Chasm Institute
Chasm Institute is a Silicon Valley consulting and training firm, founded in 2003, that helps high-tech companies apply Geoffrey Moore's Crossing the Chasm and Escape Velocity frameworks through workshops, advisory engagements, and the Salesforce-native ChasmPlaybook application.
- Company typePrivate
- Founded2003
- HeadquartersSan Bruno, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Chasm Institute does
Chasm Institute is a Silicon Valley-based consulting and training firm founded in 2003 that helps high-tech companies accelerate market success through workshops, advisory engagements, and proprietary frameworks derived from Geoffrey Moore's published methodologies. The firm specializes in guiding technology companies through the transition from early-adopter visionary customers to mainstream pragmatist buyers — Moore's "Crossing the Chasm" — and helps established enterprises manage the tension between harvesting legacy products and investing in new growth through the "Escape Velocity" framework. Its named clients include IBM, GE, Google, Cisco, Salesforce, Adobe, Oracle, SAP, HP, Intel, Panasonic, Box, Cognizant, Rackspace, Aruba, LinkedIn, and Nest, supported by 500+ engagements over 15 years.
The firm delivers services through a tiered engagement ladder: keynote speeches (1-2 hours), executive briefing sessions (2-4 hours), action workshops (1-2 days covering Crossing the Chasm 3.0, Achieving Escape Velocity, or Tornado & Main Street Strategy), and longer break-out growth consulting projects (3-4 months). Its codified intellectual property includes the Hierarchy of Powers framework, Category Maturity Life Cycle model, 9-Point Strategy Checklist, and Four Gears Model. In April 2016, the firm expanded into software with ChasmPlaybook, a native Salesforce.com application built on the Force.com platform and distributed via the Salesforce AppExchange, enabling structured planning and tracking of vertical market initiatives.
Revenue derives primarily from professional services fees for workshops, executive sessions, keynotes, and consulting projects, augmented by book royalties across Geoffrey Moore's catalog (Crossing the Chasm, Escape Velocity, Dealing with Darwin, Living on the Fault Line, Inside the Tornado — collectively over 2 million copies sold). Delivery is organized through direct enterprise engagement led by senior consultants, public training programs in metropolitan areas, private corporate training, and a Japan-focused channel partnership with MKT International that supports quarterly visits and Japanese-language content. The firm also generates recurring software revenue from ChasmPlaybook tenants and runs eLearning courses (notably the 2006 Brandon Hall-recognized "Foundations of High-Tech Marketing" program).
Chasm Institute firmographics
Firmographics- Name
- Chasm Institute
- Legal name
- Chasm Institute LLC
- Website
- https://chasminstitute.com
- Company type
- Private
- Founded year
- 2003
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Chasm Institute is a Silicon Valley consulting and training firm, founded in 2003, that helps high-tech companies apply Geoffrey Moore's Crossing the Chasm and Escape Velocity frameworks through workshops, advisory engagements, and the Salesforce-native ChasmPlaybook application.
- Ownership category
- akta.pro rank
Chasm Institute industry classification
Industry- Product category
- Management Consulting
- NAICS
- Management Consulting Services (54161), Professional, Scientific, and Technical Services (54)
- SIC
- Services-Management Consulting Services (8742)
- akta.pro primary industry
- Strategy, Consulting & General Management Institutes (EDAHAHAI)
- akta.pro secondary industry
- Professional Licensure & Certification Exam Prep (Bar/CPA/NCLEX/PMP, etc.) (EDAGADAD)
Keywords
Where Chasm Institute is headquartered
LocationHeadquarters
- HQ city
- San Bruno
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Chasm Institute business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D
Revenue model
- Professional Training Services: Revenue generated from delivering training programs including public workshops (Achieving Escape Velocity, Crossing the Chasm 3.0, Tornado & Main Street Strategy) and private customized training for enterprise clients. Programs range from 1-day to 2-day sessions targeting product groups and marketing teams.
- Consulting Engagements: Senior consulting engagements for CEOs and senior managers lasting 3-4 months to accelerate results in strategic growth initiatives. Break-out growth projects provide deep strategic advisory services.
- Keynote Speeches: Speaking engagements at conferences and annual kick-offs, providing 1-2 hour keynote presentations on market development strategy topics.
- Executive Briefing Sessions: 2-4 hour executive sessions for senior leadership teams and staff meetings on market development strategies.
- Book Sales: Geoffrey Moore's books including Crossing the Chasm (3rd Edition), Escape Velocity, Dealing with Darwin, Living on the Fault Line, and Inside the Tornado. Over 2 million books sold to individuals and companies.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Action Workshops - 1 to 2 days |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels8 records
Chasm Institute product offering
Product offeringCore offering
Chasm Institute is a consulting and training firm that helps high-tech companies learn, apply, and institutionalize best practices in strategic market development. The firm delivers keynote speeches, executive briefing sessions, multi-day workshops, multi-month strategic growth projects, and an eLearning program, all grounded in Geoffrey Moore's published market development frameworks (Crossing the Chasm, Escape Velocity, Dealing with Darwin, Living on the Fault Line, Inside the Tornado). It also sells related books and offers ChasmPlaybook, a native Salesforce.com application that operationalizes the firm's market development methodology.
