What Eyefly Technologies does

Eyefly Technologies, legally Eyefly VRE, CORP. and registered in Delaware with operating roots in Guatemala City, builds an immersive visualization and sales platform for real estate developers pre-selling unbuilt properties. The company's product surface spans a web-based Sales Platform (with lead capture, dynamic quoting, real-time availability, property comparison, CRM integration, online reservations, and upcoming Market Analytics) and eight modular add-ons: Immersa Pro (VR on Oculus Quest), Immersa Lite (game-engine simulator for PC), Holo (in-browser AR for iOS and Android without app downloads), Terra (drone-based 360° tours of plots and built properties), Unlimited 360° Renders, Renders & Video Renders (up to 16K), Cinemagraphs, and The Eyefly Method — a smoke-test service that uses digital twins to validate buyer demand before construction.

The underlying stack combines WebGL-based browser delivery, Physically-Based Rendering (PBR) pipelines with multi-layer texture maps, and AI capabilities (AI Reimagine, AI Support Assistant, document retrieval) sourced from Google Cloud AI and DeepSeek. A proprietary 360° rendering workflow allows unlimited viewpoints from a single capture, removing the per-viewpoint fees charged by traditional rendering studios. The firm claims 200+ projects delivered across 12 countries, with a published case study of a 154-unit South Florida development in which approximately 45% of units were committed within three days of a pre-sale launch event.

Eyefly monetizes primarily through enterprise sales-led, project-based engagements (rendering, VR/AR experiences, tours) supplemented by a subscription-based Sales Platform with auto-renewing Stripe billing in US dollars. Go-to-market combines content-led inbound (EYEFLY Insights blog, SEO, organic social), demo-driven outbound to real estate developers, marketing/sales teams, VR/AR studios, and custom-solution seekers, and high-touch in-person sales-center activations. The company is privately held, founder/partner-controlled (Cristian Morales, Co-CEO; Fernando Penabad, COO; Oliver Sitán, CTO; Nicolás Serrano), with no disclosed funding rounds, institutional investors, or revenue figures in the source material.

Name

Eyefly Technologies

Legal name

Eyefly VRE, CORP.

Website

https://eyeflytech.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

Eyefly Technologies is a Delaware-incorporated VR/AR software firm serving real estate developers with a web-based Sales Platform and eight immersive products — VR simulations, in-browser AR, 360° tours, renders, and a pre-construction smoke-test service — across 200+ projects in 12 countries.

Ownership category

akta.pro rank

Product category

Real Estate Visualization Software

NAICS

Graphic Design Services (54143)

SIC

Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Interactive & Immersive Content Production (AR/VR/3D) (BPAFAIAL)

Keywords

• Real estate visualization
• Virtual reality property tours
• Augmented reality sales tools
• Immersive proptech software
• Pre-sale marketing platform

Headquarters

HQ city

Guatemala City

HQ country

Guatemala

HQ region

Latin America

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations

Revenue model

1. Subscription Plans: Recurring subscriptions that auto-renew unless canceled. Billing cycle length depends on the subscription plan chosen. All purchases are non-refundable, with the right to charge payment methods on a recurring basis without prior approval. Payments in US dollars via Stripe.
2. Eyefly Sales Platform subscription: Subscription access to the web-based sales platform with lead generation, quotation, availability, appointment scheduling, CRM integration, web-based AR, property comparison, reserve & pay online, and market analytics tools.
3. Immersa Pro (VR product sales/licensing): Product offering that delivers hyper-realistic VR property simulations; requires Oculus Quest and a high-performance PC — sold as a project engagement to developers.
4. Immersa Lite (real-time simulator product sales): Lighter, more accessible simulator product aimed at smaller developments or budget-conscious campaigns; sold as a project engagement requiring a high-performance PC.
5. Unlimited 360° Renders (project-based engagement): High-resolution 360° renders sold as a service engagement with proprietary unlimited-viewpoint workflow (no per-viewpoint charge).
6. Terra — 360° drone tours (project-based engagement): Drone and 360° camera capture of plots and built properties delivered as immersive virtual tours.
7. Renders & Video Renders (project-based service): Studio-grade static and animated property visuals (interiors/exteriors) sold as project engagements with options ranging from Full HD to 16K video, multiple aspect ratios, and branded storytelling.
8. Cinemagraphs (project-based service): Photo-video hybrid content with subtle looped motion, optimized for web and social media. Sold as marketing assets for real estate campaigns.
9. Holo — Augmented Reality (project-based engagement): Web-based AR visualizations for properties sold to developers, integratable with existing CRM and sales tools.
10. The Eyefly Method / Smoke Test service: Pre-construction market-demand smoke test service using digital twin models and data analytics — sold as a project-based service engagement to developers.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels7 records

Core offering

Eyefly Technologies sells immersive VR, AR, 360°, and AI-powered visualization software (plus associated content production services) that help real estate developers accelerate pre-sale transactions on unbuilt properties. Its core product is the web-based Eyefly Sales Platform, supported by modular offerings — Immersa Pro VR, Immersa Lite simulator, Holo AR, Terra 360° tours, Unlimited 360° Renders, Renders & Video Renders, Cinemagraphs, and the Eyefly Method smoke-test service — sold as subscriptions and project-based engagements to developers, marketing teams, and VR/AR studios.

