NORTHWEST Geriatrics

What NORTHWEST Geriatrics does

NORTHWEST Geriatrics is a physician-owned senior care medical practice headquartered in Mercer Island, Washington, providing geriatric primary care services to elderly patients throughout the Greater Seattle and Puget Sound region. The practice, founded by Dr. John Addison, operates a home-visit delivery model in which physicians and nurse practitioners travel to patients who are unwilling, unable, or for whom it is impractical to travel to a physician's office. Patients are served either in their own residences or through partnerships with skilled nursing facilities (SNFs), assisted living facilities (ALFs), and adult family homes (AFHs). The clinical team consists of board-certified internists, geriatricians, and adult/geriatric nurse practitioners, several of whom also serve as medical directors at partner facilities.

The practice generates revenue through two primary streams: (1) insurance-billed primary care services delivered to patients in their homes or at facilities, with the practice accepting all major insurances except Humana MedAdvantage HMO, Kaiser Permanente HMO, and VA benefits; and (2) medical directorship and consulting fees from partner facilities, which include policy and procedure review, quality improvement meeting participation, and scheduled on-site visits. There is no software platform or proprietary technology product; the underlying "technology" is the operational logistics of deploying providers to patient residences and facility sites across Eastside King County and the broader Puget Sound region. The practice is privately held by its founding physician and has no disclosed outside funding, acquisitions, or institutional investors.

Customer acquisition is driven by physician referrals, family word-of-mouth, and facility partnerships. Marketing assets are limited to a HIPAA-compliant, WCAG 2.0 AA–conforming website with basic social sharing and patient/facility satisfaction surveys. Operating scope is regional — Greater Seattle, Puget Sound, Pacific Northwest — with no stated ambitions for multi-state expansion. The practice self-describes as "Greater Seattle's Largest and Most Well-Loved Home Visit Medical Practice."

Name

NORTHWEST Geriatrics

Legal name

NORTHWEST Geriatrics

Website

https://nwgeriatrics.com

Company type

Private

Founded year

1982

Operating status

Operating

Headcount range

11–50 employees

Short description

NORTHWEST Geriatrics is a physician-owned home-visit primary care practice providing geriatric medical services to elderly patients in their homes and at skilled nursing, assisted living, and adult family home facilities across the Greater Seattle and Puget Sound region.

Ownership category

akta.pro rank

Product category

Geriatric Primary Care Services

NAICS

Services for the Elderly and Persons with Disabilities (624120)

SIC

Services-Home Health Care Services (8082), Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro primary industry

Chronic Disease & Complex Care Management (Geriatrics) (HLADALAC)

akta.pro secondary industry

Chronic Care & Complex Care Management (HSABAIAD)

Keywords

• Geriatric primary care
• Home visit medicine
• Senior healthcare
• Medical directorship services
• Nursing home care

Headquarters

HQ city

Mercer Island

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Healthcare Services Revenue: NORTHWEST Geriatrics generates revenue through providing primary care medical services billed to insurance payers. The practice accepts all major insurances (excluding Humana MedAdvantage HMO, Kaiser Permanente HMO, and VA). Revenue is generated from medical directorship services at skilled nursing and assisted living facilities, and primary care provider services delivered at patient residences and facilities.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

NORTHWEST Geriatrics is a physician-owned home-visit medical practice that provides geriatric primary care to elderly patients in their homes and at partnered skilled nursing, assisted living, and adult family home facilities across the Greater Seattle and Puget Sound region. Services are delivered by board-certified internists, geriatricians, and nurse practitioners who serve as Primary Care Providers (PCPs) and Medical Directors.

Product overview

NORTHWEST Geriatrics is a physician-owned, home-visit geriatric medical practice serving Greater Seattle's senior population. The company operates as a unified healthcare service rather than a software platform, providing three interconnected services: (1) Home Visit Primary Care for individual patients in their residences, where assigned PCPs deliver personalized geriatric care; (2) Medical Directorship for skilled nursing and assisted living facilities, offering professional consulting, quality improvement, and policy oversight; and (3) Primary Care Provider services for facilities, providing scheduled visits to nursing homes, assisted living, and adult family homes. Together, these services enable continuity of care from private homes to institutional settings.

