Brinkhoff und Bootz

What Brinkhoff und Bootz does

Brinkhoff und Bootz GmbH & Co. KG is a Cologne-based, privately held financial services and insurance brokerage operating under the Jung, DMS & Cie. AG umbrella, one of Germany's largest broker pools with heritage dating to 1958. The firm is co-managed by Till Brinkhoff and Gordon Bootz and holds four German regulatory permits covering insurance brokerage (§34d), financial investment intermediation (§34f), real estate loan intermediation (§34i), and real estate/loan brokerage (§34c), enabling one-stop-shop delivery across insurance, capital investments, and financing. Its primary customer segments are private individuals and families in the Cologne and surrounding North Rhine-Westphalia region, with a secondary focus on SMBs seeking commercial coverage and occupational pensions.

The firm's product stack combines traditional personal advisory with a layer of digital tools. The core digital product is the Finanz-APP 'Brinkhoff & Bootz', a white-labelled allesmeins progressive WebApp that consolidates a client's insurance contracts, investment products, and documentation into a single dashboard accessible via smartphone, tablet, or PC; clients can submit claims with photos and grant a digital Makler-Mandat allowing the firm to pull and digitize policy data on their behalf. The second pillar is easyROBI, a third-party Robo-Advisor service (Jung DMS Pool) for automated ETF portfolio management starting at €100 per month, with a 1.43% annual all-in management fee and a waived €12 depot fee above €5,000 AUM. Supporting services include online insurance comparison calculators (travel, KFZ via Covomo and Check24), encrypted video Beratung via Mikogo, and a multi-bank depot access portal linking clients to eight custody and fund platforms.

Revenue is generated almost exclusively through transaction-based commissions from product providers — insurance brokerage courtage, financial product intermediation commissions, and real estate loan broker fees — with no direct fees charged to clients for advisory. The Robo-Advisor fees accrue to Jung DMS Pool rather than to Brinkhoff und Bootz. Distribution is hybrid: direct in-person advisory at the Cologne office (Maarweg 165) or at client locations, encrypted online Beratung, self-service via the Finanz-APP, and a cooperative partner network of independent brokers (Dreschmann Versicherungsmakler for occupational pensions, Höhnel u. Kollegen for real estate, plus independent advisors Wehse and Serve). Marketing relies on a structured SEO website, Facebook presence, and top-of-funnel online calculators. No external institutional funding or M&A activity is disclosed.

Name

Brinkhoff und Bootz

Legal name

Brinkhoff und Bootz GmbH & Co. KG

Website

https://brinkhoff-bootz.de

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

Brinkhoff und Bootz is a Cologne-based, privately held German insurance and financial services broker licensed across insurance (§34d), investments (§34f), and real estate loans (§34i). It serves individuals, families, and SMBs through in-person advisory, a white-labelled Finanz-APP, the easyROBI Robo-Advisor, and a partner broker network, earning commission-based revenue.

Ownership category

akta.pro rank

Product category

Financial Advisory and Insurance Brokerage

NAICS

Insurance Agencies and Brokerages (52421), Mortgage and Nonmortgage Loan Brokers (522310)

SIC

Insurance Agents, Brokers & Service (6411), Loan Brokers (6163)

akta.pro primary industry

Insurance-Integrated Wealth Managers (RIA + Insurance Solutions) (FSAAACAI)

akta.pro secondary industry

Digital/Hybrid Private Wealth (Robo-Enabled HNW Service) (FSAAABAO)

Keywords

• Insurance brokerage
• Financial advisory
• Wealth management
• Retirement planning
• Real estate financing

