Dale Carnegie Italia

Name

Dale Carnegie Italia

Legal name

Dale Carnegie Italia S.r.l.

Website

https://dalecarnegie.it

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Professional Training Services

NAICS

Professional and Management Development Training (61143)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Customer Experience (CX) & Service Excellence (EDABACAB)

akta.pro secondary industry

Operational Excellence (OPEX) & Performance Management (KPI/OKR) (EDABAKAH)

Keywords

• Corporate training services
• Leadership development programs
• Sales training courses
• Professional skills training
• Interpersonal communication training

Headquarters

HQ city

Milano, MI

HQ country

Italy

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Corporate Training Services: Revenue generated from customized training programs for enterprises, including leadership development, sales training, public speaking, customer service, and interpersonal skills courses delivered in-classroom or live online.
2. Inter-Company Open Courses: Public training programs held in classroom settings in Milan, available for individual professionals and small groups. Course topics include Dale Carnegie Course, Winning with Relationship Selling, and various leadership workshops.
3. Live Online Training: Virtual training solutions including webinars (1 hour), workshops (2-3 hours), coaching (1-hour 1-to-1 sessions), blended approaches, and seminars (4-8 sessions of 2-3 hours each).

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Dale Carnegie Italia delivers corporate and professional training services in Italy, covering leadership development, sales training, public speaking, customer service, interpersonal communication, and organizational development. Training is delivered in-classroom in Milan, live online, and as customized in-house programs at client locations across Italy and via the global Dale Carnegie franchise network. The offering is built on the proprietary Performance Change Pathway methodology and is targeted at enterprise clients and individual professionals.

Product overview

Dale Carnegie Italia offers a comprehensive portfolio of business and management training solutions centered around its flagship Dale Carnegie Course. The offering spans multiple delivery formats (in-classroom, live online, and customized in-house training) across five core training areas: interpersonal communication, leadership development, sales training (Winning with Relationship Selling), public speaking, and customer service. Additional offerings include the Human by Design program, thought leadership research publications, a world-premiere Amazon Audible podcast series, and an extensive library of bestselling books and free educational resources (white papers and e-books). The training methodology is built on the proprietary Performance Change Pathway framework, incorporating over 100 years of global expertise.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• 97% repeat business rate from companies that have implemented the training
• +1 more outcomes

Named customers8 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• Amazon AudiblecoreGTM or Marketing Partner · 1 January 2022Dale Carnegie Italia collaborated with Amazon Audible to create the world premiere podcast series 'Le fondamenta del successo' (The Foundations of Success), consisting of 6 series with 12 episodes each. The podcast features CEO Sergio Borra and certified trainers covering key training areas including relational skills, communication, public speaking, customer service, sales and negotiation, and leadership.

Scale indicators8 records

Direct peers

• Crucial Learning: Global training company formed from the merger of VitalSmarts and The Other 80, specializing in communication, leadership, and influence skills training. Comparable in offering training on interpersonal effectiveness and behavioral change for enterprise audiences.
• Cegos: French-headquartered global corporate training firm operating across Europe and internationally. Offers leadership, sales, and management development programs with similar customer base of large enterprises. Most directly comparable as a multinational corporate training peer with European presence.
• Mercuri International: European-headquartered sales training and performance improvement firm operating across multiple European countries. Directly comparable as a Europe-focused sales training specialist with multinational client base and similar delivery model.
• DDI (Development Dimensions International): Global leadership development firm specializing in leadership training, sales force effectiveness, and assessment. Directly comparable in enterprise leadership training offerings with proprietary research-based methodologies, serving multinational organizations.
• The Ken Blanchard Companies: US-based leadership training and management education company offering programs like 'Situational Leadership'. Directly comparable in leadership and management training category, with similar franchise/distributor model in international markets including Europe.
• FranklinCovey: US-headquartered global training and consulting firm specializing in leadership development, sales performance, and personal effectiveness. Directly competes in the leadership and sales training category with proprietary methodologies (e.g., 'The 7 Habits'). Comparable in target buyer (enterprise L&D) and product structure.
• BTS Group: Swedish-headquartered global professional services firm specializing in leadership development, sales transformation, and business simulations. Comparable in enterprise training methodology and customer base, with strong European presence overlapping with Dale Carnegie Italia's market.

Broad incumbents

• Skillsoft: US-headquartered digital learning and corporate training provider offering extensive online course libraries, leadership programs, and enterprise SaaS delivery. Broader incumbent operating at scale with different (digital-first) delivery model, but overlapping target market and content categories including leadership and sales.
• Dale Carnegie & Associates (US parent): Global parent organization founded in 1912 with 3,000+ certified trainers in 80+ countries. Operates the same Dale Carnegie methodology at global scale, serving 400 of Fortune 500. Directly comparable in product/training methodology, but serves as the upstream franchisor to Dale Carnegie Italia.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/DaleCarnegieItalia
• Instagraminstagram.com/dalecarnegie_italia
• LinkedInlinkedin.com/company/dale-carnegie-italia

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Dale Carnegie Italia