What Fedro does

Fedro (legal entity F.T.C. Srl) is a Rome-based corporate training, consulting, and coaching firm founded in 1997, operating under the brand names "Fedro" and "Fedro School of Coaching & Mentoring." The company delivers a multi-disciplinary professional services portfolio spanning individual, team, group, and executive coaching and mentoring; classroom training programs on topics such as generational management, mentoring, business intelligence, and coaching skills for managers; assessment and organizational development services using instruments including Hogan, FACET5, TEAMSHAPE, Viewsuite 360°, DISC Persolog, and Six Seconds; and an 11-format experiential Team Building Collection with proprietary formats (Interior Design®, CoffeeBreak®) and the proprietary 5C Business Intelligence© training model. The Fedro School of Coaching & Mentoring operates as a structured coach-training sub-brand aligned to ICF and EMCC standards.

Fedro's commercial model is a quote-based enterprise professional services engagement model, sold directly via consultative field sales to large and multinational corporations across pharmaceutical, automotive, luxury goods, banking, retail, consumer goods, and public-sector verticals, with named clients including AbbVie, Johnson & Johnson, Ferrari, Gucci, Prada, Pirelli, UniCredit, PwC, McDonald's, and Poste Italiane. The firm serves 80+ major corporate clients. Delivery is primarily in-person at client locations or at Fedro's Rome headquarters (Via Gregoriana n. 5, 00187 Roma), supported by facilities L'Osteria and La Casa used for workshops and team-building experiences.

The company is privately held and founder-owned, with co-founders Bruno Benouski and Laura Quintarelli leading the practice alongside approximately 13 named professionals including trainers, coaches, an office manager, and a recently added People Insights & Employer Branding lead. The team holds senior credentials (MCC, PCC, EIA Senior Practitioner EMCC) and holds leadership positions within ICF Italia and EMCC. Partnerships span Hogan Assessments, LUISS Business School, Monina Corporate Sailing, Food Beverage Italian Network, Eventi in Natura, and Teach for Italy. No external funding, M&A activity, or AI/ML technology stack is evidenced in the source material.

Name

Fedro

Legal name

F.T.C. Srl

Website

https://fedro.it

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

11–50 employees

Short description

Fedro is a Rome-based corporate training, consulting, and coaching firm founded in 1997 that delivers executive coaching, classroom training, assessment, and an 11-format team-building collection to 80+ multinational enterprises across pharma, luxury, automotive, banking, and retail.

Ownership category

akta.pro rank

Product category

Corporate Training & Coaching Services

NAICS

Professional and Management Development Training (61143), All Other Schools and Instruction (61169), Educational Support Services (61171)

SIC

Services-Educational Services (8200), Services-Management Consulting Services (8742)

akta.pro primary industry

Coaching, Feedback & Mentoring Skills (EDABAMAM)

Keywords

• Corporate training services
• Executive coaching
• Team building experiences
• Organizational development
• Professional coaching school

Headquarters

HQ city

Roma

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others, Technology or R&D

Revenue model

1. Coaching Services: Individual, team, and executive coaching services provided to corporate clients to address organizational challenges and develop human potential. Revenue generated through professional service engagements.
2. Corporate Training Programs: In-classroom training for acquiring behaviors and competencies, including programs on generational management, mentoring, business intelligence, and coaching skills for managers.
3. Team Building Experiences: Experiential learning programs (indoor and outdoor) designed to stimulate emotions that facilitate practical application of acquired knowledge. Includes proprietary formats like Interior Design, CoffeeBreak, Wine Production, and others.
4. Fedro School of Coaching & Mentoring: Educational programs to train future coaches and support professional coaches in their growth and evolution. Professional certification and development courses.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels7 records

Core offering

Fedro provides corporate training, executive and team coaching, mentoring, and assessment-based consulting services to large Italian and multinational enterprises. Its offering combines classroom training programs (e.g., generational management, mentor training, business intelligence, coaching skills for managers), individual/team/executive coaching engagements, organizational culture and climate diagnostics, and a Team Building Collection of 11 experiential indoor and outdoor formats (including Interior Design®, CoffeeBreak®, S.A.I.L., Lego Serious Play, Movie Making, Wine Production, and others). The Fedro School of Coaching & Mentoring additionally trains and certifies professional coaches.

Product overview

Fedro is a Training and Business Coaching company offering a comprehensive portfolio of professional development services. The core offerings consist of Coaching & Mentoring (Individual, Team, Group, and Executive), Training programs (Managing by Generation, Mentor Training, Business Intelligence 5C Model, Coaching Skills for Managers), and Assessment & Development services. The flagship Team Building Collection features 11 experiential formats including Interior Design, One Band Show, Movie Making, S.A.I.L., Lego Serious Play, Mistery, Pop Art, Coffee Break, Wine Production, Team Building Sociale, and Speak Easy. The Fedro School of Coaching & Mentoring provides structured coach training, while L'Edicola offers publications and thought leadership content. The company operates from its headquarters in Rome, serving major Italian and international corporations.

