Heacock Insurance Group
Heacock Insurance Group (data reflects Brown & Brown, Inc., NYSE: BRO) is a multinational insurance and risk management brokerage offering commercial P&C, employee benefits, personal lines, financial/wealth services, and consulting across 20+ verticals in the US, Canada, Ireland, and the UK.
- Company typePublic
- Founded1939
- HeadquartersLakeland, United States
- Headcount101–250
- GTM typeB2B and B2C
- OfferingServices
What Heacock Insurance Group does
Heacock Insurance Group, as represented in the supplied data, operates under the Brown & Brown brand (Brown & Brown, Inc., NYSE: BRO) as a multinational insurance and risk management brokerage headquartered in Daytona Beach, Florida, with operations across the United States, Canada, Ireland, and the United Kingdom. The firm was founded in 1939 and is publicly traded, employing a direct and field sales distribution model that combines local brokerage relationships with the resources of a larger platform.
Its portfolio is organized around four core pillars: Property & Casualty Insurance (commercial casualty, workers' compensation, general liability, product recall, excess and auto liability, cyber, environmental, executive and multinational liability, captive/alternative risk financing, surety, trade credit); Employee Benefits (administration technology, compliance support, population health, pharmacy benefits, voluntary benefits, Medicare solutions, employer stop loss); Personal Lines (homeowners, auto, umbrella, flood, boats/yachts, private client specialty, family office, private collections); and a Financial and Wealth Services line (life, executive benefits, long-term care, retirement plan services). A Consulting arm delivers actuarial, healthcare claims audit, health and welfare, M&A, pharmacy, and retirement benefits consulting, with analytics offerings (Casualty Analytics, HR/Finance Data Analytics, Natural Catastrophe Modeling) layered on top. No proprietary technology stack, API, or AI/ML capability is disclosed in the source.
The business operates on a professional-services revenue model, earning commissions and fees for placing insurance with carriers and providing risk management, employee benefits, and consulting services. Pricing is quote-based and tailored to individual risk profiles rather than publicly listed. Customers span three size tiers (multinational enterprises, mid-market businesses, individuals and families) and more than twenty industry verticals including agriculture, construction, healthcare, financial services, technology and data centers, marine, hospitality, real estate, and private equity. Growth is pursued through organic specialization, product-line extension, and a dedicated mergers-and-acquisitions program.
Heacock Insurance Group firmographics
Firmographics- Name
- Heacock Insurance Group
- Legal name
- Brown & Brown, Inc.
- Website
- https://heacock.com
- Company type
- Public
- Founded year
- 1939
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Heacock Insurance Group (data reflects Brown & Brown, Inc., NYSE: BRO) is a multinational insurance and risk management brokerage offering commercial P&C, employee benefits, personal lines, financial/wealth services, and consulting across 20+ verticals in the US, Canada, Ireland, and the UK.
- Ownership category
- akta.pro rank
Heacock Insurance Group industry classification
Industry- Product category
- Insurance Brokerage
- NAICS
- Insurance Agencies and Brokerages (52421), Insurance Agencies and Brokerages (524210)
- SIC
- Insurance Agents, Brokers & Service (6411)
- akta.pro primary industry
- Reinsurance Brokerage (FSAEADAE)
Keywords
Where Heacock Insurance Group is headquartered
LocationHeadquarters
- HQ city
- Lakeland
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Heacock Insurance Group business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Insurance Brokerage Services: Brown & Brown operates as an insurance and risk management brokerage. They provide insurance placement services, risk management consulting, and employee benefits solutions to businesses and individuals. Revenue is generated through commissions and fees for arranging insurance coverage and providing risk management services.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
Heacock Insurance Group product offering
Product offeringCore offering
Heacock Insurance Group is an insurance and risk management brokerage that places commercial and personal insurance coverage, delivers employee benefits programs, and provides risk management and consulting services. The firm arranges property, casualty, cyber, environmental, executive, and multinational liability coverage for businesses, alongside personal lines such as homeowners and auto, and complements placement with claims advocacy, loss control, actuarial, and benefits consulting.
Product overview
Heacock Insurance Group (based on Brown & Brown) is a comprehensive insurance, risk management, and employee benefits brokerage firm offering a unified platform of insurance solutions. The portfolio includes Property & Casualty Insurance as the core commercial offering, covering casualty, workers' compensation, general liability, product recall, excess liability, auto liability, cyber, environmental, executive, and multinational liability. The Employee Benefits division provides administration technology, compliance support, population health services, pharmacy benefits, voluntary benefits, Medicare solutions, and employer stop loss. Personal Lines Insurance serves individuals with homeowners, auto, umbrella, flood, boats/yachts, private client specialty, family office, and private collections coverage. The Consulting arm delivers actuarial services, healthcare claims audit, health and welfare consulting, M&A consulting, pharmacy consulting, and retirement benefits consulting. Supporting offerings include Property Insurance with natural catastrophe modeling and builder's risk, Risk Management Services with loss control and safety training, Surety Bonds, and Trade Credit Risk Solutions.
