VACC

Name

VACC

Legal name

Victorian Automotive Chamber of Commerce

Website

https://vacc.com.au

Company type

Private

Founded year

1918

Operating status

Operating

Headcount range

101–250 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Melbourne

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Membership Fees: VACC generates primary revenue through membership fees from automotive businesses across Victoria and Tasmania. Members pay for access to advocacy services, business support, training resources, and member benefits.
2. Training Services: The VACC Skills Development Centre provides training and assessment resources for Registered Training Organisations (RTOs), generating revenue through curriculum development and training support services.
3. Online Marketplace: VACC operates an online marketplace (marketplace.vacc.com.au) selling automotive diagnostic tools, products, and related services to members.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

VACC is a membership-based automotive industry chamber of commerce providing workplace relations and OHSE advisory, government advocacy across 15 Industry Divisions, training and apprenticeship programs through the VACC Skills Development Centre, access to a 40,000+ volume Technical Library, member benefits and discount programs, and a group apprenticeship scheme employing 560 apprentices. Members also access an online portal and a diagnostic-tools marketplace.

Product overview

VACC operates as a membership-based industry association providing automotive businesses with a portfolio of services including the VACC Skills Development Centre (training resources and apprenticeship programs), VACC Technical Library (40,000+ volume automotive knowledge repository), VACC Member Portal (online access platform), and Group Apprenticeship Scheme (employing 560+ apprentices). The Skills Development Centre offers VET in Schools resources and Workplace Evidence Register tools for tracking apprenticeship competency development. These services support automotive businesses across Victoria with training, technical information, and workforce development rather than a unified software product platform.

Differentiator

Problem solved

Functional benefit

Products and services

• VACC Industry Membership Three-tier annual membership providing automotive businesses in Victoria and Tasmania with workplace relations advisory, OHSE support, government advocacy, technical support, training resources, and access to exclusive partner discounts and benefits across the 15 Industry Divisions.
• VACC Skills Development Centre Training and assessment resource service for RTOs, TAFEs, and secondary schools providing curriculum materials covering light vehicle mechanical technology, heavy commercial vehicle technology, automotive air conditioning, and VET in Schools programs (18 units across 7 core and 11 electives).
• VACC Technical Library Australia's most comprehensive automotive knowledge repository with 40,000+ volumes spanning a century of automotive evolution, providing workshop manuals, diagnostic procedures, and technical documentation for European luxury vehicles, Japanese imports, American classics, Korean brands, Chinese manufacturers, motorcycles, and heavy vehicles. Technical Advisors assist member workshops in locating specific procedures.
• Group Apprenticeship Scheme Workforce development service employing 560 apprentices and trainees on behalf of member businesses, providing the future automotive workforce pipeline across Victoria with training, upskilling, and structured employment outcomes.
• VACC Member Portal Online self-service platform (portal.vacc.com.au) giving members access to exclusive deals and benefits, professional support, member-only resources, the Technical Library, industry updates, and advocacy services.
• VACC Marketplace Online storefront (marketplace.vacc.com.au) selling VACC-branded automotive diagnostic tools (e.g., OurAuto Diagnostic Tools) and related products to members and the public, with a 10-day return policy on new and unopened items.
• VACC Technical Advisor Services Member advisory service where Technical Advisors help workshops locate specific diagnostic procedures, workshop manual sections, and technical information from the 40,000+ volume Technical Library.

Named customers4 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• Monash UniversitycoreStrategic or Co-development Partner · 19 May 2025VACC partnered with Monash University to conduct a compliance study analysing the scale and risks of unregistered e-bike use in commercial settings in Melbourne's CBD, providing research-based advocacy on e-bike regulation.
• Australian Automotive Dealer Association (AADA)coreStrategic or Co-development Partner · 1 May 2025VACC, TACC, and MTAWA signed a Memorandum of Understanding with AADA, formally recognising VACC and TACC as peak bodies for new car and truck dealers in Victoria and Tasmania respectively. The partnership establishes coordinated action on policy development, government submissions, media communications, and committee representation.
• CareSuperminorOthersCareSuper is listed as a collaborator in VACC's 'Our Valued Collaborators' section, providing exclusive deals and benefits to VACC members through the partnership.
• Australian Automotive Service and Repair Authority (AASRA)coreTechnology or IntegrationAASRA provides independent repairers access to OEM service and repair information including Digital Service Record updates for multiple major brands (Toyota, Mazda, Ford, Hyundai, Kia, Subaru, Nissan) through their portal, complementing VACC's member services.
• Motor Trades Association of Australia (MTAA)coreStrategic or Co-development PartnerVACC maintains membership with MTAA and contributes to national policy debate through this leading industry association. MTAA is the national representative body with which VACC coordinates on federal automotive policy.
• Australian Chamber of Commerce and Industry (ACCI)minorStrategic or Co-development PartnerVACC maintains membership with ACCI and contributes to the national policy debate through this leading industry association.
• Motor Trades Association of Queensland (MTAQ)minorGTM or Marketing PartnerMTAQ previously established a similar MoU model with AADA that VACC followed, demonstrating industry collaboration across states.
• Motor Trade Association of Western Australia (MTAWA)coreStrategic or Co-development PartnerMTAWA joined VACC and TACC in signing the MoU with AADA, representing a significant advancement in industry collaboration and resource sharing benefiting dealer members across multiple states.

Scale indicators7 records

Recent moves8 records

Expansion highlights5 records

Broad incumbents

• Australian Chamber of Commerce and Industry (ACCI): Australia's largest peak business network representing companies across all sectors. VACC is a member; comparable in chamber-of-commerce function but operates at a much broader industry scope.
• Motor Trades Association of Australia (MTAA): National peak body for the Australian automotive industry. VACC is a member and uses MTAA as its federal advocacy channel, making it the broader umbrella incumbent above VACC's state-level remit.

Regional players

• Society of Motor Manufacturers and Traders (SMMT): UK trade association for the UK automotive industry, covering manufacturing, supply chain, aftermarket and policy advocacy. Closest international functional equivalent to VACC, but in a different geography.
• National Automobile Dealers Association (NADA): US trade association representing franchised new-car dealers. Provides dealer advocacy, training and member services analogous to VACC's dealer-side work, but US-focused.
• Automobile Association (AA) New Zealand: New Zealand motoring association with membership, breakdown, training and advocacy services. Comparable membership-association structure to VACC and relevant given VACC's NZ shipping footprint.

Direct peers

• Australian Automotive Dealer Association (AADA): National peak body for new-vehicle dealers in Australia. Signed an MoU with VACC, TACC and MTAWA in May 2025 to coordinate dealer policy, so a strategic ally and partial peer in dealer-representation services.
• Motor Trades Association of Queensland: State-based automotive industry chamber of commerce for Queensland. Operates the same industry-advocacy + training + membership model as VACC but in a different geography; VACC explicitly modelled its AADA MoU on MTAQ's prior approach.
• Motor Trade Association of Western Australia: Western Australia's automotive industry association, recently partnered with VACC and TACC on the AADA MoU. Same member-advocacy + training focus, different state footprint.
• Tasmanian Automotive Chamber of Commerce (TACC): TACC is operated by VACC as a registered business name, but functionally operates as the parallel Tasmanian state chamber — same automotive industry-advocacy remit in a different jurisdiction.
• Motor Traders' Association of New South Wales: NSW's automotive industry employer association. Closest functional analogue to VACC: state-based chamber representing dealers, repairers and allied trades, providing IR advice, training and member services.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/vaccofficial
• LinkedInlinkedin.com/company/vaccofficial

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about VACC