Differentiator

Problem solved

Functional benefit

Products and services

• Coaching & Mentoring Individual, team, group, and executive coaching and mentoring services delivered by ICF/EMCC credentialed coaches to help organizations and individuals overcome challenges, achieve goals, and reach full potential.
• Training Classroom-based corporate training programs for acquiring professional behaviors and competencies, including Managing by Generation, Mentor Training, Business Intelligence (5C Model), and Coaching Skills for Managers, delivered to enterprise clients.
• Assessment & Development Consulting (Servizi) Custom consulting services covering Assessment & Development, Individual and Team Diagnostics, Organizational Culture Analysis, Organizational Climate Analysis, and Internal Mentoring Program Design for corporate clients.
• Team Building Collection Experiential team building activities using powerful metaphors for indoor and outdoor settings, comprising 11 distinct formats (Interior Design, One Band Show, Movie Making, S.A.I.L., Lego Serious Play, Mistery, Pop Art, Coffee Break, Wine Production, Team Building Sociale, Speak Easy) that develop cohesion, leadership, and communication.
• Fedro School of Coaching & Mentoring Professional training school dedicated to forming the next generation of coaches and supporting professional coaches' growth, evolution, supervision, and certification through structured coach training programs.

Named customers34 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Monina Corporate SailingcoreStrategic or Co-development PartnerPartnership for the S.A.I.L. (Sailing, Achievement, Inspiration, Leadership) team building program. Monina provides sailing expertise and vessels while Fedro integrates coaching methodologies. The program uses sailing as a metaphor for corporate challenges, developing teamwork, leadership, and communication skills.
• Food Beverage Italian NetworkminorStrategic or Co-development PartnerPartnership for Wine Production team building program, combining Food & Beverage expertise with coaching methodologies to create experiential learning about collaboration and team achievement.
• Eventi in NaturaminorStrategic or Co-development PartnerPartnership for outdoor team building activities, providing nature-based experiences for corporate groups focusing on social impact and team challenges.
• Teach for ItalyminorStrategic or Co-development PartnerEducational partnership supporting leadership development and social impact initiatives, with Fedro providing coaching and training expertise.
• ICF Italia (International Coaching Federation)coreOthersFedro is affiliated with ICF Italia; co-founder Laura Quintarelli served as President of ICF Italia. The company adheres to ICF ethical standards and coaching competencies. Coach Sonja Caramagno is President of ICF Italia for 2026.
• EMCC (European Mentoring & Coaching Council)coreOthersFedro adheres to EMCC quality standards, ethical code, and mentoring competency model. Multiple Fedro coaches hold EMCC Senior Practitioner and Mentor Coach certifications.
• LUISS Business SchoolminorOthersFedro coaches collaborate with LUISS Business School for executive coaching, mentoring, and soft skills training programs.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Egon Zehnder: Global executive search and leadership advisory firm with executive coaching and team-effectiveness practices. Overlaps with Fedro in serving senior leadership development for large enterprises but as part of a broader advisory portfolio.
• Korn Ferry: Global organisational consulting firm with a sizable executive coaching and leadership development practice. Competes with Fedro for senior-level coaching engagements but operates as a much broader talent and consulting platform.
• Mercer: Global HR and organisational consulting firm offering leadership development and coaching within larger workforce transformation mandates. Competes for the same corporate training budgets as Fedro but at significantly greater scale and scope.
• Heidrick & Struggles: Global executive search and leadership advisory firm with leadership-assessment and coaching offerings. Comparable in serving C-suite leadership development needs but bundled within a much wider search and consulting portfolio.

Emerging players

• BetterUp: US-headquartered digital coaching platform offering scalable, technology-enabled coaching to enterprises. Represents the platform-based alternative to Fedro's bespoke in-person model and a key disruptive peer for individual-coaching spend.
• CoachHub: Berlin-based digital coaching platform with strong European enterprise footprint. Competes directly with Fedro for corporate coaching budgets via a technology-mediated delivery model, particularly relevant given Fedro's Italy/Europe concentration.

Direct peers

• DDI (Development Dimensions International): Global leadership training and coaching firm specialising in customised enterprise programs and assessment-led development. Directly comparable to Fedro in target market, methodology mix (assessment + experiential), and enterprise sales motion.
• Cegos: France-headquartered global corporate training and leadership development group with established operations in Italy. Directly comparable to Fedro as a multi-offering training/coaching firm serving large enterprises across Europe, including customised programs and certified learning paths.
• BTS: Italian-origin strategy execution and leadership development firm using simulation-based and experiential methodologies. Comparable to Fedro in targeting large multinationals for customised leadership and team-effectiveness programs via experiential formats.
• Dale Carnegie Italia: Global corporate training franchise with a strong Italian presence delivering leadership, sales, and communication training plus executive coaching. Closely comparable to Fedro in combining proprietary methodologies with customised in-person corporate engagements.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/fedro
• Instagraminstagram.com/fedro
• YouTubeyoutube.com/@Fedro
• Facebookfacebook.com/fedrocoaching
• Xx.com/Fedro_it

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fedro