across the UK, Channel Islands, and Isle of Man with 1-metre accuracy, integrating Royal Mail PAF and Ordnance Survey positioning data.
• Location and Geographic Data Comprehensive geographic datasets including administrative boundaries, demographics, Points of Interest, travel networks, and market intelligence for catchment and competitor analysis.
• Business and Customer Intelligence Location-aware insights including high-precision geocoding, customer segmentation, market analysis, competitor mapping, and performance benchmarking.
• Real-time and Dynamic Feeds Live data streams including traffic conditions, delivery tracking, field force monitoring, and dynamic route optimisation that adapts to changing conditions.
• Integration Services Custom data solutions including API integration, custom processing, automated reporting, data validation, format conversion, and enterprise system connectivity.
• Code-Point with Polygons Postcode polygon dataset designed, specified and built for Ordnance Survey covering 1.8 million postcodes with quarterly updates, providing highly accurate postcode boundaries via tessellation.
• Consulting Services Expert consultancy services to help businesses use location data for decision making, including territory design, network planning, and optimisation; consultants continue as the customer support team after sale.
• Remote and Quick-Start Training 1-hour remote screen-sharing training sessions providing initial software orientation and demonstrating key tools and workflows for quick implementation.
• Face-to-Face Comprehensive Training Hands-on immersive training for up to 4 people delivered at client or Geoplan offices, covering all software tools with practical participation.
• Custom Tailored Training Bespoke training using client-specific datasets tailored to business objectives, with custom documentation and a focus on in-house skill transfer.

Quantifiable outcome

• Delivery costs reduced by 20% on average
• +9 more outcomes

Named customers20 records

Segments5 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability1 record

Feature10 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• Royal MailcoreStrategic or Co-development Partner · 1 January 2018Contract to supply Royal Mail with depot and route-optimisation capabilities as it expands into parcels. Part of ongoing 25+ year relationship.
• Cranfield UniversityminorStrategic or Co-development Partner · 1 January 2013Partnership with Cranfield University to design and build SuperPro Sector Boundaries, improving postcode sector boundary scale from 1:50,000 to 1:10,000 UK-wide.
• Answer ConsultingminorChannel Partner/ Reseller/ Distributor · 1 January 2013Two-year partnership with Answer Consulting to further the product suite. Answer Consulting distributes or implements Geoplan solutions.
• Yum! BrandscoreStrategic or Co-development Partner · 1 January 2012Contract to deliver Yum! International's global online SaaS, bringing market assessment and site planning via Site Optimiser to 75 countries. Software adapted for smartphone era.
• Smith InstitutecoreStrategic or Co-development Partner · 1 January 2011Work began with Smith Institute on bespoke territory and route-optimisation algorithms - the backbone of a new generation of optimisers. Further refinement in 2017.
• GooglecoreStrategic or Co-development Partner · 1 January 200910-year contract (2009) to supply Google with market-leading UK Postcode Boundary products, used to power all UK search. Significant endorsement of Geoplan's postcode data quality and coverage.
• TNT ExpresscoreStrategic or Co-development Partner · 1 January 2009Global contract with TNT Express creating a new 'zonal' delivery and mapping system for depot, vehicle and route planning across 50 countries. Systems later transitioned to cloud (2014).
• Ordnance SurveycoreStrategic or Co-development Partner · 1 January 1999Over 25+ year partnership to design, specify and build the Code-Point with Polygons product covering 1.8 million postcodes with quarterly updates. Geoplan designed boundary creation via tessellation and rigorous quality assurance procedures. The product enables advanced spatial analysis for thousands of users.
• Royal MailcoreStrategic or Co-development PartnerPartnership with Royal Mail for postcode data licensing and digital postcode boundary conversion. Geoplan converted Royal Mail's postcode boundaries from paper maps to digital format for modern GIS applications.
• Royal Mail PAFcoreTechnology or IntegrationOfficial address file data providing 32M+ delivery addresses. Essential for geocoding and address validation services.

Scale indicators15 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Caliper (Maptitude): GIS and mapping software vendor (Maptitude) serving territory management, routing and site selection use cases for commercial enterprises. Overlaps with Geoplan's Territory Optimiser and Route Optimiser modules, though with broader geographic coverage and smaller UK presence.

Direct peers

• Loqate (GBG): Specialist provider of global address verification, geocoding and data quality APIs. Directly comparable to Geoplan's address and postcode data products, particularly the Royal Mail PAF-based address validation services for UK enterprise customers (e.g., insurance CRM validation similar to AXA use case).
• Precisely: Enterprise data integrity and location intelligence vendor offering geocoding, address validation, and geospatial data enrichment. Comparable to Geoplan's postcode/address data products and location-based customer insights modules.
• Mapbox: Cloud-native mapping and location platform providing tiles, SDKs, routing and search APIs used by developers and enterprises. Direct overlap with Geoplan's SKiN mapping platform, particularly in route optimisation and geospatial visualisation, though Mapbox is global and infrastructure-layer focused.

Others

• Ordnance Survey: Britain's national mapping agency and primary geographic data provider. Strategic co-development partner for the Code-Point with Polygons product. Functions more as a partner/data supplier than a competitor, though OS's own geospatial platform offerings overlap partially with Geoplan's enterprise GIS capabilities.
• Royal Mail PAF: Upstream data licensor for the UK's official Postcode Address File (PAF) - the canonical UK address dataset that Geoplan builds upon for its address products. A data partner/supplier rather than direct competitor, though Royal Mail's own data services create adjacent capability.

Broad incumbents

• HERE Technologies: Global location platform offering maps, routing, geocoding and location services to enterprise logistics and automotive customers. Overlaps with Geoplan's route optimisation and postcode boundary offerings but at much larger scale and across international postal geographies.
• Esri UK: UK arm of the global GIS platform leader (Esri ArcGIS). Competes directly with Geoplan in enterprise location intelligence and GIS, but serves a much broader portfolio of spatial analytics use cases beyond postcode-centric routing and territory optimisation.
• Pitney Bowes: Global provider of location intelligence, data quality and address verification solutions (e.g., Spectrum, EngageOne). Direct competitor in address/postcode data and enterprise location analytics, but with a much broader mailing and shipping software portfolio.
• TomTom: Provider of maps, navigation software and traffic data that Geoplan already integrates with (TomTom Traffic). Competes at the broader mapping and traffic layer; TomTom serves consumers, automotive OEMs and enterprises, whereas Geoplan specialises in UK postcode-level location intelligence.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Geoplan