SARD
SARD is a UK-based SaaS vendor providing NHS-exclusive workforce management software — modular eRostering, job planning, appraisal/revalidation and eLeave systems, plus consulting, training and the SARD One integration platform — to over 60 NHS Trusts including 7 of 10 Shelford Group trusts, structured as a joint venture with Oxleas NHS Foundation Trust.
- Company typePrivate
- Founded2012
- HeadquartersLondon, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What SARD does
SARD JV Limited, founded in 2012 as a joint venture between founders Kevin Monk (CEO) and Phil Bottle (Managing Director) and Oxleas NHS Foundation Trust, is a UK-based SaaS vendor providing workforce management software exclusively to the NHS. Its portfolio is organised around four product lines: SARD Systems (a modular suite comprising Medical Revalidation, MSF 360, Medical Job Planning, AHP Job Planning, eLeave, and an AI-driven eRostering module), SARD Consult (data-driven workforce optimisation services including Diagnostic Assessment, policy development and training engagement), SARD Academy (training programmes for executives, service leads and consultants), and SARD One (a newly launched unified workforce intelligence platform that reads live data across existing rota, appraisal, leave and HR systems and supports natural language querying).
Underlying technology is a cloud-based SaaS platform built on Ruby on Rails, with proprietary integration logic that links disparate NHS workforce systems via stable identifiers (e.g., GMC numbers) rather than copying data, enabling cross-system visibility and automated record transfer (e.g., Totara integration piloted at Oxford University Hospitals supporting ~2,000 appraisals annually). SARD Systems is deployed in 60+ NHS Trusts, including 7 of the 10 Shelford Group trusts, and the company operates from Canterbury with secondary offices in Dulwich and remote engineering capacity in Kraków, Poland.
SARD's revenue model combines recurring SaaS subscriptions (per specialty/group or Trust-wide custom packages), professional services (Diagnostic Assessment at a £5,000 reduced programme rate; bespoke consulting), and training fees. Distribution is exclusively direct enterprise sales to NHS organisations in England, supplemented by listing on G-Cloud 13/14 and the NHS Health Systems Support Framework. The company is ISO 27001 certified and holds multiple NHS England supplier approvals, with no external venture or private equity investment disclosed.
SARD firmographics
Firmographics- Name
- SARD
- Legal name
- SARD JV Limited
- Website
- https://sardjv.co.uk
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- SARD is a UK-based SaaS vendor providing NHS-exclusive workforce management software — modular eRostering, job planning, appraisal/revalidation and eLeave systems, plus consulting, training and the SARD One integration platform — to over 60 NHS Trusts including 7 of 10 Shelford Group trusts, structured as a joint venture with Oxleas NHS Foundation Trust.
- Ownership category
- akta.pro rank
SARD industry classification
Industry- Product category
- Healthcare Workforce Management Software
- NAICS
- Computer Systems Design and Related Services (54151)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Healthcare Provider ERP (Hospital Operations, Supply Chain, Finance) (HDAEAEAH)
- akta.pro secondary industries
- Healthcare Data Lakes, Lakehouses & Cloud Warehouses (HLACAIAA), Managed Workplace Services (DaaS/Workplace-as-a-Service) (BPAEAIAA)
Keywords
Where SARD is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices4 records
Markets served
SARD business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- SARD Systems SaaS Subscriptions: Annual subscription fees for access to SARD's workforce management systems including Medical Revalidation, MSF 360, Job Planning, eLeave, and eRostering. Pricing is per specialty or group session with custom packages for NHS Trusts.
- SARD Consult Professional Services: Expert-led workforce optimisation consulting engagements including diagnostic assessments, workforce planning, policy development, and training services. The Diagnostic Assessment programme is priced at £5,000 (reduced rate) for participating Trusts.
- SARD Academy Training: Tailored training programmes delivered through executive-level sessions, service lead sessions, consultant group sessions, and bespoke training sessions. Priced per specialty or group session with custom packages.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | One time/ perpetual license | Diagnostic Assessment - £5,000 reduced rate for participating NHS Trusts |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels7 records
SARD product offering
Product offeringCore offering
SARD provides a modular workforce management software suite (SARD Systems) for NHS Trusts covering Medical Revalidation, MSF 360, Medical Job Planning, AHP Job Planning, eLeave, and AI-driven eRostering, used in more than 60 NHS Trusts including 7 of 10 Shelford Group trusts. It also delivers SARD Consult workforce optimisation services (including a £5,000 Diagnostic Assessment), SARD Academy training programmes, and the SARD One unified workforce intelligence platform that integrates data across existing NHS systems.