Product overview

Eyefly Technologies offers a unified real estate visualization platform built around a single web-based core — the EYEFLY Sales Platform — and a portfolio of eight modular immersive products and services that plug into it. The Sales Platform acts as the commercial hub (lead generation, quoting, availability, reservations, CRM, market analytics), while Immersa Pro (VR), Immersa Lite (hyperrealistic simulator), Holo (AR), Terra (360° tours for plots & built properties), Unlimited 360° Renders, Renders & Video Renders, and Cinemagraphs each address a specific visualization or marketing use case for unbuilt or built properties. The Eyefly Method overlay ties them together with a smoke-test/buyer-analytics workflow that helps developers accelerate pre-sales and shape market demand before construction.

Differentiator

Problem solved

Functional benefit

Brands

• EYEFLY Sales Platform: Web-based sales platform for real estate buyers to explore units, floor plans, 360° tours, with built-in lead, quoting, scheduling, CRM, and reservation tools.
• EYEFLY Immersa Pro
• EYEFLY Immersa Lite
• EYEFLY Terra
• EYEFLY Holo
• EYEFLY Unlimited 360° Renders
• EYEFLY Renders & Video Renders
• EYEFLY Cinemagraphs

Products and services

• EYEFLY Sales Platform

Quantifiable outcome

• ~45% of units (in a 154-unit development) committed within 3 days of the pre-sale launch event
• +1 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

AI capability9 records

Feature9 records

Partnerships

Three partnerships are on record, tiered core.

• StripecoreTechnology or IntegrationStripe is Eyefly's exclusive third-party payment processor for subscriptions and one-time purchases. All payment card data is handled and stored by Stripe; Eyefly retains only limited transaction information (payment method type, last four digits, billing status, transaction history).
• Google Cloud AIcoreTechnology or IntegrationThird-party AI service provider powering Eyefly's AI Products (AI Reimagine, AI Support Assistant, AI bots, image generation, text analysis, AI document generation). Inputs, outputs, and personal information are shared with Google Cloud AI per Eyefly's Privacy Notice.
• DeepSeekcoreTechnology or IntegrationThird-party AI service provider used by Eyefly for AI Products (AI Reimagine, AI Support Assistant, image generation, text analysis, AI document generation). User inputs/outputs are processed by DeepSeek to enable the AI features.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Zillow: Largest US residential real estate marketplace, offering Zillow 3D Home (powered by Matterport) for buyer-facing 3D tours. A broad incumbent competing indirectly via its buyer-traffic scale and bundled 3D tour offering.
• CoStar Group: Dominant commercial real estate data, analytics, and marketplace platform that has acquired multiple 3D/visualization companies (e.g., Matterport competitor assets). A broad incumbent that competes for developer marketing and visualization budgets at scale.
• Compass: Large US residential brokerage platform that acquired Mereo, a 3D real estate visualization company. Competes indirectly with Eyefly through embedded 3D/visualization tools for its agent and developer-partner network.

Direct peers

• Kuula: 360° virtual tour creation and hosting platform widely used by real estate professionals. Overlaps with Eyefly's Terra and Unlimited 360° Renders products on 360° tour creation and distribution.
• BoxBrownie: Real estate marketing content provider offering renders, virtual staging, floor plans, and cinemagraphs to agents and developers. Overlaps with Eyefly's Renders & Video Renders and Cinemagraphs product lines and shares the developer/marketer customer base.
• VirtualAPT: VR/AR visualization for property developers' sales centers, focused on accelerating off-plan apartment sales. Direct competitor on the pre-sale VR experience plus sales tooling overlap with Eyefly's Immersa Pro and Sales Platform.
• Matterport: Industry-leading 3D/360° property capture and digital twin platform serving real estate, architecture, and construction. Most comparable to Eyefly on the 360° tour and digital-twin layer, though primarily focused on built properties rather than pre-sale of unbuilt ones.
• VU.CITY: Digital twin and 3D visualization platform for real estate, planning, and property sales. Comparable to Eyefly on digital-twin technology and real estate visualization, with broader city-scale applicability.
• EnvisionVR: VR visualization platform for unbuilt real estate, enabling buyers to walk through and customize pre-construction properties. Closest functional peer to Eyefly on the VR-for-pre-sale use case with a similar developer customer base.

Emerging players

• Veev Group: Tech-enabled residential construction company using digital twin and integrated design-to-build workflows. An emerging player with overlapping digital-twin and visualization philosophy, though its primary focus is modular construction rather than pre-sale marketing.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/Eyeflytechnologies
• LinkedInlinkedin.com/company/eyeflyapps

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles18 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Eyefly Technologies