Headquarters

HQ city

Köln

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations, Infrastructure

Revenue model

1. Insurance Brokerage Commission: The firm acts as an insurance broker (Versicherungsmakler) under §34d GewO. No direct fee is charged to clients for insurance intermediation; compensation comes as commission/courtage from product providers included in the insurance premium. The firm receives no additional monetary benefits beyond commission, but may receive non-monetary benefits such as training materials. This is the primary revenue stream.
2. Financial Investment Intermediation Commission: As a financial investment intermediary (§34f GewO), the firm earns commissions through product providers from the costs of financial products and transactions. No separate advisory fees are charged unless explicitly agreed. The firm works across the entire German market for financial investment products.
3. Real Estate Loan Brokerage Commission: As an Immobiliardarlehensvermittler (§34i GewO), the firm earns commissions for intermediating real estate loans.
4. Financial APP and Robo-Advisor Platform: The Finanz-APP (allesmeins) is provided free of charge to clients. Revenue to the provider (Jung, DMS & Cie.) comes from ongoing compensation paid by product providers (insurances, banks, custodians) with whom distribution agreements exist. easyROBI fees (1.43% incl. VAT per year + product costs) are retained by the service provider Jung, DMS & Cie. Pool GmbH.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels6 records

Core offering

Brinkhoff und Bootz is a Cologne-based financial services and insurance broker operating under three German regulatory licenses (insurance broker §34d, financial investment intermediary §34f, and real estate loan intermediary §34i GewO). The firm provides insurance brokerage, financial investment intermediation, and real estate loan intermediation to individuals, families, and small businesses. Service delivery combines traditional in-person advisory with digital tools including the Finanz-APP digital policy folder and easyROBI Robo-Advisor for automated wealth management.

Product overview

Brinkhoff und Bootz is a financial and insurance advisory firm based in Cologne, Germany, operating as a multi-product financial services platform. The core digital products are the Finanz-APP Brinkhoff & Bootz (a WebApp-based digital insurance folder powered by allesmeins) and easyROBI (a digital wealth management/robo-advisor service). The Finanz-APP consolidates insurance and investment contracts for digital management, while easyROBI provides automated portfolio management via ETF portfolios starting at 100 EUR monthly. These core products are complemented by online calculators for insurance comparison, encrypted video consultation via Mikogo, and depot access portals to multiple financial platforms. The company also offers a comprehensive range of insurance products (property, health, retirement, occupational/leisure) and capital investments (funds, savings plans, wealth management, real assets, direct investments, real estate) as advisory services, along with real estate financing and building savings products.

Differentiator

Problem solved

Functional benefit

Brands

• easyROBI: Digital wealth management / Robo-Advisor for automated investment management services.
• Finanz-APP Brinkhoff & Bootz (allesmeins)