Product overview
SARD offers a comprehensive NHS workforce management portfolio consisting of SARD One as the unifying platform layer, supported by two main pillars: SARD Consult (workforce optimisation consulting services including Diagnostic Assessment) and SARD Systems (a modular suite of workforce management tools). The SARD Systems suite includes six integrated modules: Medical Revalidation, MSF 360, Medical Job Planning, AHP Job Planning, eLeave, and eRostering. SARD Academy provides complementary training programmes. SARD One acts as the integration layer that brings together data from these and other existing systems into a single workforce view. The company, a joint venture with Oxleas NHS Foundation Trust, serves over 60 NHS Trusts.
Differentiator
Problem solved
Functional benefit
Brands
- SARD Systems: Workforce management systems including Medical Revalidation, MSF 360, Medical Job Planning, AHP Job Planning, eLeave, and eRostering - used in more than 60 NHS Trusts.
- SARD Consult
- SARD Academy
- SARD One
- Diagnostic Assessment
Products and services
- SARD Systems Suite of workforce management systems used in more than 60 NHS Trusts, including Medical Revalidation, MSF 360, Medical Job Planning, AHP Job Planning, eLeave, and eRostering modules. Sold to NHS Trusts as modular SaaS subscriptions priced per specialty or group session with custom packages.
- Medical Revalidation Simplifies and streamlines the medical revalidation process for NHS consultants, covering appraisal, supporting information, and GMC recommendations. Trusted by over 60 NHS Trusts including 7 of the 10 Shelford Group trusts.
- MSF 360 Multi-source feedback collection system integrated with SARD Medical Revalidation, offering digitised feedback collection for enhanced accessibility and efficiency in medical appraisal.
- Medical Job Planning Job planning system developed with doctors' input, featuring doctor-inspired design, contractual compliance alignment, and simplified scheduling for medical professionals.
- AHP Job Planning Tailored job planning solution for Allied Health Professionals (AHPs), Clinical Nurse Specialists (CNSs), and other clinical staff, featuring a user-friendly interface and hourly activity logging.
- eLeave Workforce management system for leave requests featuring a colour-coded calendar, simple submission process, and instant email notifications for approval status updates.
- eRostering AI-driven workforce scheduling system that analyses input data to calculate optimal staff rosters. Staff can manage their own schedules within set parameters while managers retain oversight and approval capabilities.
- SARD One Unified workforce intelligence platform that sits on top of existing NHS trust systems, bringing together data from multiple workforce systems (rotas, appraisals, leave, HR records) into one view without replacing them. Features natural language querying, cross-trust staff management, and real-time data reading.
- SARD Consult Expert-led, data-driven workforce optimisation service tailored to NHS Trust needs. Includes diagnostic assessment, policy development, standardisation of job planning terminology, and training engagement programmes.
- Diagnostic Assessment System-agnostic diagnostic assessment that reviews existing job planning data from any job planning system, identifies gaps, highlights inconsistencies, and assesses data quality to provide a clear baseline and practical recommendations for improvement. Priced at £5,000 (reduced rate) for participating NHS Trusts.
- SARD Academy Training programmes building workforce expertise through tailored sessions for executives, service leads, and consultants. Focuses on process training rather than system training, covering job planning engagement and workforce planning understanding. Priced per specialty or group session with custom packages.
Quantifiable outcome
- Approximately 2,000 appraisals facilitated annually per trust through automated integration
- +3 more outcomes
Companies that use SARD
Customer profileNamed customers9 records
Segments4 records
Ideal customer profiles3 records
SARD technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
AI capability2 records
Feature5 records
SARD partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and supporting.
- TotaracoreIntegration between Totara's learning management system and SARD's workforce and appraisal platform. Automatically transfers completed mandatory training records from Totara into SARD's appraisal records to support revalidation using stable identifiers like GMC numbers. Removes manual data entry and system-switching, improves data accuracy, and ensures training records are visible within appraisal workflows. Pilot implemented at Oxford University Hospitals NHS Trust since November 2022, facilitating automatic transfer of training certifications to support 2,000 appraisals annually.
- Oxleas NHS Foundation TrustcoreSARD is a joint venture with Oxleas NHS Foundation Trust. The partnership began with a medical revalidation system for Oxleas and has grown into a broader NHS workforce management solution provider. Oxleas CEO Ify Okocha serves as Board Director for SARD. The partnership was recognised through HSJ Partnership Awards 2024 shortlisting for Workforce Optimisation project.
- NHS England (Regional Funding)supportingNHS England regional funding streams may be available to support Diagnostic Assessment costs (£5,000 programme rate) for participating NHS Trusts. Subject to local approval. This funding partnership enables Trusts to access workforce planning quality assurance work.
