Pure AV
Pure AV is a Mississauga, Canada-based audio visual production and equipment rental company serving corporate, trade show, conference, and entertainment events across North America from offices in Mississauga and Las Vegas, now operating as a subsidiary of Peak Technologies.
- Company typePrivate
- Founded2012
- HeadquartersMississauga, Canada
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Pure AV does
Pure AV is a Mississauga, Ontario-based audio visual production and equipment rental company founded in 2012, now operating as a subsidiary under Peak Technologies. The company's core offering combines physical AV infrastructure rental (LED and LCD video walls, projection systems, professional lighting, line-array audio, broadcast cameras, and staging) with full-service event production, including design, installation, on-site technical execution, and 24/7 event-day technical support. Its technical differentiation is concentrated in integrated, multi-vendor production capability rather than proprietary software, supporting capabilities such as 3D projection mapping using Dataton Watchout media servers, NEC and Samsung ultra-narrow bezel LCD video walls, and a virtual event studio for hybrid streaming.
The customer base is enterprise-led, with named logos spanning banking (CIBC), automotive (BMW, Mercedes-Benz, VW Arteon), airlines (Air Canada), consumer goods (Nestle, PepsiCo), retail (Canadian Tire), sports and entertainment (MLSE), government (LCBO), construction (EllisDon, PCL Construction), and healthcare nonprofits (Hamilton Health Sciences Foundation, McMaster Children's Hospital Foundation). Customer segments cluster around four primary verticals: Corporate Enterprises, Trade Shows and Exhibitions, Conferences and Conventions, with secondary exposure to Entertainment/Festivals, Government, and Non-Profit events. Revenue is generated on a custom quote basis with usage-based equipment rentals (daily/weekly) combined with professional services for production labor and content creation.
Pure AV serves North America from two operational bases: a Canadian headquarters and warehouse at 7045 Tranmere Dr. in Mississauga and a second office in Las Vegas that supports West Coast and U.S. trade show clients. The go-to-market motion is direct and event-driven, centered on website quote requests, a toll-free phone line, email inquiries, and digital content marketing through blog, case studies, YouTube, and social channels. The company's stated 24-hour quote response time and dual-coast footprint are positioned as competitive advantages against single-market AV providers.
Pure AV firmographics
Firmographics- Name
- Pure AV
- Legal name
- Pure AV
- Website
- https://pureav.ca
- Company type
- Private
- Founded year
- 2012
- Operating status
- Acquired
- Headcount range
- 11–50 employees
- Short description
- Pure AV is a Mississauga, Canada-based audio visual production and equipment rental company serving corporate, trade show, conference, and entertainment events across North America from offices in Mississauga and Las Vegas, now operating as a subsidiary of Peak Technologies.
- Ownership category
- akta.pro rank
Pure AV industry classification
Industry- Product category
- Audio Visual Production Services
- NAICS
- Motion Picture and Sound Recording Industries (512)
- SIC
- Services-Motion Picture & Video Tape Production (7812)
- akta.pro primary industry
- Audio-Visual (AV) Systems & Rentals (Audio, Video, Projection, LED Walls) (THAHAEAA)
- akta.pro secondary industries
- Audio-Visual Equipment Rentals (Sound, Projection, Screens) (HSACAFAF), Corporate Event Production & AV Services (HSACADAB), Hybrid/Virtual Meetings Production & AV Services (THACAFAM)
Keywords
Where Pure AV is headquartered
LocationHeadquarters
- HQ city
- Mississauga
- HQ country
- Canada
- HQ region
- North America
Offices2 records
Markets served
Pure AV business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D
Revenue model
- AV Equipment Rentals: Rental of audio visual equipment including LED walls, LCD displays, projectors, screens, speakers, microphones, lighting, cameras, and staging. Equipment can be picked up from warehouse or delivered to event locations. Rental periods include daily and weekly rates with 24/7 technical support available.
- AV Production Services: Full-service audio visual production including design, deployment, strategic planning, and on-site technical execution. Services include installation, monitoring, and event coordination for corporate events, conferences, trade shows, and festivals throughout North America.
- Event Analytics & Technology Services: Event data collection and analytics services using Cisco Meraki technology for measuring attendance, engagement, and ROI at conferences and trade shows.
- Custom Content Development: Design and creation of custom video content, presentation materials, graphic designs, backdrops, and animated lower thirds for events.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Custom quote-based pricing |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels8 records
Pure AV product offering
Product offeringCore offering
Pure AV provides audio visual equipment rental and production services for corporate events, conferences, trade shows, festivals, and live events across North America. The company supplies staging, lighting, sound, video projection, and live streaming solutions, supported by professional technical crews who handle setup, operation, and teardown. Operating from Mississauga, Ontario, Pure AV serves event organizers, corporate enterprises, and live event producers seeking full-service AV execution.