Products and services

• Finanz-APP Brinkhoff & Bootz (allesmeins) A WebApp-based digital insurance folder that consolidates all insurance and investment product contracts and documents in one place, accessible via smartphone, tablet, or PC without an app store download. Allows users to view contracts, optimize premiums and benefits directly within the app, submit damage claims with photos and documents, and maintain centralized access to all policy documentation.
• easyROBI Robo-Advisor A digital wealth management service enabling users to create a personalized investment profile, select an investment strategy, and have assets professionally managed through diversified ETF portfolios with modern risk management. Minimum investment starts at 100 EUR monthly; management fee of 1.43% per year including VAT with annual depot fee waived for investment volumes from 5,000 EUR.
• Online-Rechner (Insurance Calculators) Online comparison calculators for travel insurance and KFZ (motor vehicle) insurance, allowing prospects to compare quotes from multiple providers via embedded Covomo and Check24 comparison tools integrated into the firm's website.
• Online-Beratung (Encrypted Video Consultation) Digital consultation service via encrypted video/web connection (Mikogo) enabling remote advisory sessions with session-number based secure browser-based participation. Free for existing and prospective clients.
• Depot-Zugänge (Depot Access Portal) Portal providing direct links to multiple brokerage and fund platform customer accounts (Augsburger Aktienbank, DWS, FinTech Group Bank, ebase, FFB, Fondsdepot Bank, fundsaccess, bank zweiplus) for unified access to client depot and securities accounts.
• Haus & Wohnung Versicherung (Home and Residential Insurance) Home and residential insurance brokerage including household insurance, building insurance, building owner liability, fire construction insurance, and construction insurance products for property owners and tenants.
• Gesundheit & Risiko Versicherung (Health and Risk Insurance) Health and risk insurance brokerage including private health insurance, supplementary health insurance, nursing care insurance, and risk life insurance for individuals and families.
• Vorsorge & Rente (Pension and Retirement Planning) Pension and retirement planning products including life annuities, state-subsidized pension insurance (Riester), and fund-linked pension insurance for retirement preparation.
• Beruf & Freizeit Versicherung (Occupational and Leisure Insurance) Occupational and leisure insurance brokerage including accident insurance, motor vehicle insurance, liability insurance, professional liability, pet liability, and classic car insurance.
• Investmentfonds (Investment Funds) Investment fund intermediation including actively and passively managed funds, index funds, mixed funds, and sustainable/ethical funds distributed via licensed financial investment intermediary framework.
• Sparpläne (Savings Plans) Savings plan products including bank savings plans and fund savings plans (including ETF savings plans) for regular wealth building through systematic contributions.
• Vermögensverwaltungen (Wealth Management) Wealth management services including standardized and customized portfolio management solutions with various investment themes such as sustainability, megatrends, and income generation.
• Sachwerte (Real Assets) Real asset investments including real estate, precious metals, new energy projects, aircraft, and logistics equipment through fund shares and direct investments.
• Direktinvestments (Direct Investments) Direct investment in tangible assets including logistics equipment (containers, swap bodies), LED lighting, and precious metals with investor ownership.
• Immobilien (Real Estate Investments) Real estate capital investments including rental properties, investment apartments, and monument-protected properties with professional advisory support.
• Immobilienfinanzierung (Real Estate Financing) Real estate financing intermediation including construction loans, mortgage advice, and comparison of financing offers from multiple providers under §34i GewO license.
• Bausparen (Building Savings) Building savings contracts that combine systematic savings with guaranteed low-interest loans for property purchase or construction.

Quantifiable outcome

• Portfolio management fee of 1.43% incl. VAT per year with depot fee waived from 5,000 EUR investment volume

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration12 records

Feature6 records

Partnerships

14 partnerships are on record, tiered flagship, core and minor.