Differentiator

Problem solved

Functional benefit

Products and services

• Home Visit Primary Care (Patients) Comprehensive primary care services delivered in the patient's home or residential setting by qualified medical professionals who serve as Primary Care Providers (PCPs). The provider builds long-term relationships with patients and involves families in care decisions. Targeted at seniors who are unwilling, unable, or for whom it would not be practical to travel to a physician's office.
• Medical Directorship (Skilled Nursing/Assisted Living) Professional consulting services for skilled nursing and assisted living facilities including Policy & Procedure review, QI meeting attendance, and coordination with other providers. Medical directors accept all patient referrals and provide regular facility visits. Targeted at SNF and ALF operators requiring medical leadership.
• Primary Care Provider Services (Facilities) Scheduled visits to skilled nursing, assisted living, and adult family homes to provide care to registered patients. Providers accept all patient referrals, ensuring consistent medical coverage at these facilities. Targeted at SNF, ALF, and AFH operators needing ongoing primary care for residents.

Named customers6 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• DispatchHealth: DispatchHealth delivers in-home medical care — acute, post-acute, and complex care — to patients who would otherwise need an ED or facility visit, using a physician/NP/PA house-call model directly comparable to Northwest Geriatrics' residential care delivery.
• Landmark Health: Landmark Health is a leading in-home medical care provider delivering longitudinal primary, urgent, and post-acute care to complex, chronically ill patients — predominantly elderly — directly in their residences, mirroring Northwest Geriatrics' home-visit PCP model at far greater scale and with risk-bearing payer contracts.
• Prospero Health: Prospero Health provides in-home primary and palliative care to seniors with serious illness, operating a house-call physician/NP model closely comparable to Northwest Geriatrics' home-visit geriatric practice, including home-based complex care management.
• Visiting Physicians Association: Visiting Physicians Association operates regional house-call physician practices serving elderly homebound patients across multiple U.S. markets, addressing the same patient population and in-residence primary care delivery model as Northwest Geriatrics.
• Matrix Medical Network: Matrix Medical Network sends clinicians into members' homes nationwide for in-home health assessments, risk adjustment visits, and complex care — a comparable in-home, assessment-and-management service model serving Medicare Advantage and dual-eligible seniors.

Broad incumbents

• Oak Street Health (now part of CVS Health): Oak Street Health operates value-based primary care clinics dedicated to Medicare-eligible seniors, addressing the same geriatric PCP need as Northwest Geriatrics but in center-based settings and at much larger scale with MA risk-bearing contracts.
• Sound Physicians: Sound Physicians provides physician staffing and clinical leadership across hospitals, skilled nursing facilities, and post-acute settings — a comparable facility-based medical-directorship and PCP delivery play to Northwest Geriatrics' SNF/ALF/AFH services.
• ChenMed: ChenMed operates senior-focused primary care practices serving low-to-moderate-income elderly patients under full-risk MA contracts, competing for the same geriatric PCP wallet as Northwest Geriatrics but in clinic settings across multiple states.
• CenterWell Senior Primary Care (Humana): CenterWell, Humana's senior-focused primary care subsidiary, operates dedicated PCP clinics for Medicare Advantage seniors — directly addressing the geriatric primary care need that Northwest Geriatrics serves through home visits, but at national scale and with payer ownership.
• TeamHealth: TeamHealth is a large national physician-services organization providing facility-based medical staffing and directorship across post-acute, hospital, and senior care settings — comparable in service mix (SNF/ALF physician coverage) but vastly larger and more diversified than Northwest Geriatrics.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/nwgeriatrics
• LinkedInlinkedin.com/company/northwest-geriatrics

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about NORTHWEST Geriatrics