- Kent and Medway Medical School (KMMS)supportingSARD supports Kent and Medway Medical School through charitable donations and the SARD Prize (£250 cash prize for top first-year student). KMMS opened in September 2020 as a joint venture between University of Kent and Canterbury Christ Church University. Partnership aligns with SARD's mission to support the NHS.
Scale indicators5 records
Recent moves7 records
Expansion highlights6 records
SARD competitors and assessment
Company assessmentEmerging players
- Patchwork Health: UK health-tech focused on flexible NHS staffing, bank and locum solutions. Comparable to SARD in serving NHS workforce challenges but addresses the temporary/staff-bank segment rather than job planning and appraisal.
- Empactis: UK-based workforce analytics and optimisation platform targeting NHS Trusts. Adjacent competitor to SARD Consult's diagnostic and optimisation offerings, focused on data-driven workforce insight.
- Infinity Health: UK health-tech serving NHS Trusts with workforce and task coordination tools. Comparable emerging player addressing NHS staff scheduling and coordination challenges that overlap with SARD's portfolio.
Direct peers
- Locum's Nest: NHS-focused medical staffing platform (acquired by L2S2) covering rostering, bank and collaborative staffing. Directly comparable to SARD in serving NHS Trust workforce coordination and rota workflows.
- Softworks: UK and Ireland workforce management software provider with strong NHS and healthcare presence including rostering, time & attendance and job planning. Closely comparable to SARD's eRostering and job planning modules.
- RLDatix (formerly Allocate Software): RLDatix acquired Allocate Software in 2023 and is the dominant UK provider of NHS eRostering and workforce software (HealthRoster, Loop, RosterPlus). It is SARD's most direct competitor in NHS medical job planning, eRostering and revalidation workflows.
Broad incumbents
- Workday: Global enterprise HCM and workforce planning SaaS increasingly sold into NHS and large healthcare providers. A broad incumbent whose adoption could subsume specialist workforce point solutions like SARD.
- Civica: Major UK public-sector software vendor with broad NHS workforce, HR and back-office modules. Overlaps with SARD on workforce management for NHS Trusts but covers a much wider functional footprint, posing a single-vendor threat.
- SAP SuccessFactors: Enterprise HCM suite used by some large NHS and healthcare organisations. Represents the broader-vendor threat to specialist UK NHS workforce vendors such as SARD.
Regional players
- Liaison Workforce: UK NHS workforce consultancy and analytics provider within the Liaison Group, focused on temporary staffing and workforce optimisation. Comparable to SARD Consult on the NHS workforce optimisation services side.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
SARD social profiles
Digital presenceSARD compliance and trust
Trust signalCompliance4 records
SARD financial estimates
Financial estimateRevenue estimate
Valuation estimate
SARD leadership team
Management profileNumber of profiles
Profiles12 records
SARD funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SARD M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SARD
What does SARD do?
SARD provides a modular workforce management software suite (SARD Systems) for NHS Trusts covering Medical Revalidation, MSF 360, Medical Job Planning, AHP Job Planning, eLeave, and AI-driven eRostering, used in more than 60 NHS Trusts including 7 of 10 Shelford Group trusts. It also delivers SARD Consult workforce optimisation services (including a £5,000 Diagnostic Assessment), SARD Academy training programmes, and the SARD One unified workforce intelligence platform that integrates data across existing NHS systems.
Is SARD a public or private company?
SARD is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was SARD founded?
SARD was founded in 2012. It employs 11 to 50 people.
Where is SARD based?
SARD is headquartered in London, United Kingdom, in the Europe region.
How does SARD make money?
Three revenue lines are on record. SARD Systems SaaS Subscriptions are the primary driver. The others are SARD Consult Professional Services and SARD Academy Training.
Who are SARD's main competitors?
Emerging players on record are Patchwork Health, Empactis and Infinity Health. Direct peers are Locum's Nest, Softworks and RLDatix (formerly Allocate Software). Broad incumbents are Workday, Civica and SAP SuccessFactors. Liaison Workforce is listed as a regional player.
Does SARD have an API?
No public API is recorded for SARD.
What industry is SARD in?
SARD's product category is Healthcare Workforce Management Software. Its primary akta.pro industry code is HDAEAEAH, Healthcare Provider ERP (Hospital Operations, Supply Chain, Finance), with a secondary code of HLACAIAA, Healthcare Data Lakes, Lakehouses & Cloud Warehouses. Its NAICS code is 54151 and its SIC code is 7370.