• Jung, DMS & Cie. AGflagshipStrategic or Co-development PartnerJung, DMS & Cie. AG is the parent company and brand behind the allesmeins platform (Finanz-APP). The company traces its roots to 1958 and is one of the largest financial and insurance service companies in Germany. The Finanz-APP 'Brinkhoff & Bootz' is a white-labeled version of allesmeins operated under the Brinkhoff & Bootz brand. The relationship provides the firm with digital infrastructure without the need to build proprietary technology from scratch.
• Jung, DMS & Cie. Pool GmbHcoreTechnology or IntegrationThe easyROBI Robo-Advisor service is provided by Jung, DMS & Cie. Pool GmbH. This is described as a broker pool service enabling simple and digital conclusion of wealth management contracts for end customers. The service is made available to clients through the firm's platform. The firm acts as intermediary for the service, earning commissions on successful placements.
• Augsburger AktienbankminorChannel Partner/ Reseller/ DistributorPartner bank providing depot (securities account) access for clients. Clients are redirected to Augsburger Aktienbank's portal for account management.
• DWS DepotminorChannel Partner/ Reseller/ DistributorPartner providing DWS fund depot access. Clients are redirected to DWS depot login portal.
• FinTech Group Bank / Biw BankminorChannel Partner/ Reseller/ DistributorPartner bank for online banking and depot services.
• ebase (European Bank for Financial Services)minorChannel Partner/ Reseller/ DistributorPartner providing securities account and banking services.
• FFB (Fonds für Festgelder und Beteiligungen)minorChannel Partner/ Reseller/ DistributorPartner for fund depot access. The firm links to FFB's login portal and also promotes the easyROBI depot connection through FFB.
• Fondsdepot BankminorChannel Partner/ Reseller/ DistributorPartner bank for fund depot services and financial portal access.
• fundsaccessminorChannel Partner/ Reseller/ DistributorPartner providing multi-bank fund access platform (JDC Group) for depot management.
• bank zweiplus (Switzerland)minorChannel Partner/ Reseller/ DistributorSwiss partner bank for depot and ebanking services.
• Dreschmann Versicherungsmakler GmbH & Co KGminorChannel Partner/ Reseller/ DistributorCooperative partner (Kooperationspartner) specializing in occupational pension (betriebliche Altersvorsorge). Sebastian Dreschmann, Managing Director of Dreschmann, is listed on the team page.
• Höhnel u. Kollegen Beratungsgesellschaft mbH & Co. KGminorChannel Partner/ Reseller/ DistributorCooperative partner (Kooperationspartner) providing financial and insurance consulting, real estate financing, and real estate consulting services. Tim Philipp Höhnel is listed on the team page.
• CovomominorChannel Partner/ Reseller/ DistributorInsurance comparison platform used for the online travel insurance calculator. Covomo embed is integrated into the firm's website.
• Check24minorChannel Partner/ Reseller/ DistributorInsurance comparison platform used for the KFZ insurance calculator. Check24's einsurance calculation tool is embedded on the firm's website.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• Quirin Privatbank AG: German fee-based private bank with a digital/hybrid advisory model covering wealth management, insurance, and financing — closely comparable hybrid structure and target customer (HNW private clients), though with a fee-based rather than commission-based model.
• MLP Finanzberatung SE: German publicly-listed multi-product financial advisory group serving private and SME clients across insurance, wealth, and financing — directly comparable in scope, licensing, and customer segments to Brinkhoff & Bootz, though at significantly larger national scale.
• Scalable Capital: Leading German Robo-Advisor and online broker with comparable ETF-based automated wealth management — comparable digital wealth product, but pure-digital (no personal advisory), serving as a benchmark for the easyROBI offering.
• Dr. Klein Privatkunden AG: German independent broker specializing in real estate financing, insurance, and pension products — directly comparable to Brinkhoff & Bootz's mortgage brokerage and multi-product advisory licensing under §34i and §34d.

Broad incumbents

• Deutsche Vermögensberatung AG (DVAG): Germany's largest independent financial advisory and insurance brokerage network with a comparable product breadth (insurance, funds, financing, retirement) — comparable business model and customer base, but operating at massive national scale versus Brinkhoff & Bootz's regional focus.
• Jung, DMS & Cie. AG: Direct parent of the allesmeins platform and provider of easyROBI; operates as a German broker-pool with comparable insurance, investment, and financing product distribution, serving as both infrastructure supplier and an adjacent competitive model.
• CHECK24 Vergleichsportal: Germany's largest insurance and financial product comparison platform, providing the embedded KFZ calculation tool Brinkhoff & Bootz uses — comparable product surface but a pure-aggregator/disintermediation model that competes with traditional broker intermediation.
• BCA AG: German broker pool providing insurance and financial product distribution infrastructure for independent brokers — structurally comparable to Jung, DMS & Cie. as the upstream platform layer supporting independent broker brands.

Emerging players

• Oskar.de (Zinspilot/Finanzfluss parent): German Robo-Advisor focused on children's investment plans and family wealth-building — partial overlap with easyROBI's automated wealth management niche, but a narrower target segment and pure-digital distribution.
• Honorarfinanz AG: German fee-only financial advisor network offering insurance and wealth advisory — partial overlap on product categories and target client (private households), but contrasting business model (fee-based vs. commission-based) and smaller scale.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/brinkhoffundbootz

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Brinkhoff und Bootz