Product overview
Chasm Institute is a consulting and training firm that offers a portfolio of market development methodology, professional services, and published books based on Geoffrey Moore's frameworks. The core offering is ChasmPlaybook, a strategic market development methodology available as a native Salesforce.com application, complemented by in-person workshops (Action Workshops, Achieving Escape Velocity, Crossing the Chasm 3.0, Tornado & Main Street Strategy), executive sessions, keynote speeches, and break-out growth consulting projects. The firm also provides structured frameworks (The Hierarchy of Powers, Category Maturity Life Cycle, 9-Point Strategy Checklist) and publishes books including Crossing the Chasm, Escape Velocity, Dealing with Darwin, Living on the Fault Line, and Inside the Tornado. The offerings are delivered through public training programs (max 30 participants) and private engagements (max 20 cross-functional team members), with quarterly visits to Japan and materials available in English and Japanese.
Differentiator
Problem solved
Functional benefit
Brands
- ChasmPlaybook: A native Salesforce.com application that helps team members plan, implement, and track vertical market initiatives in the cloud. Strategic market development methodology that helps teams collaboratively plan and execute strategies to create and sustain market leadership.
- eLearning
Products and services
- Keynote Speeches 1 to 2 hour keynote presentations delivered by Chasm Institute experts (including Geoffrey Moore) at conferences and annual kick-offs, covering Crossing the Chasm, Escape Velocity, and other market development topics.
- Executive Briefing Sessions 2 to 4 hour sessions for senior leadership teams and staff meetings covering market development strategies, customized to client needs.
- Action Workshops 1.5 day workshops for product groups and marketing teams seeking tools for accelerating market success, and for management retreats or offsite planning meetings. Offered publicly (up to 30 participants) and privately (up to 20 cross-functional team members).
- Achieving Escape Velocity Workshop 1 day workshop focused on freeing a company's future from the pull of the past, addressing established firms' challenges in harvesting past success while driving toward future growth.
- Crossing the Chasm 3.0 Workshop 1.5 day workshop covering Early Market and Bowling Alley strategy for marketing and selling technology products to mainstream customers.
- Tornado & Main Street Strategy Workshop 1.5 day workshop creating effective market development strategies for hypergrowth (Tornado) and mature (Main Street) markets.
- Break-Out Growth Projects 3 to 4 month senior consulting engagements helping CEOs and senior managers accelerate results in their strategic growth initiatives.
- eLearning Online learning programs including the 'Foundations of High-Tech Marketing' course based on Geoffrey Moore's classic writings and real-world consulting experience.
- ChasmPlaybook A strategic market development methodology delivered as a native Salesforce.com application that helps teams collaboratively plan, implement, and track vertical market initiatives. Available as a supporting tool for Chasm Institute's action workshops in both analog and digitized versions.
- Crossing the Chasm (Book) Best-selling book on marketing and selling disruptive products to mainstream customers, 3rd edition published in 2014 by HarperCollins. Over 1 million copies sold.
- Escape Velocity (Book) Book addressing how established firms can continue to harvest past success while driving toward future growth and opportunities, published 2011.
- Dealing with Darwin (Book) Book on managing innovation in public enterprises, published 2005 by Penguin Portfolio.
- Living on the Fault Line (Book)
Quantifiable outcome
- Over 500 client engagements over 15 years with global technology enterprises
- +2 more outcomes
Companies that use Chasm Institute
Customer profileNamed customers17 records
Segments4 records
Ideal customer profiles3 records
Chasm Institute technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature5 records
Chasm Institute partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered minor and core.
- Quantum7minorClient partner for whom Chasm Institute developed market development strategy using ChasmPlaybook. Joint winner of Brandon Hall Excellence Award for Best Marketing Operations Strategy in 2014.
- Salesforce (AppExchange)coreChasmPlaybook is a native Salesforce.com application built on Force.com platform, available on Salesforce AppExchange. Provides planning, implementation, and tracking of vertical market initiatives in the cloud.
- Option SixminoreLearning company partner for developing and delivering 'Foundations of High-Tech Marketing' online course. Won Brandon Hall Excellence in Learning Award in 2006.
