What Sentricom does

Sentricom is a privately held Western Australian communications and electronic security integrator founded in 1994 and headquartered in Welshpool, WA. The company designs, supplies, installs, and maintains satellite and radio communications equipment, vehicle tracking and reversing systems, and electronic security systems including CCTV, access control, intercoms, and 24/7 alarm monitoring for mining, oil and gas, transport, industrial, marine, agriculture, commercial, automotive, and government clients. Its product portfolio spans CB and digital two-way radios, satellite terminals (Iridium, Inmarsat, Thuraya, Pivotel), hands-free kits, reversing and collision avoidance systems, and a security suite that supports analogue, HD-SDI, and IP-based CCTV. The company operates from a 1,680m2 workshop facility supported by a fleet of mobile technicians that deliver on-site installation and servicing across remote WA mine sites as well as commercial premises.

Sentricom is a system integrator and reseller rather than an equipment manufacturer. It sources hardware from tier-one OEMs including Motorola, GME, Simoco, Uniden, Bosch, Hikvision, Dahua, Axis Communications, Samsung, Clarion, and Pioneer, and integrates these into site-specific solutions. Pricing is quote-based and undisclosed; engagements typically run on multi-year service contracts that include preventative maintenance, licensing changes, frequency and firmware updates, and after-sales support. There are no disclosed product subscriptions, software platforms, or proprietary technology assets; the offering is a services-and-installation bundle grounded in OEM equipment and local technical labor. Go-to-market is direct enterprise field sales within Western Australia; the company does not market or sell software, APIs, or AI-enabled products.

The firm is a small privately held company (11–50 employees) with no disclosed funding, no parent company, no institutional investors, no leadership changes, no acquisitions, and no publicly reported revenue. Customer concentration is spread across multiple verticals but lacks named anchor logos, and the geographic footprint is concentrated in Western Australia. The business model is operationally stable but technologically conventional, with no current AI/ML, data, or software-platform dimension evident in the source material.

Name

Sentricom

Legal name

Sentricom Pty Ltd

Website

https://sentricom.com.au

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

11–50 employees

Short description

Sentricom is a Western Australian integrator that designs, supplies, installs, and maintains satellite and radio communications, vehicle tracking, and electronic security systems for mining, transport, oil and gas, marine, commercial, and government clients.

Ownership category

akta.pro rank

Headquarters

HQ city

Welshpool

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales

Revenue model

1. Communications Equipment Sales and Installation: Sale and installation of communications equipment including CB radios, two-way radios, satellite communications, hands-free kits, vehicle tracking systems, and reversing systems
2. Security Systems Sales and Installation: Sale and installation of electronic security, CCTV, access control, intercom systems, and monitoring services for commercial, retail and industrial premises
3. Service and Maintenance: Preventative maintenance, licensing changes, frequency and firmware updates, after-sales service and support

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Sentricom designs, supplies, and installs satellite and radio communications equipment and electronic security systems for enterprise and government clients. The company also provides 24/7 monitoring, preventative maintenance, and after-sales support for the systems it deploys across mining, transport, industrial, marine, and government sectors in Western Australia.

Product overview

Sentricom offers a portfolio of communications and electronic security solutions primarily as a services and installation company. The communications portfolio includes CB & Two-way Radio Solutions, Satellite Communication Solutions, Hands-free Kits, Vehicle Tracking Systems, Reversing Systems, and Custom Communications Solutions — all supported by Service & Maintenance programs. The security portfolio encompasses Electronic Security Systems, CCTV Systems, Access Control Systems, Intercom Systems, and Monitoring Services. The company operates as a single unified offering focused on installation, support, and maintenance rather than a software platform architecture.

Differentiator

Problem solved

Functional benefit

Products and services

• CB & Two-way Radio Solutions
• Satellite Communication Solutions
• Hands-free Kits
• Vehicle Tracking Systems
• Reversing Systems
• Custom Communications Solutions
• Electronic Security Systems
• CCTV Systems
• Access Control Systems
• Intercom Systems
• Monitoring Services
• Service & Maintenance

Quantifiable outcome

• Systems will always be operational when you choose Sentricom

Named customers6 records

Segments6 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators3 records

Recent moves1 record

Expansion highlights3 records

Broad incumbents

• Motorola Solutions: Global manufacturer of two-way radio, mission-critical communications, and video security systems for mining, government, and enterprise. Sentricom is a downstream channel partner; comparable as a brand Sentricom's customers buy into.
• ADT Security Australia: National electronic security and monitoring provider with 24/7 alarm monitoring, CCTV, access control, and installation services. Comparable in security systems and monitoring, but operates at national scale rather than regional WA focus.
• Secom Australia: National provider of integrated electronic security, access control, CCTV, and monitoring services for commercial and industrial premises. Comparable in security installation and monitoring, operating at larger national scale than Sentricom.
• Chubb Security Australia: Major Australian provider of electronic security, access control, CCTV, and monitored alarm services for commercial and industrial customers. Overlaps significantly on the security side of Sentricom's portfolio at much greater national scale.

Direct peers

• CSE Crosscom: Australian critical communications integrator specializing in two-way radio, satellite, and mining/industrial communications systems with mobile installation and maintenance services. Directly comparable in product mix, customer verticals, and regional systems-integration business model.
• Pacific Wireless Communications: Australian two-way radio and wireless communications specialist offering sales, installation, and service for commercial, mining, and government clients. Directly comparable in product offering, vertical mix, and regional integrator model.
• Vertel: Australian carrier-grade wireless and critical communications provider serving mining, utilities, defense, and government with radio, satellite, and microwave solutions. Comparable in satellite/radio comms focus and mining-sector customer base.

Emerging players

• Samsara: Cloud-based fleet management, vehicle telematics, and industrial IoT platform targeting transport, logistics, and industrial customers. Comparable to Sentricom's vehicle tracking and fleet communications offering but with a software/SaaS model rather than hardware integration.

Others

• Bosch Security Systems Australia: Manufacturer and supplier of electronic security, access control, and intrusion detection systems. One of Sentricom's named equipment suppliers; comparable as a brand presence in the same customer RFPs.
• Hikvision Australia: Leading global manufacturer of video surveillance and CCTV equipment, one of Sentricom's key suppliers. Relevant as an upstream principal that competes with and threatens to disintermediate integrators through direct sales channels.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/sentricom

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sentricom