Product overview
Pure AV is an audio visual production and rental company offering a comprehensive suite of equipment rental and production services for corporate events, conferences, trade shows, and concerts across North America. The company's core offering is its AV Equipment Rental platform complemented by specialized services including Conference Audio Visual Production, LED/LCD Video Wall Rentals, Virtual/Hybrid Event Services, Projection Mapping, Camera Rental Packages, TV/Display Rentals, Audio Equipment Rental, Event Analytics, and Corporate Audio Visual Services. The company operates from locations in Toronto and Las Vegas, providing equipment rentals with technical staffing support for setup and execution.
Differentiator
Problem solved
Functional benefit
Products and services
- Audio Visual Equipment Rental
- Event Production Services
- Live Streaming Solutions
- Lighting and Staging Services
- Sound System Rental
- Video Projection Services
Quantifiable outcome
- Response time within 24 hours for quote requests
- +1 more outcomes
Companies that use Pure AV
Customer profileNamed customers15 records
Segments6 records
Ideal customer profiles1 record
Pure AV technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Pure AV partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Peak TechnologiescorePure AV has become part of Peak Technologies, indicating an acquisition or integration into a larger technology services organization. This partnership provides Pure AV with broader organizational backing and potential synergies in technology services.
Scale indicators2 records
Recent moves7 records
Expansion highlights5 records
Pure AV competitors and assessment
Company assessmentDirect peers
- Freeman: Major North American AV and event-services company providing audiovisual production, exhibit fabrication, and event logistics for trade shows and corporate events, directly comparable to Pure AV's enterprise/conference focus.
- Solotech: Canadian-headquartered AV and entertainment technology provider offering equipment rental and production services for corporate events, concerts, and broadcast — directly comparable given similar geography and customer mix.
- PRG (Production Resource Group): Global provider of event production services including AV equipment, lighting, video, and rigging for corporate events, concerts, and trade shows — closely aligned with Pure AV's rental-plus-production model.
- AV Concepts: U.S.-based event AV production company specializing in LED video walls, projection, lighting, and staging for corporate events, trade shows, and experiential activations — directly overlapping with Pure AV's inventory-led offering.
- Christie Lites: North American lighting and rigging rental company serving corporate events, concerts, and trade shows — comparable in equipment-rental model and event-services orientation to Pure AV.
- Encore Global: One of the largest event-technology and AV production providers globally, offering equipment rental, staging, and production services for corporate events and conferences — directly overlapping with Pure AV's core offering at significantly larger scale.
- Event Tech: AV rental and event production provider serving hotels, convention centers, and corporate clients across the U.S., with a comparable event-AV rental and on-site staffing model.
- ShowPro Events: Event production and AV rental company providing sound, video, lighting, and staging for corporate events and conferences — directly comparable service mix and customer base to Pure AV.
Broad incumbents
- Peak Technologies: Parent company of Pure AV and a broader enterprise technology and AV solutions provider; relevant as a strategic acquirer and indirect competitor through expanded AV services to enterprise customers.
Regional players
- Hubbard Broadcasting / Hubbard Sound: U.S. event AV and production services company serving corporate meetings and trade shows; comparable product mix though operating in a different regional footprint than Pure AV's Canadian base.
Market position
Strengths5 records
Weaknesses2 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Pure AV social profiles
Digital presencePure AV financial estimates
Financial estimateRevenue estimate
Valuation estimate
Pure AV leadership team
Management profileNumber of profiles
Pure AV funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Pure AV M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Pure AV
What does Pure AV do?
Pure AV provides audio visual equipment rental and production services for corporate events, conferences, trade shows, festivals, and live events across North America. The company supplies staging, lighting, sound, video projection, and live streaming solutions, supported by professional technical crews who handle setup, operation, and teardown. Operating from Mississauga, Ontario, Pure AV serves event organizers, corporate enterprises, and live event producers seeking full-service AV execution.
Is Pure AV a public or private company?
Pure AV is a private company. It is classified as corporate owned and is currently acquired.
When was Pure AV founded?
Pure AV was founded in 2012. It employs 11 to 50 people.
Where is Pure AV based?
Pure AV is headquartered in Mississauga, Canada, in the North America region.
How does Pure AV make money?
Four revenue lines are on record. AV Equipment Rentals are the primary driver. The others are AV Production Services, event Analytics & Technology Services and custom Content Development.
Who are Pure AV's main competitors?
Direct peers on record are Freeman, Solotech, PRG (Production Resource Group), AV Concepts, Christie Lites, Encore Global, Event Tech and ShowPro Events. Peak Technologies is listed as a broad incumbent. Hubbard Broadcasting / Hubbard Sound is listed as a regional player.
Does Pure AV have an API?
No public API is recorded for Pure AV.
What industry is Pure AV in?
Pure AV's product category is Audio Visual Production Services. Its primary akta.pro industry code is THAHAEAA, Audio-Visual (AV) Systems & Rentals (Audio, Video, Projection, LED Walls), with a secondary code of HSACAFAF, Audio-Visual Equipment Rentals (Sound, Projection, Screens). Its NAICS code is 512 and its SIC code is 7812.