Differentiator
Problem solved
Functional benefit
Companies that use Heacock Insurance Group
Customer profileSegments13 records
Ideal customer profiles4 records
Heacock Insurance Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Heacock Insurance Group partnerships and signals
Strategic signalScale indicators1 record
Recent moves5 records
Expansion highlights5 records
Heacock Insurance Group competitors and assessment
Company assessmentDirect peers
- Willis Towers Watson (WTW): Global advisory, brokerage, and solutions company with insurance brokerage and risk management alongside actuarial and benefits consulting. Directly comparable to Brown & Brown's risk and benefits portfolio.
- Alliant Insurance Services: US specialty insurance brokerage with strong vertical expertise (construction, energy, public entity, tribal). Comparable specialty-line breadth and targeted industry approach to Brown & Brown's vertical model.
- Hub International: North American insurance brokerage owned by funds affiliated with Apollo, focused on middle-market commercial and personal lines. Comparable mid-market brokerage platform with M&A-driven growth model.
- Lockton: Largest privately held insurance brokerage globally, with strong commercial and specialty practices and significant multinational capability. Closest private-peer analog to Brown & Brown's commercial and employee benefits business.
- USI Insurance Services: Large US-focused insurance brokerage and consulting firm serving middle-market clients with property/casualty, employee benefits, and personal lines. Direct competitor in the mid-market segment.
- Arthur J. Gallagher & Co. Publicly traded global insurance brokerage and risk management firm (AJG) with similar mid-market and commercial focus, active M&A strategy, and benefits/risk capabilities that mirror Brown & Brown's structure.
- Aon: Global professional services firm providing risk management, insurance brokerage, reinsurance, and HR consulting. Competes head-to-head with Brown & Brown across commercial P&C, reinsurance, and benefits placement.
- Marsh McLennan: Largest global insurance brokerage and risk advisory firm, operating Marsh (brokerage), Guy Carpenter (reinsurance), Mercer, and Oliver Wyman. Directly comparable in scale and product breadth to Brown & Brown's risk and insurance brokerage business.
Emerging players
- Acrisure: Rapidly growing tech-enabled insurance brokerage built on aggressive M&A roll-up, including a sports/financial-services investment portfolio. Represents the most aggressive competing roll-up strategy in the industry.
Broad incumbents
- Truist Insurance Holdings: Insurance brokerage subsidiary of Truist Financial Corporation offering commercial, personal, and life insurance distribution. A bank-owned broad-line distributor overlapping with Brown & Brown's personal and commercial lines.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Heacock Insurance Group social profiles
Digital presenceHeacock Insurance Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
Heacock Insurance Group leadership team
Management profileNumber of profiles
Profiles1 record
Heacock Insurance Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Heacock Insurance Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Heacock Insurance Group
What does Heacock Insurance Group do?
Heacock Insurance Group is an insurance and risk management brokerage that places commercial and personal insurance coverage, delivers employee benefits programs, and provides risk management and consulting services. The firm arranges property, casualty, cyber, environmental, executive, and multinational liability coverage for businesses, alongside personal lines such as homeowners and auto, and complements placement with claims advocacy, loss control, actuarial, and benefits consulting.
Is Heacock Insurance Group a public or private company?
Heacock Insurance Group is a public company. It is classified as unknown and is currently operating.
When was Heacock Insurance Group founded?
Heacock Insurance Group was founded in 1939. It employs 101 to 250 people.
Where is Heacock Insurance Group based?
Heacock Insurance Group is headquartered in Lakeland, United States, in the North America region.
How does Heacock Insurance Group make money?
One revenue line is on record: insurance Brokerage Services.
Who are Heacock Insurance Group's main competitors?
Direct peers on record are Willis Towers Watson (WTW), Alliant Insurance Services, Hub International, Lockton, USI Insurance Services, Arthur J. Gallagher & Co., Aon and Marsh McLennan. Acrisure is listed as an emerging player. Truist Insurance Holdings is listed as a broad incumbent.
Does Heacock Insurance Group have an API?
No public API is recorded for Heacock Insurance Group.
What industry is Heacock Insurance Group in?
Heacock Insurance Group's product category is Insurance Brokerage. Its primary akta.pro industry code is FSAEADAE, Reinsurance Brokerage. Its NAICS code is 52421 and its SIC code is 6411.