- MKT International (MKT-i)corePrimary Japan partner for Chasm Institute services. Provides business development and marketing services including business planning, marketing, social media, software development, support, training, marketing automation, and talent development. Contact: Makoto Akai, CEO & President. Website: www.mkt-i.jp
- Silicon Valley Alliances (SVA)corePartner with unique learning approach and facilitation style (WorkSHOCK) to transform managers into global leaders. Provides collaborative solutions with Chasm Institute for leadership development. Contact: Yumi Wakayama, Co-founder & Tokyo Team Lead
- Leaders AssistminorHuman resources development consultant serving as virtual resource for corporate management and employee development. Functions as Chasm Institute advocate in Japan market. Contact: Yutaka Yamaguchi, Consultant
Scale indicators4 records
Recent moves7 records
Expansion highlights5 records
Chasm Institute competitors and assessment
Company assessmentBroad incumbents
- Gartner: Global research and advisory firm serving technology and enterprise clients on IT strategy, marketing, and innovation. Comparable as a broader incumbent that influences and shapes the same high-tech GTM and category strategy conversations.
- Bain & Company: Top-tier strategy consultancy with a Technology and Digital practice serving enterprise software and SaaS clients on growth, GTM, and category strategy. Comparable as a broader incumbent competing for similar high-tech client mandates Chasm Institute serves.
- McKinsey & Company: Global management consulting leader with a dedicated high-tech and digital practice that often advises on go-to-market strategy, growth, and innovation for technology clients. Comparable because it competes for the same enterprise technology strategy budgets that Chasm Institute targets, though at vastly greater scale.
- Forrester Research: Global research and advisory firm publishing technology and marketing research and offering consulting to enterprise clients. Comparable as an incumbent competing for technology enterprise advisory spend, with overlap in B2B GTM strategy content.
- Boston Consulting Group (BCG): Global strategy consulting firm with deep Technology, Media, and Digital practices that advise on growth strategy and innovation for technology enterprises. Comparable as a broad incumbent competing for the same high-tech strategy engagements.
- Deloitte Consulting: Big Four advisory firm with a large Technology, Media, and Telecom practice providing strategy and transformation consulting to enterprise clients. Comparable as a broad incumbent that bundles go-to-market strategy into larger transformation mandates for the same technology buyer cohort.
Emerging players
- Pavilion: Membership and training community for sales, marketing, and GTM leaders at technology companies, offering peer learning and education. Comparable as a modern, community-led alternative to Chasm Institute's executive workshop format targeting similar tech GTM personas.
- Sales Readiness Group: Sales training and enablement consultancy serving B2B technology clients with workshops and certification programs. Comparable as an emerging specialist delivering workshop-format training to enterprise technology buyers, adjacent to Chasm Institute's workshop offerings.
Direct peers
- Force Management: B2B sales and GTM consulting firm providing training, methodology, and advisory services to enterprise technology companies. Comparable as a direct peer offering structured methodology-driven workshops and consulting for technology enterprise go-to-market teams.
- TCG Advisors: Geoffrey Moore's prior advisory firm that applied Crossing the Chasm-style frameworks to high-tech clients. Highly comparable as a direct lineage peer — same founder DNA and adjacent methodology focused on technology market development.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Chasm Institute social profiles
Digital presenceChasm Institute financial estimates
Financial estimateRevenue estimate
Valuation estimate
Chasm Institute leadership team
Management profileNumber of profiles
Profiles8 records
Chasm Institute funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Chasm Institute M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Chasm Institute
What does Chasm Institute do?
Chasm Institute is a consulting and training firm that helps high-tech companies learn, apply, and institutionalize best practices in strategic market development. The firm delivers keynote speeches, executive briefing sessions, multi-day workshops, multi-month strategic growth projects, and an eLearning program, all grounded in Geoffrey Moore's published market development frameworks (Crossing the Chasm, Escape Velocity, Dealing with Darwin, Living on the Fault Line, Inside the Tornado). It also sells related books and offers ChasmPlaybook, a native Salesforce.com application that operationalizes the firm's market development methodology.
Is Chasm Institute a public or private company?
Chasm Institute is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Chasm Institute founded?
Chasm Institute was founded in 2003. It employs 1 to 10 people.
Where is Chasm Institute based?
Chasm Institute is headquartered in San Bruno, United States, in the North America region.
How does Chasm Institute make money?
Five revenue lines are on record. Professional Training Services are the primary driver. The others are consulting Engagements, keynote Speeches, executive Briefing Sessions and book Sales.
Who are Chasm Institute's main competitors?
Broad incumbents on record are Gartner, Bain & Company, McKinsey & Company, Forrester Research, Boston Consulting Group (BCG) and Deloitte Consulting. Emerging players are Pavilion and Sales Readiness Group. Direct peers are Force Management and TCG Advisors.
Does Chasm Institute have an API?
No public API is recorded for Chasm Institute.
What industry is Chasm Institute in?
Chasm Institute's product category is Management Consulting. Its primary akta.pro industry code is EDAHAHAI, Strategy, Consulting & General Management Institutes, with a secondary code of EDAGADAD, Professional Licensure & Certification Exam Prep (Bar/CPA/NCLEX/PMP, etc.). Its NAICS code is 54161 and its SIC code is 8742.